Best Lawyer Advertising Podcasts (2024)

1
How to Leverage Contextual Advertising 14:44

2h ago14:44

14:44

How to Leverage Contextual Advertising Join our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to position…

1
Legal Marketing Insights: Safeguarding your Investments 40:42

2h ago40:42

40:42

Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …

1
How Do I Beat My Competitors? 14:05

2h ago14:05

14:05

How Do I Beat My Competitors? Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients. By leveraging publicly a…

1
Nobody Ever Changed The World By Staying Quiet with Sally Prosser 45:27

7h ago45:27

45:27

Meet voice coach and public speaking sensation, Sally Prosser. Sally’s mission is simple: to help business owners find their authentic voice, speak with confidence, and land their message clearly. With several impressive qualifications, including a licentiate diploma in speech & drama teaching, and a bachelor of laws and media communication (majori…

1
How Big Is Your Market? 14:56

9d ago14:56

14:56

How Big Is Your Market? Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and unc…

1
Why Should I Trust Google's Algorithms? 10:40

8d ago10:40

10:40

Why Should I Trust Google's Algorithms? Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge. Can yo…

1
Look Good, Feel Good - Elevating Business with Incredible Imagery That Comes From the Heart with Kate Karanges 52:23

12d ago52:23

52:23

If done well and from an authentic place, imagery can completely change the perception and success of your business. Today, we host the brilliant Kate Karanges, owner of imagery and production agency The Latest. For full disclosure, Kate has taken our images for the last few years – and has also worked with our clients – so we know how significant …

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266: Wheels of Fortune: 🚲 Team USA's Path to Tour de France Victory (Anne Hed of HED Cycling) 1:08:07

15d ago1:08:07

1:08:07

Anne Hed is a lifetime resident of Minnesota. Her history as a business owner began back in the 1980’s, when she raced as a professional triathlete. She completed eight Ironman Triathlons in Hawaii, and met her late husband, Steve, through the sport. He became one of her first sponsors... This Episode is Sponsored By: Jon Ostenson, Founder of FranB…

1
Should I Copy My Competitors' Marketing Strategy? 19:14

15d ago19:14

19:14

Should I Copy My Competitors' Marketing Strategy? Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies. Discover how pers…

1
The Proper Way to do Local SEO for Law Firms 19:13

20d ago19:13

19:13

Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…

1
LinkedIn Secrets to Growing a Successful Firm with John Farren 40:53

1M ago40:53

40:53

Meet John Farren, Partner and Co-Founder of Farren McRae Workplace Lawyers & Consultants – and one of the very best lawyers on LinkedIn! As a leading employment lawyer, John saw the opportunity LinkedIn presented to build relationships and leverage his time. Since then, he has made LinkedIn central to his business success. John has quite the story,…

1
3 Keys to Writing Great Email Content 19:59

1M ago19:59

19:59

3 Keys to Writing Great Email Content Join our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging. Using real-life examples and practical tips, you'll learn to i…

1
7 Best Display Advertising Platforms for Law Firms 24:55

27d ago24:55

24:55

Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…

1
What is Remarketing? 13:22

1M ago13:22

13:22

What is Remarketing? Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can…

1
Grow your business with online advertising - Key insights from a leading advertising agency 53:08

1M ago53:08

53:08

How come some businesses can scale, and others can’t? Have you thought about advertising, but found it all too complex? On today’s show, I sat down with Lauren Swidenbank, Founder of Cali Social and owner of Collabosaurus. Lauren is truly a guru of all things online advertising, so I was excited to pick her brain on your behalf over Google Ads, Met…

1
The State of Social Media (2nd half 2024) 57:30

1M ago57:30

57:30

Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? C…

1
What is a CTA? 11:10

2M ago11:10

11:10

What is a CTA? Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge …

1
Building incredible teams - The power of amazing culture with Leanne Hughes 38:56

1M ago38:56

38:56

Meet Leanne Hughes, self-proclaimed ‘thought breeder’; successful business strategist, author and podcaster! Leanne’s biggest focus? To have a great business, you need a great team – and Leanne is an expert in helping grow them. With a background in psychology, and experience working for a range of organisations; Leanne set out on her own as a cons…

1
Replay: Managing Paid Media for Law Firms 38:31

1M ago38:31

38:31

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

1
4 Ways to Lower Your Cost Per Click 9:41

2M ago9:41

9:41

4 Ways to Lower Your CPC on Google Ads Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice. Whether you're a small local practice or a large law fir…

1
Wheeling into Wealth: Bold Reinvention with Racquel Sheath, Track Cycling Olympian to Financial Expert, Episode 11 58:32

2M ago58:32

58:32

Inspiration and lessons if you're considering significant change in your own life. In this episode of "You're Allowed," host Alicia Sutton explores Racquel Sheath's inspiring journey from Olympic track cyclist to successful Personal Financial Advisor. Racquel's journey is a testament to the power of reinvention and pursuing your true passions. Here…

1
Solopreneur Success Secrets - How to Make the Most of Every Opportunity 56:49

2M ago56:49

56:49

Meet Steph Taylor, self-confessed corporate dropout turned online business entrepreneur. Steph is part of the Hubspot network; and the host of the Imperfect Action podcast, with over 800 episodes recorded. So what does she actually do? Well, in a nutshell, Steph helps her clients build reliably profitable online businesses so they can spend less ti…

1
Reflecting on the First Half of the Year: A Guide to Success in the Second Half 11:39

2M ago11:39

11:39

Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the…

1
AI Again: Part 4: What's Next? 5:41

2M ago5:41

5:41

AI Again: Part 4: What's Next? Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenAI, including their cutting-edge video gener…

1
What it means to “think big” and where to start 44:27

2M ago44:27

44:27

Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems t…

1
Your Personal Brand is Your Super Power - How Expert Professionals Can Find Their Flavour 54:21

2M ago54:21

54:21

Today’s smiling guest is the one and only Jason Malouin. Jason is a creative wizard, founder and incredible portrait photographer at Super Power Portraits. He also happens to be all around one of the most infectiously positive people I know. With his incredible energy and commitment to insanely good photos, Jason helps his clients show up at the to…

1
265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures 1:15:20

2M ago1:15:20

1:15:20

Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …

1
AI Again: Part 3: Supercharge Document Generation 9:23

2M ago9:23

9:23

AI Again: Part 3: Supercharge Document Generation Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents. Building on our pre…

1
Does Geofencing Work for Attorneys? 18:03

3M ago18:03

18:03

Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can …

1
Organic Social Media Isn’t Dead - What Professional Firm Owners Need to Know in 2024 46:31

3M ago46:31

46:31

Meet Ella Doyle, social media expert and founder of Social Cut agency. Ella may not have intended on being an agency owner, but that’s what happened after she was begged to help with a friend's social content over 8 years ago. Can you build a successful agency by accident? Yes! Are there still heaps of opportunities to grow your business using cont…

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AI Again: Part 2: Supercharge Client Intake 11:04

3M ago11:04

11:04

AI Again: Part 2: Supercharge Client Intake Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality. In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical gu…

1
Exploring the Boundaries of Using AI in Legal Marketing 26:01

3M ago26:01

26:01

Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precisi…

1
AI Again: Part 1: Reintroduction to Artificial Intelligence 6:29

3M ago6:29

6:29

AI Again: Part 1: Reintroduction to Artificial Intelligence Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a b…

1
Can You Guarantee Results in Legal Marketing? 48:42

3M ago48:42

48:42

Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-e…

1
Cybersecurity for Law Firms: Top 3 Tips 11:53

3M ago11:53

11:53

Top 3 Cybersecurity Tips for Law Firms Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1Password Visit: Legal Marketing 101…

1
How Well Do You Know Yourself? With Toby Hoskins, Chartered Accountant to Management Education, Episode 10 46:27

3M ago46:27

46:27

At a Career Crossroad? Here's How to Find Your Direction. Join us in this episode as Alicia Sutton chats with Toby Hoskins, a Chartered Accountant turned people enthusiast. Toby took a bold step away from crunching numbers to explore his passion for helping others. Now, as a founding partner of PSFI, he’s dedicated to guiding professionals toward t…

1
Understanding the Buyers Journey in the Digital Age 22:01

3M ago22:01

22:01

Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital ag…

1
Are Your Emails Actually Being Delivered? 7:39

3M ago7:39

7:39

Are Your Emails Actually Being Delivered? Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive…

1
Misunderstanding Data Measurements 16:21

3M ago16:21

16:21

Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matt…

1
🔒 Local SEO: Part 4: Reviews, Reviews Reviews 12:49

4M ago12:49

12:49

Subscriber-only episode Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and tr…

1
Dan Mackay and Michael Chapman 47:02

4M ago47:02

47:02

It's our last podcast episode of the current season! This week, we're joined by Dan Mackay and Michael Chapman from Melbourne-based firm Mackay Chapman. Mackay Chapman are high-stakes regulatory, financial services, insolvency and complex disputes lawyers – and they also happen to be two of our long-term, ongoing clients (and friends in business). …

1
Meet the Attorney: Law Firm Operations 37:22

4M ago37:22

37:22

Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his…

1
264: From Clothing Manufacturer, to Franchise Owner, to Starting the Tint World Franchise | Ex-CEO of Meineke, Charles Bonfiglio, shares his Journey 🚗… 1:21:14

3M ago1:21:14

1:21:14

Charles J. Bonfiglio is the Franchise Founder & Chief Executive Officer of Tint World. The company is a privately owned franchise chain of independent retail window tinting, mobile electronics, auto accessories and appearance centers. As the lead executive of Tint World, Charles is responsible for all functions related to the development and leader…

1
🔒 Local SEO: Part 3: List Me Everywhere 13:35

4M ago13:35

13:35

Subscriber-only episode Local SEO: Part 3: List Me Everywhere Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the import…

1
Meet The Attorney: Why Care About Intellectual Property? 49:34

4M ago49:34

49:34

Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna L…

1
🔒 Local SEO: Part 2: Components of Great Local SEO 13:28

4M ago13:28

13:28

Subscriber-only episode Local SEO: Part 2: Components of Great Local SEO Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is p…

1
Paid Media for Law Firms: Google, Meta and Tiktok 37:21

4M ago37:21

37:21

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

1
🔒 Local SEO: Part 1: What is Local SEO? 7:57

4M ago7:57

7:57

Subscriber-only episode Local SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opportunities; we're guiding you throug…

1
Website Design Essentials for Law Firms 36:24

4M ago36:24

36:24

Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo…

1
Brad Turville - Founder of Turville Advisory 52:59

4M ago52:59

52:59

Brad Turville is a strategic advisor who works with business owners to better manage, grow and exit their business – something he successfully did himself before showing others how to do the same. Recently, his work has a specific focus on strategic planning and financial management consulting. Brad’s portfolio is impressive, with experience in run…

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