Best Pedro Rocha Podcasts (2024)

1
Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget 48:28

1h ago48:28

48:28

Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the answers about IP ahead of his studio's upcoming release, Godzilla vs. Kong: Titan Cha…

1
Week in Mobile Games E18 - The EU's App Store crackdown and Square Enix's buzzword bingo 41:44

2h ago41:44

41:44

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that Apple faces huge fines in the European Union for its App Store practices, Supercell's latest game Project R.I.S.E, and Square Enix's backtracking on its AI investments. ** Let's Connect ** 👉…

1
Metaplay’s Teemu Haila On Scaling And Saving Smaller Studios $1 Million/Year With One SDK 45:50

3d ago45:50

45:50

It used to be that big wins demanded deep pockets. Now, achieving success on a shoestring budget isn’t the exception but the rule. It all comes down to one question: how much are you spending on your backend? This week’s guest estimates that studios spend an average of $21 million and three years developing their own backend. With Metaplay, you can…

1
Week in Mobile Games E17 - The history and future of the mobile games industry 55:58

5d ago55:58

55:58

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that the EU could be set to fine Apple for infringing Digital Markets Act regulations, and delve into the history of the mobile games industry and where things are are heading. ** Let's Con…

1
Estela Dos Santos Rocha And Aman Sareen On Savvy Strategies For Leaner Teams 28:41

10d ago28:41

28:41

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing t…

1
Week in Mobile Games E16 - Stop sexist UA ads, iPhone gets ChatGPT, and is Netflix's games division falling off the rails? 59:23

15d ago59:23

59:23

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that Mike Verdu is no longer leading Netflix's games business, a campaign to stop sexist ads in user acquisition, and Apple's big WWDC announcements. ** Let's Connect ** 👉🏻 Twitter - https:…

1
AppLovin’s Daniel Tchernahovsky On The Hot Gaming Trends Worth Tracking 45:10

17d ago45:10

45:10

Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to be watching through the rest of the year. Daniel Tchnernahovsky, VP of Global Busi…

1
Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours 55:47

19d ago55:47

55:47

Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the big Star Wars: Hunters launch from Zynga and provide some of the inside scoop on its development, why mobile MOBAs fail in the West, and discuss those Xbox handheld rumours. ** Let's…

1
Week in Mobile Games E14 - Supercell's Squad Busters goes global and why Steam does discoverability better than Apple and Google 39:55

26d ago39:55

39:55

Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover Supercell's big Squad Busters launch, compare Steam's user-first approach to discoverability that's at odds with Apple and Google's strategies, and discuss whether YouTube Playables wil…

1
ustwo games’ María Sayans On The Sustainable Strategy Behind The Monumental Game: Monument Valley 46:05

1M ago46:05

46:05

A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry upheavals, and privacy concerns can test the limits of any studio. In this episode, María Sayans, CEO of ustwo games peels back the layers of ustwo’s monumental success, Monument Valley—now cel…

1
Week in Mobile Games E13 - ByteDance's $4bn Moonton plans, tips for working with the games media, and what devs think of Unity's runtime fee 45:30

1M ago45:30

45:30

Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover ByteDance's latest plans for its $4 billion acquisition of Mobile Legends developer Moonton, remote work and leadership skills challenges, UGC investment opportunities, and ask if Unity developers rea…

1
Multiscription's Teis Anker Mikkelsen On Scaling Subscription Models Across Gaming Platforms 45:57

1M ago45:57

45:57

2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players' eyeballs. This week, we’…

1
Week in Mobile Games E12 - Xbox's mobile games store and Unity vs. AppLovin 50:17

1M ago50:17

50:17

Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the Xbox mobile games store and whether it's doomed to fail, the AppLovin and Unity financials nearly two years after the acquisition drama, and analyse a survey that claims Gen Z love…

1
Week in Views E11 - Xbox in turmoil, Krafton champions AI development, and Apple's iPad problem 1:03:14

2M ago1:03:14

1:03:14

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Xbox has closed Bethesda studios including Arkane Austin, Alpha Dog Games and Tango Gameworks, and discuss Microsoft's troubled games business and Game Pass strategy. We…

1
Tripledot Studios' Akin Babayigit On Understanding The Business Behind Great Games 45:11

2M ago45:11

45:11

Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder and President of Tripledot Studios joins our hosts, Peggy Anne Salz and Brian Bagl…

1
Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Erling Haaland signs for Clash of Clans 55:45

2M ago55:45

55:45

Brian Baglow, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell's Brawl Stars has already smashes its 2023 revenue total so far this year, Square Enix's warning to investors of "extraordinary losses", and Erling Haaland's intr…

1
Sandsoft's Miikka Lindgren On Massive Opportinities In The MENA Game Market 36:02

2M ago36:02

36:02

MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities and challenges. Miikka Lindgren, VP of Publishing at Sandsoft—a studio making wav…

1
Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops 1:11:46

2M ago1:11:46

1:11:46

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any head…

1
GameFounder’s Kadri Harma On Unlocking The MENA Game Market 24:02

2M ago24:02

24:02

MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring program, GameFounders, and Venture Partner at Sisu Game Ventures, Kadri brings her …

1
Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles 1:15:35

2M ago1:15:35

1:15:35

Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with A…

1
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan 17:23

2M ago17:23

17:23

Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins hos…

1
Week in Views E07 - State of the Finnish games industry, Squad Busters, and App Store emulators 57:57

3M ago57:57

57:57

Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store ** Let's Connect ** 👉🏻 Twitter - http…

1
Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios 30:40

3M ago30:40

30:40

In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Sa…

1
Week in Views E06 - Breaking down the Sensor Tower interview, 10 years of Monument Valley, and MENA Month 57:17

3M ago57:17

57:17

Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Sensor Tower's acquisition of data.ai and our interview with COO Tom Cui, we discuss 10 years of Monument Valley, and PocketGamer.biz's upcoming MENA Month! ** Let's Connect ** 👉🏻 Twitte…

1
Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation 39:26

3M ago39:26

39:26

For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code autom…

1
Week in Views E05 - GDC Roundup, EU calls out Apple, and lots of MENA news 57:18

3M ago57:18

57:18

Brian Baglow, Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover the European Commission's investigations into Apple and Google over possible DMA violations, offer takeaways from a big week at GDC, and delve into the big news comi…

1
Week in Views E04 - Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes 1:03:24

3M ago1:03:24

1:03:24

Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest…

1
Week in Views E03 - Inside Supercell's new development structure and TikTok's potential US ban 59:37

4M ago59:37

59:37

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Supercell's new development structure for new games and live ops, as well as dive into TikTok's potential ban in the US and what it means for games.…

1
S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing 33:52

4M ago33:52

33:52

Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game Sunrise Village at Innogames, has cracked the code with a pioneering approach to UA th…

1
Week in Views E02 - Apple battles Epic Games, Fortnite and the DMA 50:20

4M ago50:20

50:20

Brian Baglow, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Apple's battle with Epic and the European Union's Digital Markets Act, Deconstructor of Fun's games industry predictions for 2024, and InnoGames' disclosure of staff salari…

1
S04 E10 Innogames’ Strategy To Extending The Lifespan Of Legacy Games 44:04

4M ago44:04

44:04

Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into Live-Ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they can centre community management and leverage audience listening. Or, like Innogames,…

1
Week in Views - Layoffs, Unity's troubles and EGDF anger 59:06

4M ago59:06

59:06

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in the first episode of our new ‘Week in Views’ series. We cover layoffs, Apple Arcade, Unity’s troubles, why the head of the European Games Developer Federation is unhappy, and much more! ** Let's Conne…

1
S04 E09 Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds 26:32

4M ago26:32

26:32

In Guy Gadney’s eyes, implementing AI into your game development is like “cooking with eggs.” You can use it as an ancillary tool to optimise your current creative endeavours, or you can “make an omelette”, baking AI into your game from the beginning and establishing it as a fundamental component of character or world creation. The application opti…

1
S04 E08 Webshops, IP In AI, And Avoiding Apple’s Commission Fees: The Full PGC London Wrap-Up 32:31

4M ago32:31

32:31

How did Yahtzee break revenue records? What’s up with webshops, and are subscription models shaping up to match past hype? We answer all these questions and more in this episode of the PocketGamer.biz Podcast live from the floor of PGC London. Host Peggy Anne Salz leads a captivating conversation with Steel Media Ltd. executives Chris James (CEO), …

1
S04 E07 Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024 33:44

5M ago33:44

33:44

Past predictions into mobile gaming foresaw an industry slowdown in 2024, but recent data reveals a different reality. Peggy Anne Salz welcomes two mobile mavens onto the show this week to lift the lid on the actual state of the market, and the trends studios should pay the closest attention to in the coming year. First, Karl Knights, Global VP of …

1
S04 E06 Mistplay’s Gabriel Lewis On Leveraging Loyalty To Keep Paying Players Coming Back 18:27

5M ago18:27

18:27

While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by placing their bets on rewarded play. Indeed, though once a taboo UA tactic, rewarded play now opens doors for lasting loyalty and long-term engagement. That’s why Mistplay, a leading loyalty platform for mo…

1
S04 E05 NAK3D’s Kelly Vero On Merging Fashion And Gaming To Revolutionise Game Commerce 34:30

5M ago34:30

34:30

In an industry where data-driven decision-making pays dividends and a deep content pool is the difference between customer churn and a long-term connection, game studios need a tool capable of gathering granular user data and satiating consumers' content cravings. NAK3D—a startup recently awarded for its innovation by the World Economic Forum—deliv…

1
S04 E04 Mega Studio’s Adam Jaffe On The Impressive Benefits Of Incentivised Traffic 35:51

5M ago35:51

35:51

To acquire valuable players and boost rank in the app stores, studios have to shift focus and budget to offer each user a customised experience that aligns with their unique player motivations. But the path to pinpointing player intent isn’t straightforward--especially in a privacy-first landscape that makes prediction more challenging than ever. I…

1
S04 E03 Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA 28:33

6M ago28:33

28:33

Profitable UA is about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers can manually parse through data to predict who is the best fit. But ultimately, this approach eats up marketers' time—and ad spend. Gamelight’s AI-powered algorithm cuts out the guesswork, locating only the…

1
S04 E02 Games Factory Talents’ Oleg Paliy On How To Score The Job Of Your Dreams In 2024 31:54

6M ago31:54

31:54

The games industry faced a brutal year in 2023, with unofficial layoff estimates reaching an alarming 10,000. The stakes remain high in 2024, and job seekers need to double down to secure a position amidst reduced hiring and increased competition. We learn how to “pimp our LinkedIn” and get the most out of networking opportunities in this episode w…

1
S04 E01 Fluent's Matt Conlin On Game-Changing User Acquisition Trends To Watch In 2024 35:07

6M ago35:07

35:07

An evolving market calls for an evolved approach to user acquisition—one that treats players as individuals and weighs each user’s needs against all available acquisition tactics. When preparing to adopt this approach, though, game studios must consider one key question: Should they stick with the mainstream channels (META, Google, Apple, etc.) tha…

1
S03 E23 Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franchise” 36:00

6M ago36:00

36:00

The path to profitable growth is fraught with tough choices. Studios can net new audiences by pumping out new titles and features at the pace of change, or they can push the envelope (and extend the lifecycle of their legacy title) with content, Live Ops and real-life events. Or, in the case of Zynga, they can do all of the above. Yaron Leyvand, Ex…

1
S03 E22 Aampe’s Jim Laurain On Smart Steps To Inspire Players With Messaging That Matters 42:51

7M ago42:51

42:51

Success starts with a great game, but profitable growth is fueled by ongoing engagement that treats players as individuals. And, although it’s not rocket science, the SuperScale report, Good Games Don’t Die, reveals this is where most studios miss the mark. Nearly 40% fail to deliver relevant and engaging content to their users. It’s also one reaso…

1
S03 E21 Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach 38:24

7M ago38:24

38:24

During the hypercasual reign, short-term metrics, like the seven-day LTV curve, were the golden standard for an app’s scalable potential. Now, looking further down the road and building an environment that encourages players to set down roots for 30, 60, or even 365+ days is how studios can come out on top and predict profitability. So, how can stu…

1
S03 E20 NSPCC’s Kevin Antao And Andy Sallnow On How To Prevent Child Abuse In Games 37:09

7M ago37:09

37:09

There’s no shortage of benefits that games bring to players, from increased creativity to developing interpersonal skills to greater self-confidence. Yet, gaming popularity grows, so do the silent risks posed to children online. Fortunately, there is an organisation leading the fight against child abuse and developing safe game design guidelines. T…

1
S03 E19 MY.GAMES’ Elena Grigorian On Smart Strategies To Stay Afloat During This Industry Downturn 30:05

7M ago30:05

30:05

In a time when investors are calling for prudence and playing it safe, one company has managed to not only persevere but prevail. Elena Grigorian, CEO of MY.GAMES, joins hosts Peggy Anne Salz and Brian Baglow to explain the key strategies and developments that delivered a 14-fold increase in MY.GAMES’ effective marketing investments, a 4-fold incre…

1
S03 E18 Embrace’s Eric Futoran On Understanding Every Player Experience For Record-Breaking Issue Resolution 44:24

8M ago44:24

44:24

Good games offer great experiences, and accurate and timely issue resolution is imperative to keeping LTV high and your game in good graces with its users. And it’s not just a must to please your players. App store algorithms have begun to rank games based on performance metrics and can punish games that go on the fritz. But, as all devs know, pinp…

1
S03 E17 ConsultMyApp’s Mike Rhodes On 4 Smart Strategies To End Q4 With A Bang 42:16

8M ago42:16

42:16

If your ASO strategy isn’t motivated by real-time data insights that dive deeper than traditional tools to provide hourly insights into hot keywords and trends, you’re missing a massive opportunity. This is top-of-the-list advice from Mike Rhodes, CEO and Founder of ConsultMyApp, an app marketing agency with awards from Top CRM Consulting Company U…

1
S03 E16 Skillprint’s Chethan Ramachandran On Combining Neuroscience And AI For An Adaptive Play Solution 38:54

8M ago38:54

38:54

The PG.biz Podcast team has known that games can be used for more than just entertainment. We’ve discussed charity and climate action use cases, but what about self-care, mental development, and skills improvement? Trail-blazing gaming company Skillprint enhances all three. Skillprint combines neuroscience and AI to create adaptive and personalised…

1
S03 E15 Playing For The Planet’s Lisa Pak On Gaming For Good And Wielding The Power Of Play 29:56

8M ago29:56

29:56

It’s already known that games can positively impact mental health, but did you know they can positively impact the planet, too? Lisa Pak, Sustainability Consultant and Project Manager at Playing for the Planet, joins host Peggy Anne Salz to describe how, with its superpower reach, the games industry can wield the power of play in the fight against …

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Pedro Rocha Podcasts

Podcasts Worth a Listen

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