Best Neil Hopkins Podcasts (2024)

1
Prompt Engineering for Marketers & Analysts with Mike Taylor 52:44

4h ago52:44

52:44

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…

1
Duncan McPhee joins Hendy, new FCA warning over GAP, and Fiat Panda killed off – with Jack Williams, episode 172 54:56

1h ago54:56

54:56

Two weeks to go to our social gathering for the motor trade: Car Dealer Podcast Live 2024 Ex-Lookers chief operating officer Duncan McPhee joining Hendy Group in same role Heavy discounting of electric models likely as manufacturers grapple with ZEV mandate FCA renews warning over value for money in Gap insurance sector Aug 21: Company insolvencies…

1
Jaguar dealers to have no new car sales in 2025, Sun Motors re-launches, and Cox Automotive's warning for Q4 of 2024 – with Jonathan Seaman, episode 171 58:01

5h ago58:01

58:01

Sun Motors launches with aim of shaking up UK’s car-buying and financing landscape Jaguar dealers will have no new cars to sell in 2025 as carmaker readies luxury electric GT for ’26 Changes to EV incentives could harm take-up, warns motor finance firm New car sales will be ‘extremely challenging’ in Q4 as ZEV mandate is set to bite hard Second spe…

1
Subaru voted best car brand, Cazoo brand sold for £5m, and shortfall of EV technicians predicted – with Julia Muir, episode 170 1:26:35

20d ago1:26:35

1:26:35

Second special guest announced for Car Dealer Podcast Live event – book tickets here Subaru is voted best car brand by owners as buyers deliver brutal verdict on MG New car registrations rose in July, but falling consumer demand is a ‘concern’ – SMMT Motors paid ‘up to £5m’ for Cazoo brand after online used car dealer tried desperately to sell it S…

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

6d ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

1
Mike Brewer scammed out of £10k, Mark Raban to head up Group 1 Automotive UK, and why James is (probably) wrong about EVs – with Natalia Peralta Silverstone, episode 169 1:10:11

28d ago1:10:11

1:10:11

‘The police don’t want to know’: Wheeler Dealer Mike Brewer on how motor traders can protect themselves from scams ⁠Dacia Sandero named Europe’s best-selling car for the first half of this year⁠ US giant Group 1 completes £346m Inchcape acquisition, doubling its UK footprint Mark Raban expected to take helm of combined Inchcape and Group 1 Automoti…

1
SMMT wants flexibility on 2030 ban, dealership enters administration with £7m owed, and is online retailing dead? – with Erin Baker, episode 168 58:34

1M ago58:34

58:34

Used EV dealer Estelle Miller to take the stage at Car Dealer Podcast Live – book tickets here SMMT wants ‘flexibility’ on 2030 ban with several brands currently ‘struggling to comply’ Used car dealer Sentinel Cars put into administration owing creditors nearly £7m Honda e:Ny1 back on top as ‘hottest’ new car on Auto Trader, thanks to big affordabi…

1
Cinch to open physical showrooms, Jaguar cuts range to one model, and CDK's alleged £25m ransom payment – with Joe Betty, episode 167 1:07:37

25d ago1:07:37

1:07:37

Cinch launching used car dealerships across the UK with first one on former Cazoo site Cazoo administrators blame ‘aggressive expansion strategies’ as documents reveal nearly £260m of unsecured debt Only 1 in 7 of today’s Chinese EV brands will be profitable by the end of the decade, analyst claims Young people want to buy used cars but they are be…

1
Ford brings back the Capri, Motors brings back Cazoo, and Glyn Hopkin Group sold to its employees - with David Kendrick, episode 166 1:04:17

1M ago1:04:17

1:04:17

Get your tickets for the Car Dealer Podcast Live on September 4 and be part of the show Ford goes back to the future as it revives iconic Capri nameplate as electric SUV Motors launches new Cazoo app for used cars and says updated website is on its way Land Rover serves up most profitable used cars so far in 2024 Glyn Hopkin Group sold to its emplo…

1
Cazoo officially enters liquidation, Stellantis UK boss interview in full, and Peter Waddell fails to restore Big voting rights – with Neil Smith, episode 165 1:11:39

2M ago1:11:39

1:11:39

Cazoo officially winding up and liquidators appointed following shareholder vote Documents reveal Cazoo Ltd has nearly £190m of unsecured debt Stellantis boss on potentially pulling UK production, her love for the 2030 ban and what she needs to fix next Stellantis boss on late dealer bonus payments, cars stuck at ports and agency sales delay It may…

1
Stellantis offers dire warning to Government, Cazoo board votes for liquidation, and CDK's hacking nightmare - with Ashley Passant, episode 164 58:33

2M ago58:33

58:33

Dire warning from Stellantis as it says it could close UK factories over EV quotas and demand Cazoo Group board votes unanimously to wind up company and announces EGM date Car manufacturers in China want 25% import tax on EU vehicles – report CDK Global tells car dealers hacked software unlikely to be restored before end of month Rosy picture for u…

1
Fisker financial strife, Canadian Jag dealers' legal fight, and Volvo brings back the estate car – with Steve Hurn, episode 163 1:00:02

2M ago1:00:02

1:00:02

⁠Car Dealer Briefing: What’s in this week’s subscriber-only Substack newsletter from James Baggott?⁠ Former Lookers director Tony Bramall invests in car subscription firm Fisker files for bankruptcy protection after failing to secure investments Volvo U-turns on estate cars and will reintroduce them to UK market Shareholders to vote on another bump…

1
Motorpoint's 'most difficult year ever', Chinese car tariffs to increase within EU, and Labour to bring back 2030 ban – with Farhad Tailor, episode 162 1:03:42

2M ago1:03:42

1:03:42

Used car supermarket Motorpoint suffers massive deepening of losses in ‘most difficult year ever’ Huge row breaks out with EU set to announce additional 25% tariffs on Chinese EVs Family-owned Barretts of Canterbury sees profit plummet by almost three-quarters Family-run JCT600’s profits slide as move to agency hits turnover and franchises are ditc…

1
Caffyns profits drop, Chinese EVs will benefit UK car buyers, and Fisker takes on new dealers – with Jeremy Evans, episode 161 1:06:50

3M ago1:06:50

1:06:50

Car dealer group Caffyns reports loss of more than £1.5m after being in profit the year before Alexanders Prestige sees profits fall as bosses point to ‘challenging sector’ Greenhous Group looks to convert former Shrewsbury Waitrose shop into car showroom Choice and affordability of Chinese EVs will only benefit UK car buyers – Auto Trader EV Exper…

1
Hedin books Q1 losses, Auto Trader revenues rise, and Alfa ditches offset number plates (but will anyone notice?) – with Peter Smyth, episode 160 1:15:35

3M ago1:15:35

1:15:35

Falling used electric car prices sees Hedin Mobility book hefty loss in Q1 Auto Trader Group sees revenue soar 14% and pre-tax profit top £345m in 2023 Bentley appoints Porsche vehicle development chief as new chairman and CEO Alfa Romeo to ditch famous off-set numberplates due to EU rule change Dacia to open new flagship dealership as brand prepar…

1
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

3M ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

1
Peter Waddell’s High Court case, Cazoo into administration, and stolen cars with Will Lee-Kemp - episode 159 54:45

3M ago54:45

54:45

Used car supermarket founder Peter Waddell accused of ‘bullying’ and ‘intimidation’ as High Court ponders case Day 2: Peter Waddell’s conduct comes under intense scrutiny as High Court case continues Cazoo to be delisted on New York Stock Exchange after trading in shares is suspended G3 reveals plans for failed Cazoo’s Bedford site after swooping i…

1
CarShop name to disappear, potential purchasers eye Cazoo, and Stellantis to sell Chinese EVs – with Neil Monks, episode 158 1:06:01

3M ago1:06:01

1:06:01

Doncaster CarShop site earmarked for closure with more than 100 job losses under Sytner shake-up Used car dealer Big Motoring World linked to sale of CarShop sites Exclusive: Sytner to axe CarShop used car supermarket name, rebrand some stores and sell others in huge shake-up Updated: Arnold Clark and WJ King deny talks of a deal after leaked memo …

1
Ford may restrict petrol and diesel sales, Cazoo to file for administration, JLR offers money for car insurance – with Umesh Samani, episode 157 1:06:36

3M ago1:06:36

1:06:36

Cazoo files with High Court to place subsidiaries into administration Cazoo left things far too late to save itself from disaster, says top accountant Exclusive: Peugeot joins band of carmakers calling on government to help customers make switch to new EVs Ford may have to cut petrol and diesel sales in order to avoid hefty ZEV mandate fines JLR to…

1
Cazoo could go into administration, Aston Martin rejects agency sales, Nissan Leaf gets marooned in the Atlantic ocean – with Jack Williams, episode 156 54:54

4M ago54:54

54:54

Bombshell Cazoo statement admits failed used car dealer may tumble into administration Aston Martin’s pre-tax loss almost doubles to nearly £140m for first quarter of year Aston Martin rejects agency sales as model ‘turns car dealers into prep centres’ Stephen James Group to be renamed Hedin Automotive after acquisition by car dealer outfit Stellan…

1
Cazoo transitions to classified ads, Pendragon shuts CarStores, Government turns down EV report suggestions – with Stephen Bogan, episode 155 1:01:35

4M ago1:01:35

1:01:35

Cazoo’s new digital marketplace goes live after online disruptor pulled out of used car sales Lithia confirms hundreds of job losses at Pendragon as US giant kills off CarStore Government rejects bringing back EV grants and other House of Lords report recommendations Fiat takes aim at ‘sleepwalking’ UK government with country ‘on the cusp of an EV …

1
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

4M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

1
Inchcape sells to Group 1, Alfa renames small car, Britishvolt factory sold, and BEV to catch up with petrol sales this year – with Derren Martin, episode 154 1:00:49

4M ago1:00:49

1:00:49

Inchcape agrees £346m deal to sell UK retail operations to US giant Group 1 Automotive What makes UK dealer groups so attractive to US investors? We ask industry experts for their take Alfa Romeo forced to rename upcoming ‘Milano’ after model accused of breaking Italian law Britishvolt gigafactory hopes set to end with Blyth site due to be sold to …

1
Peter Waddell removed as Big Motoring World director, FCA warns finance companies to have cash ready, and Keyloop buys ATG - with Jack Williams, episode 153 54:58

4M ago54:58

54:58

Peter Waddell threatens High Court action after shock removal as Big Motoring World director Lotus racks up £593m loss for 2023 despite selling record number of cars FCA warns motor finance firms to prepare to pay out following discretionary commission review Barclays appeals against ruling which sparked FCA investigation into motor finance industr…

1
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

4M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

1
AutoNation eyes Inchcape, SMMT urges EV incentives, and has anyone seen Tom Hartley's pants? - with Sohib Ghafouri, episode 152 1:04:59

5M ago1:04:59

1:04:59

US dealer AutoNation eyeing move to pounce on Inchcape’s UK dealerships SMMT chief urges swift action and ambitious policies to increase EV adoption Saxton 4×4’s pre-tax profit slides by almost 50% despite turnover rising Used car market entering second quarter with momentum as new records set, says Auto Trader Motorpoint expecting to see full-year…

1
Hyundai to cut partners, Chery to sell 10k cars this year in UK, and Volvo waves bye bye to diesel – with Liam Quegan, episode 151 57:30

5M ago57:30

57:30

Volvo officially drops diesel with XC90 as manufacturer’s final derv car Hyundai to cut number of UK dealers it works with as it looks to ‘future-proof’ network Video: Omoda and Jaecoo brands aiming for 100 dealers and 10,000 sales in UK by end of 2024 Lookers opens its first multi-franchise car dealership hub after £6m investment Trading Standards…

1
Changes at Big Motoring World, Watchdog highlights Toyota thefts, and IGA welcomes apprentice scheme - with Alex Bradley, episode 150 1:01:09

5M ago1:01:09

1:01:09

Six new directors appointed at used car supermarket Big Motoring World Close Brothers conserves £400m as FCA’s car finance commission probe rumbles on BBC Watchdog highlights Toyota and Lexus keyless car theft problems Bentley performs U-turn on pledge to stop ICE manufacturing by 2030 Nissan and Honda join forces on developing electric vehicles an…

1
Vauxhall boss calls for EV VAT cut, Audi delays agency, and Cazoo to be 'big number two' – with Paul Hilton, episode 149 1:08:23

5M ago1:08:23

1:08:23

Now Audi ‘delays’ introduction of fixed-price car sales for its EVs as another agency model cracks Vauxhall boss calls on government to ‘immediately’ cut VAT on new electric cars Scrap ‘unfair’ WLTP system for testing range of EVs, says What Car? Watch Chinese car maker Yangwang show off SUV’s crazy pirouette on the spot party trick Leak reveals Ca…

1
Cazoo to stop selling cars, car makers want EV govt help , and all the news (and helicopters) from Car Dealer Live - with Catherine Faiers, episode 148 1:03:18

6M ago1:03:18

1:03:18

Cazoo halts used car sales and plans to take on Auto Trader as advertising marketplace Senior carmaker execs hit out at government’s EV approach amid ‘frustrating’ Budget Big Motoring World’s Peter Waddell reveals rapid move to hoover up Cazoo stock after online used car dealer scrapped sales Peter Vardy opens conference on how Chinese EVs and tumb…

1
Do you really know how to test your paid media? 51:41

5M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

1
JLR sticks with franchised sales model, Tom Hartley Jr's £250k profit per car, and Renault launches £25k baguette transportation device – with Jack Allman, episode 147 1:02:19

6M ago1:02:19

1:02:19

Jaguar Land Rover cans fixed-price car sales plan and sticks with traditional franchised model Current climate makes it ‘almost impossible’ to get private buyers into electric cars – Fiat boss Chancellor is urged to bring in ‘fair taxes for a fair transition’ to boost EV uptake Sir Jim Ratcliffe accuses governments of forcing EVs on consumers Luca …

1
ULEZ scrap cars to head to Ukraine, Lloyds sets £450m aside for finance claims, and James gets on a bus – with Ian Cooper, episode 146 1:02:53

6M ago1:02:53

1:02:53

Lloyds Banking Group puts aside £450m to deal with FCA investigation into motor finance Cars that aren’t Ulez-compliant set to be sent to Ukraine under scrappage scheme Genesis keen to boost brand and launches search for more dealers to add to fledgling network Fiat calls on government to reinstate plug-in car grant to boost EV demand These are the…

1
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

6M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

1
Carwow buys Auto Express, lenders face commission woes, and Colin Appleyard snapped up – with Julian Humphreys, episode 145 57:30

6M ago57:30

57:30

Carwow buys car magazines Auto Express and Evo for undisclosed sum Close Brothers shares tumble as it scraps dividend amid fears over motor finance claims D.M. Keith snaps up Suzuki heavyweight dealer group Colin Appleyard JLR’s lead times become ‘far more acceptable’ as supply woes ease, says boss Selling Supercars: Meet the team behind supercar d…

1
Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

6M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

1
GAP sales suspended, Martin Lewis car finance claim form goes mad, and ASA says EVs aren't 'zero emission' - with Jason Cranswick, episode 144 1:01:07

6M ago1:01:07

1:01:07

Martin Lewis’s car finance complaint tool receives 262,500 inquiries in opening days Financial incentives are needed NOW to boost new and used electric car demand Trading Standards clamp down on used car dealers’ ‘unfair’ admin fees Google to take wraps off its Vehicle Ads solution for motor trade at Car Dealer Live Gap insurers agree to suspend sa…

1
Inchcape eyes site sale options, EV pre-reg 'probability', Group 1 set to axe 10% of UK jobs – with Rebecca Chaplin, episode 143 55:39

7M ago55:39

55:39

Battleground: How will car makers hit tough 2024 EV targets? And do car buyers REALLY want electric cars? Honda boss on hitting electric car targets, used cars and what 2024 has in store for car dealers Shock as SUV Prestige is forced to close due to ‘difficult trading conditions’ for used car dealer Inchcape confirms it could offload all its UK de…

1
FCA 'effectively bans' GAP insurance, Lookers owners need to refinance, and the Geneva Motor Show returns with little fanfare – with Tom Jaconelli, episode 142 57:24

7M ago57:24

57:24

FCA ‘effectively banning’ car dealers from selling Gap Insurance from February Geneva Motor Show could appear in more countries, despite Qatar event controversy Which car manufacturers will and won’t be attending the Geneva Motor Show? Arnold Clark owner pays £78.3m tax bill as the largest car dealer tax payers are revealed Stellantis expands used …

1
Marketing Measurement for Higher Education - with Josh Dodson 53:07

7M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

1
Trading Standards warning over dealers on Facebook, Houthis cause supply chain issues, Lookers staff facing further woes – with Steve Corwood, episode 141 1:07:37

7M ago1:07:37

1:07:37

Trading Standards warns of dangers of buying from used car dealers posing as private sellers on Facebook Tesla and Volvo to halt European production after Red Sea shipping attacks by Houthi rebels Now Lookers ‘asks staff to work weekends and longer hours due to staff shortages’ Electric car price war expected this year as Chinese brands eye large s…

1
Lookers ramps 'at serious risk of collapse', Cinch loses money, and 22% EV mandate comes into force - with Neil Smith, episode 140 1:03:47

8M ago1:03:47

1:03:47

Used car dealer Cinch lost £181m in 2023 results reveal ZEV mandate comes into force prompting calls for EV incentives and better infrastructure Lookers staff at threat of redundancy claim car dealer group is ‘cutting corners’ Whistleblowers claim Jaguar Land Rover dealership ramps at ‘serious risk of collapse’ Successful Toyota dealership to pass …

1
Your Data is Garbage - Learn How to Fix It with Chad Sanderson 55:02

8M ago55:02

55:02

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the …

1
Cazoo running out of cash, used car prices tumble again, and JLR offers to insure your Range Rover – with Mike Brewer, episode 139 59:42

8M ago59:42

59:42

Used car dealer Cazoo says it faces going under as it reveals new cash crisis Used car prices tumble again in December – but will begin to stabilise in 2024 JLR launches insurance product for Range Rover customers in face of rising thefts Could Lookers acquisition fall foul of Takeover Panel rules after wave of redundancies? SsangYong rebrands as K…

1
How did this year Measure Up? 1:15:59

8M ago1:15:59

1:15:59

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows o…

1
Lookers announces mass redundancies before Christmas, Sytner scoops Rybrook showrooms, and James can't get a bank account – with Scott Sibley, episode 138 59:43

8M ago59:43

59:43

Why do banks hate used car dealers so much? The AI Car Dealership Project Part 3 More redundancies looming at Lookers as business managers and sales teams now face cuts Now Christmas parties are ‘cancelled’ as car dealer Lookers axes even more staff Family business JCB Group agrees deal to buy Marshall Volkswagen site in Kent Car dealer group Sytne…

1
Cazoo founder 'retires', Stellantis boss apologises, James pitches to Mike Brewer – with Will Blackshaw, episode 137 1:10:01

9M ago1:10:01

1:10:01

We got things wrong and for that I’m sorry – Stellantis boss opens up about mistakes and why it’s delaying agency sales yet again Comment: How new Stellantis boss handled horrible questions from car dealers Wheeler Dealer Mike Brewer’s top tips for my used car dealership powered by AI Outspoken Cazoo founder Alex Chesterman finally bows out of used…

1
Our AI-powered dealer project, Daksh Gupta's new CEO role, and Marshall loses more executives – with Phil Johnston, episode 136 1:09:27

9M ago1:09:27

1:09:27

Tesla FINALLY rolls out hotly anticipated Cybertruck after years of delay Exclusive: I’m starting a used car dealership of my own – with the help of AI ⁠Electric car discounts have rocketed by average of 323% in a year – report⁠ Leaked memo reveals two MORE senior directors have quit Marshall Motor Group Cinch and We Buy Any Car owner ups its stake…

1
How does private equity view marketing measurement? 51:09

9M ago51:09

51:09

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS …

1
BCA gets physical, Nissan invests in Sunderland, Genesis to merge with Hyundai, and Daksh Gupta on why he left Marshall – with Ollie Grummell, episode 135 1:01:36

9M ago1:01:36

1:01:36

Used car auction house BCA to hold trial physical sale for first time since pandemic Boost for British car industry as Nissan confirms Sunderland base for electric Juke and Qashqai Genesis to be axed as standalone firm in UK and merge with Hyundai GWM axes controversial Funky Cat name as firm adopts new numbered naming strategy Sources reveal BMW G…

Podcasts Worth a Listen

Neil Hopkins Podcasts

Podcasts Worth a Listen

Quick Reference Guide