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Explore the evolving landscape of automotive and power sports sales on DealerCast. With a focus on overcoming challenges like inventory management, rising interest rates, and consumer spending habits, this podcast offers fresh perspectives and proven strategies to help dealers thrive. From leveraging technology and optimizing marketing efforts to actionable tips on inventory turnover and team motivation, DealerCast is your go-to source for industry insights and tips to stay ahead in a compet ...
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Episode 7 - Navigating the CDK Cyber Attack: Crisis Management and Solutions
49:08
49:08
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In this episode, Lou Ramirez and Fred Lennartz, joined by industry veterans Larry Bruce and Jeff Loos, tackle the significant challenges facing car dealerships in the wake of the CDK Global cyber attack. They delve into the impact of the data breach and how it has disrupted operations, emphasizing the resilience and adaptability of the automotive c…
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Episode 6 - Dealership Innovation and Unlocking the Power of AI
49:35
49:35
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In this episode, Lou Ramirez, Larry Bruce, and Jeff Loos dive into the importance of integrating real-time data and AI in the auto industry. They discuss the challenges caused by outdated workflows and daily plans, emphasizing the need to break old habits and embrace new technologies. The hosts introduce PSX Digital's approach to managing customer …
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Episode 5 - Coaching Strategies for Dealerships
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49:57
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In this episode, Fred Lennartz and Larry Bruce, joined by Jeff Loos, dive into transformative ideas that are revolutionizing dealership management. The discussion focuses on shifting from the traditional "desk manager" role to the more dynamic "floor coach" model, emphasizing active engagement and support on the sales floor. They highlight the impo…
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In this episode, Fred Lennartz, Lou Ramirez, and Larry Bruce delves into the evolution of sales culture in car dealerships, emphasizing the transition from a traditional salesman-centric model to a more process-oriented approach. They discuss the importance of training, developing personal responsibility, and how technology enhances dealership oper…
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Episode 3 - Transforming CRM in Auto Sales
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45:50
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In this episode, Lou Ramirez, Fred Lennart and Larry Bruce, dive deep into the functionalities and pivotal role of Customer Relationship Management (CRM) systems in auto dealerships. Engaging in a comprehensive discussion, they explore what CRM systems should do beyond basic tasks, emphasizing the necessity of real-time updates on customer interact…
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Episode 2 - Revolutionizing Dealership Dynamics
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52:08
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In this episode, Larry Bruce, Fred Lennart, and Lou Ramirez delve into the dynamics of dealership management, emphasizing the pivotal role of sales managers in fostering success. They underscore the importance of proactive engagement with customers, strategic use of technology, and the cultivation of a culture that prioritizes problem-solving. Thro…
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Episode 1 - Accelerating into 2024: A New Era for Car Dealerships
59:47
59:47
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In this inaugural 2024 edition of DealerCast, hosts Fred Lennart and Larry Bruce tackle the critical issues impacting car dealers today, including inflation and the challenges of inventory management. They dive into the repercussions of inflation on the stock market, interest rates, and operational costs for dealers. Emphasizing the urgency for dea…
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