Best Pete Everitt Podcasts (2024)

1
Building a Vibrant Agency Culture, With Nicole Greer 46:17

2d ago46:17

46:17

Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …

1
How to Identify the Right Leadership Style, with Audrey Joy Kwan 40:08

17d ago40:08

40:08

Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…

1
How to Design the Perfect Client Experience, with Joey Tackett 45:10

1M ago45:10

45:10

Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…

1
When, Who, and How to Hire for Success, With Jamie Van Cuyk 40:36

1M ago40:36

40:36

Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…

1
Revolutionizing Leadership Through Trauma Healing, with Kelly Campbell 38:49

2M ago38:49

38:49

Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…

1
How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph 35:27

2M ago35:27

35:27

Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…

1
Unlocking Profits with Recurring Services, With Pete Everitt 34:38

3M ago34:38

34:38

Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…

1
Building Systems that Grow with Your Agency, With David Jenyns 36:57

3M ago36:57

36:57

Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…

1
How to Build a 5 Million Dollar Agency, With Michael Wark 39:00

4M ago39:00

39:00

Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…

1
How to Increase Tax Efficiency in Your Agency, With Craig Cody 23:56

4M ago23:56

23:56

Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…

1
How to Create Process Without Killing Creativity, With Rob Sayles 40:57

5M ago40:57

40:57

00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…

1
Mastering Utilization and Capacity Planning for Agency Profits 40:26

5M ago40:26

40:26

0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …

1
How to Level Up Your Leadership as an Agency Owner, With Karl Sakas 49:59

6M ago49:59

49:59

Points of Interest 0:00-0:22 - Intro & background of guests and their expertise 0:21-1:22 - Four stages of day-to-day involvement in an agency 1:23-1:18 - Six agency roles to consider delegating 2:20-5:05 - Clarifying swim lanes to define roles and responsibilities 5:08-10:10 - Values, goals, and resources for decision-making 10:11-11:00 - Developi…

1
How to Find Agency Success with 3rd Party Partnerships, With Tim Burke 31:20

6M ago31:20

31:20

Points of Interest 00:00 - 00:15: Introduction 00:43 - 01:17: Significance of shared values and building relationships beyond transactions. 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships. 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales re…

1
The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris 26:50

7M ago26:50

26:50

Points of Interest 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background. 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success. 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face. 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue o…

1
How to Scale an Agency That Grows Without You, with Mandi Ellefson 35:13

7M ago35:13

35:13

00:00 – 00:32: Introduction and background of the guest, Mandi Ellefson. 00:32 – 03:42: Discussing the challenges faced by service-based businesses, especially agencies, in scaling beyond $1 million. 03:42 – 07:38: Importance of creating an “irresistible offer” to enhance scalability and overcome common obstacles. 07:38 – 12:12: Exploring the conce…

1
Increasing Agency Profits With Client Lifetime Value, With Robert Patin 29:46

7M ago29:46

29:46

Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sha…

1
Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, With Emily Hunkler 20:32

8M ago20:32

20:32

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
Growing Your Agency Through Acquisition, With Chris Moore 24:46

9M ago24:46

24:46

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
Transforming Agency Burden into an Asset, With Jason Swenk 21:07

9M ago21:07

21:07

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
The Ultimate Guide to Understanding Agency Rates, With Marcel Petitpas 27:25

9M ago27:25

27:25

Check out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkit https://parakeeto.com/toolkit Get the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free. For more information on our Agency Profitability Systems a…

1
RFM175 – Building get out clauses into your contracts 24:29

9M ago24:29

24:29

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span The importance of thinking how to get our of something, before you get into it... Th…

1
How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme 24:18

9M ago24:18

24:18

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas 46:40

9M ago46:40

46:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio…

1
RFM173 - My 5 minute SEO Assessment for ANY client website 18:02

10M ago18:02

18:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money …

1
Finding Focus in Your Agency One Metric at a Time, With Ryan Watson 27:09

10M ago27:09

27:09

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
RFM172 – If I had to start my Digital Agency again, what would I do? 22:40

10M ago22:40

22:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you? #2 – where can I make a difference? What is your skil…

1
RFM171 – Completing a Business Development Task Every Single Day 15:32

10M ago15:32

15:32

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this? Leaving previous employer No Leads Contractual Obligations How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days …

1
Scaling a Technology Enabled Service Firm from $20-$150M, With Corey Quinn 27:05

10M ago27:05

27:05

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
RFM170 – My tried and tested SEO Project Proposal Template 12:44

10M ago12:44

12:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health Audit Current Rankin…

1
RFM169 – My tried and tested Website Project Proposal Template (and Process) 20:12

11M ago20:12

20:12

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: Project Specification Document …

1
RFM168 – Why you should treat your agency as your own client 17:44

11M ago17:44

17:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Internal Focus Treating Your Agency as Your Own Client: A Strategic Approach: Self-Assessment and Goal Setting Implementing Internal Marketing Strategies The Option of Outsourcing: When to Make Your Agency Someone Else's Client Balancing Inte…

1
Unveiling The Future of Time Tracking, With Ilia Markov 23:19

11M ago23:19

23:19

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
Unpacking The Truth Behind The 4-Day Workweek, With Marcel Petitpas 22:57

11M ago22:57

22:57

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
RFM157 – Finding Clients: Be Easy but Firm with who you work with 21:54

11M ago21:54

21:54

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors. Having defined products and services is key to aligning yourself with the right clients Having a clear marketing process that guides clients is key to not w…

1
How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent 45:31

11M ago45:31

45:31

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

1
RFM166 – Service: The Heartbeat of A Successful Digital Agency 22:21

11M ago22:21

22:21

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on... Clients Staff and their dependants The owner The wider world A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe n…

1
RFM165 – Don't underestimate the value of local clients 17:06

12M ago17:06

17:06

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Local Clients: 1. Understanding the Market: Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and t…

1
Selling Client Education and Credentialling, with Darian Kovacs 26:31

12M ago26:31

26:31

QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…

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