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How We Bloom

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How We Bloom

Sharon McGukin AIFD, AAF, PFCI

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How We Bloom is an oasis of flower Ideas. Design. Sales. Marketing. Business. We know that every great success story starts with one simple idea. A challenge that requires change. Like the unfurling petals of a flower we grow by changing form. This growth opens us up to new ideas and opportunities. On How We Bloom, Sharon McGukin interviews guests who dare to do things differently. Brought to you by Smithers-Oasis, we share the stories of people who plant seeds, grow ideas and bloom to their ...
 
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Dr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to senior citizens, ea…
 
For your business to thrive “You’ve got to be found,” says Renato Sogueco, Vice-President of Digital Strategy and Education at BloomNet. Renato shares with us practical tips for a holistic approach to “Marketing in a Digital Age.” “This requires your business execute a well-planned digital strategy,” Renato explains. Constant change and development…
 
P. Allen Smith, a fifth-generation nurseryman, has parlayed a passion for nature and a southern upbringing into his life’s mission. Becoming one of America’s most talented garden designers. This award-winning designer, Master Gardener, author, and celebrity lifestyle expert, is followed by a worldwide audience. Allen is known sharing for his tried-…
 
Investing in yourself is essential for continued personal growth. Learning new skills. Networking with peers. Building confidence. Feeding your passion for the work you do. As the format of business continues to change, so do our educational opportunities. Which learning strategy works best for you? In this podcast, Sharon McGukin and Jackie Lacey …
 
Are you "Mastering the Art of Floral Paint" in this time of flower shortages, painted foliage trends and on-trend metallics? We see the different types of paint (aka color spray) products on shelves in wholesale supply departments. Do you know how each is best used? In this podcast, we explore the latest tips and techniques for using color spray wi…
 
When it comes to floral design - don't just make it pretty, make it profitable. In 'Pricing for Profits," Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF offers tips on building a strong foundation for your floral business by pricing professionally. There’s no ‘one size fits all’ rules for numbers, percentages, or price categories. This isn't ‘what to ch…
 
When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. Lia and her family began selling locally-grown flowers from their Flora Fields Farms in New Franklin, Ohio. Lia shares expert advice for getting your flower farm dream to take root. Branding. Marketing. Social media positioning. Connecting with the cus…
 
"Spoiler Alert! There is no silver bullet for marketing," explains Laura Rich, Marketing Director for Smithers-Oasis North America. "It's a series of small consistent steps that connect you with your customer." Laura offers practical, actionable tips that you can use to grow your floral business while ‘Marketing on a Shoestring.’…
 
South African floral designer, Jill Manson, believes in the powerful energy of flowers and plants. “The ‘power of the plant’ can help us heal by offering comfort and calm,” she explains. Based in Johannesburg, Jill offers intuitive hands-on flower arranging classes called “Flower Healing”. Jill shares with her students a thoughtful blend of floral …
 
“Less is more" says Klaus Wagener of Minden, Germany. Explaining the emerging post-pandemic trend. That doesn't mean doing without. It suggests developing a lifestyle of "consuming consciously while preserving natural resources." Klaus is the CEO and creative director of BLOOM's Medien publishing house. This well-respected trends forecaster, floral…
 
This newly-released flower trend podcast with Sharon McGukin AIFD, AAF, PFCI interviews enterprising guests who dare to do things differently. They share innovative flower tips, design techniques, personal growth plans, marketing and business ideas. Brought to you by Smithers-Oasis, this podcast encourages people who are passionate about petals to …
 
"Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors - based in NYC. One of the leading contemporary designers in today’s market, Drew understands the power of connection. Offering client-focused communication techniques, Drew suggests adapting to the client’s vision rather than insistin…
 
While it might be painful, we often grow during challenging times. Personal skills. Business savvy. How can we create successwhile under stress? Commit to Change! In this podcast, retail florist Todd Bussey AIFD shares insights for how he 'met challenge with change' for positive growth in his post-pandemic flower shops. He offers practical and prof…
 
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