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Referrals, Relationships and Collaborative Partnerships for Business Success with Tonya Gossage
Manage episode 416942620 series 2803016
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In today's fast-paced business world, referrals and relationships cannot be overstated. It has become a vital aspect of entrepreneurship. In this episode, Patty is joined by Tonya Gossage who brings a unique perspective on the power of referral-based business, relationship-building within the digital landscape, and leveraging affiliate marketing authentically. Learn how Tonya built a successful business entirely through referrals and relationships. Listen as Patty and Tonya chat about why knowing your true self is crucial, both in your personal life and in your career. They also talk about how having a solid community can boost not just your connections but also your bank account. You shouldn’t miss this noteworthy episode!
Key Takeaways:
- Creating authentic connections both online and offline
- Tonya’s personal criteria for choosing companies and tools to affiliate with
- Shifts in affiliate marketing strategies from sales-driven to relationship-centric approaches
- Benefits of podcasting: reach, visibility, and connection
- Importance of integrating online and offline community engagement
- Facing and overcoming personal challenges
- Importance of self-identity of who you are and who you are not in networking
- The critical role of relationship-building before starting collaborations
- Example of potential collaborative projects based on shared talents and experiences
- Follow-ups and consistent communication in nurturing professional relationships
About our Guest:
Tonya Gossage is a transformational figure, transitioning from a 34-year career in executive banking to a successful entrepreneur. During her banking tenure, she played a pivotal role in escalating her company's assets from millions to billions. Now a high-performance coach and business strategist, Tonya also serves as a trainer and columnist for Marketing Media and Money magazine. As a podcast host, she imparts her extensive knowledge to help entrepreneurs enhance their influence, connections, and income.
Tonya champions the power of referrals, relationships, and collaborative partnerships in business growth. Her unique approach emphasizes a deep self-understanding—recognizing not just who you are, but crucially, who you are not. This philosophy is vital for building self-confidence and self-worth, key to developing a distinctive personal and digital identity that strategically boosts revenue.
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