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Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and ...
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Discover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression! We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you …
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Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency! In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective b…
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Unlock the pathway to building an estate agency that you not only love but also loves you back! Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team. This episode provides …
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This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation. Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining…
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Listen to Jo Lines' remarkable journey from a psychology student to an independent estate agency owner, and uncover how she defied industry norms by focussing on kindness, long-term relationships, and client growth. Discover the impact of transitioning from estate sales to lettings and property management, and how Jo leveraged diverse income stream…
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Unlock the secrets to revolutionising your estate agency’s direct mail strategies with insights that guarantee success! In this episode, we talk about the fascinating world of direct mail marketing and reveal how understanding the psychology of your audience can enhance your response rates. Learn about the importance of micro-commitments, and the s…
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Get the insights on whether upfront marketing fees are right for your independent estate agency! In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits? Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and…
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Unlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week! In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring mo…
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Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity. Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shar…
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Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency. In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours…
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Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management. Incorporating personal running experiences, the hosts explor…
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Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial…
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Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends! Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain …
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Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?" Learn from their experiences and candid conversations on the distribution of fees,…
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Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes. In this episode, we dissect a robust…
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Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of thei…
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Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investm…
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Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency! Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of n…
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Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer. We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group. Adam shares insights into estate agency profitability and his sign…
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Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit. Discover the importance of crafting platform-specific content and the advantages of persistent innovat…
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Discover how to transform difficult client relationships into opportunities! In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive…
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Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry hea…
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Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth. Discover how to transition from hands-o…
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Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set ag…
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Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them. Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance …
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Unveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market. Explore the operations at Ashdown Jones HQ and gain insights into h…
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Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members. Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. The…
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This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete…
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Do the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers! Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing mar…
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Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners! 🪓 Unpredictable Cash Flow? 🪓 Underperforming Content Strategy? 🪓 Difficulty Adapting to Market Changes? 🪓 Premature Price Reductions? 🪓 Challenging Team Dynamics? 🪓 Lack of a Strategic Plan? If any of these challenges resonate with you, we've …
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Are you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically dise…
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Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings. Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market. This episo…
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Ready to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss. Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life. Unlock the secrets …
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Are you ready to transform challenges into opportunities and take your agency to new heights with fearless determination? In this episode, Sam is joined by Megan, who shares her remarkable ascent from Client Executive Assistant to leading her own team at Ashdown Jones. Learn how making bold decisions and embracing risk can drive significant progres…
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Are you constantly battling the clock, feeling there's never enough time for work, family, or yourself? Sam and Phil dive deep into the essence of time management, far beyond the usual to-do lists. Discover transformative insights and personal journeys that will revolutionise your relationship with time, ensuring every minute counts towards achievi…
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Are you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your…
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Paul Avins, an expert in entrepreneurial well-being, unlocks the secrets of scaling your agency without burnout. If you're navigating the high seas of agency ownership, this episode is your lighthouse, uncover the balance between ambitious growth and personal health. Discover actionable strategies for building a solid team, crafting a clear busines…
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Delve into AJ’s 'New Branch Playbook' and discover how meticulous process documentation can elevate your agency from survival mode to a thriving, scaleable enterprise. Experience the empowerment of stepping back without stepping away. Learn from Sam’s journey of taking time off, and see how a well-structured agency can continue its momentum, empowe…
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Learn from Lucy, our lead designer, how creativity isn't just about aesthetics but a strategic tool for innovation and problem-solving. Discover the synergy between creativity and structure, as we reveal how past experiences and cultural histories shape compelling narratives in your marketing, resonating deeply with potential clients. Unlock the po…
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Step into "Challenge 2023 - A Year of Challenges," where Sam guides you on an extraordinary path of self-discovery and growth. This episode transcends a mere recount of a year brimming with monthly challenges; it's a call to you to carve your transformative journey. Each challenge, from the thrill of physical feats to the rigour of mental tasks, fo…
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Welcome to a special of Ignite Your Agency where we look back on some of our biggest and best episodes from 2023. Embark on a journey of self-discovery as we look back on episodes including the 'wheels' of life and business, guiding you through a reflective audit of your lifestyle and professional goals. Arm yourself with the tools for a comprehens…
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Welcome back to Part 2 of our in-depth exploration of Aaron Ross's "From Impossible to Inevitable," brought to you exclusively, by Sam and Phil. Transform your approach to achieving supersized deals by implementing niche marketing strategies that target higher-value property markets. Discover how to move away from the relentless competition in lowe…
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Have you ever wondered what sets industry giants like Salesforce apart and how you could transfer all that success into your estate agency? Join Sam and Phil in part 1 of 2, where they dissect Aaron Ross's six-step framework from "From the Impossible to the Inevitable." Discover how this blueprint can transform your agency, from pinpointing your ni…
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Discover how the team at AshdownJones and AJ Mastermind harness the power of good energy and passion to create an environment that not only draws clients but also inspires and drives team growth. Learn the secrets behind cultivating a magnetic atmosphere and how it fuels motivation and agency expansion. Gain insights into how unique team-building e…
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As 2023 draws to a close, join Sam and Phil in sharing the 13 critical lessons they wish they knew earlier in their journey as agency owners. Discover the transformative power of perpetual recruitment and succession planning; ensuring your agency never skips a beat, even when key team members move on. Learn how a well-maintained talent bench and a …
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Join Sam for an eye-opening interview with Edward from AshdownJones, where they unravel transformative strategies and tactical approaches for your agency’s growth. Dive into the innovative Performance and Development (PAD) sessions and the 'Start, Stop, Continue' method. Learn how integrating continuous employee development into your agency's cultu…
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Having a strong pipeline is very important, especially as an agency owner for long-term profitability. Gain exclusive insights into Sam and Phil’s year-end planning and team feedback processes at AJ HQ and learn how to balance the tough housing market's demands with the need for growth, even during challenging times. Discover the critical balance b…
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What is the balance between the relentless pursuit of your agency’s success and personal well-being? Discover why self-care and strategic planning aren't just buzzwords, but essential practices for your success and sanity. Learn how your calendar could be your secret weapon in maintaining a healthy work-life balance, even during the busiest seasons…
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How do you navigate the delicate balance when your team members face the pull between crucial family commitments and their career ambitions? Learn how adopting a 'Family First' principle can revolutionise your agency's approach, making sure your team doesn't have to choose one over the other. Hear from the team at AJ - Jenna, Lexi and Hannah, who s…
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Dive into Sam and Phil’s expertly crafted winter reading list, carefully chosen to supercharge your agency. Embrace their cutting-edge insights on resilience and masterful leadership from John C. Maxwell's "The 21 Irrefutable Laws of Leadership," transforming them into groundbreaking strategies for your business. Harness the power of empathy from M…
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