))
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
…
continue reading
1
Are You Leveraging Client Feedback to Its Full Potential?
54:06
54:06
Play later
Play later
Lists
Like
Liked
54:06
Are you maximising the power of client feedback in your business? In this episode, we cover the essentials of building feedback systems that drive real results! Learn how to collect, analyse, and act on feedback from the clients who matter most. Discover tips for using tools like ChatGPT to streamline the process and create a proactive, client-cent…
…
continue reading
Do you ever feel like you're constantly busy but never really getting ahead? It’s a common struggle, but it doesn’t have to be your reality. Imagine achieving more, feeling energized every day, and having the time to focus on what truly matters in your business and life. Listen to this Podcast where we dive into practical strategies to supercharge …
…
continue reading
1
Simplify Your Social Media Strategy with AI
52:26
52:26
Play later
Play later
Lists
Like
Liked
52:26
Are you struggling to keep up with the demands of creating engaging social media content? Or maybe you’re looking to streamline your strategy to maximize results without sacrificing precious time? If this sounds like you, we’ve got you covered! In this Podcast, join Emily Cross, Head of Marketing at VPA, as she walks you through how to revolutioniz…
…
continue reading
1
Transform Your Cash Collection: Mastering Business Finances for Accounting Firms and Clients
32:10
32:10
Play later
Play later
Lists
Like
Liked
32:10
Are you struggling with cash collection in your accounting firm or with your clients? In the latest podcast episode, we explore how to accelerate cash flow, reduce stress, and transform your business with simple yet powerful strategies. Discover the key to predictable cash flow, why recurring payments are a game-changer, and how asking for money up…
…
continue reading
1
Creating Irresistible Lead Magnets with AI
56:25
56:25
Play later
Play later
Lists
Like
Liked
56:25
Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen. Whether it's an ebook, checklist, …
…
continue reading
1
AI in Action: Enhancing Value Pricing Strategies
40:30
40:30
Play later
Play later
Lists
Like
Liked
40:30
Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we’ll show you how to use ChatGPT to improve your pricing strategy. Ready to boost your business? Get practical tips you can start using today!…
…
continue reading
Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your …
…
continue reading
1
The Power of Automation and Systems for Your Business
53:57
53:57
Play later
Play later
Lists
Like
Liked
53:57
Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without yo…
…
continue reading
1
This One Simple Change Means You'll Hit All Your Business Targets
47:45
47:45
Play later
Play later
Lists
Like
Liked
47:45
Are your business targets truly driving success? Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets. Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvement…
…
continue reading
1
Differentiate Your Firm by Offering Advisory Services
53:26
53:26
Play later
Play later
Lists
Like
Liked
53:26
Ready to discover the secrets of business advisory success? Learn why understanding numbers is crucial for business growth and discover the ideal client size for advisory services. In this podcast, we’ll be chatting with Adam Lean from The CFO Project. We’ll discuss setting the right fees and how to effectively communicate value to clients. Adam al…
…
continue reading
Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude. In this podcast, we’ll explore their unique features and how they can transform your accounting operations. Join us as we navigate the complexities of modern accounting technologies, unpacking t…
…
continue reading
1
Grow Your Accounting Firm FAST with ChatGPT
39:44
39:44
Play later
Play later
Lists
Like
Liked
39:44
Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week. Unlock secrets to better productivity with essential tips on effective scheduling and time management. Struggle with marketing? Learn how AI simplifies content creation and boosts your impact with minimal effort.…
…
continue reading
1
Paid! How to be Richly Rewarded for the Value You Deliver
47:27
47:27
Play later
Play later
Lists
Like
Liked
47:27
Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease? This episode has got you covered. Peter Thompson, a hero, and mentor to many, including Mark, breaks down his proven strateg…
…
continue reading
Ever wondered how GPTs can transform your accounting firm? Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind! Learn how custom GPTs can streamline your accounting processes in ways you never imagined. In this episode, we also demonstrate how to build your own GPT. We’ll cover the ins and outs …
…
continue reading
1
From £100k to £1.2M - The Next Chapter of a Remarkable Accounting Journey with Neil Criddle
50:03
50:03
Play later
Play later
Lists
Like
Liked
50:03
Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years? Join us as Neil shares his journey from starting with zero clients to a booming practice. Neil discusses navigating job loss and lockdowns to build a successful firm and turning challenges into opportunities. Discover the power of digital tools in tra…
…
continue reading
1
Simplifying Your Email Strategies With ChatGPT
49:47
49:47
Play later
Play later
Lists
Like
Liked
49:47
Spending countless hours on email campaigns without seeing the results you desire? This episode is your gateway to mastering email campaigns with ChatGPT. Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece. Find out actionable insights on crafting compelling email content that reso…
…
continue reading
1
Master Prompt Engineering in 6 Levels to Transform Accounting
45:32
45:32
Play later
Play later
Lists
Like
Liked
45:32
In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge. Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals. Discover how to… …
…
continue reading
Looking to enhance your website with ChatGPT? This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site. Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better …
…
continue reading
1
Future Proof your Accounting Firm with AI
34:48
34:48
Play later
Play later
Lists
Like
Liked
34:48
Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting? Well, you can find clarity and direction here in our latest episode. Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI …
…
continue reading
Feeling swamped and unable to focus? The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. In this Podcast, we will explore the transformative approach of turning a vision to plan. We will also highlight the importance of a long-term vision over short-term hacks and shortcuts. Disco…
…
continue reading
1
How Successful Accountants and Bookkeepers Think
33:52
33:52
Play later
Play later
Lists
Like
Liked
33:52
Want to shift a struggling practice into a thriving business? Hear about the story that changed everything… Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode, and the power of thinking beyond the numbers with strategies that can propel your firm. Learn how you can adopt an entrepr…
…
continue reading
1
Which Pricing Model to Use for Different Services
32:26
32:26
Play later
Play later
Lists
Like
Liked
32:26
Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model? In this podcast we will be exploring the intricacies of cost-plus and value pricing. Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice. Discover Mark's insights on the limitations of time-based b…
…
continue reading
Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping? Discover key strategies to pinpoint and understand your ideal clients’ needs. Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings. Uncover the secrets to transforming …
…
continue reading
Debt: a word that often triggers anxiety and uncertainty. How does it make you feel? Overwhelmed? Guilty? Stressed? Want to hear Mark’s story of overcoming debt? Find out how he persevered and became debt-free by following practical strategies that helped him manage debt. These insights will not only boost your personal growth but are also invaluab…
…
continue reading
1
How to Avoid Your Services Being Seen as a Commodity
30:31
30:31
Play later
Play later
Lists
Like
Liked
30:31
Is your accounting practice stuck in the commodity trap, competing solely on price? Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible value to your clients' businesses? Explore proven strategies for enhancing your services and boosting client satisfaction. You will also learn …
…
continue reading
