Developing Emotional Intelligence, for Marketing Leaders Enhance your leadership skills by mastering emotional intelligence to foster better team dynamics and client relationships.Emotional Intelligence (noun)“The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. …

“Think Big, Start Small, Move Fast” a wonderful analogy between designing and creating a beautiful, sustainable garden and how we can progress in our lives. Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way …

As Oleg Romanov says, AI will help you scale your business operations and customer support, so ensure you are scaling good things rather than scaling issues. This and a host of other important considerations are discussed by Oleg and Neil in this important episode of the Neil Wilkins Podcast. Connect with Oleg on LinkedIn https://www.linkedin.com/i…

Email marketing expert Josh Kropkof gives away his email marketing secrets, including the controversial tip to "send more emails" - but with a twist. In this episode, you'll discover: EMAIL MINDSET: Treating email as a relationship-building channel. PERSONALISATION TIPS: Why ad-like emails are no longer effective and how to personalise emails with …

Neil Wilkins talks to Garik Tate, the CEO of Valhalla http://valhalla.team about how to implement AI Marketing in practice.In this practical conversation, Neil and Garik discuss cutting cost and increasing ROI through efficient and timely placement of AI tools within your marketing processes.They talk about maximising the customer lifetime value of…

Improving Marketing Operations, with Rebecca Vickers VP of Operations at FMO Media https://linktr.ee/rebeccacureton Rebecca is a dynamic professional with experience in both digital marketing and operations. As VP of Operations at FMO Media, she thrives on coaching her team, cultivating client relationships, devising successful strategies, and deve…

Innovation and NPD, with Danny Nathan Founder of Apollo 21 https://apollo21.io/ Danny has developed a habit of helping companies create new products & services and launch new ventures. He’s been called a product person, a UX guy, a designer, a strategist, a marketer, and a creative. Danny is the founder of Apollo 21, a company which sits at the int…

Find Your Greatest Potential, with Colin Kingsmill - Private Coach to CEOs, Founders and Entrepreneurs In Colin and Neil’s previous two podcast conversations, they discussed Overcoming Fear and the Psychological Impact of AI. Today they meet again to discuss, how to find your greatest potential. When exceptional individuals get stuck at critical tr…

“Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. It helps anticipate customer behaviour, optimise marketing strategies, and improve ROI." Select Appropriate AI Tools: Choose AI tools like IBM Watson, Google Cloud AI, or Amazon SageMaker for predictive analytics b…

"If the culture of an organization does not address the differences in how different age groups think, work, and communicate, then business goals of the organization will not be met." Janet Granger. Janet talks to Neil Wilkins in this episode of the Neil Wilkins Podcast, as they discuss taking the perspective of a different age group, respect and u…

Emanuel Rose & Aaron explore how AI is "reshaping" content marketing and what it means for your business paired with practical examples of how AI gets used in Aaron's content agency to enhance output. In this episode, you'll discover: - Efficiency Revolution: How AI streamlines digital marketing operations, enhancing both speed and quality. - AI as…

AI Agents for Customer EngagementDiscover the power of AI agents in transforming customer engagement and satisfaction. This webinar will delve into how AI-driven chatbots and virtual assistants can streamline customer service, personalise interactions, and enhance user experiences. Explore real-world applications and provide actionable insights for…

3-time USA Memory Champion, John Graham, discusses with Neil Wilkins how he forever released his panic attacks and chronic anxiety.With a focus on releasing emotions rather than obsessing with thought or mindfulness techniques, John has transformed his own life as well as those of countless others.Neil and John explore deep concepts including heart…

In this webinar for Cambridge Marketing College, Neil Wilkins explains why it's vital to become a carbon literate marketer. The College runs a monthly carbon literacy and marketing sustainability training day http://marketingcollege.com/events which is accredited by the Carbon Literacy Trust.By Neil Wilkins

“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast.Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more.For free PR resources, check out e…

The psychology of content! This episode discusses the mindset of your target customers when they consume different content formats and why they use select social media platforms. Understanding this psychology helps formulate a content strategy to achieve your business goals. In this episode of the Content Marketing Podcast: - A practical example of…

Paul Wiseall from TEDx, explains the power of story-telling and how all of us have a story we can share, even if we think we'd have stage fright or a story that would not interest anyone. Connect with Paul Wiseall on Linkedin https://www.linkedin.com/in/paul-wiseall/ Find out more about TEDx Bristol https://www.tedxbristol.co.uk Subscribe to the Ne…

Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change. Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing …

Purpose Driven Marketing is the topic Neil Wilkins discusses on this episode of the podcast, with Abb-d Taiyo, co-founder of Driftime® http://driftime.mediaNeil and Abb-d talk about radical transparency, market disruption, how to talk about sustainability without talking about it, and gaining external, third party validation as a vital component of…

Dave Polykoff invited Aaron onto The Brand Science Podcast to nerd out on content repurposing strategies, how to get on podcasts, content posting frameworks, the mindset of getting on video to the equipment, AI vs human content - and the list goes on. Dave kindly allowed Aaron to share their chat on the podcast this week so you can go from feeling …

Neil Wilkins discusses What is Wellbeing as part of Cambridge Marketing College's professional and personal development series of webinars for marketers."Wellbeing is the state of being comfortable, healthy, or happy." - Oxford DictionaryWellbeing encompasses physical, emotional, mental, social, and spiritual health. It’s essential for a balanced a…

Listen to Neil Wilkins introduce the Mindful Collective and its website and how you can use it for free, to uncover your purpose, the value you bring to your customers and colleagues, and how to can craft a professional lifestyle that has true meaning. For more content like this, visit Cambridge Marketing College and the webinar series http://marke…

The content strategy for local small businesses with fixed service areas differs from other businesses. To reach target customers in the community use the 4 steps outlined in today's content strategy. In this episode of the Content Marketing Podcast: - The "callout" strategy to appeal to customers in your small businesses' local service area. - Usi…

Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise …

Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events“Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul“In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene b…

Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers.Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making proc…

The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava. Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success. Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best pr…

AI expert Konrad Sanders exposes the impact of AI on content marketing, including AI's strengths and limitations, whilst predicting AI models for specific industries in the future and creating AI team members. In this "AI" episode of the Content Marketing Podcast: - Konrad's AI journey from 2018 to 2024. - ChatGPT's influence on content marketing a…

Neil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements. Connect with Ben Bohman https://www.l…

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events The State of LinkedIn Marketing in 2024 Over 1 billion members worldwide 55 million registered companies 93% of B2B marketers use LinkedIn for content marketing Buyers on LinkedIn have 2x the buy…

Jordan Miller is the Founder of the Satori Network. As the lead developer of Moontree, a crypto startup, Jordan has blended his blockchain expertise with his passion for AI in founding Satori - a pioneering Crypto AI endeavour designed to decentralise the power benefit and control of AI. Satori's primary objective is to predict the future of everyt…

Marketing veteran Neil Wilkins predicts the future of marketing and reveals his blueprint to stay ahead of the competition at all times. Neil generously gives away the "personalisation strategy" keeping him at the top of the marketing game for over 3 decades. In this episode of the Content Marketing Podcast: - The future of marketing and what you M…

Overcoming Marketing Challenges, with Marcus Schaller For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challeng…

AI and Search, with Tom AmitayNeil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting.Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-foun…

Bryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relations…

Mastering the Art of Failing, with Alex LoveAlex Love joins Neil Wilkins on the podcast. Alex is a dynamic and multifaceted professional and the VP of Marketing and Communications at RIVA Solutions, Alex brings a wealth of expertise and a unique perspective to the table, honed through years of experience in both the private and public sectors.Alex …

Keeping the Human in AI Marketing, with Menekse StewartMenekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool, that helps thousands of small business owners in 30 countries, save 40+ hours a month.In this conversation, Neil and Menekse explore the 70% of marketing tasks …

Neil Wilkins shares the 4 Principles of Market Disruption and how important it is to constantly challenge your marketing, brand position, understanding of customer needs and stakeholder relationships. Neil believes that market disruption will become a necessity in the mindset of the modern marketer. More webinars like this at Cambridge Marketing Co…

Today, the importance of re-posting old content for new audiences and followers to compound its value without relying solely on new content. Aaron also discusses content quality over quantity, and identifying the content to create for your target audience. RESOURCES MENTIONED Download the 30 days in 90 minutes content creation system here: https://…

Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests. "Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant As of 2024, ther…

Neil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old. Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a …

Today expert guest Stephen Whiting (CEO of Street Text) shares the marketing and advertising secrets that have generated 5 million+ leads for his clients since 2012. In this episode of the Content Marketing Podcast: - Using ads to generate predictable revenue and the need for businesses to have a strong social media presence to build trust and cert…

Neil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications. More content like this http://marketingcollege.com/events…

The Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy. BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable. Elevate your digital mar…

"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance principles, ensuring that each campaign and marketing activity, not only captivates, but cultivates trust and integrity in every engagement.”"Remember that the backbone of successful marketing lies in robust legal, regul…

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’.Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing …

This can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose w…

"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to creat…

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succee…

Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at Wor…