Actionable advice for bootstrapped SaaS founders from coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth and more. Connect with me at natalieluneva.com
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A podcast for established, high-growth coaching businesses that have outgrown marketing challenges and are now dealing with growth pains and operational inefficiencies that hinder profitability and growth. From tech stack chaos, inefficient processes and streamlining back office operations, this podcast will help you unlock the next stage of growth.
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1
Profit Flow for Coaching & Training Companies, with Jos Willard
26:02
26:02
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In this episode, I interview Jos Willard, the creator of the Profit Flow™ system for coaching businesses. A coach, counselor, and consultant for over two decades, Jos shares the simple exercise anyone can do in 5 minutes (or less) to immediately increase your ROI and profitability.By DepositFix
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1
Creating an ecosystem of marketing for coaching businesses, with Alex Morris
21:01
21:01
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In this episode, I interview Alex Morris, the founder of To The Moon Digital marketing agency for coaching businesses. Alex shares his tested tips to getting the initial offer to convert, as well as identifying the perfect target marketing questions, why purely educational products don't perform well when running PPC, and more. Resources: Alex Morr…
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1
Streamlining processes and CRM data for coaching businesses, with Jennie Lakenan
16:29
16:29
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In this episode, I interview Jennie Lakenan, owner of Jennie Lakenan Web Consulting about how to tame inefficiency and take control of your business with process documentation and CRM structure for your coaching businesses. We'll discuss the importance of setting the tech stack up efficiently when scaling your coaching business. Resources: Jennie L…
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1
Creating a personal brand for coaching businesses, with Arden McLaughlin
13:45
13:45
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13:45
In this episode, I interview Arden McLaughlin, Founder of Definita, a PR agency that specializes in helping coaching businesses and CEOs define their brand. Arden makes businesses and people stand out and help them define who they are. We'll talk about creating the personal brand and stay true to who you are. Definita…
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1
Sales and marketing alignment & automation for growth, with Lynne McNamee
16:47
16:47
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In this episode, I interview Lynne McNamee, the CEO of Lone Armadillo, a marketing strategy and consulting agency. We discuss how to build alignment between your marketing and sales teams and how automation tools can help your business grow. With Lynne's expertise and years of experience, we'll dive into the most effective strategies for streamlini…
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Tech ecosystem for coaching businesses, with Ariana Rodriguez
21:43
21:43
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In this episode, I interview Ariana Rodriguez, the CEO of an operations consultancy firm AR & Co about building an efficient tech ecosystem for your coaching business. Many professionals acquire tech tools as the need arises or 'duct-tape' their tech stack together, without considering how the different pieces can work together. We'll discuss the i…
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1
Scaling SaaS Companies from VC's View, with Arthur Nobel
350:03:19
350:03:19
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350:03:19
I interview Arthur Nobel and we discuss scaling SaaS companies. Arthur is a Principal at Knight Capital - an investment firm that specialises in B2B software businesses. He is the author of the best-selling book Leaders of Growth and host of the Leaders of Growth Podcast. He is passionate about enabling entrepreneurs to realize their vision. We dis…
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1
Fundraising 101 For Founders, with Michal Cardamone
422:29:13
422:29:13
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I interview Michael Cardamone and we will discuss fundraising tips for founders. Michael Cardamone is the CEO/Managing Partner at Forum Ventures (formerly Accleprise) which is a B2B SaaS focused seed fund & pre-seed accelerator with locations in SF, NYC & Toronto We discuss: - The types of companies that will benefit from raising rounds - How to co…
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1
Sales Support for SaaS Companies, with Manuel Hartmann
252:13:36
252:13:36
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Manuel helps committed B2B Entrepreneurs hit product-market-fit and scale sales quickly with flexible, affordable, no bullshit Sales Acceleration Enablement. We discuss: - The major problems founders under $1m ARR have and how to solve them - How founders can identify their ICP and clearly define the industry they are serving - How to identify a pr…
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1
How to find a co-founder + Natalie's new venture - AI writing Tool, with Pankil Shah
209:27:56
209:27:56
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I am back! In this episode I'll share more info about my new company Outranking, what my co-founder and I been working on lately and how to find a co-founder these days (while never actually meeting each other face to face). We talk about the state of AI writing tools and how Outranking can help SaaS companies produce 10x more content. Tune in and …
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1
Community-Led Growth, the book pre-launch by Natalie Luneva
1096:07:11
1096:07:11
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Check out the book pre-launch campaign that I launch on March 15th here: https://publishizer.com/community-led-growth/ In this recording from a session I hosted on Clubhouse I'm joined by Preston Clark, Red Russak, Johanna-Mai Riismaa, Christina Kehoe, Luke Tucker and we talk about Building a Community for Your Startup/SaaS. Connect with Natalie he…
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1
SaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 10.
65:45:21
65:45:21
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Join Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships. Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse. This week's founders: Yuriy Sorochev Driss Jabar Cloudfret …
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1
SaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 4.
545:25:20
545:25:20
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545:25:20
Join Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships. Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse. This week's founders: Christian Cox Omar Masad Testapp.io K…
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1
SaaS Onboarding, with Étienne Garbugli
620:07:04
620:07:04
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Étienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses. We discuss: - Why SaaS onboarding is difficult - How the Train Track Approach can he…
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1
RevOps And SaaS, with Jason Reichl
639:40:24
639:40:24
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Today it is my pleasure to introduce Jason Reichl, the co-founder of Go Nimbly, whose mission is to eliminate operational silos within go-to-market SaaS teams and how the sales communication process greatly impacts revenue. We discuss: -The three stages of maturity of a RevOps or operations team. -The biggest challenges for an organization transiti…
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1
Why Culture is King in the Remote Workforce, with Gonçalo Silva
524:15:20
524:15:20
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Doist has been fully distributed for over 10 years and their production has always been high, despite doubters telling them that development teams have to be co-located to be productive. Gonçalo discusses why building the right culture is key and the changes that any company can make to go remote. The Essential Ingredient Your Culture Recipe is Mis…
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1
The 7 Deadly Sins That Kill Your SaaS Website Conversion, with Helen Peatfield
573:50:15
573:50:15
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This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Helen Peatfield helps SaaS B2B companies by improving their conversion copy and customer flow so the…
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Maximizing Conversions During SaaS Demos, with Matt Wolach
380:47:33
380:47:33
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This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Matt Wolach is the creator of The Perfect D.E.A.L. Process - an innovative system that makes it easy…
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9 SaaS Sales Accelerators That Will Transform Your Company, with Scott Sambucci
930:46:44
930:46:44
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This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups…
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1
Pricing Strategies for your SaaS, with Patrick Campbell
859:02:12
859:02:12
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This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping s…
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Hosting Online Summits for Your SaaS to Grow Your Authority, Partnerships and Revenue, with Natalie Luneva
612:07:43
612:07:43
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This is an episode where Morgan Williams the host of Outbound Sales podcast interviewed me about organizing online summits for SaaS companies for his podcast Outbound Sales. Ever thought about organizing an online summit for your SaaS? Listen to this episode where I'll share why hosting an online summit is one of the smartest growth strategies for …
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SaaS Customer Support, with Sarah Hatter
903:06:13
903:06:13
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Today I interview Sarah Hatter and we talk about creating an excellent customer support experience for your SaaS. Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011. She’s also the organizer of the ElevateCX conference AND the best-selling author of The C…
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In this episode I interview Val Geisler and we talk about the impact of customer churn on your SaaS business. Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure busines…
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1
Technical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del'Aria
425:57:20
425:57:20
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Today I interview Cynthia Del'Aria and we talk about leadership in the SaaS world. Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. Her career spans nearly 25 years, and includes development skills in the full web stack, as well as the business side o…
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Go-to-Market strategies for SaaS companies, with Dekker Fraser
436:39:04
436:39:04
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Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author …
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1
The Business of SaaS: 10 Systems that Every SaaS Company Needs to Master, with Anna Talerico
827:27:01
827:27:01
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Today I interview Anna Talerico about the business of SaaS and the 10 systems that every SaaS company needs to have in place to accelerate growth. Anna helps to build and scale technology companies. She is focused on go-to-market, people, culture, and creating significant enterprise value. We discuss: - The importance of the 4Ps process in solving …
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1
MRR-Enhancing SaaS Content Marketing: Strategy and Implementation, with Adriana Tica
414:16:22
414:16:22
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Today I interview Adriana Tica about content marketing for SaaS companies. Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. We discuss: - Why startup founders need to know their audience - How SaaS founders can discover the industry to work in - How to distribute your …
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Marketing Growth Strategies for SaaS Companies, with Lolita Carrico
311:03:11
311:03:11
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On this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands. We discuss: - The two sides to effective marketing for SaaS businesses - Pre-sale marketing and growth strategi…
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1
How to Profit from an Economic Downturn, with Marc McDougall
524:00:58
524:00:58
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Today I interview Mark McDougall. Marc helps B2B SaaS companies book more demos & trials by optimizing their site for conversions. We discuss: - How to use customer churn to learn more about your customers and ultimately learn how to sell to them better - Two vital things every SaaS company needs to do right now - How to communicate with your SaaS …
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The Impact of COVID on SaaS Companies, with Alex Theuma
581:45:15
581:45:15
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On this episode of the podcast I interview Alex Theuma, the founder of SaaS stock, the first and leading conference dedicated to SaaS companies in Europe. We discuss: - The impact of COVID-19 on SaaS companies, remote work revolution - The massive rise of Online Events Tech Platforms - Success stories of SaaS companies pivoted as a result of the pa…
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1
SaaS Churn and Ways to Reduce Churn, with Anita Toth
374:40:32
374:40:32
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On this episode of the podcast I interview Anita Toth. We discuss everything you need to do to reduce your churn rate. Anita works with growing B2B SaaS companies that want to stop losing their hard-won customers to churn. We discuss: - The acceptable level of churn for a SaaS product - How to properly segment your customer base - How I recovered o…
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1
Self-Care for SaaS Founders and Preventing Burnout, with Gv Freeman
638:15:30
638:15:30
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On this episode of the podcast I interview Gv Freeman about the importance of self-care for founders. Gv is a tech startup coach, fractional CMO, founder, internationally recognized speaker and author. He frequently consults with software and professional service companies to better align their marketing, sales, and product development processes We…
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1
Accounting and Finance Mistakes SaaS Founders Make, with Katie Bronnenkant
375:35:50
375:35:50
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On this episode of the podcast I interview Katie Bronnenkant. We discuss the major accounting and financing issues SaaS founders need to know about. Katie helps early stage (Seed/Series A) SaaS companies leverage their own financial data to grow their business and raise from VCs. We discuss: - How to get started with accounting and financing for yo…
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1
Hiring Your First SaaS Sales Rep, with Kristie Jones
826:21:42
826:21:42
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On this episode of the podcast I interview Kristie Jones about hiring your first sales rep. Kristie has more than 15 years of sales management experience in the SaaS industry. She is the principal at Sales Acceleration Group where she helps founders build, grow and scale their sales team by improving process strategy and people to accelerate revenu…
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1
Growing a SaaS Using Podcasts, with Tom Hunt
559:15:09
559:15:09
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On this episode of the podcast I speak with Tom Hunt about growing a SaaS business via podcasting. Tom builds and grows software businesses. He is the co-founder of a podcast host called bCast and he is the creator of the Confessions of a B2B marketer podcast. He also writes amazing SaaS growth case studies at saasmarketer.io We discuss: - How SaaS…
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1
Affiliate Marketing as a Growth Channel for SaaS Companies, with Mark Thompson
573:52:00
573:52:00
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On this episode of the SaaS Boss podcast I interview Mark Thompson about affiliate marketing. Mark Thompson is the co-founder of PayKickstart.com – a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription …
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1
6 Data-Validated Tactics To Increase Qualified Lead Volume to Your SaaS, with Garrett Mehrguth
497:44:55
497:44:55
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On this episode of the podcast I spoke with Garrett Mehrguth about the six data validated tactics to increase qualified lead volume to your SaaS. Garrett is the CEO and co-founder of Directive, a performance marketing agency for SaaS companies. He is also thought leader and a speaker. He shares six battle tested tactics across 60 plus accounts over…
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1
SaaS Funding Options, with Shawn Flynn
708:20:47
708:20:47
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On this episode of the podcast I interview Shawn Flynn about SaaS funding. Shawn regularly works with incubators, accelerators, angel groups, VC, local governments, and institutions to promote economic growth. He has helped several companies land and set-up operations in Silicon Valley as well as Silicon Valley companies set up offices, partnership…
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1
SEO Basics and Actionable Tips on How to Grow Traffic for SaaS Companies, with Geoff Atkinson
375:54:07
375:54:07
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On this episode of SaaS Boss show I interview Geoff Atkinson, the Founder-CEO of Huckabuy, a software company disrupting the SEO industry. Things we discuss: -Website is your most important piece of technology, so treat it as such. -Architecture of the website & navigation. -Importance of structured data. -Page speed and why you should care. -Rich …
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029 - How to Interview - and Hire - Amazing Software Engineers, with Nicole Tibaldi
472:28:57
472:28:57
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On this episode of SaaS Boss show I interview Nicole Tibaldi, Engineering Manager at Gatsby. She cares deeply about improving tech hiring, agile processes, and bridging the gaps between product, design, and engineering. She is also an accomplished conference speaker who has given multiple presentation about hiring processes in the tech industry. Th…
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028 - Automation Ideas for SaaS Companies to Improve Productivity and Streamline Business Processes, with James Rose
597:31:45
597:31:45
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On this episode of SaaS Boss show I interview James Rose, a Zapier & Automation Trainer. He is also the co-founder of ContentSnare a SaaS tool for digital agencies to get content from their clients. In this episode of the show we discuss new awesome ways to get more done in less time and how to automate your business processes effectively, as well …
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027 - Growing from Founder to CEO and Back to Founder, with Benjamin Dell
670:24:13
670:24:13
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On this episode of SaaS Boss show I interview Benjamin Dell, a founder of a number of SaaS startups like Missinglettr, HeySummit, HelpShelf & OnboardFlow (two of which were acquired). We talk about how to build a profitable SaaS business and discovering the type of founder you are. Today we talk less about the business and more about you, the creat…
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026 - How SaaS Companies Can Capture, Share, and Cash in on Customer Success Stories, with Joel Klettke
889:31:12
889:31:12
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Want to get free tickets to SaaStock Remote Conference happening June 10-11 ($129 value)? I'm writing a book about how other successful founders got their first few paying, please consider helping other founders by taking part in the creation of this book and fill out this 5-minute survey here: https://s.surveyanyplace.com/grow_your_saas On this ep…
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025 - When to Stop Coding Yourself and How to Manage Remote Developers, with Victor Purolnik
840:29:49
840:29:49
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In this episode of SaaS Boss show I interview Victor Purolnik, a developer and entrepreneur who’s been in remote product development for almost a decade. Victor Purolnik is a developer and entrepreneur who’s been in remote product development for almost a decade. Since 2015, he’s using his vast knowledge about working with Eastern European develope…
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024 - How to Stop Churn and Get Forever Customers, with Austin Ford
415:04:16
415:04:16
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415:04:16
In this episode of SaaS Boss show I interview Austin Ford about How to Stop Churn and Get Forever Customers using challenge funnels. In this episode we discuss: -How to get customers to pay for your "Free" Trial -How to create a powerful "Aha" experience for new customers to understand the full benefit of your software -How to outspend your competi…
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023 - How Your Onboarding Affects Retention and How You Can Improve It, with Emilia Korczynska
343:52:22
343:52:22
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In this episode of SaaS Boss show I interview Emilia Korczynska about how your onboarding affects retention and how you can improve your retention. In this episode we discuss: The median annual churn rate for SaaS businesses under $10 million in revenue is 20%. Good churn rate is 5-7% annually. This means 0.5% churn on a monthly basis. In other wor…
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022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams
680:56:23
680:56:23
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In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales. The things we discuss: -A 3-step process for building a winning cold outreach campaign -Two things you can do to immediately improve your response rate -How t…
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021 - 10 Secrets to Designing the Ultimate SaaS Website Homepage, with David Katic
917:30:27
917:30:27
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In this episode of SaaS Boss show I interview David Katic about secrets to designing best converting SaaS website. The 10 secreats we discuss are: -Articulate your perfect customer -Gathering customer data -Segment and filter -Authority and expertise -Social proof -Scarcity (not the cheesy one) -Story -Processes -Great offer -Follow key design prin…
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020 - Churn Due to COVID-19 and Quick Idea How To Help With Subscription Cancellations
72:01:05
72:01:05
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In this episode of SaaS Boss show I share a quick idea how you can keep customers who are affected by Coronavirus and want to cancel their subscription and instead keep them as your customers.By Natalie Luneva
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019 - Scaling a SaaS Company to 1M ARR, with Lloyd Yip
402:26:43
402:26:43
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In this episode of SaaS Boss show I interview Lloyd Yip. Lloyd is a sales and marketing advisor to SaaS companies. In Episode #16 Lloyd and I discussed getting your first sales with cold outreach. In this episode we talk about scaling past $5k MRR with cold outreach and other organic (read NOT SEO) strategies. In this episode we discuss: Scaling pa…
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