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All Marketing Is Performance Marketing

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Manage episode 410176257 series 1266026
Content provided by AdExchanger and AdExchanger Talks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdExchanger and AdExchanger Talks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

  continue reading

226 episodes

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All Marketing Is Performance Marketing

AdExchanger

154 subscribers

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Manage episode 410176257 series 1266026
Content provided by AdExchanger and AdExchanger Talks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdExchanger and AdExchanger Talks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

  continue reading

226 episodes

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