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MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives. Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨💼👩💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé
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Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile ...
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The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
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Welcome to the Marketing Secrets with Russell Brunson! This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable. Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. Russell shares his biggest “a-ha moments” and marketing secrets in each episode with complete transpar ...
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In the Market with Janet Parshall, challenges listeners to examine major news stories and issues being debated in the marketplace of ideas and speaks to them with the Word of God.
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Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
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The Doug Show is where I’ll talk to other marketers, side hustlers, & experts, share success stories, talk about making the leap from corporate worker bee to entrepreneur. We'll go deep on affiliate marketing, side hustles, SEO, entrepreneurship, management, and working online.
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An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
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Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
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Bringing you the latest personal finance and stock market insights
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Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.
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Top trends and challenges facing the advertising industry, especially in Asia. Eminent speakers, thought-provoking questions, hard-hitting insights. Subscribe to learn about the future of adtech, martech and digital marketing.
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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
Abagail Pumphrey - Business Strategist
The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast
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Struggling as a solo marketer? Tune into our podcast for strategic insights, inspiring stories, and a dash of humor to empower you as a Marketing Team of One. With Eric and Mike's extensive experience in design, marketing, and running a successful agency, they are here to help transform your marketing challenges into victories.
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Explore and find new ways to move away from random acts of marketing and start building your new long-term marketing strategy.
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We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.
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Recruiting and team building secrets from top income earners. Hang out with network marketing leaders on MLM Nation and get the latest social media, offline recruiting, duplication and leadership strategies to grow your network marketing and direct selling business. Hosted by Simon Chan These leaders come from different backgrounds and MLM companies but they all share how they got started, aha moments, how they recovered from their toughest times, favorite books, morning routines, time manag ...
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Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency ow ...
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Financial Markets insights (FMi), a community created by The Realization Group, brings together the best minds in the global financial and capital markets industry to discuss and deliver high-quality thought leadership content.
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Welcome to Bloq Marketing, the podcast dedicated to digital marketing and growth strategies for home service businesses. Join us as we interview top performers in the Plumbing and HVAC industry, from sales managers to operations leaders, call center pros, and CEOs. Learn how they drive growth, overcome challenges, and lead their teams to success. Whether you're looking to master local SEO, refine your sales process, or build a customer-centric culture, we provide actionable insights and tips ...
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Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.
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Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Robles Designs, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business t ...
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The Restoration Marketing Secrets podcast is the definitive podcast for industry professionals looking to elevate their brand and reach in the competitive world of water damage, mold remediation, fire damage, roofing and home remodeling. Every episode is a goldmine of growth-focused insights, as we bring you invaluable resources, expert interviews, and actionable strategies tailored for the damage restoration and home services industry. Whether you’re navigating the challenges of outreach, a ...
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Two gals talking marketing, life, and all the mayhem in between.
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"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses ...
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Welcome to the Groundfloor Market Trends podcast, your go-to source for in-depth discussions on the forces shaping today’s real estate market. Hosted by real estate veteran Patrick Donoghue, this podcast dives into macroeconomic trends, expert insights, and conversations with leading developers and real estate professionals. Whether you’re an aspiring investor, a seasoned expert, or simply fascinated by the housing market, this podcast offers valuable perspectives on the opportunities and ch ...
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Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more. About Us: Products that Count is a 501 ...
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Welcome to Market House! We are a weekly show dedicated to all things Disneyland, Walt Disney World, and Disney Cruise Line. Join us as we bring you the latest news and updates from the Disney parks and cruise line, as well as insider tips and recommendations to help you plan your perfect Disney vacation. Whether you're a seasoned pro or a first-time visitor, we've got something for everyone. So join us on Market House as we take you on a magical journey through the happiest place on earth!
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life, and everything in between. Whether you're a seasoned marketing maverick or a business owner loo ...
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AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
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Welcome to Strategy Spotlight, the podcast dedicated to discussing all aspects of marketing strategy. Whether you're a Fractional CMO or a Marketing Leader at an agency, we explore the critical aspects and insights you need to develop and implement successful marketing plans for your clients. Join us as we strive to enhance your marketing expertise and drive impactful results.
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As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to ge ...
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.
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The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
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The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!
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Horizontes helps Latin American business leaders understand key issues affecting their companies/industries and further develop their leadership skills via in-depth talks with a wide range of expert guests.
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Listen to the latest insights from Dr. David Kelly, Chief Global Strategist at J.P. Morgan Asset Management, where he sits down with a variety of thought leaders for a conversational breakdown of big ideas, future trends, emerging topics and their investment implications to help inform building stronger investment plans for the long-term.
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of ma ...
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Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of ordinary people and show you how they started from ground zero with no influence, no email list or audience to sell to, and no business or marketing experience, and go from working 9-5 jobs to building successful 6 and 7 figure online businesses, and all the steps i ...
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Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
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How to Overcome Challenges in Network Marketing by Ryan Allen Bell
44:25
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Ryan Allen Bell talks about how to overcome challenges, keys to staying motivated and become successful in your network marketing business Who is Ryan Allen Bell Ryan Allen Bell worked as an EMT working the 911 system for 6 years before he got started in MLM. Today, he’s a 10-year network marketing professional, a 6 figure earner with over 150 acti…
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Conquering Customer - Centricity Challenges
22:15
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This episode identifies ten key challenges companies face when implementing a customer-first strategy. These challenges range from leadership issues and internal departmental silos to technology limitations and a lack of continuous improvement. Denyse argues that overcoming these obstacles requires a fundamental shift in organisational culture, pro…
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Unique Challenges Of Being A Fortune 500 SEO
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Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Enterprise SEO presents a set of unique challenges stemming from its scale and complexity. One major challenge is the often inadequate staffing for SEO within large organizati…
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Why everyone’s talking about Nvidia again, UK versus US retail challenges, and AJ Bell boss on improving the landscape for pensions and ISAs
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This week’s episode of the AJ Bell Money & Markets podcast compares challenges in the UK and US retail sectors, examines Nvidia’s latest results and talks about why so few of us are using cash day-to-day. We’ve also got interviews with AJ Bell’s CEO and an Asia-focused fund manager who hates China. Danni Hewson explains the latest UK inflation figu…
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Send us a text They should invent a week in November that doesn’t drain the life out of you - from pink Christmas Trees to piles of laundry, are we all simultaneously drowning AND bringing heaps of holiday magic to the masses. It’s been awhile since we had a catch up session - we’ve celebrated two kids birthdays, taken a trip to Florida, a trip to …
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From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
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In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own…
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Welcome to another episode of Market House! This week we share the latest Disney news including the official opening of Tiana's Bayou Adventure in Disneyland and Downtown Disney updates! For our main segment, we play a fun round of Disney Cruise Line trivia. Let us know what score you got at home! We have a Patreon! Support the show and receive exc…
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Ep. 505 | AI-Driven Demand Gen: Predictive Analytics and Zero-Party Data Unlocked
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Episode Summary In this episode of OnBase, host Paul Gibson talks with AI growth expert Clemens Deimann about how AI transforms demand generation. Clemens highlights AI’s role in enhancing marketing through predictive analytics, audience segmentation, campaign optimization, and real-time simulations. He also shares strategies for overcoming AI adop…
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383: Practitioner Stories: Verizon’s CX In The AI Revolution
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As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.By Forrester
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This episode focuses on implementing a customer-first strategy within an organisation. The discussion defines customer centricity, explains its importance for business success, and provides seven actionable steps for leaders to adopt this strategy. These steps include gaining a deep understanding of customers, fostering a customer-focused culture, …
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23: Balancing Risk and Innovation in Global Financial Systems
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In this episode of Financial Markets Insights, host David Berney speaks with Jen Nayar, President and CEO of Sterling Trading Tech. They discuss Sterling's evolution, from its trading platform origins to advancements in risk and margin systems and order management solutions. Jen shares insights into trends such as the rise in traded options, expand…
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Finding The Right Balance With GBP Optimization
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Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO involves relevance, prominence, and proximity, unlike traditional SEO which focuses solely on relevance and prominence. Gifford emphasizes the significance of filling out all GBP fields accurately, especi…
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Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales …
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Authenticity & The Rise of the Knowledgeable Influencer
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In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll…
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Customer - First Strategies Advantages & Disadvantages
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This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. However, disadvantages in…
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Customer - Centric Strategies: A Comprehensive Guide
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This episode provides a guide to implementing a customer-first business strategy. It explains a customer-first strategy, why it's important in today's competitive market, and how to implement it successfully. The guide also covers measuring the strategy's success, building a customer-centric culture, and ensuring long-term sustainability. Finally, …
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Free + Shipping Book Funnel Generates $250k in Backend Sales with Aurora Winter
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Episode 107: Most people have seen the ads for “free plus shipping” books that you get targeted with on Facebook. It’s an incredibly effective way of generating high-quality leads for your online business. The idea isn’t to make money with the book sales… it’s to turn your book buyers into high-ticket clients on the back end with other offers. In t…
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#63 - Shepherding Data for Seamless Experiences
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The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to su…
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This episode advocates using AI to enhance customer experience and loyalty. The discussion with Denyse emphasises personalisation through AI-powered tools like chatbots and predictive analytics to meet customer needs efficiently. Denyse details best practices for AI integration, including understanding customer needs, selecting appropriate technolo…
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Empowering Employees For Outstanding Customer Service
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In this episode, employee empowerment is presented as a key strategy for achieving outstanding customer service. The discussion emphasises the importance of providing employees with training, autonomy, and decision-making power within defined boundaries. This approach fosters higher job satisfaction, increased engagement, and improved customer expe…
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Real - Time Feedback Driving Business Success
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This episode emphasises the importance of real-time customer feedback and social media listening for business success. The discussion highlights how promptly addressing customer needs, using various feedback mechanisms (in-app surveys, live chat, reviews), and actively engaging on social media platforms can increase customer satisfaction, loyalty, …
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905: Under the Confident Exterior: Uncovering Hidden Struggles of High Performers with Amira Alvarez
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What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, A…
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We open the phones this hour to continue taking your questions on narcissism. It’s Christmastime and this abusive personality really knows how to create havoc by either dominating and manipulating family gatherings or by using children as a tool to gain control. But be of good cheer. If there is a narcissist in your life, there are things you can d…
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In our age of instant access to information, we are in danger of losing our grip on our most ancient emotion—childlike wonder. We need to cultivate a holy curiosity. As a result of our impoverished view of God, most of us are only living at half capacity—we let anxiety keep us from pursuing our dreams because we can’t see that God is far bigger tha…
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This episode advocates prioritising customer delight over mere satisfaction to achieve sustainable business growth. It emphasises creating effortless customer journeys through personalised experiences and vital employee empowerment. Denyse cites numerous studies showcasing the significant financial benefits of investing in exceptional customer serv…
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EP 481 - CPO Rising Series: Finastra CPO on Balancing Customer-Centricity and Visionary Leadership
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What are the keys to driving product success as a visionary leader in a complex B2B industry? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Finastra CPO Mike Vigue shares insights on balancing customer-centricity and visionary leadership as a top product executive. He discusses the importance of un…
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Investment Trust Show #10: Star performers Brunner and Manchester & London, and investing in stars and stripes
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On this month’s bonus podcast focusing on investment trusts, the AJ Bell Money & Markets team dig into star performers, US trusts and global small caps. Dan Coatsworth talks to Julian Bishop, co-manager of Brunner Investment Trust which is celebrating one of its best years in a long time. Julian explains how the trust has done well, his thoughts on…
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Mastering Zero-Based Budgeting – MyBudgetCoach – Zach Whelchel – DS540
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Doug interviews software developer and entrepreneur Zach Welchel. Zach shares his journey from leaving a corporate job to founding ‘My Budget Coach,’ a company that helps people manage their finances through zero-based budgeting with the support of a coach.They also talk about the technical aspects of budgeting apps and the importance of intentiona…
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Executing Successful Local SEO Through Effective Link-Building
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Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the importance of building genuine local connections to enhance visibility and credibility online. By leveraging local partnerships and community engagement, businesses can significantly improve their search en…
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Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights an…
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Customer Retention Strategies For Exponential Growth
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This episode outlines fifteen strategies for improving customer retention, emphasising the importance of excellent customer service, strong relationships, and consistent communication. The discussion highlights the positive impact of high-quality products, loyalty programs, and personalised experiences. It also advocates seeking and acting on custo…
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Technology - Driven Customer Journey Excellence
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This episode explores how technology is transforming customer service. It examines several key areas, including the rise of omnichannel experiences, self-service options, and the use of AI-powered tools like chatbots and virtual assistants. The importance of data analytics and personalization in creating seamless and unforgettable customer journeys…
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644: $2k a Month in Semi-Passive Income on the Side
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Would you believe there's a marketplace of millions of buyers eager for digital products for teachers — and it's not Etsy? Rob is a high school math and personal finance teacher at fieducator.com. He's built an impressive side hustle selling lesson plans and resources online at fieducator.store. Through the popular platform Teachers Pay Teachers, R…
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From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty
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Recently, I had the privilege of sitting down with Simon Devlin, a brilliant entrepreneur from Australia who’s mastered the art of blending offline and online business strategies. Simon runs a unique cigar business that combines the exclusivity of private clubs with powerful marketing principles. What makes Simon’s journey remarkable is how he has …
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#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
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How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Mar…
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Building customer trust and loyalty is crucial for business success. This episode explains that trust, based on reliability, transparency, and integrity, precedes loyalty. It emphasises the importance of consistent, high-quality experiences, open communication, and personalised interactions to foster trust. The text also highlights the value of act…
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Igniting Innovation A Culture Of Creativity
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This episode advocates for fostering innovation within organisations. It emphasises the importance of a creative culture achieved through open communication, diversity, and resource provision. The discussion highlights the significance of a growth mindset, embracing challenges and viewing failures as learning opportunities. Several real-world examp…
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This episode argues that companies should reduce reliance on extensive market research and instead prioritise leveraging existing internal data and readily available information sources, such as customer feedback and competitive intelligence. The discussion emphasises the strategic prioritisation of research questions and the use of advanced analyt…
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7 Lessons In Customer Experience Excellence - 2
14:30
14:30
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This EPISODE OF DEEP DIVES FROM DENYSE shares seven customer experience (CX) lessons learned from the author's personal hospital stay. Each lesson, such as prioritising customer comfort and addressing issues promptly, is illustrated with a business application and supported by statistics from various reports. DENYSE emphasises placing the customer …
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Radical Consumer Centricity A Competitive Advantage
18:14
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In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Mo…
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This episode of DEEP DIVES from DENYSE recounts a frustrating three-month customer service experience that Denyse had with TomTom, highlighting the company's failure to promptly resolve a simple map reactivation request due to repeated requests for documentation in different formats. This negative experience then serves as a case study to illustrat…
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Beyond Customer Satisfaction Achieving Delight
12:12
12:12
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This episode of DEEP DIVES from DENYSE argues that exceeding customer expectations is crucial for business growth, surpassing mere satisfaction. It uses examples like Amazon, Zappos, Apple, IKEA, and Brompton Bikes to illustrate how companies achieve this through exceptional service, innovative products, and emotional connections with customers. In…
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Recession SEO: Managing Layoffs & Budget Cuts
21:57
21:57
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21:57
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Amid tech sector layoffs and budget cuts, people are exploring cost-effective ways to drive traffic to their pages. Consequently, many companies will be looking to SEO and thi…
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Scenario Planning Outsmarting The Competition
10:56
10:56
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10:56
This episode of DEEP DIVED from DENYSE argues that relying solely on societal trend analysis for business strategy is ineffective, leading to homogeneous products and reduced competitiveness. Instead, it advocates developing scenario planning and shares a ten-step process to transform trends into unique future possibilities. This involves creating …
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This episode of DEEP DIVES from DENYSE advocates for a shift in AI consumer service from AI competing with AI to AI collaborating with AI to create more authentic interactions. It proposes ten strategies to achieve this, integrating human empathy and personalisation with AI's efficiency. These strategies include incorporating emotional intelligence…
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