Our host Jeff Ignacio sits down with Camela Thompson, RevOps and Marketing consultant. They discuss how RevOps is so much more than just sales ops rebranded and how it plays an important role across the entire GTM motion. They look into defining North Star metrics, the importance of brand building and why more time and focus needs to be spent on cu…

Our host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead…

Our host Jeff Ignacio sits down with Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath. They look at how to tailor your sales process and demos to each buyer and their pain points. They also discuss outbound automation, forecasting and the buying process. Finally, they look at the importance of gaining street credibility and looking at…

This week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion.In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis.As Senior V…

Our host Jeff Ignacio sits down with Ali Rastiello, VP of Revenue Operations at Health Catalyst. They discuss how to be proactive rather than reactive, break down silos and change the mentality of your teams in RevOps. They also look into CPQ and how to improve visibility, standardise systems and become a strategic advice partner for your GTM funct…

Our host, Jeff Ignacio, sits down with Laura Fu, VP of Revenue Operations and Productivity. They talk about managing the entire customer journey and which metrics to focus on, including pipeline coverage and NRR. They also look into how to optimise the sales funnel in a scaleable and repeatable way and how to inspire and incentivize reps. Finally, …

This week on the Revenue Insights Podcast, we are joined by Michael Dalley, CRO at Aerial Vantage.In this episode, Guy and Michael explore the lessons Michael has learned over his twenty years of sales leadership experience. Discover the importance of forecasting accuracy, the potential of the Challenger methodology, and why you can’t sell to someo…

Amir Hershkovitz is the Director of Revenue Operations at AppsFlyer. He has a vast experience in finance, having started his journey as a revenue accountant. This episode of the Go To Masters Show features Amir, as he talks about: How to build objective-focused comp plans Statistical model predicting GRR loss 3 pieces of advice for career growth in…

Our host Jeff Ignacio sits down with Gabe Naviasky, co-founder of Leadbeam. They discuss how to transition into RevOps and the skills that are important as a revenue operator. They also discuss how to coach your reps, prioritise your problems and understand what is best for the company. Finally, they look at how to lead from the front and how Gabe …

Jamie Edwards is the Head of GTM Operations & Tools at Gusto. Starting out as a sales rep, he’s had a stellar career growth in GTM Ops. This episode of the Go To Masters Show features Jamie, as he talks about: The concept of attach rates Challenges with traditional geographic segmentation How to effectively boost productivity among sales reps Conne…

This week on the Revenue Insights Podcast, we are joined by Katharine Reagan, Chief Revenue Officer at Sago.In this episode, Guy and Katharine explore how Sago have pivoted from an exclusively Inbound-led to an Outbound sales motions, touching on the four ‘metrics that matter’, when to introduce qualification methodologies, and the four stages of t…

Our host Jeff Ignacio sits down with Samarth Mital, Senior Director of Global Sales Strategy, Planning and Analytics, Renewals and Sales Development at Rubrik. They discuss how to intelligently scale GTM strategies, from creating sophisticated models, planning and analytics and working cross-functionally. They also discuss transitioning from a cons…

Michael Duncan is the Director of Global GTM Strategy, Insights, & Incentives at Gong. With a strong background in finance, he has over 10+ years of experience in the RevOps space. This episode of the Go To Masters Show features Michael, as he talks about: Tripwires concept for improving cross-functional collaboration OKRs and KPIs for RevOps Ways …

This week on the Revenue Insights Podcast, we are joined by JD Miller, Chief Revenue Officer at Kantata. In this episode, Guy and JD dive into the importance of leveraging data analysis in sales to become a top performer, as well as the impact of technology and data on sales teams. JD shares the attributes of top performers, the importance of perso…

Gail Behun was a former Senior Director of Revenue Enablement at LivePerson. She is also the president of Revenue Enablement Society, a non-profit organization in the revenue enablement space. This episode of the Go To Masters Show features Gail, as she talks about: How RevOps & Sales Enablement can effectively collaborate Key metrics to consider f…

Our host Jeff Ignacio sits down with Jake Dunlap, CEO of Skaled Consulting. They look at how to improve the buyer’s experience and improve personalisation. They also look into the power of AI and how it can help build sales relationships and understand personas, pain points, and how you solve problems. Finally, they discuss how RevOps can help scal…

Sive Sakac is the Lead Revenue Operations Manager - EMEA at Fivetran. She has an extensive experience working with large enterprises like Qualtrics & Autodesk. This episode of the Go To Masters Show features Sive, as she talks about: RevOps policies for venturing into the EMEA market The importance of partnerships in EMEA Best ways to roll out rede…

This week on the Revenue Insights Podcast, we are joined by Anthony Palladino, Chief Revenue Officer, Blake Kelly, Head of Enablement and Partnerships and Kirsten Vonck, Head of Customer Success at Mabl.In this episode, Lee, Anthony, Blake and Kirsten explore how the Value Hypothesis framework goes beyond basic discovery to drive sales success and …

Rahil Jetly is the Senior Sales Ops Manager at Carta. Starting as a discovery analyst, he has a rich experience of setting up RevOps functions across companies. This episode of the Go To Masters Show features Rahil, as he talks about: The key metrics for GTM success How to evaluate tools as RevOps 3 pieces of advice for career growth in RevOps Conn…

Our host Jeff Ignacio sits down with Nicholas Garza, Revenue Operations Manager at Membersy. They discussed how to work effectively as a team of 1, from prioritising tasks to creating departmental alignment. They also spoke about the difference between having a backlog and a roadmap. They looked into how to request and prioritise new resources, bui…

April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about: Applying pharmaceutical sales techniques to tech sales Key factors to optimize performance Effective wa…

Danny Schonfeld is the VP of Revenue Operations at Glia. Starting his journey in consulting, he has worked with giants like Deloitte & LinkedIn before venturing into RevOps. This episode of the Go To Masters Show features Danny, as he talks about: How to master the art of prioritizing tasks as RevOps Cross-functional collaboration & its importance …

Our host Jeff Ignacio sits down with Akanshsa Aggarwal, Senior Director of GTM Strategy and Ops at NetApp. They discuss how to learn from failure and reflect on your impact, as well as their time together at AWS. They also look at how to become an objective trusted partner and look at the objective data points to plan and advise strategically. They…

Elisha Gill is the Director of GTM Operations at CommerceIQ. She had helped her previous company, SumoLogic, scale up tenfold in ARR. This episode of the Go To Masters Show features Elisha, as she talks about: Her playbook for scaling SumoLogic’s revenue from $30 Mn to $300 Mn Ways to build compensation plans for seller & non-seller roles Striking …

This week on the Revenue Insights Podcast, we are joined by Leslie Venetz, Founder of The Sales-Led GTM Agency.In this episode, Lee and Leslie explore the impact of intent on win rates, including how to effectively use data and intent signals throughout the sales process, the role of events in sales, and the importance of active listening.Leslie is…

Adam Edmiston is the Associate Director of Revenue Operations & Strategy at Bloomreach. He ventured into RevOps after starting out as an accounting intern & gaining experience through multiple domains. This episode of the Go To Masters Show features Adam, as he talks about: Important metrics to analyze business success Effective ways to help teams …

Our host Jeff Ignacio sits down with Max Maeder, CEO of Found HQ. They discuss how to build and scale systems and internal structures. They look into the consequences of working in silos and the importance of unifying teams and systems. They also discuss how to build a roadmap and a centralised org.By Cognism

This week on the Revenue Insights Podcast we are joined by Kristen Habacht, Chief Revenue Officer at Typeform.In this episode, Lee and Kristen explore product-led growth (PLG) motions, touching on Typeform’s single funnel approach and where zero party data feeds into it. They further discuss why PLG salespeople need to avoid falling into the bad ha…

Dan Jiao is the VP of Revenue Operations at Signifyd. Starting his career as a chemical engineer, he ventured into sales before rising the ranks to become a RevOps leader. This episode of the Go To Masters Show features Dan, as he talks about: Effective ways to build & implement sales strategies How to hire, onboard, & motivate reps to exceed their…

Pushkar Bahl is the APJ Revenue Operations Director at Tealium. Starting as an accountant, he moved from finance to operations to become a RevOps leader. This episode of the Go To Masters Show features Pushkar, as he talks about: How to seek mentorship & the desirable qualities of a mentee The fundamental difference between Sales Ops & RevOps Strat…

Our host Jeff Ignacio sits down with Jacki Leahy, Founder of Activate the Magic. They discussed her journey into RevOps, Jacki’s love of breaking and fixing things, and how she learned to operationalise processes. They also delved into how to construct and scale a team and build a GTM tech stack vs what she could unlock with capability.…

This week on the Revenue Insights Podcast we are joined by Jarred Young, VP of Sales at Maropost.In this episode, Lee and Jarred discuss what defines top performing sales reps, including how Jarred helps to move his reps from good to great, why it’s important to focus on execution, and how partnerships can be an effective channel.Jarred is VP of Sa…

Our host Jeff Ignacio sits down with Rob Jones, Creative Lead at RevPartners. They discuss how to define your core personas, ICP and product market fit. They also look into how RevOps as a service can add value and the crucial metrics you need to track for your marketing function, including the importance of dark social. Finally, they cover why you…

This week on the Revenue Insights Podcast we are joined by Chris Turner-Green, Vice President of Sales, EMEA at TechnologyAdvice.In this episode, Lee and Chris explore B2B media sales, discussing how it differs from wider B2B sales and how it is shifting towards being more similar to B2C sales. They also touch on how to become a thought leader and …

Kunal Pandya is the Global VP of Revenue Enablement at Corsearch, and the Founder & CEO of Sales Velocity Labs. Starting as an IT analyst, he has delved into revenue enablement and has a rich experience. This episode of the Go To Masters Show features Kunal, as he talks about: The importance of enablement in creating revenue impact Sales velocity e…

Our host Jeff Ignacio sits down with Matthew Volm, CEO of The RevOps Co-Op community. They discussed the upcoming trends within the RevOps space, including the shift in attention towards the post-sales side of operations and customer success. They also covered how AI will speed up processes and efficiency, especially when implementing new tools. Fi…

This week on the Revenue Insights Podcast we are joined by Akira Mamizuka, Vice President of Global Sales Operations at LinkedIn. In this episode, Lee and Akira explore LinkedIn’s sales ops structure, quota setting philosophy, and strategies for driving performance improvement, as well as the characteristics of top performers and how LinkedIn optim…

Oscar Armas-Luy is the Senior Director of Revenue Operations at Beeline. His passion for data & creating stemmed from the beginning of his career as an analyst. This episode of the Go To Masters Show features Oscar, as he talks about: The link between data, tech tools, and solution-selling KPIs to gauge the success of RevOps initiatives that drive …

Our host Jeff Ignacio sits down with Cody Kimball, Senior Director or Revenue Operations and Analytics at Entrata. They discussed how to improve operational efficiency and automate intelligence and the need to be strategic and intentional with decisions. They also spoke about the cost of bad and stale data and the difference between a single source…

Jordan Shaheen is the Head of Revenue Strategy & Operations at Candid. He has had an incredible career journey — starting from a customer ops associate to currently leading the RevOps team at Candid. This episode of the Go To Masters Show features Jordan, as he talks about: How he helped Candid transition from the D2C to the B2B space Effective way…

Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing’ and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.By Cognism

This week on the Revenue Insights Podcast we are joined by Willem Hendrickx, CRO at Vectra AI.In this episode, Lee and Willem explore Vectra AI’s sales function, including their approach to partnerships, combining quality and quantity for the 2024 pipeline, and Willem’s approach to leadership.Willem is CRO at Vectra AI, an AI-driven threat detectio…

Our host Jeff Ignacio sits down with Chris Fezza, CEO of Operatus. They discuss the metrics that matter, the importance of establishing a robust data structure and the impact of AI in RevOps. They also talk about how to be more strategic with your decisions, the quote to cash process and how to prioritise your budget.…

Vedant Arora is the Senior Manager of Revenue Operations & Strategy at InMobi. With 10+ years of experience in revenue strategy & operations, he enables GTM teams by leveraging through processes & analytics. This episode of the Go To Masters Show features Vedant, as he talks about: His approach to acquiring customers in SMB vs. Enterprise Segments …

This week on the Revenue Insights Podcast we are joined by Paulo Veloso, CRO at Digibee.In this episode, Lee and Paulo discuss the importance of outcome-based selling, why finding the right fit is crucial to building a high-performing team, and how to think outside the box when selling.As CRO at Digibee, Paulo leads the global sales and business de…

Our host Jeff Ignacio sits down with Jen Bergren, a course creator and instructor. They delve into the RevOps community and how to find resources, from courses to newsletters. They also discuss which tools can be used to document your processes and touch on what role AI can play with creating chatbots.…

This week on the Revenue Insights Podcast we are joined by Fractional CRO John Hammond.In this episode, Lee and John explore the 2024 B2B Sales Benchmark Report findings and discuss their own experiences of top performers, the current state of sales coaching, and how to effectively lead high performance teams.As a fractional Chief Revenue Officer, …

Our host Jeff Ignacio sits down with Mallory Lee, Vice President of Operations at Nylas. Mallory delves into her experience in marketing ops and how RevOps can enhance alignment and provide a unified vision. She and Jeff cover the customer journey and the data you need to understand personas. They also discuss the importance of product usage inform…

This week on the Revenue Insights Podcast we are bringing you a very special episode all about what sets apart top performers. Featuring insights from our previous guests Sean Frazer, Chris Elliott, Jennie Drimmer, Adrian Davis, Bob Marsh, Collin Mitchell, and Aaron Hill, this is an episode you don’t want to miss out on.…

Our host Jeff Ignacio sits down with Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Consulting, to talk about why RevOps is needed as a strategic function. They discuss how RevOps can help fix undocumented and broken GTM and sales processes. They also talk about the sales assembly line, the need to improve prospectin…