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Elevating Authority, Visibility, Leads and Sales Through Podcast Guesting with Lyndsay Phillips
Manage episode 415461998 series 2803016
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Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everything from YouTube content creation to SEO-optimized show notes. Moreover, you will get practical tips for repurposing podcast content to ensure ongoing promotion and relationship building. Whether you’re a podcast host or guest, this episode is packed with actionable advice to help you leverage the podcasting platform for significant impact.
Key Takeaways:
- Increase visibility, exposure, leads, and sales through podcast guesting
- Importance of hosting raw footage on YouTube linked to detailed show notes on the website
- Using lead magnets and strategically crafted descriptions for effective call-to-actions
- Ways guests can shape their public perception and control narratives
- Importance of repurposing podcast content for ongoing promotion and outreach
- Utilizing platforms like YouTube, LinkedIn, and social media for broader distribution
- Importance of having a structured system
- Different ways to repurpose podcast content into reels, YouTube shorts, social media posts, and emails
- Tools and Resources for Podcasters and Guests
- Building Relationships and Opportunities through Podcasting
About our Guest:
Lyndsay Phillips, is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.
While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads.
Download your FREE GUIDE & CHECKLIST to 3 Ways To Leverage & Repurpose Your Podcast Guest Interview here.
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