show episodes
 
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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show series
 
What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…
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What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …
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How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …
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What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …
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Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…
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Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…
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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…
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How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients a…
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Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In t…
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How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — …
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How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, a…
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Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid…
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What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terribl…
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Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the aut…
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What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and expe…
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What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered …
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Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working wi…
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What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and s…
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Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget? Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future mach…
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Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money? Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Inten…
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How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into? ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. We cat…
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What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)? Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities. Bill is an ACE-certified …
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Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving? Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom. We dive into how you can m…
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If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with I…
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Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth? Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years. Pete has decades …
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Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients? Dr. Michael⁠⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orth…
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What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these? Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons t…
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What’s it like to build a thriving strength studio that makes a meaningful difference in your older clients’ lives and a powerful impact on your family? Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can t…
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How can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle? Bill DeSimone returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities …
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If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio? Pete Cerqua returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST. In this episode, …
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What’s the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode’s guest is Logan Herlihy, a senior exercise physiologist and general manager at Discover Strength, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes …
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What are some of the biggest mistakes that are holding you back from really growing your fitness business? Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in med…
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So you have a website for your strength studio, but do you really know how well (or how poorly) it’s working to drive potential clients to your fitness business? In this episode, web design expert and fitness website specialist Connie Holden joins us to talk about what you can do now to check your website for issues and make sure it’s not costing y…
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How can you help your strength training clients break through plateaus and maximize muscle gain throughout life? Trainer of Champions Borge Fagerli returns to the podcast to talk about advanced strength training techniques and strategies to help you build muscle more effectively for the long term, why and how you should manage fatigue for better ga…
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Why do some scientific studies say that HIT is better than High-Volume Training, and why do others say the opposite? How can you make sense of this information for yourself and your strength training clients? Dr. Jürgen Giessing has authored best-selling books on High-Intensity Training and is an esteemed researcher and professor of sports science …
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Do you have a clear vision of what a massively successful life is for yourself? Not just as a fitness business owner, but including your personal and family life as well? This episode is a special one for me as I welcome an incredibly successful businessman – and my mentor – David Pike to the podcast. David has built many successful businesses in a…
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What’s the best strength training + diet combination if you want to optimize fat loss, body composition, and overall health and fitness for yourself and your clients? Dr. Ted Naiman returns to the podcast to talk about the underrated power of proper strength training on your ability to make (almost) any diet work for your fitness goals, along with …
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What would it take you to grow your fitness business from small to great? If you want a blueprint for taking your personal training business from zero to successful strength training studio, you’ll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training. In this episode, you’ll hear about how small beginnings can b…
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If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he’s learned from 40 years of strength training and running his fi…
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How would you help a client – or yourself – rehabilitate an injured knee? Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity t…
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What are the critical keys for designing the optimal workout for yourself and your clients? Is there a problem with conventional training programs that might put a dent in your clients’ progress and your fitness business’ long-term sustainability? Bill DeSimone returns for a deep dive into Joint-Friendly Fitness, where we go into detail about how t…
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If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?) To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podc…
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What's the best combination of HIT protocols and advanced strength training techniques for the most gains? Legendary trainer Pete Cerqua returns to the podcast for a deep dive into all the different high-intensity training protocols, advanced techniques, how you can customize and add variations to get up to 40% gains in strength, along with how to …
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What's it like to run a fitness business on autopilot? Could you do the same? Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage? Is that…
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Does VO2 Max really matter? How should this factor into your strength training practice? Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast …
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Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent Universit…
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Attention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful? You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk…
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What can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to…
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What does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master …
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What does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies y…
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