Best Shannon Segall Podcasts (2024)

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117. Build a Brand That Attracts Social Media Management Clients, Not Peers with Sam Schmidt 38:49

3d ago38:49

38:49

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…

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116. Step-by-Step: How I Create a $1K Social Media Strategy 12:28

9d ago12:28

12:28

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…

1
115. $200 to $2000: From Side Hustle to Full-Time Social Media Manager with Jade McNeil 42:26

16d ago42:26

42:26

Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attracti…

1
114. Prevent Burnout & Streamline Your Business with Jess Haney 48:54

23d ago48:54

48:54

In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft …

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113. Manage Your Finances As A Freelancer: Expert Tips from Bookkeeper Samantha Eck 31:29

30d ago31:29

31:29

Get ready for today’s episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you’re in the right place because in today’s episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and…

1
112. Integrating YouTube into Your Social Media Strategy with Jamar Diggs 47:17

1M ago47:17

47:17

In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares h…

1
111. Easily Get Client Content Approved On Time | New Social Media Manager Notion Template! 10:51

1M ago10:51

10:51

Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover ho…

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110. How To Elevate Your Client Experience As A Social Media Manager 14:25

2M ago14:25

14:25

Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered…

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109. Why 90% of Podcasters Fail 18:37

2M ago18:37

18:37

In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out! Want the exact tools & resources that I use within my social media managemen…

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108. Social Media Is Fake: What I Struggle With As A Digital Nomad 23:09

3M ago23:09

23:09

Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Freelance Friday Podcast Linkedin Article Want the exact tools & resources that I use within my social media management bus…

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107. Prioritize Your Brand To Grow Your Business with Kelsey McCormick 42:51

3M ago42:51

42:51

Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand le…

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106. Why You Should Create Long-Form Content for SEO with Molly Ho 25:03

3M ago25:03

25:03

Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for yo…

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105. Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding 34:11

3M ago34:11

34:11

Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all thing…

1
104. Building Thriving Communities On Social Media with Katie Campbell 33:56

3M ago33:56

33:56

I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key …

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103. Community Over Followers: Why Your Following Doesn't ACTUALLY Matter 9:39

4M ago9:39

9:39

Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amas…

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102. How To Get Over The Cringe Of Showing Up On Video 8:59

4M ago8:59

8:59

In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too…

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101. You Are Your Niche: Tips for Monetizing Your Personal Brand & Landing Brand Partnerships with Kahlea Wade 52:49

4M ago52:49

52:49

Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in out…

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100. Lessons I've Learned From 100 Podcast Episodes + Giveaway! 16:36

4M ago16:36

16:36

We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant mi…

1
99. Safety Tips For Solo Female Travelers 28:31

5M ago28:31

28:31

Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share so…

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98. Why You Should Solo Travel In Your Twenties 14:25

5M ago14:25

14:25

Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect t…

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97. 3 Ways To Increase Your Engagement On Instagram In 2024 15:28

5M ago15:28

15:28

Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscap…

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96. Why Personal Branding Matters on Social Media 13:13

5M ago13:13

13:13

In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements th…

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95. What To Charge For Social Media Management In 2024 14:36

6M ago14:36

14:36

In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs m…

1
94. How To Set + Achieve Your Freelance Income Goals In 2024 14:25

6M ago14:25

14:25

You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer yo…

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93. Life and Biz Update: How I’ve Navigated Moving To Australia Solo + Lessons I've learned 23:01

7M ago23:01

23:01

Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts. That being said, I wanted to end this season with a laid-back, coffee chat with a fri…

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92. The #1 Thing That Will Grow Your Business 17:49

7M ago17:49

17:49

Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press p…

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91. Working With International Clients As A Social Media Manager 19:33

7M ago19:33

19:33

Have you ever wondered how to land international clients, how to create content for them when you’re miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you! Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you cover…

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90. My Schedule As A Full-Time Social Media Manager + Digital Nomad 17:15

8M ago17:15

17:15

In today's episode, I'm peeling back the curtain to give you an inside look into what a realistic week looks like as a social media manager + digital nomad. I'll walk you through how I structure my days, what theme days are, and what tools I use in my business to help me seamlessly manage both my tasks and client responsibilities. Want the exact to…

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89. Your Guide To Pitching To Brands & Negotiating As a UGC Creator with Julia Phillips 47:59

8M ago47:59

47:59

In today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands. Not only has she been able to create, but she…

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88. How To Become A Full-Time UGC Creator with Laura Howie 26:34

8M ago26:34

26:34

In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months. Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are kno…

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87. How To Create A Social Media Management Portfolio With No Experience 10:10

8M ago10:10

10:10

Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now! Want the exact to…

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86. Breaking Up With Social Media Clients: When and How to Do It Right 13:51

9M ago13:51

13:51

In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and re…

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85. What To Post As A Social Media Manager To Land Clients 14:03

9M ago14:03

14:03

Trying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to…

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84. PITCHING SERIES | How To Write Compelling Email Pitches for Clients, Podcasts, and Collaborations 19:36

9M ago19:36

19:36

Have you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete but…

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83. PITCHING SERIES | Dos & Don'ts Of Cold Pitching As A Social Media Manager with Amber Broder 47:32

9M ago47:32

47:32

If you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social med…

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82. PITCHING SERIES | How To Pitch Yourself On Podcasts with Justine Dolores 41:03

10M ago41:03

41:03

If you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners…

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81. PITCHING SERIES | Tips For Pitching Yourself As A Social Media Manager 21:47

10M ago21:47

21:47

Welcome to the Pitching Series, proudly presented by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place! In this podcast series, we're covering i…

1
80. Leveraging ChatGPT As A Social Media Manager 14:54

10M ago14:54

14:54

Whether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode! Want the exact tools …

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79. How To Prove Social Media ROI To Clients 14:18

10M ago14:18

14:18

Social media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these cr…

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78. How To Manage Anxiety As An Entrepreneur 14:06

10M ago14:06

14:06

As a social media manager and seasoned digital nomad of over 3 years, I've certainly encountered my fair share of anxiety and It's honestly something I’m still navigating today. In today's episode, you'll hear about my own experiences with anxiety and some tools I use that have helped me manage it. Tune in now! Want the exact tools & resources that…

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77. Surprise! I'm Moving To Australia & Quitting Digital Nomad Life (For Now) 21:19

11M ago21:19

21:19

A few months ago, I made a significant life decision to pause my digital nomad lifestyle and apply to move to Australia. Now, I'm not bidding farewell to the travel + digital nomad lifestyle forever, but I do believe this is the right next step for me at this time. In this episode, I'll dive into why I chose Australia over the US and the reasons be…

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76. How To Streamline Your Social Media Collaboration and Approval Process 13:57

11M ago13:57

13:57

Today's episode is one a fellow listener actually requested - which is all about streamlining your social media collaboration and approval process. As I’ve grown my social media management business over the years, gathered feedback from clients, and tried out various systems...I can now confidently say I’ve built a pretty well-oiled machine when it…

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75. Navigating People-Pleasing vs. Customer Service 13:50

11M ago13:50

13:50

Are you providing great customer service or are you people-pleasing? Truth is, the line can be easily blurred, and coming from a recovering people pleaser myself, I know just how hard it can be to distinguish between the two. In today’s episode, we'll discuss the fine line between giving your clients a top-notch experience and how to avoid the pitf…

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74. Getting Personal On Social Media:Where's The Line? 14:42

12M ago14:42

14:42

Today, we are diving into a topic that a lot of social media managers struggle with, which is how personal is too personal on social media, and where exactly is the line? As you know, social media is a powerful tool for connecting with our audience, building relationships, and building our brands. But how personal should we get? Tune into this epis…

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73. How To Tell Clients You Are Raising Your Social Media Management Prices 18:48

12M ago18:48

18:48

As a social media manager, it's normal to feel nervous about raising your prices. You might worry that raising your prices will mean you will lose clients, or that you won’t be able to attract new ones given your new rates. Am I right? In today’s episode, you'll learn how to tell your clients you are increasing your rates in a strategic + professio…

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72. Threads Is Here! What To Post As A Social Media Manager 14:51

12M ago14:51

14:51

Wondering what to post on Threads as a social media manager? And if you should offer Threads as a service for your clients? Press play to hear my thoughts on the new app! I share creative ways that I’ve seen brands leverage Threads, some ideas for what to post as a social media manager, and whether or not your clients should be hopping on Threads. …

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71. Building a Brand Identity + Navigating Digital Nomad Life with Pippa Stone 38:15

1y ago38:15

38:15

In today's episode, I had the pleasure of interviewing Pippa Stone. She's the founder and lead designer of The Blog Boutique, a website design studio and template shop for service providers and creative entrepreneurs. We dive into her digital nomad journey, her tips for aspiring nomads, why having a brand Identity and website is important, and how …

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70. 6 Signs It's Time To Increase Your Social Media Management Prices 11:42

1y ago11:42

11:42

One of the biggest mistakes freelance social media managers make, is undercharging themselves. It's a mistake that runs the risk of burnout, resenting clients, or even repelling opportunities away. In today's episode, we are going to dive into the 6 key signs that indicate it's time to increase your social media management prices so that you can co…

1
69. What To Do When Inquiries Aren't Coming In 21:10

1y ago21:10

21:10

Are you tired of doing ALL the things in your business, yet the inquiries just aren’t rolling in? Well, this episode is going to change that for you! Today, we're tackling the elusive topic that is essential to running a successful social media management business - and that is how to book more clients. Tune in now to learn the 6 strategies you can…

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68. Navigating Loneliness as a Freelance Social Media Manager 23:37

1y ago23:37

23:37

Today, we are diving into a topic that is often overlooked in the online space: loneliness. As freelance social media managers, we may find ourselves constantly immersed in the digital world, crafting engaging content for clients, and having the freedom to be our own boss. However, behind the screens, the reality of feeling isolated and disconnecte…

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