Best Lori Richardson Podcasts (2025)

1
211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room 41:37

4h ago41:37

41:37

Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales. Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room. She agrees that the most important first sales conversation is the one you have with yourself. Are you down and need a …

1
210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati 21:56

3M ago21:56

21:56

It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025. It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with thei…

1
209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly 29:06

3M ago29:06

29:06

Kelley and I had a great conversation about her sales career - some of the highlights below: As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed …

1
208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative 23:40

4M ago23:40

23:40

I had such a wonderful conversation with Channel Sales Leader and Mentor Jen Waltz. As Chief Information Security Officer of Imagenative, Jen is: FOUNDER and CISO. Empowering Your Business to Scale, Secure and Succeed. She helps with: Cybersecurity and Emerging Technologies: Help partners build, deliver, and manage cutting-edge cybersecurity soluti…

1
207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI 26:27

4M ago26:27

26:27

Listen to Ashley Wilson, Co-Founder of Momentum and the great conversation that happened. We talked about her career journey from sales and marketing to co-founder status. We also talked about the adoption of AI and how things are changing. For years, in sales we had trouble with the data that lives in conversations on sales calls and in written fo…

1
206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ 26:54

4M ago26:54

26:54

Nhungly Dang and I had a great conversation around what four careers her parents expected her to do, and how she found her way into business and ultimately leading SDR and BDR teams to great success. Now she leads PipeVisionIQ as a consultant after more than 12 years building front line sales teams. Nhungly has developed SDR workflows that are data…

1
205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox 25:46

5M ago25:46

25:46

Laura Lakhwara leads GTM teams and customers in transformative strategies that empower businesses to streamline operations and scale efficiently with AI, automation, robotics, and data-driven insights. She has an incredible background from working at IBM, a first-ever partnership with IBM and Apple, and other companies like UI Path and Softbank Rob…

1
204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author 25:54

6M ago25:54

25:54

I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights: There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unques…

1
203: From Construction Engineer to Successful 2x Company Founder, Tracy Young, TigerEye 18:12

6M ago18:12

18:12

Tracy Young has been on our radar for some time, having co-founded PlanGrid (acquired by Autodesk) and now co-founder of TigerEye - a GTM modern analytics platform. As a successful co-founder, Tracy has a natural sales background combined with her engineer background - a powerful combination. On the TigerEye website, the company's core values are: …

1
202: Supporting and Leading a Global Team in a We Culture; Erica Ettore, Workiva 25:17

6M ago25:17

25:17

Erica has helped build a global team at Workiva where everyone has a "me vs. me" mentality - working to improve ourlseves, not a competitive "me versus you" attitude. How can you get better? How can you deliver the best to your clients and internal consitutents. Erica was named "Manager of the Year" and she says it is because of her incredible team…

1
201: Pivot and Grow in Your Sales Role, Amber Hayes, Voices 27:21

7M ago27:21

27:21

Amber Hayes is currently Director of Sales at a Toronto company called Voices, which is the #1 marketplace for voice-over. We had a great conversation about how you need to pivot and embrace change within your company so that it doesn't outgrow you. She started at Voices as a Project Administrator, and listen to the episode to learn more about her …

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200: Celebrating Conversations with Women in Sales 200th Episode, Alice Heiman, Sales Energizer and Podcast Host 28:06

8M ago28:06

28:06

The time has come where we hit 200 episodes and it was a pleasure to have on good friend and "Sales Energizer" Alice Heiman. Alice also hosts a great podcast called Sales Talk for CEOs. We need to keep talking about more women in sales and sales leadership since we still have huge opportunities for more women in sales and sales leadership. Alice an…

1
199: It is not What You Know but Who You Know, Cynthia Cross, Cox Business, Kansas 23:04

8M ago23:04

23:04

Cynthia Cross was all set for a career in accounting when she went to college. A wise professor suggested she would not like that major and encouraged her to do something else where she could utilize her social skills and outgoing personality more. Upon graduation she moved to Wichita, Kansas and met a sales manager who encouraged her to get into a…

1
198: Self Care Strategies for Women in Sales, Katie McDonald, bNourished 34:05

9M ago34:05

34:05

Katie McDonald was in sales previously. Now she coaches women in self-care because of so many of us who have gotten burned out or just put ourselves last. Hear some of Katie's suggestions for your crazy busy life. She talks about "ME management" It's all about self-care strategies because the fact is most of us are running on fumes and we're borrow…

1
197: From BDR to AE to Director to GM; A Sales Journey with Sarah Kiley 28:41

9M ago28:41

28:41

Sarah Kiley has had a sales caree where she's risen through the ranks. She's built a reputation for aligning people, processes, and technology to deliver measurable outcomes. Whether it's launching new products, driving cross-functional collaboration, or spearheading strategic initiatives, she has focused on creating value for customers, partners, …

1
196: From Teaching to B2B Sales, Samantha Craig, Senior Sales Manager, Semrush 25:14

9M ago25:14

25:14

Samantha Craig wanted to be a teacher. She got through school but then had a hard time finding a job. She knew she loved to travel so she wondered if she could travel somewhere and teach. Sam ended up teaching for a year in South Korea. She came back to her home state of Massachusetts and realized she wanted to teach somewhere else so set off for W…

1
195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft 26:10

9M ago26:10

26:10

Kayla Burke is an Enterprise Sales Specialist at Microsoft and Founder of "The Tech Level" helping others to get a tech sales role. When Kayla graduated from college she became a business analyst but found that it didn't bring her much joy in her job. A random person told her about sales hiring going on at IBM and she ended up becoming a Business D…

1
194: Focus on Prospecting with the Blitzmaster, Andrea Sittig-Rolf, BLITZMasters 24:38

10M ago24:38

24:38

I first met Andrea Sittig-Rolf in the early 2000's - we had both recently launched our B2B sales consulting businesses and she was about to get her first of several books published. Fast forward to now, and she has a 22 year track record of success in helping thousands of sellers and hundreds of companies with the "top of funnel" prospecting part o…

1
193: Welcome the New Year with Resources and Shout-Outs, Lori Richardson, Women Sales Pros 15:10

10M ago15:10

15:10

Our goal at Women Sales Pros is to help support women in existing B2B sales roles to thrive, to get into leadership if they want to, and to recognize the companies and allies doing great things. This is a short episode with host Lori Richardson to cheer on 2025 and share resources like these ones: Find podcasts, women in sales organizations, and mo…

1
192: Be a Lifelong Learner in Sales, Ayana Gardner, Zoom 25:38

10M ago25:38

25:38

Ayana Gardner was recently named as one of "300 Women Making an Impact in B2B SaaS" so it is great that she kick off our first episode of 2025. Ayana is a ZCX Channel Leader at Zoom. We are also starting 2025 with our Q1 sponsor, RapidScale. Ayana has been in sales for a number of years and loves her current position which involves working with Zoo…

1
191: This Woman WAS Tapped on the Shoulder about a Sales Role, Tania Doub, Mindful Quadrant 27:11

11M ago27:11

27:11

I always laugh about how so many women do wait to be tapped on the shoulder by a leader in the company to move into a different role - this did happen to Tania who began her career in her 20's in marketing. Tania now is a successful author, former corporate enterprise seller, and now runs Mindful Quadrant. We had a great conversation covering a lot…

1
190: Advocate For and Believe in Yourself, Elitsa Zaimova, Sales Director at Preply 24:37

11M ago24:37

24:37

When Elitsa and I spoke, we had many stories about competent women in sales and leadership roles who wait to get the "tap" on the shoulder to be promoted. Our male counterparts TELL their boss that they expect to be promoted many times and they initiate introductions with some of their C-level leaders, heads of other teams in their company and prou…

1
189: Journey from BDR to Enterprise Sales and Ultimately into Security, IT and AI, April Marks, Pangea 29:10

11M ago29:10

29:10

April Marks leveraged the communication skills she got in college to help her launch into a sales career - first as a BDR, then right into an Enterprise Sales role. She is currently at Pangea. My current role enables customers to leverage processes integrating API-based security services and strategically managing enterprise accounts, currently at …

1
188: Excelling in the Male Majority Boys Club, Kaivona KP Parker, 15:24

12M ago15:24

15:24

Kaivona Parker works with companies and individuals to help get more underserved folks into tech sales and support and champion them to success. We talked about the notion of people saying to bring your "whole self" to work, but in reality we can't all do that. Kaivona wants to help build up those in sales to help them grow and flourish. She trains…

1
187: Ask Like an Auctioneer, Dia Bondi, Author, Speaker, Coach 33:03

12M ago33:03

33:03

The book Ask Like an Auctioneer has a mission: to help 1 Million women ask for more and get it. But it's not just for women. It's for you if you want to: Get the raise of your life Land that partnership that can change everything Expand your influence in your domain Secure that whale of a client Refuse to lowball yourself Use asking as a success st…

Podcasts Worth a Listen

Lori Richardson Podcasts

Podcasts Worth a Listen

1
Conversations with Women in Sales

Lori Richardson

1
211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room 41:37

1
210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati 21:56

1
209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly 29:06

1
208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative 23:40

1
207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI 26:27

1
206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ 26:54

1
205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox 25:46

1
204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author 25:54

1
203: From Construction Engineer to Successful 2x Company Founder, Tracy Young, TigerEye 18:12

1
202: Supporting and Leading a Global Team in a We Culture; Erica Ettore, Workiva 25:17

1
201: Pivot and Grow in Your Sales Role, Amber Hayes, Voices 27:21

1
200: Celebrating Conversations with Women in Sales 200th Episode, Alice Heiman, Sales Energizer and Podcast Host 28:06

1
199: It is not What You Know but Who You Know, Cynthia Cross, Cox Business, Kansas 23:04

1
198: Self Care Strategies for Women in Sales, Katie McDonald, bNourished 34:05

1
197: From BDR to AE to Director to GM; A Sales Journey with Sarah Kiley 28:41

1
196: From Teaching to B2B Sales, Samantha Craig, Senior Sales Manager, Semrush 25:14

1
195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft 26:10

1
194: Focus on Prospecting with the Blitzmaster, Andrea Sittig-Rolf, BLITZMasters 24:38

1
193: Welcome the New Year with Resources and Shout-Outs, Lori Richardson, Women Sales Pros 15:10

1
192: Be a Lifelong Learner in Sales, Ayana Gardner, Zoom 25:38

1
191: This Woman WAS Tapped on the Shoulder about a Sales Role, Tania Doub, Mindful Quadrant 27:11

1
190: Advocate For and Believe in Yourself, Elitsa Zaimova, Sales Director at Preply 24:37

1
189: Journey from BDR to Enterprise Sales and Ultimately into Security, IT and AI, April Marks, Pangea 29:10

1
188: Excelling in the Male Majority Boys Club, Kaivona KP Parker, 15:24

1
187: Ask Like an Auctioneer, Dia Bondi, Author, Speaker, Coach 33:03

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