show episodes
 
Join Christopher Harold for weekly tips, tactics, and takeaways to transform your company into an explosive and magnetic business. He shares strategies and principles that have allowed him to be full-time Online since 2016 and how to rise from being just a Christian doing business into an impactful Kingdom Entrepreneur.
 
What is "Content Hacking"? It's an understanding of how to: * Deconstruct content marketing into a step by step system * That is then reconstructed to produce performance across platforms Think of it as "content marketing that is accountable and predictable" For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
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show series
 
For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast. Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorship…
 
What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies? Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he sta…
 
https://www.chrissharold.com/3keystosuccess - How Christian Coaches, Consultants and Experts Can Get Clients Consistently WITHOUT Complicated, Overwhelming Strategies or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://ww…
 
Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing. How do brands get it so wrong with their Pride Month ads and disjointe…
 
https://www.chrissharold.com/3keystosuccess - How Christian Coaches, Consultants and Experts Can Get Clients Consistently WITHOUT Complicated, Overwhelming Strategies or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://ww…
 
https://www.chrissharold.com/3keystosuccess - How Christian Coaches, Consultants and Experts Can Get Clients Consistently WITHOUT Complicated, Overwhelming Strategies or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://ww…
 
In this week's episode, discover essential insights into what it takes to make your brand stand out in the marketing landscape with YES Bank's Anju Chauhan. From understanding how brands leverage first party data through WhatsApp in India, networking tips for success and analysis of consumer privacy - delve into the future of marketing on the Shiny…
 
https://www.chrissharold.com/3keystosuccess - How Christian Coaches, Consultants and Experts Can Get Clients Consistently WITHOUT Complicated, Overwhelming Strategies or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://ww…
 
How can brands find a competitive advantage in a world where shiny new objects distract us? Should we go back to analog marketing? Or is there a way to combine traditional media and the metaverse? Simon Peel is the VP of Global Media at Haleon. In the latest episode of the podcast, he talks about the importance of traditional media thinking, his fa…
 
https://www.chrissharold.com/3keystosuccess - How Christian Coaches, Consultants and Experts Can Get Clients Consistently WITHOUT Complicated, Overwhelming Strategies or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://ww…
 
For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes. His Shiny New Object is breaking down the silos between digital and traditional media. Find out why com…
 
In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav. This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they br…
 
On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology. Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to d…
 
https://www.workwithchrisharold.com/new-webclass - How Christ-Centered Coaches and Consultants Can Get High Paying Clients WITHOUT Inboxing Strangers, Posting Daily Online or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https…
 
In this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by enabling them to make more informed and…
 
https://www.workwithchrisharold.com/new-webclass - How Christ-Centered Coaches and Consultants Can Get High Paying Clients WITHOUT Inboxing Strangers, Posting Daily Online or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https…
 
https://www.workwithchrisharold.com/new-webclass - How Christ-Centered Coaches and Consultants Can Get High Paying Clients WITHOUT Inboxing Strangers, Posting Daily Online or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https…
 
Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content that interests them - and that's not …
 
What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are exciting developments ahead. Listen to Mihi…
 
https://www.workwithchrisharold.com/new-webclass - How Christ-Centered Coaches and Consultants Can Get High Paying Clients WITHOUT Inboxing Strangers, Posting Daily Online or Compromising Your Faith Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https…
 
Here's my free downloadable Dream Client Template: https://chrissharold.com/dreamclientt... Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://www.tiktok.com/@chrissharold Website: https://www.workwithchrisharold.com…
 
https://chrissharold.com/download-dream-client-template - Here's my free downloadable Dream Client Template! Connect with me on social media 👇👇👇 Instagram: http://instagram.com/christopher_harold Facebook: https://www.facebook.com/teamchrisharold TikTok: https://www.tiktok.com/@chrissharold Website: https://www.workwithchrisharold.com…
 
https://getvisiblewithvirtual.com - The #1 Way To Fill Your Coaching or Consulting Program Today! https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centere…
 
How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model? Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advert…
 
For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human. How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message? Listen to the latest episode of the podcast to find out.…
 
https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Bus…
 
On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative. Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing. Find out how and why to split your teams bet…
 
https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Bus…
 
Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar! Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New Object is functional nutrition.…
 
https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Bus…
 
For Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whos…
 
https://youtu.be/wrfs2WBhR8E - Listen to this entire episode on YouTube! https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free …
 
Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!). In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's…
 
https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Bus…
 
A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre. His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, b…
 
Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands? Sarah Bogue, Director of Brand, Marketing…
 
https://getvisiblewithvirtual.com - Discover how to fill your program fast with virtual events! https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Bus…
 
https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Business FAST With A Book Funnel! WOULD YOU LIKE US TO SET UP YOUR AD FOR YOU 1-ON-1 - https://chri…
 
Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes. Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consume…
 
https://kingdomaffirmations.com - FREE! Grab the #1 book today for Christ-Centered Entrepreneurs for free while supplies last! https://bookfunnelmethod.com - How To Scale Your Business FAST With A Book Funnel! https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! WOULD YOU LIKE US TO SET UP YOUR AD FOR YOU 1-ON-1 - https://chri…
 
Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounde…
 
https://bookfunnelmethod.com - How To Scale Your Business FAST With A Book Funnel! https://workwithchrisharold.com - Schedule Your Rapid Success Session Now! WOULD YOU LIKE US TO SET UP YOUR AD FOR YOU 1-ON-1 - https://chrissharold.com/quickstart https://getvisiblewithvirtual.com - The #1 Way To Fill Your Coaching or Consulting Program Today! https…
 
https://chrissharold.com/qanda - Free Live Q&A For You! https://bookfunnelmethod.com - [FREE] - How To Create, Sell & Scale Your Business FAST With A Book Funnel! Done For You Ads link: https://chrissharold.com/quickstart https://kingdomaffirmations.com - Get a FREE Copy of My Best-Selling Book, KINGDOM AFFIRMATIONS, for a limited time! (The book a…
 
Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups through Megadog. His Shiny New Object is go-to-market thinking, planning and doing. He tells us why it's important that companies do this holistically and n…
 
https://bookfunnelmethod.com - [FREE] - How To Create, Sell & Scale Your Business FAST With A Book Funnel! Done For You Ads link: https://chrissharold.com/quickstart https://kingdomaffirmations.com - Get a FREE Copy of My Best-Selling Book, KINGDOM AFFIRMATIONS, for a limited time! (The book alone sells for $25 on Amazon) https://chrissharold.com/3…
 
Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, talks about the benefits of taking a step back and breathing before jumping in to solve a problem. His Shiny New Object is breaking down organisational silos, especially in the context of brands trying to succeed in the digital transformation. Listen to Anders' top ma…
 
https://bookfunnelmethod.com - [FREE] - How To Create, Sell & Scale Your Business FAST With A Book Funnel! https://kingdomaffirmations.com - Get a FREE Copy of My Best-Selling Book, KINGDOM AFFIRMATIONS, for a limited time! (The book alone sells for $25 on Amazon) https://chrissharold.com/3keystosuccess- 3 Keys To Propelling Your Coaching Business …
 
https://bookfunnelmethod.com - [FREE] - How To Create, Sell & Scale Your Business FAST With A Book Funnel! https://kingdomaffirmations.com - Get a FREE Copy of My Best-Selling Book, KINGDOM AFFIRMATIONS, for a limited time! (The book alone sells for $25 on Amazon) https://chrissharold.com/3keystosuccess- 3 Keys To Propelling Your Coaching Business …
 
https://bookfunnelmethod.com - [FREE] - How To Create, Sell & Scale Your Business FAST With A Book Funnel! Schedule Your Marketing Planning Session: https://www.workwithchrisharold.com/setuptimetospeakwithme https://kingdomaffirmations.com - Get a FREE Copy of My Best-Selling Book, KINGDOM AFFIRMATIONS, for a limited time! (The book alone sells for…
 
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