Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.
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Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today’s most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business informati ...
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Creating Your Podcast Ecosystem Strategies for Launch, Production, and Global Visibility with Kay Suthar
1:01:20
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Podcasting is evolving at lightning speed! Join Patty and her expert guest, Kay Suthar, the CEO and founder of the Make Your Mark podcast agency, as they take us into the cutting-edge world of AI and Web3 technologies in podcasting. Discover how these innovations can revolutionize the podcasting ecosystem, boosting visibility and transforming shows…
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Why Selling Nothing is the Key to Selling Everything with Joe Pallo
57:29
57:29
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How does mastering the art of making emotional connections during sales contribute significantly to your business success? Let’s explore this powerful concept with Joe Pallo, the master in the art of emotional sales and referrals. Join Patty and Joe as they chat about why building real relationships in networking is a game-changer. Spoiler alert: i…
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From Burnout to Breakthrough: The Transformational Leadership Framework to Scale Up with Tina Parker
1:04:11
1:04:11
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In this episode, Tina Parker, founder of Lead Outside the Lines, shares her journey through burnout and personal challenges, leading to a redefinition of success. Learn her “Scale Up Framework," which is all about aligning your inner structure—your thoughts, feelings, and beliefs—to drive sustainable actions and success. Tina shares how leadership …
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Episode 233: Cyber Attacks: Is Agriculture At Risk?
1:15:49
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In this week’s episode, Tracy speaks to Kristin Demoranville, a cybersecurity professional, about “Cyber Attacks: Is Agriculture At Risk?” Remember the solar flares that caused #plant24 to grind to a halt and, most recently, cyber-attacks on equipment dealers? It’s no secret. We rely heavily on technology within agriculture. The question must be as…
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Episode 232: Grain & Cattle Marketing in Our Current Environment: June 2024 Update
42:12
42:12
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In today’s episode, Tracy chats with David Derwin about “Grain Marketing in Our Current Environment: June 2024 Update.” Are you curious how things are shaping up in the grain markets as of spring 2024? If so, you will not want to miss this conversation where Tracy and David chat about: The current market conditions as of June 2024. What is the mark…
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The Livestream Blueprint to Grow Your Business & Your Brand with JP Hightek
56:45
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In this digital era, live video presents unparalleled opportunities for growth and engagement. Joining us is JP Hightek, a top global branding & media expert and leading authority on using video podcasts for organic marketing. JP shares how personal branding builds trust-driven customer relationships and enhances brand visibility. He also reveals h…
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Episode 231: Measuring Optimism in Agriculture: May 2024 Ag Economy Barometer Report
51:08
51:08
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In this week’s episode, Tracy speaks to Michael Langemeier from Purdue University about “Measuring Optimism in Agriculture: May 2024 Ag Economy Barometer Report.” In this episode, Tracy and Michael speak about: What is the Ag Economy Barometer? In this interview, Michael shares the survey results from over 400 producers who were asked a series of q…
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Connecting with Dream Clients Through Great Copy and Brand Differentiators with Christine McShane
53:24
53:24
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In today's episode, host Patty Farmer chats with copywriter & content marketer Christine McShane about how to connect with your dream clients using great copy and brand differentiators—without wasting time on fad tactics. Christine shares how building a community through collaboration and relationship-building can transform client relationships and…
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Episode 230: Conflict Landmines During Busy Farm Seasons with Patti Durand
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In this week’s episode, Tracy speaks to Patti Durand about “Conflict Landmines During Busy Farm Seasons.” The vast majority of farms are multigenerational. While this is a beautiful thing, it can also present some additional challenges regarding the working atmosphere during hectic seasons. Stress. Blow-ups. Arguments and more. In this episode, Tra…
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Take A Break: From Burnout to Brilliance with Mary Barnett
1:06:49
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Burnout is the silent thief of creativity and joy. Join Patty Farmer and digital marketing expert Mary Barnett as they dive into the crucial need for pauses in our busy lives to prevent burnout and ignite creativity. Discover practical tips to reset, avoid burnout, rejuvenate, and reignite your passion, blending professional success with personal w…
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Episode 229: The Recovering Farmer: A Journey through the Labyrinth of Anxiety and Depression
34:57
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In this week’s episode, Tracy speaks to Gerry Friesen about his new book titled “The Recovering Farmer: A Journey through the Labyrinth of Anxiety and Depression.” Mental health in agriculture is one of the most critical conversations in our industry, and in today’s episode, Tracy and Gerry speak about: Gerry’s personal mental health journey. How a…
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Harnessing Your Why: How Vision, Values and Mission Drive Success with James Bryant
41:13
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In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your compan…
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Episode 228 - CCGA Cash Advance Program: The Financial Tool Farmers Are Looking For with Dave Gallant
16:57
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In this week’s episode, Tracy speaks to Dave Gallant from the Canadian Canola Growers Association about the “CCGA Cash Advance Program: The Financial Tool Farmers Are Looking For.” Are you concerned about the current elevated interest rates? If so, you will not want to miss this episode, in which Tracy speaks to Dave Gallant about a powerful borrow…
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Speak Your Truth for Personal Fulfillment and Business Success with Jennifer Urezzio
43:51
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Prepare to be inspired to not only speak your truth but embrace it fully in all aspects of your life with Jennifer Urezzio, a personal development expert with over two decades of experience. Jennifer explains how speaking our truths and aligning with our authentic selves leads to healthier relationships, better boundaries, self-respect, and greater…
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Episode 227 - 20/20 Seed Labs & Celebrating 35 Years In Business
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In this week’s episode, Tracy speaks to Sarah Foster from 20/20 Seed Labs about “20/20 Seed Labs & Celebrating 35 Years In Business.” In this episode, Tracy and Sarah discuss: Sarah’s background, her immigration to Canada, and why she decided to launch 20/20 Seed Labs. Sarah shares more about 20/20 Seed Labs including who they are, what they do, an…
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Amplify Your Authority: Leveraging Collaboration With Podcast Hosts with Melanie Benson
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Learn the keys to boosting your lead pipeline through collaboration with our guest Melanie Benson, an authority amplifier for expert-preneurs. Melanie and Patty discuss the opportunities in podcast collaborations - from generating consistent leads to becoming an authority in your field. You’ll also find helpful tips on choosing the right podcasts t…
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Episode 226 - AG Direct Hail - A BIG Break for Canadian Farmers
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In this week’s episode, Tracy speaks to Bruce Lowe and Baillie Shewkenek, from AG Direct Hail. Are you in the market for hail insurance? If so, you will not want to miss this episode, in which Tracy, Bruce, and Baillie discuss the AG Direct Hail difference and an exciting announcement for prairie farmers in 2024. They discuss: How is AG Direct Hail…
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Referrals, Relationships and Collaborative Partnerships for Business Success with Tonya Gossage
1:12:41
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In today's fast-paced business world, referrals and relationships cannot be overstated. It has become a vital aspect of entrepreneurship. In this episode, Patty is joined by Tonya Gossage who brings a unique perspective on the power of referral-based business, relationship-building within the digital landscape, and leveraging affiliate marketing au…
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Episode 225: American Agri-Women Association with Rose Tryon
29:48
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In this week’s episode, Tracy speaks to Rose Tryon from American Agri-Women Association. American Agri-Women is the largest national coalition of farm, ranch, & agribusiness women. AAW members have been advocating for agriculture since 1974. Join our diverse group of women from across the country who are committed to advocating for agriculture. Our…
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Elevating Authority, Visibility, Leads and Sales Through Podcast Guesting with Lyndsay Phillips
47:22
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Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. P…
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Building Connections And Revenue Through Email Marketing with Judi Harrington
55:49
55:49
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Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytell…
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Crafting Compelling Content Through the Power of Storytelling with Mel Trumble | S9E146
59:05
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Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming sel…
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Episode 224: “Innovating Women’s Farm & Ranch Wear” with Michelle Durnin
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In this week’s episode Tracy speaks to Michelle Durnin in this episode titled “Innovating Women’s Farm & Ranch Wear.” This one is for the ladies. Are you tired of the awkward fitting work wear? Wish you had farm gear designed specifically for the shapes and curves gifted to us ladies? If so, you will not want to miss Michelle's incredible entrepren…
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Finding the Hidden Money in Your Business with Michelle DeNio | S9E145
41:00
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Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for usi…
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Episode 223: Harvest Optimization Tools with Marcel Kringe Founder & CEO of Bushel Plus
1:12:58
1:12:58
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In this week’s episode, Tracy speaks to Marcel Kringe about “Harvest Optimization” and how the Bushel Plus products are adding more value and profit to each harvest. Are you looking to reduce harvest wastage, increase yield in the bins and generate more profit at the end of each season? If so, that is precisely what Tracy and Marcel are speaking ab…
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Episode 222: Canadian Farmland Values: Exploring Trends and Prices w/JP Gervais
24:52
24:52
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In this week’s episode, Tracy speaks with FCC Vice President and Chief Economist J.P. Gervais about the “2023 FCC Farmland Values Report.” The FCC Farmland Values Report provides an annual look at the regional land value trends across Canada. In this episode, Tracy and JP discuss: - The special milestone of this being the 40th FCC Farmland Values R…
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Balancing Conservation & Property Rights with Sarah Falen Tate
52:54
52:54
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In this week’s episode, Tracy speaks to Sarah Falen Tate from Wild West Advocacy about “Balancing Conservation & Property Rights.” In this episode, Tracy and Sarah discuss: - Sarah’s deep family roots in ranching, advocacy, and fighting for the property rights of ranchers. Tracy asks Sarah if land ownership and property rights are under attack. - S…
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In this week’s episode, Tracy speaks to Evan Shout about “The Agri-preneur Mindset.” In this episode, Tracy and Evan discuss: - Is your farm a business or a lifestyle? This is always a hot topic in agriculture, and Evan shares his thoughts on it to open the conversation. - Tracy asks Evan to share more about Farmer Coach, a farm business coaching p…
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Peak Energy Performance For Stressed Farmers w/Joe Roberts
42:39
42:39
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In this week’s episode, Tracy speaks to Joe Roberts about “Peak Energy Performance.” In 1989, Joe was homeless, living under a bridge. 12 years later, he was a celebrated CEO, and in 2017, he finished a 9000-kilometre charity walk across Canada. Having mastered energy health through his own experience, Joe now helps individuals balance effort and e…
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FarmFitMomma (Amanda Nigg): From Tragedy to Triumph Through Fitness
1:18:25
1:18:25
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In this week’s episode, Tracy speaks with Amanda Nigg, also known as FarmFitMomma. Would you like to hear an incredible story of tragedy to triumph? An inspiring story about how the worst day of your life can accidentally set you onto your life’s purpose. If so, you are going to want to watch this episode. In this episode, Tracy and Amanda chat abo…
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In this week’s episode, tracy speaks to Senior Policy Analyst Bill Wirtz about the European Farmer Protests. Across Europe, farmers have rallied against changes in government policies and aggressive government environmental goals that are affecting business practices, harming food production, and seeing farmers in some countries having their farmer…
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Attacks Against Agriculture, Educating Rural Consumers & More with Trent Loos
50:16
50:16
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In this week’s episode, Tracy speaks to Trent Loos from Loos Tales about standing up for agriculture, educating the urban consumer, threats to the agriculture industry, and much more. When anti-agricultural activists threatened the way of life he cherished, Trent knew it was time to take a stand. Consumers, even individuals in other aspects of agri…
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In this week’s episode, Tracy speaks to Moses Palmer, from 20/20 Seed Labs in this episode titled “From Lab to Field.” #Plant24 is coming fast. As you prepare for seeding, you’ll want to know all you can about the health of your seeds and that is exactly the focus of this week’s episode. In this incredibly informative and valuable episode, Tracy sp…
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Featured Product Whoever said beans are beans is sadly mistaken. New Pioneer® brand A-Series Enlist E3® soybeans feature our own exclusive, high-performing genetics. These beans are like no other. Literally. Developed and Tested to Deliver Performance on Your Farm Pioneer® brand A-Series soybeans are products of research innovations powered by AYT …
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Black Swans, Gray Rhino & Roller Coaster Farm Economics with Dr. David Kohl
1:09:47
1:09:47
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This week, Tracy speaks to Dr. David Kohl in this episode titled “Black Swans, Gray Rhino & Roller Coaster Farm Economics.” You have likely heard about Black Swan events and their disruptive force on the marketplace. But have you heard of Grey Rhino events? You will definitely want to tune into this informative and eye-opening episode. In this conv…
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In this week’s episode, Tracy speaks to Felix Weber about “Drones for Farming.” Are you interested in buying a drone for your farming operation but don’t know where to start? Are you looking to learn more about the types, models, uses, benefits, and legalities of operating drones? If so, this episode is for you. In this conversation, Tracy and Feli…
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Threats to Agriculture: Climate Activism, Ag Policy, Power Grabs, Advocating and More with Damian Mason
42:50
42:50
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In this week’s episode, Tracy speaks to Damian Mason about “Threats to Agriculture: Climate Activism, Ag Policy, Power Grabs, Advocating and More.” Is environmentalism and climate activism the new religion? Today’s guest, Damian Mason, thinks so. In this episode, Tracy and Damian speak about: What are the biggest threats to agriculture? When Tracy …
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The 30x30 Land Grab & Property Rights with Margaret Byfield
1:10:26
1:10:26
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The 30x30 Land Grab & Property Rights In this week’s episode, Tracy speaks to Margaret Byfield from the American Stewards of Liberty about “The 30x30 Land Grab & Property Rights.” Have you heard about The 30x30 Land Grab? If you are a farmer who rents or owns land in the United States, Canada, or anywhere around the World, please do not skip this e…
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Don't Tell Farmers How To Farm with Jake Leguee
54:31
54:31
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In this week’s episode, Tracy speaks with Jake Leguee, a Saskatchewan farmer, in a timely episode titled “Don’t Tell Farmers How To Farm.” Have you noticed an increased interest in agriculture from the government, industry organizations, and the sustainable/green/environmentalism movement? If so, you are not alone, and that is exactly what Tracy an…
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Coaching For Farmers: Getting Unstuck, Peak Performance & So Much More...
49:35
49:35
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In this week’s episode, Tracy speaks with Kelly Dobson, from LeaderShift Inc., about “Why Coaching for Farmers?” Are you looking to maximize your farm’s performance? If so, look no further than you….the farm operator. That’s right. Canadian farms are high-tech and use the best inputs, equipment, agronomy advice, and technology; however, a majority …
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Using AI to Revamp Old Content into Fresh Newsletters for Maximum Engagement with Vanessa Chiasson
47:08
47:08
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In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning…
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Jacob Bueckert: So Many Opportunities In Agriculture
1:11:35
1:11:35
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In this week’s first episode of #farmerchat on The Impact Farming Show, Tracy speaks with Jacob Bueckert from Driland Feeders in Warner, Alberta. For anyone on social media, you will know Jacob as a Canadian farmer who is always ready with a sarcastic joke, laughter, and a kind word of encouragement. He is also always promoting the beef industry. B…
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Forget Brainstorming. Boost Your Sales by Question Storming Instead with Melina Palmer
54:05
54:05
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When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the r…
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Maximizing the Benefits of Incorporating Events into Your Marketing Strategy with Linda Cain
50:01
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Event-driven marketing has emerged as a powerful strategy in the ever-evolving business landscape. It provides an innovative platform for businesses to showcase their products or services, engage directly with their target audience, and foster stronger customer relationships. When executed effectively, events can significantly enhance a company's v…
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Agriculture Policy: ESGs, Land & Water Rights, Attack on Animal Agriculture & Fertilizer Reduction Requirements
57:25
57:25
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In this week’s episode, Tracy speaks with Chrissy Wozniak from North American Ag about agriculture policy. Many farmers cannot help but notice that agriculture and our farming practices are increasingly in the spotlight with each passing day. We all see and hear the headlines. Sustainability, ESGs, property rights, water and wildlife preservation e…
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Leverage the Power of PR: How Entrepreneurs Can Attract New Clients with Dina Behrman
52:30
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In a world where entrepreneurs struggle to stand out in a sea of competition, one woman has unlocked the secret to their success. Dina Behrman, a former journalist turned PR strategist, has a jaw-dropping twist in her approach that will leave you speechless. Brace yourself as Dina reveals how she can transform ordinary entrepreneurs into industry e…
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Unlocking the Power of Facebook Groups: Boost Engagement and Sales with Expert Tips – Deasha Waddup
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Unleash the power of your Facebook group with Deasha Waddup as she revolutionizes engagement and sales, captivating small business owners and entrepreneurs with her dynamic strategies and unwavering determination. In this episode, you will learn how to: Increase your business's visibility and reach by tapping into the power of Facebook groups. Disc…
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In this week’s episode, Tracy speaks with Art Lange about “Cash Flow Concerns.” As a business owner, cash flow planning is one of the most critical financial planning activities. In this episode: Art shares his thoughts on how 2024 cash flow planning might be extra challenging. They chat about upcoming CEBA loan payments and what this means to farm…
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Unlocking Consistent Client Growth: Powerful Strategies for Entrepreneurs
37:41
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Have you ever heard these 3 myths about achieving consistent client growth? Myth 1: You need to constantly attract new clients to grow your business. Myth 2: Offering discounts and promotions is the only way to keep clients coming back. Myth 3: Consistent client growth is only possible for large corporations with big budgets. In this episode, our g…
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"Uplevel Your Farm Business" w/Peggy Coffeen
1:14:52
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In this week’s episode, Tracy speaks with Peggy Coffeen from The Uplevel Dairy Podcast. Tracy and Peggy chat about: Peggy shares more about her background, the show, and why she decided to venture into the World of podcasting with her own media company. She shares more about the Uplevel Dairy Podcast, a podcast for dairy owners and managers reachin…
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