Best Owain Park Podcasts (2024)

1
Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54

6d ago26:54

26:54

In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…

1
How Indulgence Brands Can Benefit From Moral Licensing 19:02

21d ago19:02

19:02

In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers …

1
How Brands Win with Matt Johnson, author of Blindsight 44:07

1M ago44:07

44:07

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…

1
The Practical Application of Behavioral Science with Kate Waters 48:10

2M ago48:10

48:10

In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysisBy Consumer Behavior Lab

1
How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity 30:28

2M ago30:28

30:28

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.By Consumer Behavior Lab

1
Disney Parks: How the Peak-End Rule Sparks Delight 26:55

3M ago26:55

26:55

In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.By Consumer Behavior Lab

1
Tortillas, Government Agencies, and Behavioral Science with Owain Service 45:10

3M ago45:10

45:10

In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.By Consumer Behavior Lab

1
Episode 23: Lydia Connolly, Artist Management 36:10

4M ago36:10

36:10

If you've ever been interested in what goes on behind the stage of the classical music industry, this episode is for you! Lydia Connolly is Senior Director and Head of Inclusion & Access at leading management agency Harrison Parrott and in this episode, she shares how she got started in the industry, what her day-to-day life involves and the changi…

1
Summer Holidays: Selling Nostalgia to Deliver Experiences 36:55

5M ago36:55

36:55

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.By Consumer Behavior Lab

1
Football: The Lessons Behind Action Bias and Fluent Devices 29:43

5M ago29:43

29:43

In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.By Consumer Behavior Lab

1
Liquid Death: The Power of Smashing Category Norms 26:28

6M ago26:28

26:28

In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.By Consumer Behavior Lab

1
Kentucky Derby: Leveraging Data to Build False Confidence 37:17

6M ago37:17

37:17

In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.By Consumer Behavior Lab

1
Sustainability: Helping Consumers Make Decisions with Lateral Social Proof 33:00

7M ago33:00

33:00

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.By Consumer Behavior Lab

1
Redbull: The Pratfall Effect and the Benefit of a Bad Taste 16:58

7M ago16:58

16:58

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.By Consumer Behavior Lab

1
Episode 22: Brass for Africa 24:55

7M ago24:55

24:55

In this episode, learn all about the work of music charity Brass for Africa through a series of interviews that Matilda conducted during her trip to Uganda in February 2024! As an Ambassador for the charity, Matilda visited many of the different programs in and around Kampala, learning about how Brass for Africa provides Music and Life Skills educa…

1
Chipotle: Piquing Interest by Building Community 17:52

8M ago17:52

17:52

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.By Consumer Behavior Lab

1
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect 21:54

8M ago21:54

21:54

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.By Consumer Behavior Lab

1
Ep 21: Owain Park, Choral Music 36:17

8M ago36:17

36:17

In this conversation, Matilda interviews Owain Park: conductor, composer, organist, singer and the founder of the Gesualdo Six vocal consort. They discuss the group's formation, the challenges of singing one to a part and the importance of maintaining a mailing list to directly communicate with their audience. Owain shares his first introduction to…

1
Optimism Bias with Tali Sharot 41:14

8M ago41:14

41:14

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.By Consumer Behavior Lab

1
Behavioral Economics with Mark Earls 47:45

8M ago47:45

47:45

In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.By Consumer Behavior Lab

1
The Big Game: Costly Signaling and the Public's Trust 27:01

8M ago27:01

27:01

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.By Consumer Behavior Lab

1
Valentine's Day 22:01

8M ago22:01

22:01

In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.By Consumer Behavior Lab

1
Crossroads of Consumer Psychology and Marketing 37:13

8M ago37:13

37:13

In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.By Consumer Behavior Lab

1
Morning Star 39:18

11M ago39:18

39:18

In this episode, we feature our new album, Morning Star, and bring you up to date with our concerts and recordings. Plus, we explore how a tour to the USA comes about, and how it’s different to touring in Europe. Highlights include a visit to the world’s largest fork!By Owain Park, Guy James, Alasdair Austin, Mike Craddock, Joseph Wicks, Josh Cooter

1
New Year's: The Power of Commitment 31:26

11M ago31:26

31:26

In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.By Consumer Behavior Lab

1
Episode 20: Rakhi Singh, Violinist & Manchester Collective 33:02

11M ago33:02

33:02

Meet Rakhi Singh, co-founder of the Manchester Collective, violinist, composer and more! In this week's episode we chat to the extremely creative Rakhi, who explores her identity through music in many ways, including composing, performing as a solo violinist (on her new album Purnima) and touring the country with her ensemble. She delves deep into …

1
Episode 19: Duncan Ward, Conductor 35:03

1y ago35:03

35:03

This week's guest is British conductor Duncan Ward, who makes his Barbican debut with the London Symphony Orchestra later this month - more details below! Alongside touring the world guest conducting top orchestras, Duncan is Chief Conductor of the South Netherlands Philharmonic and Music Director of the Mediterranean Youth Orchestra. In this chat,…

1
Episode 18: Vick Bain, Gender Diversity & Leadership 35:03

1y ago35:03

35:03

Everyone working in the music industry (in any capacity) needs to hear this awesome episode with Vick Bain, Past President of the ISM. We discuss all of the challenges of being a woman in the industry, especially in a leadership role, including being looked over for promotions, imposter syndrome, her experience at Henley Business School and more. W…

1
Episode 17: Miloš, Guitar 31:52

1y ago31:52

31:52

Our guest this week is star guitarist Miloš! In our conversation with Miloš, we track his incredible journey from Montenegro to arriving at the Royal Academy of Music in London aged 17. He shares with us the challenges that came with this (including awful British canteen food!) and other barriers that he faced early on in his career as a guitar sol…

1
Decoys, trainees, and the Power of Puzzles 31:54

1y ago31:54

31:54

In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.By Consumer Behavior Lab

1
Candy, comedy, and the power of a cue 24:45

1y ago24:45

24:45

In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.…

1
Convenance, Chinese restaurants, and the danger of choice 25:25

1y ago25:25

25:25

In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.By Consumer Behavior Lab

1
Notepads, shutter clicks, and spreading innovation 25:13

1y ago25:13

25:13

In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.By Consumer Behavior Lab

1
Milk, mustaches, and the messenger effect 21:48

1y ago21:48

21:48

In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.…

1
Diamonds, romance, and The Wheel of Fortune 20:37

1y ago20:37

20:37

In this episode, we explore the success of De Beers' marketing campaign for diamond engagement rings, highlighting the power of linguistic quirkiness, the influence of anchoring on consumer behavior, and the relevance of behavioral science in shaping even significant purchasing decisions.By Consumer Behavior Lab

1
Trash, graffiti, George W. Bush 19:22

1y ago19:22

19:22

In this episode, we delve into the Don't Mess With Texas campaign and its remarkable success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.By Consumer Behavior Lab

1
Episode 16: Deborah Pritchard, Composer 29:34

1y ago29:34

29:34

In this week's episode we chat to composer Deborah Pritchard! We learn all about her compositional process, and her unique synaesthetic connections between colour and music that cause so much of her music to be inspired by visual artworks. We also discuss creating art from music, finding a balance in life, how nature inspires her and her advice for…

1
Make do and mend – industry cuts 35:41

1y ago35:41

35:41

Join us as we discuss the state of the music industry, following recent funding cuts and the musicians’ survey. We chat to our new member, Alasdair about what he’s looking forward to with the group, and reveal our favourite musical moments from the summer. Plus, Owain chats with superstar trumpeter, Matilda Lloyd.…

1
Episode 15: Giles Thornton, Orchestrator & Arranger 27:34

1y ago27:34

27:34

Even though you haven't met him yet, you've already heard Giles' fabulous work... we proudly present an episode with the composer of our podcast jingle that begins and ends every episode! This week we sit down with Giles, who mainly works as an orchestrator and arranger on films and TV in studios like Abbey Road and AIR for Netflix, Disney, Jules B…

1
Episode 14: Ellie Consta, Violinist & Her Ensemble 32:28

1y ago32:28

32:28

This week's guest is freelance violinist Ellie Consta, who founded Her Ensemble in 2020: a free-form group that aims to dismantle gender stereotypes and address the gender gap in classical music. In this episode, we discuss the differences between the pop and classical music worlds, self-expression through concert clothes, the difficulties of being…

1
Episode 13: Jack Bazalgette, Through The Noise 31:15

1y ago31:15

31:15

If you haven't heard of Through The Noise, you will want to go and be a part of one of their Noisenights after this conversation! This week we chat to co-founder Jack Bazalgette about the unusual concerts sweeping through the UK, bringing classical music to clubs and bars with crowdfunded events that have an informal, social element - think standin…

1
Episode 12: David Taylor, Marketing & Publicity 35:42

1+ y ago35:42

35:42

Meet David Taylor: the go-to innovator in the world of classical music marketing, publicity and branding! Named as one of Forbes' 30 under 30 Europe List in 2018, David is one of the leading entrepreneurs in his field: coaching and consulting with musical organisations and individuals alike. Keep listening to hear all of his secrets and top tips on…

1
Episode 11: Bex Herman, Musical Performance Anxiety 42:06

1+ y ago42:06

42:06

If you have ever experienced musical performance anxiety, otherwise known as nerves or stage fright, or know someone who has, this episode is essential listening for you! We chat to freelance cellist Bex Herman, whose debilitating performance anxiety caused her to take a 5-year hiatus from playing. During that time, she was compelled to research mo…

1
Episode 10: James Murphy, Royal Philharmonic Society 34:33

1+ y ago34:33

34:33

For our 10th episode, we are celebrating the Royal Philharmonic Society, who have generously sponsored this podcast with their Enterprise Fund and Harriet's Trust! Our guest this week is James Murphy, CEO of the RPS, who previously worked at the Royal College of Music, National Youth Orchestra (with Matilda!) and Southbank Sinfonia. We chat about h…

1
Episode 9: Catch-up with your Hosts 24:35

1+ y ago24:35

24:35

This week, Helen and I have a chatty catch-up about all the things we've been up to over the last month or so, from travelling and performing, to reading, writing, studying and more! Join us back here in 2 weeks time when the service will resume as normal, with our next guest on Musical Roots.

1
Pigeons, speed cameras, and the power of uncertainty 14:01

1+ y ago14:01

14:01

In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.By Consumer Behavior Lab

1
Used cars, American presidents, and the power of surprise 13:47

1+ y ago13:47

13:47

In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politicians to captivate their audiences.By Consumer Behavior Lab

1
Cakes, furniture, and making it easy 23:27

1+ y ago23:27

23:27

In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.By Consumer Behavior Lab

1
Sex in the City, charities, and the power of pricing 15:46

1+ y ago15:46

15:46

The expectations we have about food and drink can greatly affect our perception of their taste, and setting those expectations can be achieved through premium factors such as price, design, serve, and provenance, as well as creating a positive sentiment around a product being marketed.By Consumer Behavior Lab

1
Episode 8: John Hutchins, Trumpet 32:46

1+ y ago32:46

32:46

Our guest this week is the wonderful trumpeter, teacher and Director of the Junior Royal Academy of Music, John Hutchins. Having both studied with John, Helen and I delve deeper into his life from his musical beginnings to playing on the West End and everything in between. John is an incredible educator and this episode will be of special interest …

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Owain Park Podcasts

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