Best Preston Rutherford Podcasts (2024)

1
STUDS with Founder and CEO, Anna Harman 44:03

5d ago44:03

44:03

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next. Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak.co/join/By Dylan Kelley

1
Peter Rahal (RXBAR & David Protein) | The $600M Man Gets Back Into Bars 1:15:54

18d ago1:15:54

1:15:54

Joe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million ex…

1
Anne Mahlum (SolidCore) | Non-Profit to $100M+ Fitness Phenom 1:00:53

26d ago1:00:53

1:00:53

In this episode of Eating Glass, we sit down with Anne Mahlum, founder of Back on My Feet and SolidCore. Anne shares her incredible journey from growing up in North Dakota with an addict father, to starting a running club for the homeless, and ultimately building a nationwide fitness empire. Discover how Anne’s personal struggles fueled her drive t…

1
Behind-the-Scenes of Liquid I.V.'s Marketing Playbook 55:21

1M ago55:21

55:21

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak…

1
Will Nitze (IQBAR) | Blitzscaling Brain Food to $50M+/year 55:28

1M ago55:28

55:28

We're getting meta as Joe interviews Will! Will Nitze is the founder and CEO of nutrition company IQBar. He shares his unconventional journey of growing his CPG business. Will discusses the importance of focusing on operational excellence and scaling quickly by taking calculated risks. He also dives into his contrarian approach to hiring, fundraisi…

1
Chris Hunter (Four Loko & Koia) | An Alcohol Icon Hard-Pivots to Health 1:14:55

2M ago1:14:55

1:14:55

Chris Hunter, of Four Loko & Koia, shares his wild entrepreneurial journey. From the meteoric rise and regulatory battles of Four Loko to launching the plant-based protein drink Koia, Chris gets personal about the challenges of building businesses in highly regulated industries. He discusses lessons learned from tumultuous business partnerships, th…

1
How To Grow Ecommerce Revenue In 2024 34:55

2M ago34:55

34:55

You can't control: Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future) Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: ht…

1
Sean Riley (DUDE Wipes) | The $150M+ Man Wiping America’s Asses 1:05:48

2M ago1:05:48

1:05:48

Sean Riley, CEO and co-founder of Dude Wipes, shares the story of how he and his friends started the company from their apartment with the goal of creating a better way to wipe. He discusses the challenges of bootstrapping the business, building the bold and irreverent Dude Wipes brand, and scaling the company to over $150 million in revenue. Sean …

1
Chris Savage (Wistia) | Building a $100M Software Startup from Scratch 1:14:08

2M ago1:14:08

1:14:08

In this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shar…

1
Pete Maldonado (CHOMPS) | From Bankruptcy to Meat Stick Mania 53:42

2M ago53:42

53:42

In this episode of Eating Glass, Pete Maldonado, co-founder and co-CEO of CHOMPS, shares his entrepreneurial journey from hitting rock bottom to building a successful meat snack brand. From bootstrapping with just $6,500 to navigating existential crises during COVID-19, Pete offers candid insights on focus, innovation, and the importance of people …

1
Joe Lemay (Rocketbook) | Microwaving Notebooks to $50M 1:15:10

3M ago1:15:10

1:15:10

Ever dream of taking a wild product idea and turning it into a $50 million exit? Your co-host (and today's guest) Joe Lemay did just that with Rocketbook. His initial idea was an app to digitize whiteboards in real-time. When that didn't pan out, Joe pivoted hard - creating the Rocketbook, a reusable notebook you could literally microwave to erase …

1
Chris Hunter, co-founder of Koia and Four Loko 39:27

3M ago39:27

39:27

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko. Grab his book here: Blackout Punch Links Mentioned Ko…

1
Mike Fata (Manitoba Harvest) | Building a $419M “Hempire” 54:22

3M ago54:22

54:22

Mike Fata, founder of Manitoba Harvest, shares his incredible journey from high school dropout to building a $419 million hemp empire. Discover the lessons he learned while navigating the challenges of entrepreneurship, from humble beginnings to scaling a business, managing successful exits, and embracing servant leadership. Mike's insights on pass…

1
Preston Rutherford (Chubbies Shorts) | Small Shorts, BIG Exit 1:19:13

3M ago1:19:13

1:19:13

Welcome to the first episode of Eating Glass! In this inaugural episode, ho sts Will Nitze and Joe Lemay sit down with founder Preston Rutherford to dive into his journey starting his company ‘Chubbies’ and how he (and his friends) pioneered some of the raddest, most weekend-built gear ever. From the benefits (and drawbacks) he experienced by havin…

1
If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12 40:25

4M ago40:25

40:25

Summary In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They al…

1
Brand Building Case Studies That Led to Quantifiably More Profits | The Brand Builders Pod #11 50:20

4M ago50:20

50:20

Summary In this episode of the Brand Builders Podcast, Tom and Preston continue their exploration of the book 'Kellogg on Branding.' They discuss the branding makeover of Ulta Beauty as an example of how to balance short-term performance with long-term brand building. They highlight the importance of taking the time to understand your brand and its…

1
Starface with Kara Brothers, Starface President 36:45

4M ago36:45

36:45

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops. Links Mentioned Starface Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands…

1
Brand vs Finance | Quantifying the Financial Value of Brand, Past & Present | Brand builders podcast # 10 50:08

4M ago50:08

50:08

Summary In this conversation, Preston and Thomas discuss the connection between brand building and financial results. They explore the short tenure of CMOs and the transition to Chief Revenue Officers (CROs), highlighting the importance of financial alignment for marketers. They review different methods of valuing brands, including intangible asset…

1
The 3 Secrets to Mastering Storytelling in Brand Content | Brand Builders Podcast #9 54:12

4M ago54:12

54:12

Summary In this episode, Tom and Preston discuss the key themes from the book 'Kellogg on Branding' and how to architect and craft a brand. They explore the importance of connecting brands to consumers' self-concepts and the primary motives that drive consumer behavior. They also discuss the principles for building strong self-brand connections, su…

1
Welcome to Eating Glass 0:32

4M ago0:32

0:32

Welcome to Eating GlassBy Will Nitze & Joe Lemay

1
[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024 38:11

5M ago38:11

38:11

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar Here In this expanded podcast episode, we cover what actually moves th…

1
#8 Dissecting the Most Influential Textbook on Brand Building | Brand Builders Pod #8 1:06:15

5M ago1:06:15

1:06:15

Summary In this episode, the hosts discuss the first section of the book 'Kellogg on Branding' and share their insights and takeaways. They cover topics such as brand positioning, leveraging brand purpose, building a brand portfolio, and the advantages of being a pioneer, fast follower, or late mover. They also emphasize the importance of testing y…

1
Most Marketers Misunderstand What Brand Building Means. Here's the Truth. #7 34:05

5M ago34:05

34:05

Summary In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental s…

1
Building & Exiting Chubbies with Preston Rutherford 1:01:15

5M ago1:01:15

1:01:15

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024. Preston Rutherford is a co-founder of Chubbies and Loop Returns. Chubbies.com Links Men…

1
Rapid Fire Q&A: The Biggest Misconceptions in Brand Building & Marketing in General. #6 of the Brand Builders Podcast 45:07

5M ago45:07

45:07

Summary In this episode of the Brand Builders podcast, Preston Rutherford and Tom Montgomery discuss the importance of building a strong brand and transitioning from conversion-based tactics to brand building. They explain the concept of brand and its impact on business performance, highlighting the need to focus on memory structures and emotional …

1
Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever 39:46

6M ago39:46

39:46

Summary In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivat…

1
The Biggest Misconception Around Brand Marketing (#4) 41:51

6M ago41:51

41:51

Summary The conversation explores the difference between brand and brand marketing, emphasizing the importance of building a strong brand. It highlights the misconception that brand building requires expensive advertising campaigns and showcases how any business can build its brand authentically. The discussion also delves into the impact of behavi…

1
15 Minute Exec Guide to Email & SMS in 2024 10:36

6M ago10:36

10:36

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands…

1
How to Turn Brand Building into Direct Response (#3) 24:30

7M ago24:30

24:30

Summary In this episode, Tom and Preston continue their discussion on Les Binet's 'The Long and Short of It.' They explore the concept of brand response and the value of brand actions. They also discuss the evolution from share of voice to share of actions, emphasizing the importance of measuring and understanding customer behaviors. The episode co…

1
How Brands Can Balance Short Term (Direct Response) and Long Term (Brand Building) (#2) 45:03

7M ago45:03

45:03

Summary In this episode of the Brand Builders Podcast, Tom and Preston discuss the paper 'The Long and The Short of It' by Les Binet and Peter Field. They explore the tension between short-term sales and long-term brand building, and the importance of finding the right balance. They discuss tactics for both short and long-term marketing, including …

1
The 7 Unchanging Laws of Creativity (# 1) 49:07

7M ago49:07

49:07

In a world of change, what doesn't? When building brands, the relationship we build with our customers exists in the mind. The human brain is essentially exactly the same as it was millions of years ago. Therefore, in a sea of change, some things never do. Today we cover the 7 unchanging laws of creativity. You can apply these laws immediately at y…

1
2023 Learnings and Q4 Results: What's Working Now 36:08

7M ago36:08

36:08

In this solo episode of Leading Brands, the following topics are discussed: 2023 Learnings and Q4 Results: What's Working Now 2024 Strategic Recommendations: What To Focus On Email and SMS Opportunities for 2024 New Gmail and Yahoo sending requirements A/B Test Results and What Moves The Needle And more! Links Mentioned Learn more about Wavebreak: …

1
Launching Nationwide in Target with Made By Dentists 53:53

7M ago53:53

53:53

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target. In this episode we discuss: Launching the brand directly into Target nationwide with no previous DTC or retail sales. Tips for building a lean, experience team that isn't afraid to get their hands dirty. Current state of the oral car…

1
Simple Modern's Mike Beckham on 2024 BF/CM Results and More 56:07

7M ago56:07

56:07

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. In this episode we cover: Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units. The importance of financing and how Mike was a…

1
Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera 40:12

7M ago40:12

40:12

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. In this episode, the following topics are discussed: Innovation: How you can continue to innovate, regardless of the age of your company, a…

1
Cyber Monday Special: Scaling True Classic to $150M+ In Revenue 52:37

8M ago52:37

52:37

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today) How they increased revenue 30% by expanding inte…

1
Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast 41:45

8M ago41:45

41:45

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands." In this episode, the following topics are discussed: From Procter & Gamble to NASDAQ: Hind shares lessons lear…

1
Cleancult's Clean Sweep: Expanding into Retail 43:56

8M ago43:56

43:56

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more. In the episode, the following topics are discussed: Navigating Ecommerce Growth and Pivoting Successfully: Learn h…

1
The Rise of Pickle Juice™ 49:39

8M ago49:39

49:39

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes. In the episode, the following topics are discussed: Unique Go-To-Market Strategy: Achieving millions in revenue growth w…

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