))
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your ...
T
The Green Room Podcast
1
The Green Room Podcast
Green Seed PR, Ronjini Joshua, Sheldon Botler, Rhian Humphries
The Green Room Podcast is a podcast about the business of Cannabis, created to tell the stories of the Cannabis industry and the people in it. We interview guests with a wide variety of job titles to discuss their pre-Cannabis journey, how they got into it and how they are making an impact in the industry. Listeners will be able to get insights on best practices, business hacks and interesting stories of the world’s leading Cannabis experts, advocates and influencers. This is the ultimate re ...
T
The PR Playbook Podcast
1
Ep 121 - How to leverage sponsored/paid Media- An interview with Brandpoint
30:33
30:33
Play later
Play later
Lists
Like
Liked
30:33
Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content. Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest tim…
T
The PR Playbook Podcast
1
Ep. 120 - PR Essentials Summit: Newsjacking & Keeping your brand visible in a recession
46:28
46:28
Play later
Play later
Lists
Like
Liked
46:28
A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession a…
T
The PR Playbook Podcast
1
Ep. 119 - Why cutting marketing during a recession can bite you in the A$$ !
30:33
30:33
Play later
Play later
Lists
Like
Liked
30:33
There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move. Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money. Ramping up your comms program down the road - you’ll end up starting from…
T
The PR Playbook Podcast
1
Ep 118 - PR Essentials Summit: Social Equity In Tech
44:17
44:17
Play later
Play later
Lists
Like
Liked
44:17
The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this im…
T
The PR Playbook Podcast
1
Ep. 117 - Pitching features to broadcast media
15:36
15:36
Play later
Play later
Lists
Like
Liked
15:36
Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up. Identify w…
T
The PR Playbook Podcast
1
Ep 116 - PR Essentials Summit: Marketing in the Metaverse
49:17
49:17
Play later
Play later
Lists
Like
Liked
49:17
The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. What can you absolutely no…
T
The PR Playbook Podcast
1
Ep 115 - The Tech Hot List: Who are the reporters covering breaking news and how to get to them.
6:28
6:28
Play later
Play later
Lists
Like
Liked
6:28
Listen in on our new segment of The Tech Hot List, where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it. All of our Tech Hot List episodes will have a complimentary blog on our website: PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilv…
T
The PR Playbook Podcast
1
Ep 114 - PR Essentials Summit: Hot Tech Trends Happy Hour
49:23
49:23
Play later
Play later
Lists
Like
Liked
49:23
What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023. Be sure to like & subscribe for the next episode. Visit our website for details on how we can …
T
The PR Playbook Podcast
1
Ep 113 - Best Practices For Managing Events
12:29
12:29
Play later
Play later
Lists
Like
Liked
12:29
Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up. When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial o…
T
The PR Playbook Podcast
1
Ep 112 - The future of PR and 2023 Trends
18:43
18:43
Play later
Play later
Lists
Like
Liked
18:43
We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you shou…
When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we …
Many of us already have existing content that we are working with on our websites. It may be data, white papers, blogs or case studies. The problem is that we write some content and then leave it as just that. Something that came up one day. You posted about it and then left it there. If you are strategic about your communications, creating a conte…
T
The PR Playbook Podcast
1
Ep. 109 - The power of language. Why media training is so important today.
14:51
14:51
Play later
Play later
Lists
Like
Liked
14:51
As we’ve seen in the media on a regular basis, the power of language can really shape your reputation and your public image/perception and sometimes even affect the way people do business with you. Consider current events of Kanye West and Kyrie Irving and how what they have said in public (Twitter, broadcast interviews, etc.) has affected their li…
T
The PR Playbook Podcast
1
Ep. 108 Should you PR yourself? Building a personal brand.
11:33
11:33
Play later
Play later
Lists
Like
Liked
11:33
It’s always a little awkward to think of yourself as an expert or as a thought leader, but there are certainly unprecedented benefits to doing so. In this podcast we talk about 3 reasons why you should start building your personal brand, 3 ways to start building your personal brand and 3 best practices to keep in mind. Listen in to learn the inside…
When we are diligent PR professionals, we like to expect that our clients will appreciate and respect the work we do. While everyone can do PR, they may not necessarily understand the industry and its best practices, we understand that. That’s why in this short podcast, we go over some media common sense. This is an essential listen for anyone that…
T
The PR Playbook Podcast
1
Ep.106: How to get your business profile published - It’s not that hard!
9:09
9:09
Play later
Play later
Lists
Like
Liked
9:09
Starting to drive brand awareness for your business and startup is something that you may naturally want to do once you get started. Building your brand helps drive brand awareness that helps with recruiting, investor relations, business development and sales. So what are some easy building blocks of scoring media coverage. We’ll getting your busin…
T
The PR Playbook Podcast
1
Ep. 105 - The 5 Key Stepping Stones of Brand Awareness.
12:46
12:46
Play later
Play later
Lists
Like
Liked
12:46
Brand awareness in a noisy digital environment is very important. Now more than ever it's important to remember branding as you work through almost any and every day. Every communication is a branding opportunity in this podcast, we’ll talk about: The biggest branding challenges in today’s landscape Branding mistakes you want to avoid Some easy tip…
T
The PR Playbook Podcast
1
Ep. 104 - Media training 101: quick and easy reminders when jumping into an interview
6:21
6:21
Play later
Play later
Lists
Like
Liked
6:21
When you’re doing media interviews there are definitely some key things that you want to keep in mind to put your best foot forward not only for yourself but also for your brand. In this podcast we are discussing a few best practices to take note of when jumping into an interview. Spend 15 minutes listening and upgrade your interview skills now…. S…
T
The PR Playbook Podcast
1
Ep 103: Developing CRM best practices. An interview w/ JP Van Dyke, President of JAC consulting
32:27
32:27
Play later
Play later
Lists
Like
Liked
32:27
PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often. Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospect…
T
The PR Playbook Podcast
1
Ep 102: The MAT Release: How is it different from the press release and why does it work? An interview w/ Sonya Nelson, Senior Business Development Manager Brandpoint
31:20
31:20
Play later
Play later
Lists
Like
Liked
31:20
There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great. Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love. Brandpoint…
T
The PR Playbook Podcast
1
Ep 101: What is sponsored content + when to use it.
8:40
8:40
Play later
Play later
Lists
Like
Liked
8:40
In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen i…
T
The PR Playbook Podcast
1
Ep 100 - Preparing your startup for IPO and best practices for a PR Interview. An interview w/ Alexandra Levis, Founder & CEO at Arro Financial Communications
47:50
47:50
Play later
Play later
Lists
Like
Liked
47:50
In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications. Her company provides full-service marketing & PR in the asset management space. In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview. Arro helps its clients build and mai…
T
The PR Playbook Podcast
1
Ep.99 - The 4 stepping stones of brand awareness
8:12
8:12
Play later
Play later
Lists
Like
Liked
8:12
Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and furt…
T
The PR Playbook Podcast
1
Ep 98 - How to set a PR budget and what to expect.
11:22
11:22
Play later
Play later
Lists
Like
Liked
11:22
This is a big question for companies when factoring in budget. Budgets for PR can vary but you typically get what you pay for. You’ll want to know a few things that you want to get out of your budget before going into the conversation of what it will cost. But today, i’ll give you some key indicators of what you’re paying for. What you’re truly pay…
T
The PR Playbook Podcast
1
Ep.97 - The new world of press releases. An interview with Mickie Kennedy, CEO of eReleases
23:22
23:22
Play later
Play later
Lists
Like
Liked
23:22
The question of what a press release is and when you can use one is always an interesting one. In this podcast, I get to chat with the CEO of eReleases, Mickie Kennedy about best practices in press releases, the effectiveness of the press release and best practices in knowing how, what and when to publish news. Listen in to get an understanding of …
T
The PR Playbook Podcast
1
Ep.96 - Choosing Kickstarter or Indiegogo
13:24
13:24
Play later
Play later
Lists
Like
Liked
13:24
Choosing a crowdfunding platform and the differences between the two has always been a challenge for those that choose rewards-based crowdfunding, but what are the real differences between the platforms? Before you jump into crowdfunding here what you should know to select the platform is best for you, each has its advantages and disadvantages. Let…
T
The PR Playbook Podcast
1
Ep 95 - Influencer Marketing Breaking News!!! Pay for post is dead ☠️ An interview w/ Taylor Legacy at Kynship
25:51
25:51
Play later
Play later
Lists
Like
Liked
25:51
Does the term “influencer marketing” make your wallet cringe? Well, that’s for good reason. Influencer marketing is not what it used to be and is it really the most useful allocation of your funds? In this episode we sit down with our partners at Kynship, Taylor Legacy to talk about brand seeding and influencer marketing that creates genuine and au…
T
The PR Playbook Podcast
1
Ep 94 - Revisiting crowdfunding: How Crowdfunding has changed in the last decade.
34:54
34:54
Play later
Play later
Lists
Like
Liked
34:54
The crowdfunding game is not all buzz and excitement anymore. You can no longer launch an “interesting” crowdfunding campaign and expect it to hit a million dollars. But the truth was you never could. Crowdfunding is probably one of the most misunderstood platforms to build communities. Many aspiring entrepreneurs thought of it as an easy way to ra…
T
The PR Playbook Podcast
1
Ep. 93 - Digital Marketing: Doing more with less! (Interview with John Horn)
27:20
27:20
Play later
Play later
Lists
Like
Liked
27:20
Regulations on privacy and marketing are getting more and more complex to navigate, so how do you more effectively do marketing with less information? Well, that’s just what we discussed with John Horn in this podcast interview. Learn more about what you should explore with Digital Marketing in a regulated environment and some cool tips on what you…
T
The PR Playbook Podcast
1
Ep 92 - Getting ready to exhibit again??? Hear this first…
9:32
9:32
Play later
Play later
Lists
Like
Liked
9:32
Getting back to in person live events has been an interesting journey. From the 3-4 trade shows I’ve attended recently there’s been a lot of change and uncertainty. But I definitely picked up on some great tricks along this short path so far. Tune in to this podcast to hear some tips and tricks you may not expect from going back to events. Request …
T
The PR Playbook Podcast
1
Ep 91 - The lost art of communication intelligence (Interview with Sharon Christiaan)
29:32
29:32
Play later
Play later
Lists
Like
Liked
29:32
Communication is everything in society, business and family. Every part of our lives touches on the dynamics of communication and that’s at the core of what we do every day as PR professionals. I was really excited as I sat with author and behavioral scientist Sharon Christiaan as she walked us through the five principles of communication and a qui…
T
The PR Playbook Podcast
1
Ep.90: What about Wikipedia? An Interview with Rhiannon Ruff, Lumino Digital
35:40
35:40
Play later
Play later
Lists
Like
Liked
35:40
Have you ever wondered how Wikipedia works? How to get a page or article listed? Or even if you should do it? Well, I’ve done it and it is not as easy as submitting an article. In this podcast, we talk to Wikipedia expert, Rhiannon Ruff from Lumnio Digital on what you need to know before creating a Wikipedia article, best practices for content subm…
T
The Green Room Podcast
1
Ep 55: Flowing into the industry - Cannapreneurship continued.. An interview w/ Jim Makoso, CEO at Flowe Tech
19:49
19:49
Play later
Play later
Lists
Like
Liked
19:49
Jim Makoso is a veteran in the cannabis industry, and he attended mjbizcon 2021 in Las Vegas where we caught up with him for an interview. In this episode we discuss his background in the finance industry and the transition to the cannabis industry. Jim is the CEO of Flowe Technology and Director of Lucid Lab Group. Jim holds board seats in several…
T
The PR Playbook Podcast
1
Ep 89 - What does it mean to practice a holistic communications approach?
10:13
10:13
Play later
Play later
Lists
Like
Liked
10:13
The communications practices have been siloed for decades, with advertising, marketing, sales and public relations having separate goals for a single organization. But what happens when you converge your comms practices and synchronize the goals, messages and storylines to be more cohesive? You get a cleaner sales channel and consistency in message…
T
The Green Room Podcast
1
Ep 54 - Jumping into the Cannabis industry. An interview w/ Adam Bushey, Director of Strategic Growth at Open Book Extracts
31:09
31:09
Play later
Play later
Lists
Like
Liked
31:09
After 15 years in the medical field working on both the human & veterinary sides, Adam Bushey made the jump into the Cannabis/CBD industry. He is the director of strategic growth at Open Book Extracts. Open book Extracts - bringing scientific rigor to every ingredient they sell and formulate, from traditional medicine, to modern nutrition science, …
T
The Green Room Podcast
1
Ep 53 - Reading the greens, tending to Cannabis with lessons from the Golf industry. An interview w/ Steve Loveday, Epoch Science
32:01
32:01
Play later
Play later
Lists
Like
Liked
32:01
Steve Loveday has worked in the golf industry for the past 25 years. Steve spent 9 years working in golf course management and maintenance prior to honing his skills in plant nutrition, biostimulation and defense activation. What does that have to do with the cannabis industry?? Taking the lessons learned in the golf industry Steve has applied the …
T
The PR Playbook Podcast
1
Ep 88 - Social media best practices for the enterprise.
35:49
35:49
Play later
Play later
Lists
Like
Liked
35:49
Social Media for your business can be tricky, a topic that we have discussed many times. But how do you know where and what to post. In this episode we speak to co-founder of Lumnio Digital, Jenny Karn to discuss social media best practices for enterprises, how to identify if you should be posting on social media and how to get started the right wa…
T
The Green Room Podcast
1
Ep 52 - The accidental ganjapreneur, CampNova coincidental beginnings. An interview w/ Marvin Wilcher, CEO & Co-founder
23:08
23:08
Play later
Play later
Lists
Like
Liked
23:08
We got a chance to interview Marvin Wilcher, CEO & Co-founder at CampNova during Mjbizcon 2021 in Las Vegas. Who is Marvin and CampNova? CampNova is an e-commerce, technology marketing platform developed by experienced cannabis entrepreneurs. A premier cannabis and CBD destination, CampNova is a direct-to-consumers platform featuring delivery partn…
T
The Green Room Podcast
1
Ep 51 - Leverage your influencers - Learn Brands educates your budtenders. An interview w/ Max Armstrong, Founding Member & General Manager, at Learn Brands
21:27
21:27
Play later
Play later
Lists
Like
Liked
21:27
We caught up with Max Armstrong from Learn Brands at mjbizcon 2021. This year, they are such a cruel educational technology platform for the cannabis industry. They offer a wide range of services from introductory classes to state mandated compliance training. Learn Brands has delivered over 60,000 hours of training through its platform. Max believ…
T
The Green Room Podcast
1
Ep 50 - Blowing...glass for Cannabis. An interview w/ Chris Piazza, Co-founder/CEO, CannaDevices.
32:46
32:46
Play later
Play later
Lists
Like
Liked
32:46
CannaDevices is an American handcrafted glass and accessory distributor (wholesale only) specializing in serving cannabis dispensaries. We got a chance at MJBizCon 2021 to interview Chris Piazza, Co-founder & CEO of CannaDevices. Chris talks about setting the standard for glass blowing. CannaDevices was founded by Robert Bank and Chris Piazza to se…
T
The PR Playbook Podcast
1
Ep. 87 How to land a job in public relations
11:24
11:24
Play later
Play later
Lists
Like
Liked
11:24
Getting a job in PR may sound easy, but if you really want to get a true public relations agency experience, you have to be resourceful, proactive, detail-oriented and communicative. Coming from a PR background in school the transition to a PR agency was pretty direct for me. However, not everyone takes that straightforward path to any career. List…
T
The PR Playbook Podcast
1
Ep. 86 What can you expect in a typical PR program?
12:52
12:52
Play later
Play later
Lists
Like
Liked
12:52
What is PR is a time old question since it encompasses so much of the communications mix. There should really be no “typical” answer, since every brand’s goals are different. The real answer is that the practice of public relations is constantly changing and deals with anything that addresses communications from your brand or organization internall…
T
The Green Room Podcast
1
Ep 49 - The future of Cannabis is in the Seed. An interview w/ Ralph Risch, CEO, Phylos Bioscience
24:24
24:24
Play later
Play later
Lists
Like
Liked
24:24
Today’s episode we interviewed Ralph Risch who is the CEO of Phylos Bioscience located in Portland, Oregon. In 2015 Oregon legalized Marijuana. Before marijuana was legalized, cannabis cultivators were more concerned with avoiding police raids than genetic research. Now that it's legal in Oregon what does the advancement in cannabis & hemp seed sci…
T
The Green Room Podcast
1
Ep 48 - Science and genetics...what makes better seeds? An interview w/ Ido Margalit CEO/Co-founder, BetterSeeds
26:18
26:18
Play later
Play later
Lists
Like
Liked
26:18
In this episode we go beyond just cannabis & CBD genetics. A small Israeli based startup, BetterSeeds, is on a mission to create better seeds for all the crops grown worldwide. Better crop genetics will be the key solving the growing demand for increased production. BetterSeeds makes use of genome editing technology (CRISPR-Cas9) in order to produc…
T
The Green Room Podcast
1
Ep 47 - The Face of Social Equity & Entrepreneurship in Cannabis. An interview w/ Danicka Brown Frazier, & Olamiji Pearse, Greenish Vibes
33:35
33:35
Play later
Play later
Lists
Like
Liked
33:35
In this episode we got a chance to interview Danicka Brown-Frazier & Olamiji Pearse. The dynamic duo currently operates Greenish Vibes, a Cannabis accessory & CBD boutique that will soon transition into a Cannabis Microbusiness in California. Greenish Vibes also focuses on projects to improve equity for black farmers of industrial hemp in the US an…
T
The Green Room Podcast
1
Ep 46 - Understanding Cannabis IP Law & Why It's Critical To Your Success. An interview w/ Hannah Stitt - Esquire, Tectonic Law
45:08
45:08
Play later
Play later
Lists
Like
Liked
45:08
As the cannabis industry grows so will the need for IP protection. Often startup companies don’t realize the need to protect their brand. Furthermore, people think it’s impossible to provide IP protection to something that’s considered illegal under Federal Law. In this episode we interview Hannah Stitt, an attorney at Tectonic Law. Hannah helps en…
T
The PR Playbook Podcast
1
Ep 85 - Five Tips On Navigating In-person Events
7:20
7:20
Play later
Play later
Lists
Like
Liked
7:20
The world is opening back up for in-person events, with many events having hybrid options for those that are still not comfortable with going full frontal with their customers, clients or partners. Hey, this is all understandable so here’s a quick guide on navigating events as we dive into a New Year. And an awesome bonus tip when reaching out to t…
T
The Green Room Podcast
1
Ep 45 - Sifting through the industry using H!ghten solventless extraction. An interview w/ Chad Johnson, CEO, H!ghten Sifter
28:08
28:08
Play later
Play later
Lists
Like
Liked
28:08
In this episode we interview Chad Johnson, CEO of H!ghten Sifter, who has developed a solventless extract method for cannabis in the convenience of your own home. The company’s sifter is set to disrupt a $40-million-dollar kief industry. In just 30 seconds the H!ghten Sifter gives consumers easy access to 10x’s more ready to consume kief than they …
T
The Green Room Podcast
1
Ep 44 - Changing The Way We Look At The CBD Industry. An interview w/ Tahira Rehmatullah, Co-Founder, Commons
1:00:44
1:00:44
Play later
Play later
Lists
Like
Liked
1:00:44
Starting her career in the financial industry, Tahira Rehmatullah, ended up on a mission to change the way we look at the CBD industry. We got a chance to interview her during MJbizcon 2021 in Las Vegas. Tahira earned her MBA from the Yale School of Management and B.S. in Finance from The Ohio State University. Since entering cannabis in 2014, Tahi…
T
The PR Playbook Podcast
1
Ep. 84 - Hospitality PR in the age of the Pandemic. An interview w/ Noreen Heron at The Heron Agency
32:30
32:30
Play later
Play later
Lists
Like
Liked
32:30
In this episode we get a chance to catch up with Hospitality PR industry veteran Noreen Heron. She walks us through what’s it’s like to be in the hospitality industry during the pandemic and being based in Chicago, effects of social conflict that included #blacklivesmatter across all industries. She talks about their agency ups and downs during thi…
