Our podcast brings you our latest insights and practical advice, helping you navigate change with confidence. Hear from diverse voices - from the UK’s top business leaders to athletes, psychologists and politicians - on the issues that matter today. For more expert insights, or to find transcripts for all our episodes, visit our website, at pwc.co.uk/businessinfocus
A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.
Welcome to our podcast channel, bringing you the latest updates and insights from PwC in the UK. Find out more at pwc.co.uk
This series of PwC UK podcasts looks at the developments in the UK and Global economy, and how it impacts your business.
The cyber security podcast from PwC UK covers the latest developments in cyber risk, resilience and threat intelligence. In each episode we’re joined by special guests to give you practical insight on how to improve your cyber security and create a more resilient business.
A podcast series from PwC UK in which we discuss key Brexit-related events and issues affecting business and the economy.
A podcast series discussing the big issues for UK tax and fiscal policy that everyone should debate.
A podcast series from PwC exploring how technology and innovation can impact capital projects and how their benefits can be realised by the wider construction industry.
A PwC podcast series that looks at transformation through the lens of a diverse group of people, each of whom have driven, lived through or studied transformation in their own ways, discussing strategy, leadership, organisation and culture.
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PwC UK - Government and public sector podcast


We’re living in an era of transformation of our public services. The demands of an ageing population, the growing potential of digital to engage citizens in new ways, and continued public spending restraint are reshaping the public sector. Our monthly podcast with Nick C Jones, Director of our Public Sector Research Centre, explores the latest issues facing public sector organisations.
A potential revolution in the energy industry is being led by the ongoing shift from the current system (based predominantly on fossil fuels) to a low carbon, smarter, and electrified system. Join PwC and third party experts in this podcast, as we examine the accelerating changes and the innovators who are tackling the sector, as it becomes increasingly digital, distributed and personalised.
Executive pay is hitting the headlines on both sides of the Atlantic. Scott Olsen, head of our US compensation practice talks about the main similarities and differences of the two remuneration regimes.
A is for Artificial Intelligence, B is for Blockchain, C is for Cyber Security. Follow our journey through an alphabet of technology trends with PwC's technologists and special guests.
Big issues call for big ideas. We ask business leaders from a variety of industries how they are shaping their companies to meet the challenges of the future. From AI to Big Data, from shifting workforces to achieving growth, this series delves into how these leaders are planning to meet these challenges head on with bold ambitions and fresh thinking.
Our managing your people podcast channel discusses issues around the ever complicated maze of issues on employment, development, reward and retention of people.
PwC’s Financial Services risk and regulation podcast, discussing the latest developments affecting the industry, some insights from our work with clients, and our perspective on industry talking points. Led by host and PwC Partner Sarah Isted, who’s joined by a range of guests each month.
In this fast changing world, we’re helping clients to build a sustainable tax strategy for the future. This podcast series discusses our complete approach to tax management which brings together tax function design, technology and compliance delivery to help you understand and meet these challenges.
Welcome to the new realities of cyber security podcast series, where we'll be looking at the key challenges and opportunities faced by businesses in the rapidly evolving area of cyber security. From digital crime scene forensics to GDPR, this series covers topical issues that matter.
Trade matters to the UK economy. And as we prepare for Brexit and to leave the single market and current customs union, it matters more than it has for a generation. In this series of podcasts our experts will be discussing all aspects of trade as the UK navigates its exit from the EU and moves to a new global trading environment.
PwC specialists share insights and perspectives on key issues impacting the ever-changing tax landscape. Our podcasts aim to provide quick, easy and up-to-date tax developments to help you stay current and competitive in today's challenging business environment. Listen to episodes at your convenience via your desktop computer or smart device.
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TP Talks - PwC's Global Transfer Pricing podcast


PwC partners and thought leaders discuss and provide valuable insights on transfer pricing developments around the world. Our podcasts not only provide you the latest regulatory changes and developments, but also inform you how they can impact your business.
Learning from entrepreneurs and leaders developing innovative solutions to tackle global challenges. The accessible content makes it ideal for anyone interested in these topics and looking to broaden their perspectives.
Commercial awareness news round-up for prospective and current UK-based corporate lawyers. (Cover art photo provided by Joel & Jasmin Førestbird)
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InsTech - insurance & innovation with Matthew Grant


Bringing together the best technology and innovation for insurance and risk management together from around the world. Podcast hosted by Matthew Grant.
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Cross-border Tax Talks


1
Pillar Two: GloBE Return and CbyC Safe Harbours
42:20
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Doug McHoney (PwC's US International Tax Services Global Leader) is joined by Mike Olecki, PwC’s International Tax Services Global Technology Leader and partner in the Quantitative Services Tax Practice. Doug and Mike discuss the OECD Pillar Two documents released in December 2022, including the transitional CbyCR safe harbour, the potential for a …
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InsTech - insurance & innovation with Matthew Grant


1
Parul Kaul-Green: Chief Digital Strategy Officer, Liberty Specialty Markets: Innovation success in insurance - creating outcomes not outputs (228)
32:46
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This week we are back talking to another leader from one of the largest insurance companies in the world. Liberty Mutual. Parul Kaul-Green is Chief Digital Strategy Officer for Liberty Specialty Markets. Parul is at the sharp end of driving innovation across many of Liberty’s businesses as the company moves to digital. Join us as Matthew Grant disc…
Doug McHoney (PwC's US International Tax Services Global Leader) is joined by Pat Brown, International Tax Partner and co-Leader of the Washington National Tax Practice to look back at the very eventful and tortured 2022 year in international taxation. They cover topics including US Congressional activities, Treasury’s 2022 regulations and guidance…
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InsTech - insurance & innovation with Matthew Grant


1
Richard Hartley: Co-founder & CEO, Cytora: Helping underwriting risk submissions glide through your business flow (227)
31:40
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31:40
Cytora is well known in London and increasingly in the US too, as providing analytics for insurers - founded in 2014 and with some well-known clients including Allianz, Beazley and Markel - this is another company that’s made the transition from start-up to scale-up. Richard Hartley is the Co-founder and CEO. In this episode you will discover why t…
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InsTech - insurance & innovation with Matthew Grant


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Dawn Miller: Commercial Director, Lloyd’s of London: Powering innovation to solve new global challenges (226)
28:55
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Since being founded in 1688 Lloyd’s of London has grown into a marketplace supporting over £35 billion of premium. Innovation is at the heart of its success. More recently the “Lloyd’s Lab” has supported over 100 companies from around the world that are helping insurers find new solutions for the insurance protection gap and improving efficiencies.…
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Cross-border Tax Talks


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New FTC Regs: Raise your creditability score
34:15
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34:15
Doug McHoney (PwC's US International Tax Services Co-Leader) is joined by Ninee Dewar, PwC International Tax Services Principal, to discuss the recently released 2022 proposed foreign tax credit (FTC) regulations. These regulations relax some of the stringent creditability requirements that were set forth in the 2021 final FTC regulations. Doug and…
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InsTech - insurance & innovation with Matthew Grant


1
Bob Reville: Co-founder and CEO, Praedicat: Turning risk into profitable and sustained growth (225)
38:47
38:47
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38:47
There are some fascinating stories about companies that have existed for 10 years. At this point, almost every company will have found its product-market fit, be generating revenue and, in most cases, moved beyond start-up to scale up - but each of them will also have had to navigate through some tough headwinds and in many cases shift tack to iden…
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InsTech - insurance & innovation with Matthew Grant


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Out with the old and in with the new: Matthew Grant (224)
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It's New Year's day as we release this so we're giving our regular listeners a break with just a quick word from the InsTech podcast. Matthew Grant reflects on the takeaways from 2022 and a brief look at 2023. Only 4 minutes. Back with our full schedule of great guests in January. If you like what you're hearing, please leave us a review on whichev…
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InsTech - insurance & innovation with Matthew Grant


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The Reinsurance Podcast: Robin Merttens - InsTech, Industry Challenges and Innovation (223)
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Even podcasters need a break, so we're borrowing the podcast for this episode from Supercede to bring you founders Ben Rose and Jerad Leigh interviewing InsTech's Robin Merttens. This was recorded back in August 2022 and reviews our Marketplaces and Exchanges report released at that time (available here). Topics include What Is a Platform? The Evol…
Doug McHoney, PwC’s International Tax Services Global Leader, is joined by Mario Alberto Gutierez, International Tax Partner based in Mexico City, and Leader of PwC’s International Tax Practice in Mexico. Doug and Mario discuss Mexico’s implementation of the multilateral instrument, Mexican tax treaties and the potential for treaty abuse, how the 2…
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InsTech - insurance & innovation with Matthew Grant


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Partners’ Chat Live at QBE Ventures - Guest host: Peta Kilian, UK Head of Strategy and Partnerships, QBE Ventures (222)
35:53
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We’re back with our occasional “Partner Chats”. Robin Merttens and Matthew Grant reflect on what is going on in the world of innovation and insurance. As usual, there are some things to celebrate, and some things to grumble about. We are the guests of QBE Ventures, the venture investment and development arm of QBE Insurance Group for this episode. …
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TP Talks - PwC's Global Transfer Pricing podcast


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Episode 90: Transfer pricing in Africa from a bird’s-eye view
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In this TP Talks episode, David Ernick (Transfer Pricing Principal in PwC’s US National Tax Services practice) is joined by Osman Mollagee and Michael Butler (PwC Transfer Pricing Partners based in South Africa) to discuss the business environment in regions across Africa, the tax and transfer pricing landscape, general audit processes and avenues …
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Business in Focus


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The secrets to achieving ambitious change effectively - Ep68
17:48
17:48
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Whether driven by a shift to digital, the ESG agenda or changing regulation, transformation has been a major theme of 2022. And the scale, pace and expectations seem to keep increasing. But delivering that degree of change is a different challenge - especially as resource pinch points, cost pressures and inflation put budgets and scope under scruti…
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InsTech - insurance & innovation with Matthew Grant


1
“Making Risk Flow Podcast” from Cytora - Digital first operating models (221)
26:25
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We’ve released over 200 podcasts through our usual InsTech channel. At InsTech, we’re also keen listeners of other people’s podcasts. During 2023, we will be sharing a selection of the podcasts that we like, or appear in, through an occasional mid-week or holiday season release. For this episode, we’re bringing you the “Making Risk Flow Podcast” fr…
Doug McHoney, PwC’s International Tax Services Global Leader, is in Barcelona, Spain at PwC’s Global Tax Symposium. On this episode, Doug is joined by Matt Ryan, a UK-based International Tax Partner with PwC. Doug and Matt discuss the UK’s parliamentary process, Liz Truss’s resignation, the corporate tax proposed changes, and Pillar Two, including …
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InsTech - insurance & innovation with Matthew Grant


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Tropical Cyclone - Managing Tomorrow’s Climate Risk Today with Reask and Fathom (220)
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In this episode we cover the highlights of our recent live event in London “Tropical Cyclone - Managing Tomorrow's Climate Risk Today with Reask and Fathom”. We heard about how insurers and portfolio managers are taking account of the increased need to understand the combined risk of floods and hurricanes. We were joined by some of the companies pr…
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Business in Focus


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Agile, responsive, resilient - future-proofing financial services - Ep67
26:46
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Shifting consumer behaviours have been driving a case for change across the financial services industry for years - from the rise of mobile banking to demand for more active control over their investments. Having seen some of these trends accelerated first by the pandemic and now by the rising cost of living crisis, how can this wave of change be h…
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InsTech - insurance & innovation with Matthew Grant


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Daniel Grimwood-Bird, McKenzie Intelligence Services & Troy Stewart, Brush Claims: The partners improving post claims loss assessment (219)
22:21
22:21
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McKenzie Intelligence Services (MIS) provides catastrophe event response intelligence to the insurance market. It combines space and ground imagery with human intelligence and AI to estimate losses, helping insurers aggregate exposure data. Brush Claims is a US-based property and liability claims service provider. Matthew Grant and Ali Smedley spok…
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Economics in business


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Women in work: making the transition to net zero fair for all - Ep26
16:01
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Action on net zero is a central tenet of governments, businesses and policy makers around the world, but what are the implications for women in the workplace? What lessons have we learned from COVID-19 that we can carry forward to make sure all women, especially those with childcare responsibilities and those from ethnic minorities, are better plac…
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The Cyber Security Podcast from PwC UK


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CISO Spotlight on John White, Virgin Atlantic - S4E3
33:54
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In this episode, our host Chloe Seaton is joined by John White, Leader of Information andCyber Security at Virgin Atlantic. In this episode John talks about how cyber security can support digital transformation, the importance of simplifying IT and getting the basics right, ransomware resilience, tackling the cyber talent gap - and his interesting …
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Cross-border Tax Talks


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Inbound Challenges: A Head of Tax Discussion
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37:56
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Doug McHoney, PwC’s International Tax Services Global Leader, is at PwC’s Global Transfer Pricing Conference in Berlin, Germany, joined by Omri Yaniv, Global Head of Tax at Amdocs Ltd, based in Tel Aviv. Omri is a former PwC partner, and the first Tax VP from a non-US-parented company to appear on the podcast. Doug and Omri discuss the three pillar…
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InsTech - insurance & innovation with Matthew Grant


1
Glynn Austen-Brown & Michael Cook: PwC: Insurers going digital - learning from the leaders (218)
35:07
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PwC is a professional services network of firms. The company is one of the largest professional services networks in the world and is considered one of the Big Four accounting firms. Glynn Austen-Brown and Michael Cook, Partners at PwC, joined Matthew and covered topics including why insurance companies need to move to be fully digital and what tha…
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InsTech - insurance & innovation with Matthew Grant


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Jacob Grob: Chief Revenue Officer, Tensorflight: Property characteristics - new data for new challenges (217)
33:22
33:22
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33:22
Tensorflight uses AI, aerial and street view imagery to provide property data for risk analytics on commercial, personal and industrial properties globally. Matthew Grant was joined by Jacob Grob, the Chief Revenue Officer at Tensorflight. They discuss his personal experience with Hurricane Ian, some of the latest developments in providing property…
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Innovation in Energy


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Innovation in energy S2E3 - Security, affordability and sustainability - the pathways to decarbonisation
23:45
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In our latest Innovation in Energy podcast episode, Katie Jackson, Executive Vice President Acquisition and Divestment and New Business Development at Shell and Chair of Powerful Women and PwC's Vicky Parker, Energy Utility Resources Strategy Lead, and UK Power and Utilities lead, join series host Liz Hunt to explore security, affordability and sus…
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InsTech - insurance & innovation with Matthew Grant


1
Sean Ringsted: Chief Digital Business Officer, Chubb: Driving scale and revenue with embedded insurance (216)
33:50
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Chubb is one of the largest global property and casualty insurance companies. It provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to individuals, families and businesses of all sizes. Sean Ringsted is the Chief Digital Business Officer at Chubb and …
Doug McHoney, PwC’s International Tax Services Global Leader, welcomes Horacio Pena, Tax Principal, Senior Economist and PwC’s Global Transfer Pricing Network Leader, to the podcast. Doug and Horacio provide the macroview of the transfer pricing environment, covering global inflation, China’s COVID restrictions, environmental volatility, the dollar…
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InsTech - insurance & innovation with Matthew Grant


1
Nick Mair: Co-founder and CEO, DQPro: Delivering data quality - everyone needs an API (215)
26:29
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DQPro is a data monitoring platform designed for the operational and regulatory needs of the specialty insurance market. Nick Mair, DQPro’s CEO and Co-founder, joined Matthew Grant to discuss APIs, the London insurance market’s history and MGAs. Talking points include: The founder’s story - the problem Nick saw and what he has done to help fix it W…
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TP Talks - PwC's Global Transfer Pricing podcast


1
EU and UK TP controversy trends and outlook
38:37
38:37
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In this TP Talks episode, David Ernick (Transfer Pricing Principal in PwC’s US National Tax Services practice) is joined by Stephan Rasch (PwC Transfer Pricing Partner based in Munich) and Michael Shaw (PwC Transfer Pricing and Tax Disputes Director based in London) to discuss transfer pricing controversy in the EU and UK, touching on the audit env…
As COP27 kicks off, how can conversations and pledges turn into meaningful action at the pace needed? The challenges are of a scale and complexity that can’t be solved in isolation. Join host Rowena Daines to explore how organisations and investors can work alongside innovative ClimateTech to direct focus and funding towards collaborative momentum …
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InsTech - insurance & innovation with Matthew Grant


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Calogero Scibetta: UK Enterprise Sales - Insurance and Insurtech, Stripe: Insurance payments - we haven’t won yet (214)
21:40
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Stripe provides technology infrastructure for the movement of money. Businesses use Stripe's software and APIs to accept payments and run financial operations in more than 100 countries. Robin Merttens sat down with the head of UK Enterprise Sales - Insurance & Insurtech, Calogero Scibetta. Talking points include: Why the insurance industry has bee…
Doug McHoney, PwC’s Global International Tax Services Leader, is at PwC’s Global Transfer Pricing Conference in Berlin, Germany. Doug honors Ocktoberfest by donning lederhosenis to host Arne Schnitger, PwC International Tax Partner based in Berlin. Arne hosts the German tax podcast Frisch Serviert - der Steuerpodcast. They discuss Pillar Two issues…
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InsTech - insurance & innovation with Matthew Grant


1
Johnny McCord: Founder and CEO, Loadsure: Freight insurance - variable, reliable, available (213)
31:56
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Loadsure is a Lloyd's backed MGA using analytics to automate the underwriting of shipped goods and cargo. Matthew Grant is joined by Johnny McCord, Founder and CEO of Loadsure. Topics they discuss include the benefits of an instant embedded solution to offer insurance, why traditional insurance is unable to offer flexible products and the importanc…
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InsTech - insurance & innovation with Matthew Grant


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Richard Garry & Feargal O’Neill: Gamma Location Intelligence: Tracking climate risk - slow, slow then fast (212)
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Gamma is a location intelligence provider, offering solutions to geographical questions. It uses software, data and spatial analytics to help companies reduce the risk of losses. Matthew was joined by Gamma’s Chief Commercial Officer, Richard Garry and CEO, Feargal O’Neill. Talking points include: Overcoming the challenges of local address data in …
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Cross-border Tax Talks


1
Currency Exchange: Getting your Dollars worth
42:22
42:22
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42:22
Doug McHoney (PwC's Global International Tax Services Leader) welcomes Rebecca Lee (Washington National Tax Services International Tax Partner). Doug and Rebecca discuss the many tax aspects of a strong US dollar, including cream skimming, foreign exchange gains and losses with branches and CFCs, previously taxed earnings, translational versus tran…
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InsTech - insurance & innovation with Matthew Grant


1
Dario Luna: Executive Chairman and Co-founder, Súper: Seasonal earthquakes and personal parametric protection (211)
29:40
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29:40
Súper is an MGA selling consumer insurance products in Mexico, including life, home contents and parametric earthquake cover. Matthew Grant and Henry Gale are joined by Dario Luna, Executive Chairman and Co-founder of Súper, to discuss parametric insurance, digital distribution and insurance trends in Latin America. Talking points include: How Mexi…
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InsTech - insurance & innovation with Matthew Grant


1
Nader AlSalim: Founder and CEO, Gaia: The new way to pay for IVF (210)
26:49
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Gaia uses medical data to offer personalised financial plans to remove the financial barriers to accessing fertility care. It is the world’s first IVF (in vitro fertilisation) insurance product that predicts fertility outcomes and insures against the risk of failure. Robin Merttens is joined by the Founder and CEO of Gaia, Nader AlSalim, to discuss…
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Cross-border Tax Talks


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Reshaping US Transfer Pricing: Impact of Medtronic
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Doug McHoney (PwC's Global International Tax Services Leader) welcomes first-time guest Kristina Novak (Washington National Tax Services Transfer Pricing Principal) and returning guest Alex Voloshko (PwC’s Value Chain Transformation Leader) to discuss the Medtronic case. They highlight the key takeaways including intellectual property consideration…
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InsTech - insurance & innovation with Matthew Grant


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Frank Perkins: Founder and CEO, Inari: The technology driving connection and collaboration (209)
17:05
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Inari delivers core technology platforms that provide cloud-based end-to-end management for insurers and reinsurers. Since launching 5 years ago, Inari has helped its clients increase operational efficiency, business flexibility and provide data governance. Inari uses Distributed Ledger technology within its platforms to record every event in the l…
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TP Talks - PwC's Global Transfer Pricing podcast


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Episode 88: US TP controversy trends and outlook
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In this TP Talks episode, David Ernick (Transfer Pricing Principal in PwC’s US National Tax Services practice) is joined by Kristina Novak and Andrew Kim (Transfer Pricing Principals in PwC’s US National Tax Services practice) to discuss recent trends and outlook with respect to US transfer pricing controversy, and steps taxpayers should consider t…
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InsTech - insurance & innovation with Matthew Grant


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Sid Jha: Founder & CEO, Arbol: Bringing efficiency, transparency and access to climate risk transfer (208)
36:38
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Arbol provides parametric climate and weather risk management solutions for sectors such as agriculture, energy, maritime and hospitality. Siddhartha Jha, Arbol’s Founder, CEO and Chairman, joined Matthew Grant and Henry Gale to discuss how his experience of commodities trading helped inspire Arbol, how he built a company and a product and how it i…
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Cross-border Tax Talks


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The Metaverse and Tax: A non fungible discussion
47:28
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Doug McHoney (PwC's Global International Tax Services Leader) welcomes Rebecca Lee, International Tax Services Principal in the Washington National Tax Practice for her sixth visit. Doug and Rebecca dispel myths associated with cryptocurrency and the metaverse. They break down definitions of some of the trickiest metaverse jargon, the tax implicati…
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InsTech - insurance & innovation with Matthew Grant


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Hemant Shah: Co-founder and CEO, Archipelago: Curing the property pain chain (207)
46:46
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Archipelago is working with large global corporations to identify and source information about a property that's then shared with insurers and brokers. The company has over 170 people and according to PitchBook, has raised $57 million. Co-founder Hemant Shah last spoke to us on episode 145 and returns to the evolution of Archipelago in the last yea…
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Business in Focus


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How to strike the right balance of people plus technology - Ep65
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he relationship between people and technology has not always been an easy one, but when businesses strike the right balance - of human ingenuity combined with the power of technology - they can achieve great things. Our host Will Sturgeon is joined by Steph Kelly, Chief People Officer at IRIS Software Group, and Lola Evans, a technology Director at…
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InsTech - insurance & innovation with Matthew Grant


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Judith Ellison: Climate Commercial Lead, JBA Risk Management: Assessing future flood risk globally (206)
18:30
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JBA Risk Management provides catastrophe models, flood maps and analytics worldwide to the insurance, financial, property and international development sectors. Judith Ellison, the Climate Commercial Lead at JBA Risk, talks to Matthew about the challenges of meeting multiple demands from different clients and sectors, the importance of working with…
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Cross-border Tax Talks


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Let's make a Deal: What’s behind Pillar Two?
52:31
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Doug McHoney (PwC's Global International Tax Services Leader) welcomes back podcast regular Calum Dewar (Principal, International tax services) to discuss Pillar Two. This time Doug and Calum dive deep into the deals area, including the Pillar Two tax consequences of specific deal transactions and structures. They also talk about the recent release…
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InsTech - insurance & innovation with Matthew Grant


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Martin Samworth & Seth Rogers: RE5Q: New sources of property data - beyond insurance (205)
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Finding comprehensive sources of data for property underwriting continues to be a challenge around the world. Companies such as RE5Q are tapping into data sources previously unavailable to insurers and creating new analytics. Join Matthew Grant as he talks to CEO Martin Samworth and CTO Seth Rogers about how the company is using its experience in r…
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InsTech - insurance & innovation with Matthew Grant


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Kristofer le Sage de Fontenay: Vice President, Insurance Leader UK, Capgemini: Innovation, integration and culture as core competence (204)
27:51
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Capgemini is an information technology services and consulting company partnering with businesses to develop innovation and integration solutions. Matthew talks to Kristofer le Sage de Fontenay, the Vice President, Insurance Leader UK, to discuss the importance of company culture, the benefits of being technology agnostic and what this means in pra…
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Cross-border Tax Talks


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The IRA and Book Minimum Tax: Not a Pillar Two Podcast
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Doug McHoney (PwC's Global International Tax Services Leader) is joined by Aaron Junge in Westminster Studios. Aaron is International Tax Partner in PwC’s Washington’s National Tax Services and was previously Tax Counsel in the House Ways and Means Committee during the Tax Cuts and Jobs Act implementation. Doug and Aaron discuss the corporate alter…
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InsTech - insurance & innovation with Matthew Grant


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Steve Pretre: Partner, World Innovation Lab: Investing in innovation around the world (203)
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World Innovation Lab (WiL) is a US & Japan-based venture capital firm with capital from governments and leading global corporations based in Japan and throughout Asia. The company's vision is to be the bridge between startups and corporates in key hubs across the globe - starting with Japan and the US. Matthew was joined by partner Steve Pretre. Ta…
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Business in Focus


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Trust, technology and transformation: The TMT trends affecting us all - Ep64
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Following the pandemic we’re more online, more aware of emerging technology and more likely to place as much greater emphasis on a brand’s reputation and purpose as their products or services. So what does this mean for businesses looking to connect with their customers? PwC’s Head of Industries, Quentin Cole, invites WPP’s Chief Client Officer, Li…