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If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you w…
 
Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing. In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year career, he’s also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response …
 
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong. They t…
 
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a bit more time before you leapt? Ever wonder how to move forward when the way is not entirely clear? If so, you are going to LOVE this week’s show where your…
 
Lead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you’re making one very specific mistake, those…
 
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today’s episode, your hosts, Suzi D…
 
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to…
 
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important p…
 
One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to …
 
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you. And we’re doing it again this year! Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off …
 
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show… And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this y…
 
This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together. The second - episode 140 - went deeper into how to make an am…
 
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche. And not only did she “make a living,” she made a LIFE doing what she l…
 
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today’s topic is all about tooti…
 
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone. Her name is Shaa Wasmund and she is the author of the…
 
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your …
 
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mo…
 
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a person…
 
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with o…
 
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much mo…
 
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Direct…
 
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinven…
 
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this epis…
 
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a tho…
 
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafni…
 
The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie …
 
Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you. The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers…
 
Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share…
 
You might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you’ve fallen off, g…
 
Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond? If you HAVE then you know what a game-changing experience it can be. If you HAVEN’T then maybe by the end of this episode we will have inspired you to take…
 
Ever felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say. In this episode your hosts, Suz…
 
When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught thousands of people how to find their audience and turn website traffic into paying customers. In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain…
 
There’s almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get people’s attention. Whether that’s for a Facebook ad, an email subject line, the topic of your lead magnet, your sales video, your webinar, your YouTube vi…
 
We’re talking to someone who has recently had 66% engagement in her Facebook Group. That’s a pretty amazing number… and as we found out on the show… she’s actually JUST updated those numbers to a whopping 90% engagement (that’s 9 out of 10 of her members have engaged with her in the last month!). Fiona Keary is a business owner we LOVE - she is a l…
 
Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership. It’s quite extraordinary what she’s been able to do with a small, very strategic list and in this episode you learn j…
 
One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again! Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books for 2019. Listen to this episode to hear more about: The HerBusiness Book Club and why it’s one of Suzi’s fa…
 
As we near the end of the year we were thinking about how we’d like to round things out and one of the things we’ve done over the past year that was really popular was to share some of the top Marketing tips from the very talented women in our Marketing Success Mastermind… and so we’ve decided to do that again! We recently asked our Masterminders t…
 
We’ve just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she made her way through some of the world’s most-loved Jazz songs. The entire evening was a masterclass in how to create a connection to your audience, know your message and be unapologetically true to yo…
 
That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success). Listen to this episode to hear more about: Why you need to focus on the p…
 
We’ve just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation about what stops us from really charging what we’re worth and owning the value we bring… so we thought we’d continue the discussion (and some tips on how to…
 
Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT… One of the BIG problems we see is that even though there are LOTS of opportunities to create a d…
 
Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we’ve seen just about every content block, obstacle and unreasonable deadline there is… and we’ve developed some hacks that help us wor…
 
In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about: Some of the WEIRDEST things people h…
 
Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step b…
 
Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak…
 
Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience b…
 
In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your p…
 
Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfull…
 
One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the V…
 
Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very f…
 
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