Best Marketing Advice For Programmers Podcasts (2024)

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75 | The 5 Elements of High-Converting Discovery Calls (+ 2 Actionable Tips) 17:19

42m ago17:19

17:19

In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospe…

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74 | 3 Common Messaging Mistakes Coaches Make (And How to Fix Them) 14:54

5d ago14:54

14:54

Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry. Timestamps: [00:00:00] Introduction and Episode Overview [00:01:00] Common Me…

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73 | From Coach Training to Business Launch: A Conversation with Emerging Coach Jess Spiers 17:21

13d ago17:21

17:21

Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches. Show …

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72 | How Beth Went from 1 Corporate Client to 5 and Launched a Women's Leadership Programme in Less Than a Year 17:42

20d ago17:42

17:42

Jo Lott interviews Beth O'Neill, a leadership coach who completed Jo's Business of Coaching programme. Beth shares her journey from starting her coaching business to developing successful corporate and women's leadership programmes. She discusses the challenges she faced, the most helpful aspects of the programme, and her plans for future growth. T…

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71 | Letter to my former self: Joanna Lott 8:16

27d ago8:16

8:16

Joanna shares a personal letter she wrote to her 23-year-old self, reflecting on her journey as a coach and entrepreneur. She discusses the growth, challenges, and valuable lessons learned along the way. Key Points: The importance of pushing past limiting beliefs Recognizing and valuing one's strengths Finding courage to take steps towards personal…

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70 | How Emma became fully booked 18:39

1M ago18:39

18:39

Jo Lott interviews her client Emma Marinos about her experience in Jo's Elevate program and how it helped grow Emma's coaching business. Timestamps: 00:00 - Introduction and podcast overview 01:00 - Introduction of guest Emma Marinos and background on the Elevate program 02:00 - Emma describes her coaching business and reasons for joining Elevate 0…

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Starting a Game Company, Underserved Developers, New Opportunities, Finding a Publisher, Industry Sustainability, Networking, Navigating Change, MDEV, Being Authentic, and Skee-Ball with Ben Kvalo of Midwest ... 1:01:17

1M ago1:01:17

1:01:17

In this episode, I speak with Ben Kvalo, the Founder and CEO of Midwest Games. Discover how Midwest Games focuses on supporting underserved developers in overlooked regions, aiming for a more sustainable industry, and learn about the upcoming MDEV conference. Ben shares his journey into the game industry, starting with his transition from radio to …

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69 | The right environment to grow your coaching business 13:02

1M ago13:02

13:02

There are three core foundations crucial for building a successful coaching business. Drawing from her recent in-person event and her Business of Coaching programme, Jo explores how community, strategy, and commitment create the right environment for your coaching business to thrive. Discover practical insights, real-life examples, and actionable t…

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68 | The power of decisive action (and how to take it) 15:10

2M ago15:10

15:10

In this game-changing episode of Women in the Coaching Arena, host Jo Lott reveals the secret weapon of successful entrepreneurs: decisive action. Discover why knowledge alone isn't enough and learn practical strategies to overcome hesitation, embrace imperfect action, and build the confidence to make bold moves that will propel your coaching busin…

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67 | What is a business strategy? The 5 Core Components 12:12

2M ago12:12

12:12

Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon a…

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66 | Behind the Scenes: Zoe Fenn shares her business building journey 20:36

2M ago20:36

20:36

Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients. Show Notes: [00:00 - 02:00] Introduction…

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Creating ANIMAL WELL, Building a Game Engine, Finding Opportunities, Indie Games, Dunkey, Going to DePaul, Having Patience, Publisher BIGMODE, Disdain for Midjourney Assets and Crow Country with Billy ... 1:32:55

2M ago1:32:55

1:32:55

In this episode, I spoke with Billy Basso, the sole developer behind the hit indie game ANIMAL WELL. Discover how he began working on the game as an after-work hobby 7 years ago, and his vision for creating a lush, 2D Metroidvania experience where players explore underground caves, solve puzzles, and encounter creatures with minimal guidance. Billy…

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65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business 15:35

2M ago15:35

15:35

Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward. Show Notes with Time Stamps: [00:00:00] - Introduction to the podcast and Jo Lott. Lesson 1: Get Clear on Your Nich…

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64 | A Step by Step Guide to Starting and Growing a Coaching Business 15:38

3M ago15:38

15:38

Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your c…

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63 | 6 Lucrative Coaching Niches: Finding Your Profitable Niche 14:15

3M ago14:15

14:15

Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sh…

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62 | No Excuses: Developing the Whatever-It-Takes Mindset 16:05

3M ago16:05

16:05

Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business …

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61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework 16:16

3M ago16:16

16:16

Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise. Show Notes [00:00:00] Jo starts by highlighting three key reaso…

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Working on Marvel’s Spider-Man 2, Artist Turned Designer, Serious Games to Triple A, NASA, Learning to Lead, Player Reaction Videos, Communication Skills, and the Designer’s Journey with Roxanne Splitt ... 1:18:20

4M ago1:18:20

1:18:20

In this episode, I spoke with Roxanne Splitt, Associate Design Director at Insomniac Games. Hear their experiences and insights from working on various game projects, including collaborations with NASA and acclaimed games like Marvel’s Spider-Man 2. Roxanne reflects on the educational and emotionally significant aspects of working on the NASA proje…

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60 | Storytelling Secrets to Attract Coaching Clients 18:44

4M ago18:44

18:44

This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's jou…

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59 | 5 Things My Mosts Successful Clients Have In Common 12:29

4M ago12:29

12:29

Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you're a coach, entrepreneur or simply striving to up-level your …

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58 | From 0 to 48 Discovery Calls in 48 Hours: Exponential Growth Activities 13:40

4M ago13:40

13:40

Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time. Key Points: Introduction (0:00-2:00) The …

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57 | How to build your profitable niche and offer pyramid 14:06

4M ago14:06

14:06

Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives. Key Takeaways: 1.Front Door Focus on A to B Transformation - [00:01:00] Emphasise a simple, relatable 'I help…

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56 | Behind the Scenes: Louise Thompson shares her coaching business journey 17:32

5M ago17:32

17:32

There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world. Timestamps: [00:00:00]…

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55 | This is your reminder to keep going 14:11

5M ago14:11

14:11

Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey. Introduction Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to …

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Recruiters Talk Hiring, Job Strategies, Plan B, Call of Duty, Networking, ATSs, The Industry Layoff Trend, Resume Tips, and LinkedIn’s Value with Keith Plesha of Krafton 1:39:32

5M ago1:39:32

1:39:32

In this episode, I spoke with Keith Plesha, Sr. Recruiter with Krafton Americas who offers valuable insights from his recruiting career. He emphasizes the significance of networking, continuous learning, and staying on top of industry trends for career success. Topics such as interpersonal skills, mentorship, and the impact of remote work on hiring…

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54 | Behind the Scenes: Kate Waterfall Hill shares her business building journey 47:25

5M ago47:25

47:25

Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is…

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53. Coaching Branding: The Startup Mistake That's Costing You Time and Money 14:48

5M ago14:48

14:48

Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance. Key Takeaways: [00:01:00] Jo shares her observations on the biggest mistake…

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How to use breathing techniques to reduce stress and anxiety 16:46

5M ago16:46

16:46

In this episode, we get hands-on! Antonia explains to us how breathwork can regulate the stress hormone and reduce stress levels. She takes us through a powerful breathing technique that can help to control the stress we feel and get us into the right headspace before presenting. If you found this episode useful, please like, share and subscribe! E…

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Managing Stress When We Present 34:51

5M ago34:51

34:51

75% of the population fears public speaking. Avoiding it isn't always an option though and imagine the opportunities you could miss if you aren't able to fully engage! We can take control and we always have a choice. In this episode, Maryanne and Antonia discuss Imposter Syndrome and practical techniques to control your stress levels. They chat abo…

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52 | Group Programme Mastery: Fay Wallis shares her insights 54:29

5M ago54:29

54:29

In today's special live episode, I'm thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, "HR Coffee Time." Fay has generously agreed to share the valuable lessons she's learned from launching and running her successful group coaching programme, Inspi…

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51 | How to create an online course or group program quickly 16:51

6M ago16:51

16:51

Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time. Introduction [00:00:00] Jo discusses the perfect timing for the topic, ali…

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50 | How to get clients without social media 15:32

6M ago15:32

15:32

If you wonder whether social media is a prerequisite to a business this episode is for you. Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients. Episode Highligh…

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49 | Overcoming people pleasing for women entrepreneurs 9:29

6M ago9:29

9:29

Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goal…

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Spotlight on the Speaker with Ken Whipp, Programme Director of Scale Up Scotland 47:58

6M ago47:58

47:58

If you're a company with Scottish connections, looking to scale up then you might want to listen to this podcast. Ken Whipp is the Programme Director of Scale Up Scotland. Their ambition is to support fellow entrepreneurs to build world class, scalable businesses by sharing experience, access and networks to drive dynamic growth. Maryanne has deliv…

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48 | How I made £160K with a digital course 21:29

6M ago21:29

21:29

Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact. Here's what you'll uncover in Episode 48: Introduction: The Journ…

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What is stress and how does it show up? 22:12

6M ago22:12

22:12

The World Health Organisation deems stress to be the health epidemic of the 21st Century. In this episode, Antonia and Maryanne discuss what stress is, where it comes from and how it manifests itself within us. If we can understand our stress response, we can find ways to manage it. Healthy Habits If you found this episode useful, please like, shar…

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Working on Jedi Starfighter, Portfolios, DirectX’s Mission, Embracing AI, the Neuroscience of Play, Empathy, the Industry’s Next Growth Market, and Helping Ukraine with Founder and CEO Sam Glassenberg ... 58:06

7M ago58:06

58:06

In this episode, I spoke with Sam Glassenberg, Founder and CEO of Level Ex, as we dive into subjects encompassing the gaming industry, technology, and healthcare. Sam recounts his unexpected journey into gaming, beginning as an animator at LucasArts and eventually helping lead Microsoft’s DirectX Graphics team. We then transition to discussing the …

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47 | From open slots to fully booked 13:49

7M ago13:49

13:49

In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode fille…

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Spotlight on the Speaker with Professor Caroline Barelle, CEO & Founder of Elasmogen 55:40

7M ago55:40

55:40

Caroline Barelle is a force of nature. She is also the CEO and Founder of Elasmogen, a biopharmaceutical company in Aberdeen, Scotland. Elasmogen is rapidly progressing a pipeline of next-generation, differentiated soloMER products for the treatment of solid tumour cancers and auto-immune inflammatory diseases. She has won the Scottish Life Science…

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46 | Why this moment matters 19:33

7M ago19:33

19:33

This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode. [00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in build…

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45 | How to become a successful solopreneur 15:52

7M ago15:52

15:52

Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena. [00:00:00] - Opening and Welcome Jo introduces the podcast and its mission The episode focuses on transitioning fr…

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44 | Choose Your Hard 13:27

7M ago13:27

13:27

In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal…

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Starting Bungie, UEFN, Teamwork, Making Halo, AI Concerns, Portfolios, UGC, Game Industry Optimism, Diversity, Building EQ, and the Fourth Curtain Podcast with founder and CEO Alex Seropian of Look North ... 48:44

7M ago48:44

48:44

I welcome Alex Seropian, founder and CEO of Look North World on this episode kicking off the 5th (wow, 5th) year of the podcast. Hear as Alex shares insights about his current role, including hosting The Fourth Curtain podcast and his new studio, Look North World. Learn about the growing significance of user-generated content (UGC) in the gaming in…

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43 | Lessons from a Multi-Millionaire Tennis Enthusiast 9:30

8M ago9:30

9:30

Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently. Lesson 1: Surrounding Yourself with Excellence (00:01:28) Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success. Lesson 2: Speedy Deci…

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Preface 11:15

8M ago11:15

11:15

More great books at LoyalBooks.comBy Arnold Bennett

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1 – The Daily Miracle 7:25

8M ago7:25

7:25

More great books at LoyalBooks.comBy Arnold Bennett

1
2 – The Desire to Exceed One’s Programme 7:04

8M ago7:04

7:04

More great books at LoyalBooks.comBy Arnold Bennett

1
3 – Precautions Before Beginning 7:03

8M ago7:03

7:03

More great books at LoyalBooks.comBy Arnold Bennett

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4 – The Cause of the Troubles 7:13

8M ago7:13

7:13

More great books at LoyalBooks.comBy Arnold Bennett

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42 | The Future of Coaching: Insights from the 2023 ICF Global Coaching Study 13:33

8M ago13:33

13:33

Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations. The growth and evolution of coaching (00:01:21) Discussion on the resilience and growth of the coaching industry post-pandem…

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