Roman Emire Podcasts

What Latin words and concepts for time are still with us today? Guest: Associate Professor Rhiannon Evans (Classics and Ancient History, La Trobe University).By Assoc Professor Rhiannon Evans

Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and frameworks he is running for his clients and in this episode he deep-dives into how you could use them for yourselves. On this episode we talk about: - Most common LinkedIn Ads m…

While much of the Roman Empire was lost during the rule of Gallienus, We don't really know how much of that is his fault, or really get a sense of his reign. Was he responsible for the loss of territory, or was he just a victim of the time? Part IV of 'Gallienus' Guest: Associate Professor Caillan Davenport (Head of the Centre for Classical Studies…

Octavian pushes back against promiscuity and the tenuous alliance with Mark Antony finally unravels, over both women and money. Both Vorenus and Pullo lose everything they hold dear, and the stage is finally set for a showdown in Alexandria. With special guests Carl Franklin (Director) and Todd Ellis Kessler (Writer). Raising Standards, an occasion…

As the Roman empire lost the western provinces something very different was happening in the east. Odaenathus remained on the side of Rome, but assumed the title of King, building his influence throughout the region, to the point where it became a problem for Gallienus. Part III of 'Gallienus' Guest: Associate Professor Caillan Davenport (Head of t…

Q1 is done and dusted: How did we achieve our highest paid pipeline ever? Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023. Find out: How to succeed with LinkedIn Ads in a Demand Gen setting Why Lead G…

A challenge to the imperial authority was hardly unusual in the third century, but for whatever reason, Postumus decides to do things differently. Rather than marching an army on Rome he shaves off the western provinces, declaring Gaul, Germania, Hispania and Britannia the independent, but still very Roman, Gallic Empire. Part II of 'Gallienus' Gue…

We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM. On this episode we tal…

When the Emperor Valerian was captured by the enemy what the empire needed was a trusted, capable, firm set of hands to take on the imperial mantle. In retrospect, that probably wasn’t his son Gallienus. For the next eight years Gallienus would rule as sole emperor and proceed to lose two thirds of the empire, leaving Rome at its weakest position i…

Servilia takes out a final curse on Atia, Timon struggles between faith and family, and Pullo’s love life becomes significantly more complicated. Raising Standards, an occasional rewatch podcast of HBO’s Rome, hosted by Rhiannon Evans and Matt Smith of the Emperors of Rome podcast.By Rhiannon Evans and Matt Smith

Cleopatra Selene was the daughter of Cleopatra and Mark Antony, and was destined for greatness. Following the death of her parents she became a prisoner of Rome, survived into adulthood, and became a queen of the ancient world. Dr Draycott is the author of ''Cleopatra’s Daughter: Egyptian Princess, Roman Prisoner, African Queen'. Guest: Dr Jane Dra…

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months. In this episode he shares how he did it: - How they generated a…

Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling. On this episode we talk about: - Their playbook for social selling on LinkedIn - Main success metrics? - How to get everyone to buy into it? - 3 most important th…

Part of the making of Octavian was the victories he had early in his career. He defeated his rivals, conquered territory, and united the senate behind him whether they liked it or not. One of those territories was Illyria, in which he conducted campaigns during the quiet years before his final battles against Egypt and Antony. It’s perhaps in Illyr…

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success. On this episode we talk about: - What does cost-efficient growth mean for us as marketers? - What is intent data? - Is there different types of intent dat…

The triumvirate is formed, Vorenus and Pullo get their hands very dirty, Cicero pays the ultimate price for his rhetoric, and Brutus and Cassius make the final stand of the Roman republic with an actual battle scene. Raising Standards, an occasional rewatch podcast of HBO’s Rome, hosted by Rhiannon Evans and Matt Smith of the Emperors of Rome podca…

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about: - How to set your Google Ads account up for success? - How to find and decide what keywords to focus on? - How to think around bidding? - Doe…

Egypt was a valuable province to Rome, with natural wealth and successful agriculture. Thanks to an arid climate there’s also a number of preserved papyri from that era, providing modern scholarship with an invaluable paper-trail on the administration at the time. One papyri has led to the belief that Augustus confiscated lands of the Egyptian temp…

Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business. On this episode we talk about: - Why attribution matters for marketers and how you can use it to win - How HockeyStack position themselves in the …

In this interview we speak to Coral Amiga, who portrayed Vorena the Elder, daughter of Vorenus. Across two seasons she gave viewers an excellent insight into the at times brutal life of a plebeian child in Rome. As you'd expect - spoiler warnings for the rest of season two. Enjoy! Raising Standards, an occasional rewatch podcast of HBO’s Rome, host…

Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring any bells? In this episode we talked about: The most common errors they encounter and how to fix them How to actually drive demo requests from LinkedIn Ads How to create a s…

With Octavian triumphant at the Battle of Actium the scene is finally set for a dramatic showdown in Alexandria. Cleopatra and Antony, a couple famous for their strategy and volatility will pay the ultimate price for resisting Rome, leaving Octavian free to assume a role of undisputed power. Guest: Dr Rhiannon Evans (Associate Professor in Classics…

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way. BUT, there are ways you can actually use uncertain times to come out even stronger. In this episode of we cover everything you need to think about in your marketing work to come out on top: 👉 Why you need …

In 31 BCE one of the largest naval battles in the ancient world took place—more than 600 ships, almost 200,000 men, and one woman. The forces of Octavian, Antony and Cleopatra would square off for control of the mediterranean, and ultimately the Roman empire. Guest: Barry Strauss (Bryce and Edith M. Bowmar Professor in Humanistic Studies at Cornell…

The SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint podcast, developing it into a community from scratch and finally quitting their day jobs to monetize it all. In this episode we talked about: Learnings from 50 podcast interviews with SaaS leaders Creating a comm…

Octavian becomes both consul and a problem for the senate, Vorenus settles down to a life of familial bliss, and Antony grows one heck of a beard. Raising Standards, an occasional rewatch podcast of HBO’s Rome, hosted by Rhiannon Evans and Matt Smith of the Emperors of Rome podcast.By Rhiannon Evans and Matt Smith

When Cleopatra and Antony stood side by side they were at the pinnacle of power. Cleopatra VII Thea Philopator was the queen of an ancient civilisation, and heir to the unmatched cultural achievements of Greece. Marcus Antonius of Rome contended for control of the empire. Together they fought against Octavian and would bring about the end of the re…

Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program. In this episode we talked about: Storytelling? What is is and how to nail it? What k…

Sextus Pompeius was the youngest son of Pompey the Great, and was responsible for leading the last great resistance of the Roman republic against Octavian and Mark Antony. While he made the most of his late father’s reputation, Sextus was a leader in his own right, and to many a forgotten aspect of this period of Roman history. Guest: Dr Kathryn We…

Octavia was, in many ways, the very model of a modern Roman matron. As the older sister to Octavian, later Augustus, and a wife of the powerful figure Antony, she was respected and admired by her contemporaries for her loyalty, nobility and humanity, as well as for maintaining traditional Roman feminine virtues. Guest: Dr Rhiannon Evans (Associate …

LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B. In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts: How to think about cold/retargeting layers How to nail you…

Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers. In this episode we talked about: What is the difference between Demand Generation and Growth Marketing? Can all SaaS companies wo…

With Antony distracted with developments in the east, Fulvia finds herself in the familiar position of advocating for her husband’s interests. This escalated to a war with Octavian, the outcome of which would leave Fulvia isolated. Guest: Dr Rhiannon Evans (Associate Professor in Classics and Ancient History at La Trobe University). Content warning…

Fulvia came from a Roman noble family and is strongly associated with a string of influential husbands, most notably Mark Antony. She was influential and powerful in her own way, and would go on to play an important role in the Perusine War against Octavian. Guest: Dr Rhiannon Evans (Associate Professor in Classics and Ancient History at La Trobe U…

Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Social Content, Dark Social, Field Marketing, Customer Marketing and all those goodies. In this episode we talked a…

Myles Madden is the Sr. Demand Generation Manager at Observe.AI and previously Performance Marketing Manager at Refine Labs. In this episode we focus on everything you need to know to become successful with paid social and paid search in a demand generation environment. The B2B buyer journey is changing and performance marketing need to change with…

For the eighth time, listeners provide questions and Rhiannon and Matt answer! In this episode: - Was Antony rehabilitated? - Did Classical Latin have regional dialects? - How did Romans celebrate their birthday? - Who was the first true Roman emperor? - How much of the Roman Empire remains in the modern world? - What were some of the Roman’s most …

Vorenus goes in search of his enslaved children, Timon has a change of heart and character, Octavian levels up, and Atia and Servilia escalate their feud. We are also joined by special guest Todd Ellis Kessler, writer of the episode. Raising Standards, an occasional rewatch podcast of HBO’s Rome, hosted by Rhiannon Evans and Matt Smith of the Emper…

Rome has always been a sea-faring power, relying on the Mediterranean for food and trade. But what lies beneath the waves can chill the hearts of mortal men, and tales of aquatic horrors were common in antiquity. Guest: Dr Gillian Shepherd (Director, Trendall Centre, La Trobe University)By Dr Gillian Shepherd

Sam Dunning is the Sales Director and Co-Owner at Web Choice and also host of the Business Growth Show. Sam is currently all over the LinkedIn feed talking about how to build out your SEO efforts and how it fits with your overall demand generation strategy. In this episode we talked about: What is the difference between on- and off-page SEO? How to…

With enemies to confront in every direction, Valerian heads back to the east where Shapur and the Parthians are once again threatening the borders of the Roman empire. While Valerian anticipates a victory, what is to come is the greatest defeat of a Roman emperor. Episode III of 'Valerian'. Guest: Associate Professor Caillan Davenport (Head of the …

The average tenure for a B2B SaaS CMO is below 2 years. Johanna Fagerstedt has been the CMO at Quinyx for the last 9 years and in this episode she shares some of her biggest learnings. In this episode we talked about: Making the transition from a Lead Machine to a Revenue Team. How do you successfully sell to the enterprise segment? What is most im…

Religious persecution wasn’t a new thing for Rome, but under the rule of Valerian they intensified. Christians were now the specified target, but the executions and confiscation of property did little to help the stability of the empire. Episode II of 'Valerian'. Guest: Associate Professor Caillan Davenport (Head of the Centre for Classical Studies…

Vorenus begins gang warfare in the Aventine, Servilia steps up her feud with Atia, Cicero makes a stand the only way he knows how, and Antony violates a household plant. We are also joined by special guest Alan Poul, director of the episode. Raising Standards, an occasional rewatch podcast of HBO’s Rome, hosted by Rhiannon Evans and Matt Smith of t…

When Valerian became emperor in 253CE Rome was fighting on all fronts. With Shapur and the Syrians taking territory in the east, and Germanic tribes to the west and the north, the empire was going to get messy for Valerian and his newly established dynasty. Episode I of 'Valerian'. Guest: Associate Professor Caillan Davenport (Head of the Centre fo…

Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth. In this episode we talked about: Strategy to scale a marke…

Brian Blessed is a treasured British actor who for our purposes will fondly be remembered for his iconic role as Emperor Augustus in the 1976 BBC television series I, Claudius. Brian dominated the screen with his performance and we were very lucky to get the chance to speak to him. Now funding on Kickstarter: Agricola (the podcast miniseries). Gues…

On the night of 18 July, 64 CE, a fire broke out in the Circus Maximus at Rome. It raged for nine days, destroying or damaging ten of the city’s fourteen regions. Was the fire just a terrible accident? Or was it deliberately lit, either by dissident Christians or by the emperor Nero, who allegedly sang while Rome burned? Recorded on 12th April 2022…

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes. In this episode we talked about: Moving from capturing to creatin…

Antony becomes disgruntled with the tedious administrative duties of running an Empire. Cleopatra makes an unexpected appearance, pushing for the legitimacy of her son by Caesar, and Vorenus embarks upon his latest career path as a crime boss of the Aventine. Raising Standards, an occasional rewatch podcast of HBO’s Rome, hosted by Rhiannon Evans a…