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Get clarity on all things brand and website to push your business to thrive from the inside out by learning to dig deep and find your brand’s story. I’m Mindy Jean - A Certified Showit Website design partner, a Canva creator, and an educator/business coach for women who want to put more money in their hands. With this podcast, I deliver practical yet proven ways to grow your brand within your business. Once you start developing a plan of action and learn the inside scoop on building a connec ...
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Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.
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This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did. Foll…
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Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mi…
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Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the cultur…
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An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to c…
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Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by…
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Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to ex…
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What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSay's Trend Tracker, and Ryan G Scofield, VP of Marketing, to explore how they extract and analyze insights from the most genuine and unfiltered audienc…
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This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most iconic pop culture-guided action figures and collectibles ever created. We talk about the explosive growth of pop culture collectibles, their origins,…
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Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook t…
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Are you ready to learn the secrets of fandom marketing? In this episode of The Pop-Marketing Podcast, I sit down with Jenny Stiven, a veteran of the entertainment industry, with Fox, Universal, and Lucasfilm. She shares her unique insights into the world of fan marketing, providing valuable strategies for brands looking to engage with fandoms. Hear…
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Roaring into the world of branding and design with the strength of a T-Rex, this episode of The Pop-Marketing Podcast is set to be a thrilling adventure! Your host, Joe Cox, teams up with the Principal and Chief Strategist at Dyno Creative and Adjunct Professor at Laguna College of Art & Design, Daniel Adoff, to uncover the Jurassic-sized impact of…
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This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy …
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About Brand Me Gorgeous: Certified Showit Design Partner, Honeybook Educator, and Canva Creator. Helping brands gain knowledge and build confidence to maintain their website growth and brand goals. Website | www.brandmegorgeous.com Join My Facebook Group | Join Here Try Showit & Grab a Free Website Template | Grab Your Free Template Here…
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To see and access all the tool links in today's Episode, you can find them on my blog here. About Brand Me Gorgeous: Certified Showit Design Partner, Honeybook Educator, and Canva Creator. Helping brands gain knowledge and build confidence to maintain their website growth and brand goals. Website | www.brandmegorgeous.com Join My Facebook Group | J…
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I get asked this questions so much when building a website for my clients. And the truth is, it's more of a personal choice than anything else, but I do lean on the side of adding your prices, and in this episode I cover my reasons why. About Brand Me Gorgeous: Certified Showit Design Partner, Honeybook Educator, and Canva Creator. Helping brands g…
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Oh the great about me page. haha But seriously this page is so important on your website and I want to give you some real examples and reasons on what works and what doesn't work. About Brand Me Gorgeous: Certified Showit Design Partner, Honeybook Educator, and Canva Creator. Helping brands gain knowledge and build confidence to maintain their webs…
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Jeremy Corray is the Executive Vice President of Coolfire Media and leads the creative vision behind some amazingly modern video marketing campaigns for his client's brands and businesses. However, in this podcast, we zero in on something much more down the Pop-Marketing rabbit hole, where we have a deep discussion about the wonderfully weird origi…
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Let's talk about the difference between a custom website and using a template. Which should you choose and what to look for in a template. About Brand Me Gorgeous: Certified Showit Design Partner, Honeybook Educator, and Canva Creator. Helping brands gain knowledge and build confidence to maintain their website growth and brand goals.Website | www.…
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Let's chat about how to make a brand come to life in a website and learn what you can do to make sure your website is looking and feeling on brand to your clients to. About Brand Me Gorgeous: Certified Showit Design Partner, Honeybook Educator, and Canva Creator. Helping brands gain knowledge and build confidence to maintain their website growth an…
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Today I am going over my top 5 tips for improving a website for a better user experience and just as a whole. These are my must-do top five tips and actions that I do when I am giving someone a website audit or on a call with them doing a strategy session. We will talk about how copy should flow, your use of design space, calls to action, and a tip…
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Let's find out what a website hook is. How it works and why. Then learn how you can come up with your own. The goal here is to get readers to want to know more. Give them just enough information that hooks them in! Show Highlights- 1. Learn what above the fold of a website means. 2. Define your target location or special keywords. 3. Don't overthin…
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From high school auto body to college medical coding and billing courses and human resources certifications to now a full-time website and brand designer, educator, and business coach specializing in brand growth through the art of Showit website building. Wow, what a roller coaster, but I wouldn't have it any other way. About Brand Me Gorgeous: Ce…
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In the connected world, where there is a conversation, there is a community manager. A manager, a moderator, and a mediator of online conversations, a community manager is the link between your company, IP, or brand and your audience. Alex Hutchi brings their perspective from the driver's seat of this ever-evolving and often misunderstood professio…
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Tom & Amy Czyz are an Optometrist husband and wife entrepreneurial force behind SLY, a benefits-driven drink designed for gamers and esports athlete needs. Launching a new product is tough, but launching a new drink product...that's Ludacris. That is unless you break a few rules and see old things in new ways. In one of my favorite interviews of 20…
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 Welcome to the Brand Me Gorgeous show. I'm your host, Mindy, a wife, a mom, and the certified Showit design partner who helps both Showit users and designers. I help support brands like yours brands who are passionate about their business. But don't understand how to grow their website. If you're asking yourself, what should I put into my website …
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Ever wanna hear what songs your favorite athlete listens to psych themselves up before the match? The tunes your favorite artist spins to inspire their next creation? Chatting with Mikhael Porter, co-founder of Needle Music this week about the socialization of music, the rise of the music influencer, and creating a social network built for both the…
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This week I'm talking with InStreamly's co-founder Wiktoria Wojcik about the current state of gaming and its role in Gen Z's lives. She shares her insights about the digital future of life, entertainment, and marketing. We chat it up about how brands are capturing consumers' attention in live streaming on Twitch & YouTube, esports explosive growth …
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This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath. We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, and why Jason felt that the impact was big enough to create the #NFTFresh conference. If you've been interested in how your brand or your career can ta…
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Jared Leshin discusses his latest book "Advertising and the Nature of Reality", what advertising can teach us about our reality, and why we should care. A former 3D artist & game maker, Jared explores advertising from a cognitive theory & philosophical lens, helping us get a tiny bit closer to understanding the nature of our reality and ultimately,…
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Social Psychologist & Author, Dr. Kevin Payne is back on the podcast to break down why brands are so bullish on offering user experiences and how the pandemic has increased the gaps between how audiences perceive their world. We talk about marketers finding and riding the "Edge" between familiarity & novelty, why "safety" in brand messaging gets tr…
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Continuing our exploration of fandom and how to connect through popular culture, we welcome Erin Novodvorsky, The Geek Travel Agent herself to the show. Erin has spent 17 years in the travel industry, designing travel experiences around the specific needs of fans of popular culture. You may have heard of Lord of the Rings fans making a pilgrimage t…
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Luke Hurd, one of the most influential augmented reality instructors & creators in the world as well as Director of XR for VMLY&R joins us once again to talk about the other side of the metaverse. Contrary to popular belief, the incoming of web3 & the metaverse isn't only about escaping your reality through VR goggles, but about getting more out of…
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Ryan Stephens is a Creative Director & founder of Electric Seaweed, an agency specializing in surf culture. This So-Cal native talks about how surf culture would impact his identity & his future career working for iconic brand Vans. Why does surf culture translate to audiences nowhere near an ocean? How does a brand integrate into a sport that's tr…
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Continuing our exploration into Esports & gaming culture, I am talking with Tyler Farnsworth, the CMO of Built By Gamers. Built by Gamers is a leading esports organization that develops top talent in the world of competitive gaming and content creation. We talk about the new gamer identity & the stereotypes that still persist outside of the explodi…
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Afrikan Caesar is the creator & host of The Sneaker Box, the #1 podcast in sneakers. Caesar is also a powerful voice of the sneaker culture community and a hell of a pop-marketer for not being a marketer by trade. Caesar shares with us the origins of modern sneaker culture and how sneakers have become a vessel for so much meaning and impact in popu…
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Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven…
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We go deep into esports & learn what makes a successful brand partnership in competitive gaming tick. John Davidson is an esports expert that's helping shape the future of the industry. Founder of DLC youth, host of the DLC Drop podcast, Chairman of the Esports Trade Association & advisor to many in the industry. John has the "cool dad" energy that…
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Our favorite marketing Viking returns to the podcast. Stefan Peterson, the founder of Gameng, a travel and sustainability marketing consultancy out of Sweden, introduces us to Nordic Noir. A popular genre of literature and film, famous for its dark and depressive vibes, created by some of the happiest people on earth, where the setting and towns in…
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Jayson "Shag" Arrington is one of the stars of Motor Trend TV's Iron Resurrection, but before the show, Shag was an event marketing pro working with brands like Red Bull & Gatorade. We talk about life on the other side of the camera & Shag shares how car culture & lifestyle marketing have always been at the core of his career. You can catch Iron Re…
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What's a Hashtag Cult? Internet creator & filmmaker, Mike Fallek joins me on the show to talk about his work Hashtag Cult. A mobile-first bit-sized documentary released on Rizzle exposes the underbelly of internet cults and how they leverage the algorithms and decentralized nature of social media to scale their message and membership. Mike is a fas…
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Melanie Dibiaso is a Senior Marketing Manager for Ocean Spray Cranberries. She gives us a behind-the-scenes account of one of the most viral marketing moments of 2020. TikTok, a longboard, Fleetwood Mac & a jug of Cran-Raspberry Ocean Spray Juice helped launch TikTok into the mainstream last year and will go down as an iconic pop culture vibe in th…
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Alicia Kolbe Poole was one of the few hand-chosen marketers chosen to introduce the US to Red Bull Energy Drink. Influencers before Instagram, content before YouTube & maybe the last brand titan to rise from a pre-smartphone world still filled with myth, legend & mystery. Alicia shares her story and her role in Red Bull's manifest destiny and the m…
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Brendan Shaughnessy is a Strategy Director at NYC-based cultural consultancy, Sparks & Honey where he helps brands keep up with the ever-shifting speed force known as modern culture. We explore why companies are so obsessed with understanding where culture is and where it's going and what part popular culture plays in the mix. How do flesh & blood …
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Meagan Dexter is a Los Angelas-based brand and cultural strategist who works with Complex Networks to help brands stand out by fitting into Complex's toybox of shows, talent & activations. We learn the squiggly career path that makes up a modern cultural strategist, how trend-spotting works, tips & tricks for moving across the country during a pand…
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David Ramirez is a founding member & Convention Chair of San Japan, the largest fan-run anime convention in South Texas, bringing in 20,000 passionate Anime fans each Labor Day Weekend. David shares with us an inspiring peek behind the curtain of the exploding anime fandom and how brands and marketers haven't scratched the surface of the opportunit…
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The role of earned media in a Pop-Marketer's toolbox is one of my favorite rabbit holes to explore and there isn't anyone better to hash it out with than Alyson Campbell, the CEO & Founder of LA-based Heart & Soul PR. The term public relations has expanded so much in the last decade that it can be tough for a marketer to understand where it fits fo…
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When you need to understand how social media works in 2021, you call the OG of influencer marketing himself, Brendan Gahan. The Global Chief Social Officer of the agency Mekanism has been there from the start and brings us a rare look-see behind the curtain of how we got to where we are when it comes to anything from live streams, influencers & the…
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Jaret Reddick, frontman of Bowling For Soup & a Pop-Marketer of the highest order. We talk about pivoting with your fans during 2020, and how streaming has already changed the game for giving fans access to your art. Jaret goes deep on his career in popular culture and we find out the origin of Danny, Love Händel & Phineas & Ferb, working with Soni…
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This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars t…
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Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes…
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