"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to creat…

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succee…

Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at Wor…

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand …

Craig Cooke and Neil Wilkins discuss Mindfulness in Business.Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey.In this conversation, Craig shares how p…

Described as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino. Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'. Listen to marketing opinions you may never have thought of bef…

Marketing content specialist Aaron Witnish talks to Neil Wilkins about the power and integrity of his "30 Days of Content in 90 Minutes" free system. The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of peo…

“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce) "AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating…

Neil Wilkins is joined on the podcast by serial entrepreneur Chris Schutrups, who has an extensive career and lifestyle that spans hospitality and financial services businesses. We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt. Chris is the founder …

Steve Lowell joins Neil Wilkins on this podcast episode to discuss the techniques and mindset required to become a rockstar speaker. Former professional musician, turned speaking teacher to some of the most effective professional speakers in the world, Steve guides us on how best to approach the stage, an important meeting and a challenging audienc…

Brain researcher, author, coach and speaker, Liam Naden guides us through his Four Part Brain Model™and Brain Balancing™ which help us to understand both how our brains work and how this knowledge can help us to lead more balanced and satisfying lives. By separating inner and outer measures of success we will understand our core purpose and how to …

In this webinar for Cambridge Marketing College Neil Wilkins helps marketers to navigate socio-cultural challenges of woke-washing, cancel culture, greenwashing, green hushing and more.Subscribe to the Neil Wilkins PodcastBy Neil Wilkins

Patience, experimentation, community, collaboration, healthy soil and little dose of good fortune. These are the tasty ingredients for success, in working with permaculture. Neil Wilkins is joined by Urban Farm Podcast host and permaculture guru, Greg Peterson, to help us in understanding permaculture. Visit Healthy Soil Hacked to find out more Mor…

Financial disruptor and entrepreneur Rob Moore, joins Neil Wilkins to talk about his book that has been banned by his publisher, because it challenges the banking system and guides us to a new philosophy and relationship with our money.Money Matrix Book https://www.amazon.co.uk/Money-Matrix...Rob Moore on Social Media / robprogressive More content …

Viva! Founder Juliet Gellatley joins Neil Wilkins to discuss the charity's 30th birthday, activism, the power and growth of the vegan movement and more.Juliet has spent decades as a powerhouse campaigner for animal rights and is as passionate as ever about the value that veganism brings to the planet and to society as well as the animals she seeks …

Strategic Action: Embrace a forward-thinking marketing mindset. Tactical Response: Stay informed on emerging trends. For more content like this, visit Cambridge Marketing College http://marketingcollege.com/eventsBy Neil Wilkins

Revolutionising Marketing with Email Automation "Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It se…

Neil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing.The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to chari…

AI Marketing Briefing, with Sani Abdul-Jabbar. Sani Abdul-Jabbar is a distinguished tech entrepreneur and a thought leader in AI, blockchain, and machine learning. He is also the host of the widely acclaimed 'Blockchain Brief' podcast. With more than twenty years of experience in the tech sector, Sani's expertise and contributions to emerging techn…

Responding to Increasing Brand Expectations"Let's not just navigate change, but drive it, shaping our future with bold, innovative actions today for a tomorrow we're excited to embrace."Increased Demand for Personalisation: Customers now expect brands to offer personalised experiences, tailored to their preferences, behaviours, and previous interac…

Digital Transformation for SMEsIn this conversation Neil Wilkins and Nick Lorizio, discuss digital transformation for small to medium sized businesses. They talk about focusing on what you and your people will do with the time you free up with AI automation, an important and motivating part of the AI planning process.Nicholas Lorizio, the founder o…

Neil Wilkins and CMO in venture capital backed companies, Eric Eden, discuss how to find growth by investment in marketing. Eric believes there is an equation for growth, including Passion, Curiosity, Appreciation of real ROI and a Balance of focus, 90% today and 10% tomorrow. People+Product+Passion+Profit = ROI Growth Eric is the host of The Remar…

In this sustainable fashion conversation, Neil Wilkins talks to founder and editor of fashion website, Good Maker Tales, Julie Moorhouse, about topics including:Should I buy new clothes?How toxic are our clothes?How to make your wardrobe sustainableIs polyester underwear making us infertile?What's wrong with the fashion industry?What are government…

There are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things. In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success. Visit Webs…

If you think you can achieve optimal AI automation without mapping your processes, you are doing things the wrong way round, according to Sam Drauschak, Co-founder and Chief Process Scientist of Truvle http://truvle.comIn this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Sam and Neil discuss the value of a…

Ben Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions.Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.…

Ethics in business, often referred to as business ethics, is the application of ethical values and principles within a business context. It involves making decisions based on what is morally right and fair, rather than just focusing on what is profitable or advantageous for the business. Business ethics encompasses a wide range of issues, including…

This webinar with Neil Wilkins, delves into the nitty-gritty of performance marketing, offering insights on tracking, optimisation, and maximising ROI. Whether you're new to the game or looking to sharpen your skills, elevate your campaigns and achieve measurable results.Performance Marketing is simply marketing driven by results.Webinar by Cambrid…

"Make sure you solve a problem, and when you do that, it builds insane levels of trust, in a very short period of time." says Craig Andrews, in this sales and marketing focused conversation on the Neil Wilkins Podcast, which focuses on the imperative of building trust in customer relationships.Craig Andrews is a U.S. Marine, turned electrical engin…

Bruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for in…

Sometimes as a podcast host, it's time to keep quiet, sit back and allow your guest to talk without interruption. In this episode of the Neil Wilkins Podcast, author of Awakenings, Ray Catania, describes his life, near death experience and how mindfulness, listening and flowing with energies has enabled profound experiences. Connect with Ray http:/…

Founder of Parrots Lab and long time friend of Neil Wilkins, Naja Faysal joins Neil on the podcast to share his vision of AI, how it will support and event replace many business functions. Connect with Naja at Parrots Lab http://parrotslab.com and explore conversational AI. More content like this at Neil Wilkins Online http://neilwilkins.online…

Caleb Roche joins Neil Wilkins to discuss updates to marketing focus and priorities in 2024.What are your competitors focused on? What are the macro trends in 2024? How relevant is generative AI right now? What should you be focused on?These questions and many others are answered in this practical conversation.Connect with Caleb Roche https://goclu…

Neil Wilkins talks to podcasting coach and host of 6 podcasts, Roy Coughlan about podcasting best practice. Roy's podcasts explore many controversial topics in health, politics and society and as such he has been removed from a host of well known platforms and social networks. With knowledge of how the system works and how to still leverage the pow…

Align Marketing Metrics with Business Goals: Clearly demonstrate how marketing activities contribute to the broader business objectives. Use metrics that resonate with stakeholders, such as how marketing efforts have driven sales, improved customer satisfaction, or increased brand awareness. Use Storytelling to Make Data Compelling: Transform raw d…

Nate Morse joins Neil Wilkins on the podcast, for a deep dive into the latest changes and opportunities Linkedin are offering us. Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales. Connect with Nate Morse http://natemorse.com Subscribe to the Neil Wilkins Podcast https://…

Stæven Frey is Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScienceTM —the core of what fuels a successful brand’s growth, sales, and marketing. His playful, light-hearted and articulate insights make it easy to understand the science of branding…

Neil Wilkins helps us understand key techniques and approaches for marketing reporting (monthly, quarterly and annual reports). Key Points include: Start Early and Organise: Begin gathering data and insights well before the reporting deadline. Organise your findings in a structured manner, categorising them into relevant themes such as sales growth…

Alexander De Ridder is an entrepreneur, technologist, and visionary focused on leveraging AI to transform marketing and business. As Co-Founder and CTO of INK Content, Inc., he currently leads the development of Smyth OS, an operating system for collaborative AI agents. Alexander joins Neil on the Neil Wilkins Podcast to discuss how AI agents may t…

Melinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Se…

Colin Kingsmill joins Neil Wilkins for a second conversation, reflecting on 2023. At the end of a year of chaos, change and uncertainty for many, Neil and Colin explore how we can use mindfulness, clarity of thought and flow, to manifest a positive and grounded 2024. Connect with Colin Kingsmill https://colinkingsmill.com Subscribe to the Neil Wilk…

Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year. That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41…

Ann Carden has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. Her first business started out of financial hardship after leaving her corporate career and income to stay home and raise her ki…

Top 5 Tips for Mastering The Art of Story-telling Embrace the Power of Storytelling: Use narratives to enhance the impact of your visuals and create lasting memories. Craft Compelling Story Arcs: Build tension and deliver a climactic finish that resonates with your audience. Bridge Visuals and Emotions: Connect what the eyes see with what the heart…

Growth Architect, Beate Chelette gives us honest and hard-hitting truths about how to grow your business, in this impactful episode of the Neil Wilkins Podcast. Honesty, resilience, reverse-engineering, avoiding hype, and a wealth of other topics are covered in this essential viewing for business owners, entrepreneurs and marketers seeking to grow …

For 35 years, Pamela Wilson has worked closely with some of the fastest-growing small businesses in the United States. She leverages smart marketing strategies so clients' websites, social presence, offline marketing, and email marketing work to generate more profit with less effort. In this episode of The Neil Wilkins Podcast, Pamela talks to Neil…

Manuj Aggarwal joins Neil on the Neil Wilkins Podcast to discuss what AI means for humans in an exploration of the potential of artificial intelligence and how to see it as a profound opportunity in our lives rather than fear the potentially negative consequences.For more content like this, visit Neil Wilkins Online https://neilwilkins.online/categ…

Neil Wilkins focuses in this episode of The Neil Wilkins Podcast on things you can do for boosting growth on a budget. Top 5 Tips for Boosting Growth on a Budget Focus on Lean Marketing Harness Digital Marketing and SEO Embrace Partnerships and Networking Measure and Adjust These and many more techniques are discussed in this practical webinar reco…

Kyle Gillette joins Neil again on the Neil Wilkins Podcast to discuss planning for YOU.As we come into what might be termed planning season, it's a time that we focus on our business for next year, but as Kyle and Neil discuss, the most important element in your plans should actually be you. To connect with Kyle, visit https://blueshirtcoaching.com…

Tips for Effective RevisionEmbrace Technology and Innovation: Utilise digital tools, apps, and AI to enhance your revision process. They offer personalised, interactive, and engaging ways to learn.Understand Your Learning Style: Tailor your revision techniques to suit your individual learning style, whether it's visual, auditory, reading/writing, o…