Trend Story: 'Less is More' with Klaus Wagener


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By Sharon McGukin AIFD, AAF, PFCI, Sharon McGukin AIFD, AAF, and PFCI. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“Less is more" says Klaus Wagener of Minden, Germany. Explaining the emerging post-pandemic trend. That doesn't mean doing without. It suggests developing a lifestyle of "consuming consciously while preserving natural resources."

Klaus is the CEO and creative director of BLOOM's Medien publishing house. This well-respected trends forecaster, floral stylist, teacher, and author is fascinated by trends. He encourages florists to develop trend stories that connect new products with environmentally responsible consumers. "It must be an honest story," he cautions. He believes that sustainability and honesty will now play a major role in the development of new products. Klaus sees a growing appreciation for seasonal materials, local products, and the gifts of nature as a guiding spirit of the times. He asks the question - "Is 'less' sometimes not even 'more?'

15 episodes