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Figuring It Out

Melissa Guller

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Join host Melissa Guller each week as she interviews millennial women who run successful online businesses, blogs, and podcasts. We talk about how they got started, the challenges they've overcome, and how they earned their first dollar, plus our guests share expertise on choosing a topic, content marketing, building an audience, and more.
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Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my digital marketing and course creation strategies with more entrepreneurs. This season, I'm bringing some of the top online business experts together to help you compare different strategies, like TikTok vs Instagram, WordPress vs Squarespace, or YouTube vs Podcasts to help you find the right mix of sales and marketing strategies that work for you (an ...
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in between

Heather Ashley Baker

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When you step out beyond your comfort zone to do something creative, scary, world-changing, or against the norm — you experience a period of transition and transformation, known as: the in between. This is the podcast for creatives, entrepreneurs, dreamers, and action-takers navigating the messy, yet beautiful, space in between where they are and where they’re going. Yes, it’s uncomfortable. But it’s this messy middle place that provides the most growth. Hear curious, honest conversations wi ...
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Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide wh…
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What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model. Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks…
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Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice. The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And …
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Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business. We'll also teach you how to create a …
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Claire Markwick (Real-Life Business podcast) and I met through the Wit & Wire podcast host mastermind, and we hit it off immediately. We both LOVE to talk (good thing we both host podcasts!), we’re both transplants to Australia making this beautiful country our home, and we both love to have real, vulnerable conversations about life’s in between mo…
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Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities. And by the end of this episode, you'll be able to describe the core diffe…
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Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22). References: Join the waitlist for the new Course Creation program: witandwire.com/courses …
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Melissa Guller, podcast host extraordinaire and a brilliant teacher of all things podcasting, joins me to discuss discovering a career path (and a life) you love, finding your way in a new city, the art of asking, what she’s learned from taking chances, and the best way to start any new creative project or career. Melissa is a fitting final guest a…
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Two self-professed Gilmore Girls fanatics and Brené Brown fangirls discuss what it means to be ready for anything, feeling difficult emotions, teaching kids about diversity, managing expectations in relationships, and of course, Gilmore Girls. My guest Jae is the cohost of the In Omnia Paratus podcast, and is in the middle of a quarter life crisis.…
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In this episode, I talk to resiliency coach Kimberly Smith about surviving divorce, leading with desire over fear, practicing self-compassion, and practical ways to become more resilient in your everyday life. Kimberly is the founder of Encompass Coaching. Through her coaching services, she helps ambitious and overworked people suffering from chron…
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Join me for a behind-the-scenes look at the second season of Wit & Wire's podcast. In addition to the top strategies I've used to double my downloads in season 2 compared to season 1, I'll share what worked, what didn't work, and a few announcements about the future of my business. Thinking about starting a podcast? Join our new free masterclass, H…
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Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join m…
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A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently. That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast …
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Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions: Why is …
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If you’re an online business owner or hope to run your own full-time or side hustle business someday, I know from personal experience how important it is to not only find more customers, but to consistently bring in more business to support yourself and your family long-term. I’ve seen firsthand just how powerful podcasting can be for online busine…
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Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow …
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Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?) Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature a…
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Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience? Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really usefu…
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Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million. So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Ap…
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I’m setting out to places and spaces unknown, on a new adventure that is unmapped and open to possibility. To find out more about what I’m doing, check out this week’s episode. I also share a few words of encouragement, if you’re pondering paths unknown and unexplored in your own life. Download my free audio guide to help you embrace your everyday …
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Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy? In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day. Because - spoiler alert - neither …
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Today I’m talking to Sarah Jensen, a heart healer who helps big-hearted humans connect with their inner wisdom and magic through energy healing, intuitive coaching and soul-fuelled journaling. She's also the creator of the Pay It Forward Program, and she’s on a mission to positively empower a million people around the globe through journaling and k…
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My most popular episode from February was, “Will Clubhouse kill podcasting?” [Ep 27] Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording. So in this episode, I invited Clubhouse pro and fellow podcast host Laura Bauder (P…
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I’ve wanted to bring a guest on the show to talk about the environment since before I even launched this podcast, and today I’m thrilled to talk to Brandy Heyde Montague, founder For Animals. For Earth., a resource hub of simple ideas that anyone can try in their daily life to make a difference. Brandy has been passionate about helping animals sinc…
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Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time? Learn more about Brandy: Podcast | Website | Brandy's Mini Episode Roundup More podcasting resou…
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In this episode I'm in the hot seat, interviewed by my dear friend and coach, Nicola Newman, for her podcast The Art of Creative Living. Together we explore my personal creative living story, my experience working as the manager of the design team for Cricket Australia, four ways to talk back to your inner critic, building self-trust through the cr…
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In this minisode, I explain why I'm switching to biweekly releases, and if you might want to try it, too. I'm also looking for feedback. What would you love to see coming up on the podcast? Cast your vote at witandwire.com/listeners. More podcasting resources from Wit & Wire: Instagram | How to Launch a Podcast (free training) | Website…
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In this episode (part 2 of 2), I share specific details about how I started doing: how I designed my vision for my creative business, what I learned once I started taking tangible action on my dreams, and the thing that keeps me moving forward in the times when I feel discouraged or struggle with self-doubt. Download my free creative living audio g…
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Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app. 🔗 Find the extended sh…
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Clubhouse is the hottest new social media platform, and since it’s audio-only, a lot of people are comparing it to podcasting. With that in mind, I want to address the big question: will Clubhouse kill podcasting? Today, I’ll share my first impression of Clubhouse, what the app can do and what it can’t, and which podcasts I think are at the biggest…
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In this episode (part 1 of a 2 part series), I reflect on the path I’ve followed chasing my dream of starting my own business and expressing my creativity outside the traditional box of a 9-5 job. I share about the various milestones and moments along the way that led me to where I am in my life and my business today. Download my free creative livi…
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Today I’m here with podcast host Sarah Martin. She’s tried all kinds of growth strategies to promote her podcast, but it’s been hard to figure out which are working. So in this episode, Sarah and I talk about YouTube collaborations, interview swaps, promo swaps, and more. They have slightly different pros and cons, so you might prefer one strategy …
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I’m so excited to have two of my dearest friends and clients, Fiona Byarugaba and Siham Omer, join me for a special joint conversation on this week’s episode. In this episode, Fiona and Siham discuss the meaning of home and cultural identity, and how they stay connected to their roots while expanding their worldview. They share their honest thought…
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“How can I find more listeners for my podcast?” It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode. We cover everything from guest relationships through Facebook pixe…
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Today I'm talking to Katie Meyler, founder of non-profit organization, More Than Me, the first tuition-free private school for girls in Monrovia, Liberia. During the 2014 Ebola epidemic, Katie resolved to remain by her students and staff instead of heading back to the United States. For her efforts, she was named 2014 TIME Person of the Year. Katie…
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New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools. We cover: The importance of multitrack recording My favorite (free!) remote recording tool, and why it’s better than Zoom How to ask open-ended quest…
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My guest this week is Pearly Tasker, cake artist, featured on the 2nd season of Zumbo's Just Desserts, toy inventor, and anxiety and mental health advocate. In 2017, Pearly’s struggle with depression and anxiety led her to make big changes in her life. She practiced mindfulness and cognitive behavioral therapy and learned to reroute the pathways in…
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Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business AND so your members can actually get results. She’ll answer questions about…
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With me today is Annie Gichuru, a mindset coach for migrant women of color and the producer and host of Uplifting Studios TV. Annie’s beautiful and inspirational work focuses on positive storytelling and sharing the voices of overcomers and migrant women. She’s just released a third season of Uplifting Studios TV. In this episode, Annie and I discu…
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Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. Marisol is a first-gen graduate and professional, and her podcast covers career development, money management, and wellness for fellow first-gens. We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any for…
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I’m thrilled to have Latinx author, designer, and women’s leadership expert Majo Molfino on the podcast this week. Majo writes and shares about breaking the myths that we’re conditioned to live by — and how when we break those myths, we open ourselves to our creative purpose. In this episode Majo and I talk about — how we become conditioned to foll…
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2020 was a record-setting year for podcasting, but 2021 is poised to be even bigger, as annual ad spend will pass $1B while Spotify, Apple, and now Amazon compete for listeners' attention on a whole new scale. In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, v…
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To kick off the new year, this mini-sode shares my reflections coming out of 2020. I talk about the important choice I made last year during COVID lockdown in Melbourne and how that choice empowered me to keep moving forward. I share about how I felt burnt out after surviving lockdown, and the way I’m practicing mindfulness to start off 2021. I’ve …
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Happy 2021 everyone, and welcome to Season 2 of Wit & Wire. I’m your host, Melissa Guller, and this season I’m back with fresh new podcasting strategies to help creators launch and build podcasts that climb the charts and make an impact. This season is all about you. Every episode will address some of your hottest podcasting questions, from editing…
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This week I talk to one of the kindest, most compassionate creative hearts I know: Nicola Newman. Nicola is an award-winning artist, creative mentor and business coach, writer, retreat host and founder of Flourish: The Art of Creative Living, a year-long creativity school. She supports creative hearts to build a loving relationship with themselves …
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This week I talk to my friend and coaching client, Haruka Aoki. Haruka is the founder of Snoring Snail, a snail mail stationery company that encourages slowness, contemplation, and self-expression. While working as an art director and illustrator in New York City, Haruka is planting the seeds to build an artist residency and guesthouse in Portugal.…
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My guest this week, Jessie McCall, has over 10 years experience as a professional photographer, getting her start working in the music industry alongside some of the greats. Through a series of curious inquiries Jessie was led to the world of underwater and nude portraiture. This newfound love prompted her toward melding both coaching and the power…
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My guest this week is my own personal therapist, Merie Burton. Merie is a psychotherapist and counselor with a passion for living life with purpose and connecting with people in an empathetic way. She holds a degree in Social Science (Counselling) and a Master of Counselling, and she's a wife, mum to four, and foster carer. In this episode Merie an…
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Mike Ross is an award-winning photographer and filmmaker with a professional career spanning 12 years. In this episode you’ll get a peek into the most unique company culture I’ve had the chance to work in over my career, and meet the man who pours his heart and soul into creating it. You’ll learn how Mike continues to inspire in uninspiring times, …
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In this episode I talk to Louisa Deasey, author of two memoirs (Love & Other U-Turns, A Letter From Paris) and the creator of 90 Day Memoir, a digital program that helps writers looking to turn their true story into a compelling manuscript draft. Louisa and I discuss how she navigated her in betweens this year by investing in her creativity, celebr…
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