Badass Business Owners are Small Business Owners serving their local communities who are tired of living job to job and want to grow their business income & their personal income. If it seems like the harder you work, you still can't seem to grow your profits as fast as you want, I'm here to help. So, if you are ready to MAKE MORE MONEY IN YOUR SMALL BUSINESS then you are in the right place!
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From autonomous robots to advancements in healthcare, edge AI and computer vision are driving innovations across every market vertical. On “insight.tech Talk,” we chat with industry thought leaders about the impact of the latest technologies, such as Gen AI, software-defined everything, and 5G. Join the conversation with #InsightDotTechTalk.
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Whether it’s for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country’s fuel and we are 4% of the total U.S. economy. We’ll talk about what we see at stores — and what the future may hold — as long as it’s convenient.
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Let's be perfectly clear: a billion is at least 1,000x better than a million. This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand. Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ...
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QSRs Are Competing for Your Business - Episode 447
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26:47
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Food sales continue to grow at convenience stores, especially during a few key dayparts. However, competition from QSRs could encroach on your sales. Hosted by: Jeff Lenard About our Guest: David Portalatin, Senior Vice President and Industry Advisor, Food and Foodservice, Circana David is a trusted industry advisor who works closely with leading f…
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Do You Need Goals to Have a Successful Small Business?
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You have heard you need SMART Goals to achieve success. But let's face it, structured goals aren't easy for most folks. I feel you. I'm the same way most of the time. But how do goals actually tie into your success and growing a profitable small business? ______ DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS 👉 Check Out the AFFORDABLE - Know Your B…
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Busting Myths About Internal Audits - Episode 448
24:06
24:06
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From the corporate “police function” to nitpickers and fault finders, there are many myths around internal audits. We're debunking these myths and sharing how you can benefit from the process. Hosted by: Jeff Lenard About our Guest: Kara Falco, Director of Internal Audit at Casey’s At Casey’s, Kara manages a team of 13 and has participated and pres…
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Bandit Running brand "Unsponsored;" The Disney brand has issues; We can all be like Mohawk Chevrolet; Political candidates as brands; Visit Oslo campaign
53:08
53:08
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In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we se…
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Game-Changing Tech Takes Event Experience to the Next Level
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Pulling off an event like the Olympic and Paralympic Games involves intricate behind-the-scenes work. From connecting people through private 5G platforms to creating virtual experiences and using AI and digital twins for planning and execution, expertise and reliable partnerships are crucial. This podcast explores how advanced technology is leverag…
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Have you ever looked at your Profit & Loss and seen a Profit, yet when you look at your bank account the profit isn't there? What the heck is happening? How can this be? Let's discuss what might be happening. ______ DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS 👉 Check Out the AFFORDABLE - Know Your Business Numbers Course http://KnowYourBusinessN…
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What Top Fuels Retailers Do Differently - Episode 446
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A look at the top 50 fuels retailers by efficiency—including sales at the pump and inside the store—and what you can learn from them. Hosted by: Jeff Lenard About our Guests: Brian Norris, Executive Director of Retail Fuels, OPIS Brian has been with OPIS for nearly 20 years. Over the last 13 years, Brian's focus has been ensuring the accuracy and i…
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Digitizing the Manufacturing Supply Chain from End to End
32:27
32:27
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Addressing supply chain inefficiencies continues to be a problem for manufacturers. Legacy systems and information silos cause inventory shortages and production delays. This podcast explores how digitizing the manufacturing supply chain, from raw materials to delivery, can revolutionize your operations. We discuss how AI, real-time data analysis, …
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When you talk to shoppers who seek out businesses, one unique advantage rises to the top — they want to shop at places that have a true understanding of the communities they serve. In other words, they act local. How can your business be seen as a community champion? Hosted by: Jeff Lenard About our Guest: Erin Wroge, Senior Director of Energy Mark…
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Revisit this past episode where we review 5 Mistakes Small Business Owners Make. Let's face it, you want to have a successful, profitable business. Every once in a while it is good to stop and check in. Stop chasing something new and see if you are messing up in an area you used to be strong in. How are you doing in these 5 areas? ______ DIVE IN DE…
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Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more!
57:27
57:27
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In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effor…
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60 Years of Selling Gasoline - Episode 444
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On June 10, 1964, a convenience store outside Denver sold 124 gallons of gas and ushered in the modern era of self-serve fueling. Today, c-stores sell that much gas every 0.02 seconds. Hosted by: Jeff Lenard About our Guest: John Roscoe, convenience industry icon John was named one of the “50 most influential people in convenience store industry” b…
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QSRs—Voice AI Will Now Take Your Order: With Sodaclick
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35:43
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Join us for our very first episode of “insight.tech Talk” where we talk about how voice AI transforms the QSR experience—boosting efficiency and creating a smoother experience both for customers and employees. Just as our new name reflects the ever-changing tech landscape, this episode explores how voice assistants enable QSRs to take orders faster…
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Join the Industry’s Biggest Celebration of Heroes - Episode 443
19:54
19:54
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Every July 24, roughly 1 in 5 convenience stores—and a growing list of supplier partners—celebrate the heroes in their communities. The event, 24/7 Day, draws enormous media coverage and brand awareness for participating companies. Hosted by: Jeff Lenard About our Guest: Stephanie Sikorski, NACS VP Marketing, and Executive Director, NACS Foundation…
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How Your Inventory Might Just Be Costing You Sales & Profits in Your Small Business
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17:53
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Here Are 7 Lessons I've Learned Through the Years About Inventory and How It Can Cost You Money. Good Inventory Management Is Key to Making Money In Your Small Business. No One Wants to Lose Sales and Profits! ______ DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS 👉 Check Out the AFFORDABLE - Know Your Business Numbers Course http://KnowYourBusiness…
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Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Fall in love with failure
1:03:56
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This episode of the The Billion Dollar Brand podcast is full of hot takes on things like Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Falling in love with failure and more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody li…
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Encouraging Shoppers To Be Kind - Episode 442
25:19
25:19
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Data shows that 9 in 10 people who work in local shops have experienced verbal abuse over the last year. The ASC's ShopKind program unites retailers to address these behaviors. Hosted by: Jeff Lenard About our Guests: James Lowman, Chief Executive, Association of Convenience Stores (U.K.) James was appointed ACS chief executive in 2006. He has led …
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The Impact of AI on Industrial Automation
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Tired of chasing Industry 4.0 goals? AI automation unlocks optimization, productivity, and cost savings. Explore its revolutionary impact and discover how manufacturers can overcome challenges and thrive in the digital age in this podcast episode. We dive into how AI-powered automation can boost your competitiveness, spark innovation, and drive sus…
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We all want more sales in our business. What are some key areas you can focus on to create some great ideas to increase your sales? These 4 core areas are a great place to start. ______ DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS 👉 Check Out the AFFORDABLE - Know Your Business Numbers Course http://KnowYourBusinessNumbersCourse.com NEED A BOOKKE…
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What We Heard at the NACS SOI Summit - Episode 441
21:24
21:24
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The 2024 NACS State of the Industry Summit delivered insights on c-store industry performance metrics. Hear how this year is shaping up and the tools you need to make data-driven decisions. Hosted by: Jeff Lenard and Chrissy Blasinsky About our Guest: Chris Rapanick, Managing Director, NACS Research Chris oversees the day-to-day operations of NACS …
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The Dark Side of Having a Brick & Mortar Small Business
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Many people dream of having a brick-and-mortar location for their business. But there is a dark side many people do not talk about. What these business owners aren't telling you that live this day after day. ______ DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS 👉 Check Out the AFFORDABLE - Know Your Business Numbers Course http://KnowYourBusinessNu…
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Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more
56:29
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About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, w…
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How To Build Your Confidence - Episode 440
27:51
27:51
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With 85% of the population saying they have low self confidence, odds are that at times, you may be one of them. Find out how you can break the cycle. Hosted by: Jeff Lenard and Chrissy Blasinsky About our Guest: Juan Bendaña, keynote speaker Juan is an internationally recognized speaker who helps leaders navigate uncertainty and exponential change…
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AI for All: The Power of Democratization and Collaboration
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Gone are the days when artificial intelligence and computer vision were exclusive to tech giants. These powerful tools hold immense potential for businesses of all sizes. What remains limited is the skill sets required to bring some of these AI solutions to market. In this webinar, we uncover the significance of democratizing artificial intelligenc…
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Warning: This Common Business Mistake Could Land You in IRS Hot Water
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Almost every small business owner does this at some point. Many of you are still doing it on a regular basis. Don't be one of the ones that have learned the hard way. _____________________ 👉 Want to Learn Your Business Numbers Better? Check Out this Affordable Course: Understanding Your Business Numbers _______________________________ 👉 WEBSITE: BA…
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$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big
1:11:56
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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My Favorite Food Recipe Is Great Service - Episode 439
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32:15
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Foodservice is growing at convenience stores and represents 30% of inside sales. Chef Joe Arvin shares how you can keep elevating your food offer. Hosted by: Jeff Lenard About our Guest: Joe Arvin, Celebrity Chef Chef Joe Arvin is a two-time Culinary Federation gold medalist, three-time Chicago Fight Club champion, and finished 6th and 23rd place a…
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3 Types of Profit You Need to Understand in Your Business
11:57
11:57
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Profit. We all want it in our business. But did you realize there are 3 types of profit and they are not all equal? Let's take a look at your business profit and how to know which one you might be using. 👉 Want to Learn Your Business Numbers Better? Check Out this Affordable Course: Understanding Your Business Numbers ______________________________…
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Three Requirements for Effective Brand Positioning - Episode 438
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33:00
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Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them. Hosted by: Jeff Lenard About our Guest: Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard With 20 years of CPG experience, …
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MWC 2024: The Rise of AI and the Future of Networks
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Mobile World Congress 2024 unveiled game-changing innovations that will redefine how we connect. Think private mobile networks and AI that learns to optimize performance! In this podcast, we unpack these exciting trends and explore the future of intelligent networks. Join us to unlock the potential of tomorrow's technology and embrace a world of po…
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You're Probably Doing Influencer Marketing All Wrong
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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Are you limiting your sales by accident? You might be doing this common thing I see businesses do that ultimately costs them sales and profits. _____________________ 👉 Want to Learn Your Business Numbers Better? Check Out this Affordable Course: Understanding Your Business Numbers _______________________________ 👉 WEBSITE: BABOLearning.com 👉 YOUTUB…
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What's Going On With EV Sales? - Episode 437
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EV sales were down year over year Q1 of 2024, slowing a steep increase in sales over the past few years. We're discussing what drove this change and what it means for convenience retailers. Hosted by: Jeff Lenard About our Guest: John Eichberger, Executive Director, Transportation Energy Institute John has more than 20 years of experience in the fu…
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Is Your Pricing Strategy a Goldmine or a Disaster Waiting to Happen?
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Have you noticed that everyone has an opinion on how you should price your products or services? But how do you know if they are even going to be profitable? Today we will walk through a way to test your pricing strategy to ensure that you will have profitable sales. _____________________ 👉 Want to Learn Your Business Numbers Better? Check Out this…
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Volkswagen Turns Trash Talk into Eco Effort | $2,500 luxury chair | Billion Dollar Brand Advice
38:42
38:42
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
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Do You Have a Culture That Rules? - Episode 436
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27:36
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Culture is the cumulative effect of what people see, hear, experience and believe. In this episode we're breaking down how industry leaders can build a high-performance culture. Hosted by: Jeff Lenard and Chrissy Blasinsky About our Guest: Mark Miller, Author and Co-Founder, Lead Every Day Mark is a seasoned business leader, a Wall Street Journal a…
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AI-Powered Spaces That Work for Your Business: With Q-SYS
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26:10
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Struggling to keep your hybrid workforce engaged and productive? Enter high-impact spaces, driven by the transformative power of AI and changing the way we work and interact in both physical and digital spaces. In this episode we dive into the existing possibilities of high-impact spaces, exploring their potential alongside the technology, tools, a…
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