In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website management in order to sell you on pricey and unnecessary services. Oftentimes, their …

In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your firm’s website. What’s more, your clients expect a landing place for answers to their questions an…

Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) confi…

Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn't fit the standard digital marketing strategies. Focusing on localized, targeted marketing while maintaining a modest budget is u…

Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid…

OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace. However, generative AI is not perfect. In fact, one critical thing it…

Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier. Regardless of the industry, it’s a common goal among business owners to find a harmonious…

As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and …

New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. I…

What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: D…

What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the …

Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversatio…

For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort. In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into…

The most successful lawyers know it’s important to strategize their firm’s growth and set their business goals each year. It’s not too late to hit the ground running in 2024, and now is an excellent time to assess the current state of your law firm’s web marketing and set your goals for the remainder of the year. In this episode of the Law Firm Mar…

The way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern consumer has experienced the luxury of choice when it comes to payments. Solo attorneys and small law firms can capitalize on this trend by offering online modern payment options, too. In turn, you may just boost…

Blogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their target audience. Countless potential clients are searching for answers to their legal questions every day, and a well-written, robust blog can greatly impact your firm’s ability to stand out from the competition. In…

It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target potential clients, build your brand, grow your law practice, and grab a larger share of…

With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website con…

How can I increase my law firm’s online presence? It’s a question we hear so often from attorneys. This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic response because the answer is multi-faceted and includes…

Effective law firm websites are built to be informative and generate new business for your firm. Your potential clients have likely found your firm’s website because they are dealing with an important legal issue and they are looking for guidance on what steps, if any, they should take next. As an attorney, you should focus on elements of your webs…

Since its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and even encourages – a conversational tone for search queries. For small law firms, a…

If you’re a frequent user of Google's search engine, you’ve likely noticed the ever-growing presence of paid advertisements on search results. It’s no secret that these top advertising spots tend to cost a lot of money for businesses to purchase and upkeep. Because of this, it can be daunting for solos and small law firms to strategize how to keep …

In response to the growing popularity of ChatGPT and other numerous AI tools, Google has thrown their hat into the ring with the addition of an AI-powered search generative experience for its users earlier this year. To compete with the information exchange that is experienced when using AI softwares such as ChatGPT, Google aims to "reduce the numb…

It’s no secret that people trust people who they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers tend to listen. This is what we call social proof –– the idea that certain societal norms exist, and to act within those norms, people make decisions based on the dec…

Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by a few different things such as website clicks, page ranking, website traffic, and more, and there are several factors that contribute to your website’s visibility on search engines. So, what ar…

Search engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design can help your website perform better on search. However, in order to take your webs…

If you’re on the pursuit for better search engine visibility for your law firm website, you likely know that search engine optimization, or SEO, is what will help you reach your digital marketing goals. For most, it’s understood that to achieve sustained SEO for your website you need to have written content that is high-quality and easy to find on …

Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them or they’re trying to compare their available options, a positive review can make or…

Threads is the newest social media on the scene and has many attorneys wondering: Should I, a solo or small law firm, be on Threads? Threads was created by Meta, IG’s parent company, and it offers a Twitter-like experience that promises new opportunities to connect, engage, and be a part of a new era of social media. Since its release, so many indi…

For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service. Although these stages tend to occ…

As a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your strongest employee. It’s true that your website is both your best salesperson and most…

In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact of artificial intelligence for law firms, what’s already out there, and how do …

When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But, did you know that some marketing agencies are still selling attorneys on tactics …

The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect fo…

There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for…

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception. In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning m…

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources. To be successful w…

Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business t…

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rat…

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their in…

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing? It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website. Listen to our latest Law Firm Marke…

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue. Listen to our latest L…

When it comes to change, how flexible is your law firm website? Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road. Listen to our latest Law Firm Mar…

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google …

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm. Listen to our latest Law Firm Marketing Decoded podcast for the touch points you sho…

Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client. In this ep…

One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever. In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more…

In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing.By LawLytics Podcast

The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitor…

For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole.Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm …