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Episode 5 - Coaching Strategies for Dealerships
Manage episode 424130923 series 3573421
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In this episode, Fred Lennartz and Larry Bruce, joined by Jeff Loos, dive into transformative ideas that are revolutionizing dealership management. The discussion focuses on shifting from the traditional "desk manager" role to the more dynamic "floor coach" model, emphasizing active engagement and support on the sales floor. They highlight the importance of continuous training and professional development for salespeople to better meet the needs of well-informed customers. Larry and Jeff share practical insights from their experience at PSX Digital, where they've successfully implemented these changes, fostering a culture of improvement and customer satisfaction. Tune in for actionable strategies to enhance your dealership's performance and team dynamics.
🎙️Episode Highlights:
• Changing the term "desk manager" to "floor coach"
• Importance of active engagement by floor coaches on the sales floor
• Role of floor coaches in assisting and training new salespeople
• Need for structured and ongoing training programs
• Treating every customer interaction with high priority
• Improving close rates through better-trained salespeople and active coaching
• Broader cultural shifts within dealerships towards continuous improvement
• Implementation of the floor coach model at PSX and changing job titles and descriptions
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