Best Laryssa Podcasts (2024)

1
97 - Laryssa and Liz Recap the NYC Jewelry Trades Shows 24:15

1h ago24:15

24:15

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned. In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders. Brands mentioned in this episode: 12t…

1
303 - How to Leverage "Micro Moments" in Jewelry Marketing 22:07

2h ago22:07

22:07

Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers…

1
Continuing the conversation on the impacts of suicide with Dennis Mackenzie 38:00

1h ago38:00

38:00

An overwhelming number of Canadian Armed Forces (CAF) and Royal Canadian Mounted Police (RCMP) Veterans and their Families are directly and profoundly impacted by suicide loss. Yet, few know where, how or when to talk about it — or if it should even be discussed at all. Canadian Armed Forced (CAF) Veteran Dennis Mackenzie joined Brian and Laryssa o…

1
302 - How to Pivot Jewelry Marketing For Rising Gold Prices 21:52

2h ago21:52

21:52

Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold pr…

1
96 - Laryssa and Liz Interview Jewelry Influencer Xarissa of Jewel Boxing 32:19

9d ago32:19

32:19

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. In this episode, we discuss TikTok and how it can benefit jewelry brands. In t…

1
301 - Jewelry Marketing Lessons From the Summer Olympics 23:45

9d ago23:45

23:45

Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoug…

1
95 - Laryssa and Liz Chat About Identifying Your Strengths and Weaknesses 30:54

18d ago30:54

30:54

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan. To get access to exclusive content as well as direct access to…

1
300 - Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!) 25:08

24d ago25:08

25:08

Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know …

1
94 - Laryssa and Liz Chat With Jewelry Editor Emili Vesilind 41:19

15d ago41:19

41:19

Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. In the bonus content of this …

1
299 - How to Cope With - and Communicate - Change in Your Jewelry Business 27:08

28d ago27:08

27:08

Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to m…

1
Hypervigilance: The hidden strain on Veteran Families 32:08

20d ago32:08

32:08

“When I’m talking about hypervigilance in the Veteran community, I’m actually talking about the perfect amount of vigilance, but for somewhere other than when you walk inside your home or when you go on vacation with your Family.” Hypervigilance — being constantly on high alert and keenly aware of your surroundings — is a critical skill for soldier…

1
93 - Laryssa and Liz Chat About How to Change Gears As a Jewelry Business 17:22

1M ago17:22

17:22

Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business. In the bonus content of this episode, we’ll dive deeper into what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing To get ac…

1
298 - How to Work Smarter (Not Harder) on Jewelry Marketing 21:17

1M ago21:17

21:17

Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as…

1
92 - Laryssa and Liz Chat With Christine Mighion, Jewelry Designer and Host of the Slowmade Podcast 18:48

1M ago18:48

18:48

Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. In the bonus content (for Insiders only), we'll be …

1
297 - How to Take Back Control of Your Jewelry Marketing 20:34

1M ago20:34

20:34

Episode #297 - "How to Take Back Control of Your Jewelry Marketing" Welcome to Episode #297. In today's episode, I want to remind you that you are in control of your marketing. This message was inspired by a recent Instagram post highlighting some common frustrations faced by jewelry business owners, such as: Customers complaining about high prices…

1
91 - Laryssa and Liz Chat About Imposter Syndrome - and Tips For Overcoming It 14:03

2M ago14:03

14:03

Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. In the bonus content, we also discuss some of the things we’re feeling insecure about in our own businesses. To get access to exclusive content as well as direct access…

1
296 - What's It Like Having Marketing Support For Your Jewelry Business? 26:41

2M ago26:41

26:41

Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?" Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journe…

1
90 - Liz Interviews Christina T. Miller, Sustainable Jewelry Consultant 30:15

2M ago30:15

30:15

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry ente…

1
295 - How AI Is Impacting SEO For Jewelry Businesses 25:06

2M ago25:06

25:06

Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses" Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorit…

1
89 - Laryssa and Liz Chat About Their Favorite Episodes So Far 15:28

2M ago15:28

15:28

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider. In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes. To get access to exclusive content as well as direct access to us, si…

1
294 - All About Calls to Action For Jewelry Marketing 24:09

2M ago24:09

24:09

Episode #294 - "All About Calls to Action For Jewelry Marketing" Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've …

1
Parenting with a posttraumatic stress injury with Tabitha Beynen 35:47

2M ago35:47

35:47

In this episode of Mind Beyond the Mission, Brian and Laryssa are joined by Tabitha Beynen, a former Air Force medic and single parent navigating the complexities of balancing personal well-being and parenting while living with a posttraumatic stress injury (PTSI). They discuss: Managing personal well-being while caring for a child Finding balance …

1
88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine 22:02

2M ago22:02

22:02

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talk…

1
293 - Are Your Email Subscribers Seeing Your Jewelry Emails? 23:12

2M ago23:12

23:12

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?" Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list. This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recentl…

1
87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News 25:23

3M ago25:23

25:23

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To ge…

1
292 - JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset 26:06

3M ago26:06

26:06

Episode #292 - "JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset" Welcome to Episode #292. In today's episode, I want to cover a few different topics. First, I want to announce a very special opportunity that I'm opening up to emerging jewelry brands everywhere. If you've been intrigued by Joy Joya's grants in the past, you M…

1
86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business 14:45

3M ago14:45

14:45

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to l…

1
291 - Writing Effective Social Media Captions For Jewelry Businesses 23:42

3M ago23:42

23:42

Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses" Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions. Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary co…

1
85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand 20:08

3M ago20:08

20:08

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive …

1
290 - What If You Have More Than One Type of Target Customer For Your Jewelry Business? 17:19

3M ago17:19

17:19

Episode #290 - "What If You Have More Than One Type of Target Customer For Your Jewelry Business?" Welcome to Episode #290. In today's episode, I want to tackle the question: what if you have more than one audience and target customer? Not every jewelry business' target customer fits neatly into one box. Oftentimes, you'll be speaking to customers …

1
Combating the silence around suicide with Dennis Mackenzie 35:04

3M ago35:04

35:04

An overwhelming number of Canadian Armed Forces (CAF) and Royal Canadian Mounted Police (RCMP) Veterans and their Families are directly and profoundly impacted by suicide loss. Yet, few know where, how or when to talk about it — or if it should even be discussed at all. How soon is too soon? What happens when it's too late? What should one even say…

1
84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations 18:58

3M ago18:58

18:58

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you’ll have acc…

1
289 - How to Inspire Your Jewelry Customers to Return Again and Again 24:16

3M ago24:16

24:16

Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again" Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again. In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining custom…

1
83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas 11:31

4M ago11:31

11:31

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. I…

1
288 - How to Add Depth to Jewelry Marketing Content 19:56

4M ago19:56

19:56

Episode #288 - "How to Add Depth to Jewelry Marketing Content" Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not mea…

1
82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li 32:02

4M ago32:02

32:02

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you’ll have access …

1
287 - Celebrating Joy Joya's Business Anniversary at 8 Years 35:55

4M ago35:55

35:55

Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years" Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter,…

1
81 - Liz Interviews "A Thousand Facets" About Finding Your Voice 33:14

4M ago33:14

33:14

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that…

1
286 - Tips For Optimizing Your Jewelry Product Pages 29:39

4M ago29:39

29:39

Episode #286 - "Tips For Optimizing Your Jewelry Product Pages" Welcome to Episode #286.Today, let's delve into the significance of your ecommerce site's product detail page, especially concerning jewelry sales, and I'll share some pointers to enhance its appeal. Every person holds certain perceptions of value, shaped by individual experiences. The…

1
The power of peer support 39:12

4M ago39:12

39:12

Peer support can be described as having someone meet you where you are and walk alongside you in your journey. It can look different for everyone, but it boils down to a supportive relationship between people who share a common lived and living experience. In this episode, hosts Brian McKenna and Laryssa Lamrock discuss the profound impacts of peer…

1
80 - Laryssa and Liz on How to Define Your Target Audience 24:08

4M ago24:08

24:08

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see h…

1
285 - The 10 Essentials of Managing Your Ecommerce Jewelry Store 31:30

4M ago31:30

31:30

Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store" Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure. I've been chatting with some jewelry business owners who…

1
79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?" 25:47

5M ago25:47

25:47

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topi…

1
284 - Carousels? Reels? What's Up With Instagram For Jewelry? 22:21

4M ago22:21

22:21

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?" Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts? I've recently completed over a dozen social media…

1
78 - Laryssa and Liz Audit the Marketing for Their Own Podcast 18:18

5M ago18:18

18:18

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further reso…

1
283 - Hero Images for Jewelry Ecommerce and Digital Marketing 21:28

5M ago21:28

21:28

Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing" Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing. The term "hero image" originates from web design a…

1
77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business 21:30

5M ago21:30

21:30

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips t…

1
282 - Finding the Right Audience for Your Fine Jewelry 30:08

5M ago30:08

30:08

Episode #282 - "Finding the Right Audience for Your Fine Jewelry" Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it really got me thinking about the ta…

1
‘When am I his wife?’ Exploring compassion fatigue with Dr. J Don Richardson 38:57

5M ago38:57

38:57

“Am I burnt out or just tired?” “Am I sick or am I just fatigued?” “How can I be someone’s caregiver and their spouse at the same time?” These are questions that are often asked by Veteran Family members supporting a loved one with a health concern. Family members may sometimes find themselves shifting from “spouse mode” to “caregiver mode” and bac…

1
76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice 22:41

5M ago22:41

22:41

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to t…

Podcasts Worth a Listen

Laryssa Podcasts

Podcasts Worth a Listen

Quick Reference Guide