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SURPRISE POP-UP EPISODE #24 NOW AVAILABLE! Every other Sunday we will explore beyond our perceived reality, into the short stories of some of the best authors of classic science fiction and dark fantasy. Beyond the Center will be taking a break for the next few weeks, so there will be no new episodes during that time. I hope that you will take this opportunity to listen to some of the episodes you may not have had the chance to listen to yet, while narrator Ross Freier focuses on some other ...
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REALLY Know Your Customer

Betsy Westhafer and Tony Bodoh

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Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass ...
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Earth hatches a plan, with the aid of a new miracle drug, to colonize Mars. A new generation of humans are born from parents who were carefully selected for the experiment and then inoculated with the miracle drug. This short story comes to us from author, Fredric Brown, and is entitled "Keep Out". It was first published in the March 1954 issue of …
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A prophetic short story involving mankind's subordination to, reliance upon, and worship of, modern technology. This longer short story is being split up into three parts, with today's part three titled "The Homeless", from "The Machine Stops", written by E. M. Forster. It was first published in The Oxford and Cambridge Review in November of 1909. …
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A prophetic short story involving mankind's subordination to, reliance upon, and worship of, modern technology. This longer short story is being split up into three parts, with today's part two titled "The Mending Apparatus", from "The Machine Stops", written by E. M. Forster. It was first published in The Oxford and Cambridge Review in November of…
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A prophetic short story involving mankind's subordination to, reliance upon, and worship of, modern technology. This longer short story will be split up into three parts over today and the following two Sundays. Today's part one of this three part story is titled "The Air-Ship", from "The Machine Stops", written by E. M. Forster. It was first publi…
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A ship with an experimental faster-than-light drive, the first ever to voyage outside of our solar system, arrives some distance from their destination of Alpha Centauri A. Upon arriving, the crew witnesses an unexpected event which has an astronomically low probability of occurrence. For this episode, the short story is titled "Time Fuze" by Randa…
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Saknarth, the Master Astrologer, yearned for the day when mankind would no longer be enslaved; when they would conquer their fears and miseries through learning and enlightenment. The short story for this episode is titled "Saknarth" by Millard Verne Gordon (AKA Donald A. Wolheim), which was first published in the Spring 1942 edition of Science Fic…
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Mr. Thomas, a surveyor's clerk from Croydon, travels to the Sussex Weald to meet with a client about having a copse removed. Upon arriving near his destination, he spots the line of Downs with Chanctonbury Ring at its crest. As he comes upon the crest, he realises that this must be the wood his client wants cut down, and decides to walk through to …
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Bromley Cranston, a scientist, devotes himself to achieving a scientific discovery after his beloved has been swept away by another man. Cranston finds himself involved with the other man and his beloved as he makes progress on his invention which is capable of transmitting live beings. The short story for this episode is "Radio Mates", by Benjamin…
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Mark, a space faring prospector, decides to settle himself on a slab of rock in the asteroid belt after making a decent enough strike. He and his companion, Charles, become close friends, taking care of one another whilst enjoying each other's company and conversation. A touching story, with an inevitable conclusion. The short story for this episod…
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Kiley, a thief who now finds himself locked up in a jail cell for the fourth time, is visited telepathically by a powerful alien being from another world. Kiley agrees to a deal with the alien being, who offers to bestow upon Kiley an ability which will make him the perfect thief. This episode's short story is "Never Trust A Thief!" by Robert Silve…
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An Archeologist and Space Explorer in the far distant future discuss a discovery which has shed some light on the past history of intelligent life on Earth. Is this archeological find of past Earthlings what the scholars expected to discover? The short story for this episode will be "Later Than You Think" by Fritz Leiber, first published in the Oct…
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Thom Ra is assigned the task of traveling back in time to the War of Annihilation, where he is supposed to make a "real and complete contribution to human knowledge". Under no circumstances is he allowed to interfere in the course of events. The short story for this episode will be "A Hitch In Time" by Frederik Pohl, first published in the June 194…
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Join six men in the club car of a train as they discuss an idea for a television program based on altering aspects of known historic events; a conversation which leads the men to discussing the possibility of alternate realities. The short story presented in this episode will be "Crossroads of Destiny" by H. Beam Piper, first published in the July …
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Set in a futuristic world, there exists an agency called the Federal Bureau of Termination. An agency with the purpose of balancing the scales of a society which has conquered most societal issues, including old age. The short story for this episode will be "2 B R 0 2 B", by Kurt Vonnegut, originally published in the January 1962 issue of If: World…
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You suddenly find yourself in an unknown place, somewhere completely different than the moment before. If this shock were not enough, you soon come to the realization that you must make a decision that carries with it life altering implications. The short story for this episode is titled "Hall of Mirrors", by Fredric Brown. This story was originall…
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A being from another world finds himself off course in his search for one planet in the vast universe. He then has to face the challenges of locating this planet and remembering what he was sent there to do. The short story for this episode is titled "Messenger", by William Morrison. This story was first published in the July 1954 publication of Im…
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Most people would love to be granted three wishes, but even the most modest of wishes could come at a hefty price. The short story for this episode will be "The Monkey's Paw", by W.W. Jacobs. This story was first published in the publication, Harper's Monthly, in 1902. Thank you to Beyond the Center's Stellar Supporters: Jonathan Hutchison, Sam Lim…
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This episode will include two short stories by one of my favorite authors, Edgar Allan Poe. Tune in to find out which two stories I will be narrating. "The Oval Portrait" was originally published in April 1842 and "The Cask of Amontillado" was first published in the November 1846 issue of Godey's Lady's Book. Thank you to Beyond the Center's Stella…
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It is a time of interstellar war, and morgue ships are charged with the duty of retrieving bodies in space. One such morgue ship makes an astounding discovery and recovers the body of a dead scientist who has drifted in space for three hundred years! "Lazarus Come Forth", written by Ray Bradbury, was first published in the 1944 Winter edition of Pl…
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Lamees Butt joins Betsy and Tony on this episode to delve into the topics of digital transformation and the ever-evolving landscape of commerce. She shares her insights on the challenges faced during her journey, including the importance of failing fast and adapting, which eventually led her to the corporate world. Now a key player at Zoovu, an AI …
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Journey with Steena, Bat, and Cliff as they search for the most elusive prize in all of space! "All Cats are Gray", written by Andre Alice Norton, was first published in the Aug-Sept 1953 issue of Fantastic Universe Science Fiction under the pseudonym of Andrew North. Her works of Science Fiction and Fantasy garnered many awards throughout her care…
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A man named Seligman, the subject of numerous experiments resulting in near indestructibility, is on a mission to deliver a message from a dead world. "Glow Worm" was first published in the February 1956 edition of Infinity Science Fiction. Harlan Ellison was a prolific writer of many short stories and novellas within the realm of speculative ficti…
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Jervas Dudley discovers an old family tomb of the Hyde's. He becomes obsessed with a belief that he is a descendent of this old and exalted family, leading to his fascination of one day resting within the old tomb. "The Tomb" was written by H.P. Lovecraft in June of 1917, and was first published in the March 1922 issue of The Vagrant. Thank you to …
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A solitary man is suddenly thrust into a devastating situation, only to find that his most fervent wish lies right before his eyes. "Time Enough at Last" was first published in the January 1953 edition of the magazine, IF: Worlds of Science Fiction. It was later adapted by Rod Serling for the television show, The Twilight Zone. The episode of the s…
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Answerer was created by a race of beings long ago and has the answers to all questions. However, there is a caveat when asking Answerer questions. "Ask a Foolish Question" was first published in 1953 in Science Fiction Stories No. 1, then published by Ballantine Books in 1955 as part of a collection of 12 short stories by Robert Sheckley called Cit…
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Every Sunday we will explore beyond our perceived reality, into the short stories of some of the best authors of classic science fiction and dark fantasy. This Beyond the Center Promo / Trailer offers a short narrative about the podcast's creation, its content, and some of what you can expect in the coming weeks. Episode 1 is scheduled to go live a…
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Meet Jay Meyer. Jay is an accomplished business owner and entrepreneur who shares his personal journey of addiction and recovery on this insightful episode with Betsy and Tony. With decades of business and leadership under his belt, Jay has seen a lot change over the years, but one thing has remained: his desire to get to know his customers. Jay st…
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Meet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia. As a self-proclaimed professional frequent flyer, Mark racked up more airline points than you can imagine as he built his former businesses. After he decided to move across the world, he asked the area’s major airline for a status ma…
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Join us for a conversation with Prashant Fuloria, CEO of Fundbox, a working capital platform for small businesses. Did you know that 82% of small business failures are because of a cash flow gap or a working capital challenge? That’s where Fundbox comes in: to create solutions that level the playing field for small businesses and help them succeed.…
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Meet Tony Sternberg, Co-Founder & CEO of ProsperStack, an automated retention platform for subscription businesses. Consider this: You’ve had it up to “here” with your streaming service and you call to cancel your subscription. ProsperStack partners with said streaming service to create a unique retention strategy for what happens next after you li…
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Meet Gail and Bruce Montgomery. They are the high-energy co-founders of ExperienceYes, a truly one-of-a-kind business, set out to bring fun into organizations that want to improve trust, relationship-building, and EQ to make higher-performing teams. With similar backgrounds in professional acting, singing, and dancing in New York City, they both ma…
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Meet Jochem van der Veer, Co-Founder and CEO of TheyDo. His business is based on a simple yet sometimes impossible task for large organizations: breaking down processes to make it easier for C-level executives to connect with their customers. Traditionally, small and large organizations have focused on customer journey mapping. TheyDo has a strateg…
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Fun fact: 30% of the population learns by listening. Not-so-fun fact: If your website only offers written content, you could be leaving behind a big chunk of your target market simply because you’re not speaking the same language. Meet David Ciccarelli, CEO of Voices, a fast-growing online platform that connects buyers and sellers of one creative s…
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It all starts with a story and believe it or not, Doug Brown has a lot of them. Starting with his first job at the young age of 3 when he was sweeping floors. Many years down the road, Doug is now helping companies achieve their top 1% of sales. Join us as Betsy and Tony get Doug’s unique perspective on the state of sales today. Sure, sales people …
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Meet Denise Freier. After more than 40 years of driving sales and customer relationships at IBM, Denise made her way to the Strategic Account Management Association. At its core, SAMA is focused on sharing best practices for, you guessed it, Strategic Account Managers. Whether it’s through conferences, free webinars or training services, SAMA is co…
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Meet Gal Oron. Gal is a self-described normal person who got to where he is with a lot of hard work and constant improvement. Whether it’s on the basketball court or in the office, Gal strives to keep three key things in mind: 1. Have humility 2. Exhibit strong work ethic 3. Be dedicated. At Zoomin, Gal and his team are replicating the successes th…
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Transparency across the organization - it’s something every business strives for, but few master. Customer conversations or feedback is often diluted from the point it enters the organization to when (or should we say, IF) it reaches the impacted department. Fathom, a #1-rated Zoom app, is working to change that. The CEO of Fathom, Richard White jo…
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Darshan Mehta’s time and passion for research goes back to the 1990s, when he became interested in case studies and customer focus groups. Today, Darshan is CEO of iResearch, which built an online insights platform that enables companies to quickly, easily, and affordably extract insights from consumers or employees worldwide. In other words, Darsh…
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Slater Victoroff never thought he would grow up to be an entrepreneur, even though he was exactly that from an early age, selling individual Dum Dums that he had bought in bulk to his friends (with a nice markup). Fast forward to today, and Slater is the former CEO-turned current CTO of Indico Data. With a focus on helping their customers do their …
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Ross Rich was part of an outdated industry running the same playbook from 30 years ago. A move across the country landed him at Stripe where he helped grow the business from a self-serve model of 250 employees to a sales-led organization with over 7,000 employees. He shares how much he learned at Stripe and what became obvious to him: the market wa…
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Alex joins Betsy and Tony to talk about proper key account management. He shares his entrepreneurial journey and what he refers to as the “classic startup pivot”. About a decade ago, he formed Kapta, originally a Human Resources software business turned key account management platform. The pivot occurred after the Kapta team simply spoke to their c…
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Howard Tiersky, CEO and Founder of FROM, The Digital Transformation Agency has been working on big brands’ digital strategies before they were even on the internet. Over the past 30 years, Howard has become an expert in digital transformation and launched his own business 15 years ago, which now employs about 100 people. Howard shares his story abo…
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During this episode, Jackie talks to Betsy and Tony about her unexpected path to owning a successful Information Technology solutions company. From an entry-level position where she forgot to save her work on her first day (oops), to running a company with 150 employees, Jackie has stayed laser-focused on customers. Listen in to find out three crit…
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Lesley Bielby is back. She recently returned to creative marketing agency, DiMassimo Goldstein (DiGo), for the third time in her career. This time, she joins the team as Co-CEO and Chief Strategy Officer. Lesley shares her global career journey with Tony and Betsy, which includes major marketing agencies in cities like London, New York and Boston. …
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Betsy and Tony talk to Eddy Badrina about building his business and making a positive impact. Eddy has humbly worked his way from the George W. Bush administration to starting, selling, and buying back digital marketing agency, BuzzShift. His latest venture is leading Eden Green Technology as CEO. Prior to joining Eden Green Technology, Eddy knew h…
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On this episode, Chris Kuenne joins Betsy and Tony to share his 30+ year journey that started at Johnson & Johnson as a Franchise Marketing Director. He has since launched and sold a customer marketing business to Publicis for over $600MM. Chris also teaches a High Tech Entrepreneur course at Princeton University. His most recent stop on his entrep…
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Nicole Glenn joins the podcast to describe her career path from the retail industry to a passionate entrepreneur and owner of Candor Expedite, a top woman-owned business in the transportation industry. Though Nicole shares that she never felt ready to be an entrepreneur, she has truly found her passion creating positive customer experiences and an …
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Join us for a conversation with Jay Haynes, CEO of thrv, the first and only jobs-to-be-done product management software, which is based upon the foundational work of Clayton Christensen. At the heart of everything Jay and thrv do, is customer centricity. As humans, our goals don’t change over time. For example, the need to get from point A to point…
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Meet Ed Vincent, founder of festivalPass, the world's first live events subscription service across music, film, food and wine, sports, theater, tech innovation and more. Betsy Westhafer and Tony Bodoh excitedly talk about how this model changes customer experience! For a long time, concert-goers and show-watchers have been trained to be subject to…
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We’ve all been there. The aggravation of calling into a customer service line with a problem that you have to explain over and over again, wasting your time and energy. Even nice humans like Betsy and Tony see red during these interactions. Enter Peter Voss and AIGO. From a garage to a company of over 400 people, Peter has seen it all (and research…
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