“What I learned is that the farther up the chain I went, the more difficult it was to get things done for an end result. I was so used to being at the end result. I didn’t get to see all of the pieces that go into play in the beginning, which of course starts with marketing budget.”- Mick Essex Welcome to the very first episode of Executive Convers…

In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effect…

In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-ter…

"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien Sauvage In this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importan…

Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix. Ran Yosef had extensive experience in various marketing roles befo…

In Episode 2 of Hitchhikers, I delve deep into the art of targeted marketing, specifically focusing on the concept of Ideal Customer Profiles (ICP). This episode is a treasure trove for small business owners and marketers who are looking to streamline their marketing efforts and boost sales by identifying and targeting their perfect customer. Throu…

In the pilot episode of Hitchhiker's, I'll briefly cover who I am and what I do. Plus, I'll let you know what the show is about and what you can hope to learn. Hope you enjoy!By Mick Essex

Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide s…

"Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there's disarray inside the house, you can always feel it outside the house." Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Aaron Janmohamed, VP of Marketing at BoostUp AI, about th…

“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.” Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lastin…

“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.” Welcome to another episode of The SEO Growth Podcast! This time, we chat wi…

“It comes down to understanding all the metrics used in your business, not in the SaaS industry as a whole. You do need to understand what’s important and relevant to your business. And most importantly, think like a business owner.” Welcome to another episode of the SaaS Leader Interview Series! This time, we chat with Carter Severns, VP of Market…

"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from." Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after lau…

“We use artificial intelligence to connect more people, and that's kind of the way I think of content. So often for organizations, they're just deeply focused on the message that we're all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.” Welcome to another episode of The SEO Growth P…

“Product-led content is any type of content that strategically weaves a product or a service into the story, and uses it to illustrate a point, solve a problem, or help the audience accomplish a goal.” Welcome to another episode of The SEO Growth Podcast! This time, we speak to Dr. Fiorenza Dossetto, Brand and Editorial Lead at ActiveCampaign Postm…

"We've started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically." Welcome to another episode of The SEO Growth Podcast! This time,…

Meet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous…

Gomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hi…

In this episode, we talk about: Video content production Video marketing Video marketing metrics Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/ Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @H…

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series. This time, we’re joined by Tara Panu, VP of Marketing at VoiceFlow, the collaborative platform used to build chat and voice assistants, to talk about leveraging customer research like a product marketer. Every marketer knows the customer needs to be at the center…

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series! This week, we’re talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure. We discuss the challenges he’s faced and the changes he’s …

“It’s not SEO in-house vs. agency anymore. Having SEO in-house is a must, so the question for the SEO agency option is when” Welcome to the 4th episode of The SEO Growth Podcast! This week we’re again with our founder and CEO, Maeva Cifuentes, jumping again on this popular and endless debate: should you build SEO in-house or delegate it to an SEO a…

Hello dear listeners! Welcome to our third episode of The SEO Growth Podcast. This week we’re joined by Usman Akram, Head of SEO at Flying Cat Marketing, as he talks us through how we can report our SEO efforts to leaders and stakeholders. We discuss how it can take time to show the results of your SEO strategy. So it’s important to find a way of r…

“I don't think there's anything wrong with running an affiliate blog and going after high-volume keywords. It's just an understanding of what strategy you're after and how you're gonna justify going into content, then reverse engineering your strategy based on the action you want your customer to take” Welcome to another episode of the SaaS Leader …

“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.” Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results. We talked …

By Flying Cat Marketing

“Building a good distribution plan essentially means that for less total content production, you're able to get that much more actual output.” Hello hello Flying Fans! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your reach by repurposing content. Casey explains tha…

“Really great content and open content that really tries to elicit feedback, I think is a really strong starting point for building a community that actually has substance to it. It's not just a list of blog posts that we're dropping on people.” Hey there! In episode 82 of the Flying Cat Marketing podcast, we sat down with Alex McQueen, Content Mar…

“One of the ways that you could discover whether SEO is the right channel for the business that you're working with is basically understanding two questions. First, are the potential customers of your business actually aware of the problem your business is solving? And if so, where are they actually looking to solve that problem?” Hello hello! For …

“At the end of the day, we’re not trying to say we do magic. We're just trying to say, ‘we'll take all the information that you have first-party collected inside of your company, and we'll make it available for you.’” Hello, hello! In this episode of the Flying Cat Marketing podcast, we’re joined by Steffen Hedebrandt, CMO and Co-Founder of Dream D…

His last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic. During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Grow…

“So these were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.” Hello hello! For episode 78 of the Flying Cat Marketing podcast, we sat down with Andrea Skarica, Growth Marketing Manager at Mixmax, …

Is customer retention the new acquisition? You betcha, says Firaas Rashid, CEO & Founder of Hook, a predictive data platform that empowers customer success teams. This week, the Flying Cat Marketing podcast caught up with Firaas to learn about customer-led growth and how to upsell for success. Firaas kicked off by outlining the challenges inherent …

This week, the Flying Cat Marketing podcast caught up with Kate Erwin, Head of Content at Contractbook, to learn three ways to use social media for organic B2B growth. Kate kicked off by telling us how she makes the fleeting nature of social media work for her by using it as a testing ground for content ideas and formats. And why she believes conve…

“Marketers have always gotten the unfortunate rap of being not as impactful as sales. So now, it becomes a lot harder to get buy-in from the rest of the organization to do the things that we need to do.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast! Today, we’re here with Ashley Levesque, VP of marketing at Banzai.…

“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you're small and you don't have resources, you're kind of trying to do everything, and that's not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is rea…

“One of the biggest issues when you only focus on leads is that you don’t have any Marketing-Sales alignment.” Hello hello! For episode 72 of the Flying Cat Marketing Podcast, we sat down with Max Eiden, founder of hey.ad, to discuss why marketing should not focus on generating leads, why people are overly focused on lead gen today, and how we can …

“A good interviewer makes sure the conversation goes down a great rabbit hole that could have never been scripted. Those candid moments, right? It's like an art, you get to pull it and play with it and make it like a beautiful shining pearl.” Hello hello. Welcome to another episode of the Flying Cat Marketing Interview Series. For episode 73 of the…

“Rather than hire direct salespeople, you can accelerate your sales by going through a third party who's already got a customer base. They've already got that reach. They've already got a marketing program, so they can take that product out for you really quickly.” Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Serie…

“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with Lauren Lang, Senior Content Marketing Manager a…

How do you create thought leadership content at scale even if you don’t have access to leaders? By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how. This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and eleva…

Hello hello! We’re about to show you that account-based marketing (ABM) can also be done without fancy technology. While at the beginning you might need to focus on every single detail to get accounts to convert, ABM can be highly scalable. In this episode, we invited the Director of Evangelism at B2B gifting company Alyce, Nick Bennett, who grew t…

“Readers are smart and they're doing their own research. So if you just give them a copy-paste approach to comparison pages, they're going to call you on that.” Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparis…

“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.” Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on w…

How do you manage a large remote team while motivating your employees to take great care of your customers? By treating them as you’d like them to treat your customers, of course. In this week’s episode of the Flying Cat Marketing podcast series, we catch up with Adam Harris. He’s the CEO of property management software company Cloudbeds and tells …

“If you're ever contemplating gating content, you need to make sure it's something that you would personally be comfortable giving your own information for, or maybe even paying for.” Hello Hello and welcome to another episode of the Flying Cat Marketing Podcast. On episode 64 of the Flying Cat Marketing podcast, we’re with Erin Balsa, Founder and …

“Relying on your product marketer to be the only person that understands and talks to customers is a mistake.” Hello Hello! On episode 63 of the Flying Cat Marketing podcast, we sat down with Camille Trent, the head of content marketing at Dooly, to discuss product marketing, its importance, and how content and product marketers can work together c…

“Another growth play that I think is very underrated and not many companies utilize, is having a really good understanding of your pricing strategy.” Hello Hello! Welcome to episode 62 of the Flying Cat Marketing podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, …

“If you’re in it for the long run, start with SEO, and do it strategically. SEO is the gift that keeps on giving ” Hello hello! During this episode of the Flying Cat Marketing podcast, we sat down with Foti Panagiotakopoulos, the founder of GrowthMentor, to discuss the ins and outs of bootstrapping a start-up and managing the workload with a small …

Want to know how to build a product so good it sells itself? Listen to this week’s episode of the Flying Cat Marketing podcast! This week, we bring you insights from Richie Khandelwal, founder of Pricelabs, a SaaS pricing solution for the SMB and mid-market Airbnb and vacation rental space. We caught up with Richie to learn how Pricelabs got starte…