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Genuine business & digital commerce chats, from the global crew at Overdose. Tune in for weekly unscripted interviews with the innovators, leaders and disrupters behind successful online retail brands shaping the future of the industry.
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AdExchanger

AdExchanger Talks

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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show series
 
Atlanta News First Chief Investigator Brendan Keefe, political reporter Doug Reardon and anchor/legal expert Joy Lim Nakin report on the 2024 Republican National Convention. Former president Donald Trump has been nominated for an unprecedented third consecutive time, and he's chosen Ohio U.S. Sen. JD Vance as his running mate. Meanwhile, the Georgi…
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In this episode of our Mental Models series, Chris kicks off by comparing sales processes to a manufacturing line, where quality at each step is crucial. But he quickly switches to a meatier topic: the role of "the guesser" in business decision-making. "Time is never our friend," Chris warns as he unpacks why every organization needs a designated d…
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When Coleen Brooks sees something out of the ordinary, she jots it down on paper. It started as a hobby that turned into a full-time career. In her 30 years as a columnist for small newspapers in Calhoun, Georgia, she estimates writing at least 10,000 articles about everything from the weather and local sports to movies. There’s one column, though,…
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Young Thug's trial – which has been repeatedly plagued by arrests, charges and disruptions – began on Nov. 27, 2023. Defense attorneys have repeatedly raised concerns that the trial could go on for years based on the number of witnesses the state plans to call up. Digital content producer Tim Darnell and broadcast reporter Rachel Aragon talk about …
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The fastest electric Kia can now outrun the Georgia State Patrol’s gas-powered pursuit vehicles. The state patrol’s newest Dodge Charger police pursuit cruisers accelerate from zero to 60 miles per hour in around six seconds, according to tests by the Michigan State Police. A 2024 Kia EV6 GT gets to 60 MPH in 3.2 seconds. The Kia also has a higher …
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In this next episode of our Mental Models series, Chris tackles two critical aspects of modern sales strategy. He begins by examining the 'do nothing' competitor - often your most formidable adversary. Chris uses vivid analogies to illustrate why prospects cling to the status quo, invoking the familiar and ominous warning that 'Winter is Coming.' H…
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Wrap up your week by joining Adam Ellington as he connects with Jamie Cairns, Chief Strategy Officer at Fluent Commerce, an inventory and order management pioneer. With over 20 years of experience in the industry, Jamie has watched the ever-evolving shape of global commerce change over the years and together he and Todd will dive into chats around …
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In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary str…
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This weeks ep is for those ready to dive head first into omnichannel retail 🤓 Todd Welling, the visionary behind Overdose. will be joined by Ash Virgo, the dynamic Head of Retail Sales at Shopify, for an engaging session on all things Shopify POS, a game-changing system for today’s modern retailers. You'll see the actual device and discover how Sho…
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In this brief episode, Market Dominance Guys' Chris Beall introduces some intriguing ideas about the crucial role of mental models in achieving market dominance. He touches on how our biases shape these models, the importance of learning over mere execution, and even hints at a mysterious new product born from an AI collaboration. But this is just …
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Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…
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When Georgia state lawmakers debated a proposed law back in 2018 about granting cities the authority to install speed detection cameras in school zones, the bill’s author pulled at his colleagues’ heartstrings. “We’ve had several deaths and major injuries in the state of Georgia already in these school zones,” said then-state Rep. Chad Nimmer, a Re…
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Join Leslie, our SEO guru host and Nikki, the E-commerce Manager at STIHL NZ, a leading retailer of outdoor power equipment in New Zealand. Nikki will be sharing the journey story of STHIL’s experience as they revamped their website and achieved significant results through organic search. Together, they'll discuss the challenges of shifting to onli…
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Reduce time, frustration and give your customers control over their orders... No brainer, right? Join Ryan Delaney, our CXO, as he chats to the mastermind behind Order Editing - a revolutionary self-service platform that allows your customers edit their address post purchase, swap products and even apply discounts, all on their own. 🤯 In this ep, H…
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Are you ready to sculpt your way to market dominance? In this episode, Chris Beall embarks on a solo journey to explore the art of crafting your perfect target list. He's also apologizing to you for glossing over this essential aspect of your sales strategy, and now he's determined to make things right. Just like Michelangelo's David, your ideal ma…
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In this episode, Corey Frank and Chris Beall explore the power of conversations as the key to thriving in a future sales market increasingly clogged by AI. As digital channels become oversaturated and ineffective, the skilled rep emerges as the crucial resource, capable of navigating the uncrowded paths to success. Chris emphasizes that the robustn…
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In this episode of Market Dominance Guys, Chris Beall and Corey Frank dive into how sales reps can inadvertently end up working for their competitors by blowing the trust built in the discovery call. When a prospect agrees to a meeting, they're extending trust. But if the rep rushes into a transactional mode, focusing more on their own agenda, they…
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You know what they say about humor in sales? It's like playing with fire. You might warm up the room or burn the whole deal down. In this episode of Market Dominance Guys, Richard Rabins, Chris Beall, and Corey Frank get into the weeds about using humor across different cultures. Can you just translate your best one-liners and expect them to land i…
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In the second part of our conversation with Richard Rabins, CEO and Co-Founder of Alpha Software, we delve into the delicate balance of using humor effectively in sales. Chris Beall shares insights on guiding prospects through emotional transitions, from fear to trust, using the power of laughter and surprise. However, the discussion also explores …
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Goodbye endless aisles. It's about hyper personalised shopping! 🛍️ This week on Chill, we're geeking out with James Taylor, the mastermind behind Particular Audience (CEO and founder). Hear about AI-powered websites that show you exactly what you want, when you want it. Hosted by Ryan, Overdose. Chief Experience Officer and Co-Founder, they'll dive…
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This week on Chill, a sneak peek into revolutionary plans for New Zealand tourism. Todd Welling is joined by Scott McNab, Chief Revenue Officer at RealNZ, where they'll dive into Scott's inspiring career journey in driving revenue growth and spearheading marketing initiatives for a brand dedicated to sustainable tourism. With a passion for empoweri…
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In this episode, the guys explore the art of ricocheting your way to sales success. Chris Beall and Corey Frank are joined by Richard Rabins, the CEO of Alpha Software, to discuss the power of humor in disarming prospects and humanizing interactions. As Richard shares his personal anecdotes about leveraging laughter to close deals, the group delves…
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Paul Lowe was 93, but the husband and grandfather was still living independently and making plans for the future. He often left notes for his wife to read around the house. “One of the last notes I have [from him] is, ‘Putting this in writing, ‘Do not buy more ice cream,’ said Betty Lowe. “Because he knew, if I brought it home, he would eat it.” Pa…
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He never pulled the trigger, but Christian Brown nearly went to prison after going somewhere he wasn’t supposed to be with a gun in his hand. It happened in December 2018 inside a stranger’s home near Palmetto, Georgia. Brown used the bottom of a handgun to hit the homeowner in the head and walked away with just over $100. “Every time I look back a…
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Welcome to a special episode of the Market Dominance Guys podcast, where we dive deep into the power of nurturing relationships through multiple conversations over time. In a world where many salespeople focus on quick wins and low-hanging fruit, our guests today reveal why playing the long game is the key to achieving true market dominance. Join C…
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In this solo episode of Market Dominance Guys, Chris Beall explores the potential of AI-powered data analysis using ChatGPT. Chris demonstrates how this cutting-edge technology can uncover valuable insights from complex sales data in a matter of minutes, a process that would typically take a human analyst days or even weeks. By utilizing ChatGPT's …
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Welcome to this special Market Dominance Guys compilation episode featuring highlights from some of our most downloaded episodes in the first quarter of 2024. In these segments, Chris Beall and Corey Frank are joined by expert guests Shane Mahi and Helen Fanucci to explore critical topics for sales and marketing leaders navigating the evolving land…
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AT&T’s recent disclosure about a security breach compromised more than 70 million current and former customers. That means online criminals may have access to your personal information on the dark web, which could give them access to your credit. What does that mean? It means there’s enough information available on the dark web for someone to open …
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In this solo episode of Market Dominance Guys, Chris Beall unveils the ultimate sales KPI: pipeline dollars generated per rep hour. This metric is a game-changer for CROs, CFOs, and CEOs looking to optimize their sales efforts and drive business growth. Chris explores the importance of measuring and maximizing this KPI, sharing insights from Connec…
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Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…
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According to state repair logs, of the 370 defective guardrails identified in a December 2023 GDOT report, more than a third of the repairs, or 33%, took longer than the required 21-day time frame. Some of the repairs took more than 100 days. Read the full story here: https://www.atlantanewsfirst.com/2024/03/07/unguarded-gdots-failure-repair-road-s…
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A Georgia man detained more than a decade behind bars and never convicted of a crime is now home with his family. Maurice Jimmerson’s pretrial detention is believed to be one of the longest such detentions in American history. His release comes nearly a year after an award-winning Atlanta News First investigation, The Sixth, uncovered him languishi…
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