Author interviews, discussions with publishing professionals about publishing news and excerpt reads from Rae's backlist and upcoming books. raeshawn.substack.com
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Welcome to The Better Life Better Business Podcast, where we have conversations about how to live a better life and build a better business. Not a business owner, leader, or entrepreneur? No worries. We explore universal themes such as resilience, adaptability, and growth which are relevant to everyone. So, whether you're a business leader, educator, healthcare professional, or just an individual seeking a boost of inspiration, join us for these conversations and walk away inspired and empow ...
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The Toastmasters Podcast is a talkshow designed to amplify the Toastmaster magazine content, featuring interviews with Toastmasters, contributors and those connected with the articles of this monthly publication. ALL 250+ Episodes can be found at ToastmastersPodcast.com.
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Welcome to Iconic Man Podcast, where we dive deep into the importance of embodying our masculinity as Men and how it removes uncertainty and fear in our experience in leading ourselves through life. In each episode, we blend wisdom with targeted questions, engaging with both men and women who have fully embodied their masculine energy. Join us as we witness the power of authenticity and clarity, guiding individuals to navigate their missions and relationships with strength and purpose.
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Ellie and Jared have vlogged their lives on YouTube for years, but now they're diving deeper into the things that matter most to them in their lives. Welcome to the Ellie + Jared podcast.
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Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify
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Meet Charlie, Ellouise and Lucy - A trio of millennials all at different stages of their lives. Charlie - Co-parent to a 6 year old. Ellouise - Newly wed, panto superstar. Lucy - "First time home owner" living in her mums back garden. This trio all share one common characteristic, they were all born in 1994. Join Charlie, Ellouise and Lucy as they navigate the transition of their 20s into their 30s on the Talk 30 To Me podcast.
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S4E20 - People are the biggest challenge featuring Michael St Laurent
37:52
37:52
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Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers:Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals.AI is the future, but humans guide it: Mike emphasizes the power of AI in automating pr…
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In this podcast episode physiotherapist Ellie Hong shares her wisdom of how men need to first look at their structure, then build their strength. Key learning points in this episode: -How to ensure your head is vertical to remove the stress from your neck and shoulders to remove shoulder pain. -How to bring your shoulders back and down to exude the…
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S4E19 - Start Small and Stay Curious featuring Ellie Hughes
40:06
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Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game:- Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning!- Pr…
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[37:39] This award-winning Entrepreneur, speaker & author redefines confidence & inspires us with her incredible journey & a sneak-peek into her book & keynote
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S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer
48:37
48:37
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Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris MercerMeasure before optimizing: Understand the current user journey and behaviors to identify areas for improvement.Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests.F…
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S4E17 - Build a Learning Library featuring Nick Murphy
40:14
40:14
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Discover the power of experimenting to learn and win! 💪Nick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:- Learning libraries capture the “why” behind successful and unsuccessful tests.- Organize your learning library with consistent and digestible fields.- Use “broad” and “specific” learning columns for a la…
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Rae's Corner w/ Ali Williams/Ellie Rose
1:32:38
1:32:38
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Rae Shawn and Ali Williams (who also writes as Ellie Rose) sit down for chat about queerness and feminism, in and beyond romance. Ali focuses on what is important to her in romance from content warnings to processing trauma and how everything can lead to a happily ever after, or happy for now. The pair talk about what’s missing and where there need…
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Send us a Text Message. It's Lucy's Birthday episode!!! As you can imagine this instalment from the trio will be as unhinged as ever, especially with Lucy's special guest, her bestie - Shauna Cullum! Meet Charlie, Ellouise and Lucy - A trio of millennials all at different stages of their lives. Charlie - Co-parent to a 6 year old. Ellouise - Newly …
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[28:22] Financial Planner Todd Bryant shares his Toastmasters journey & story & how a speaking award ribbon inspired his daughter, age 6 to speak at his club
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S4E16 - How To Build An Unstoppable Alliance With CX Feat. Courtney Leblanc
51:14
51:14
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In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:Forging powerful partnerships between CX and experimentersNavigating the daily demands of a CX leaderSimplifying CX workflows with customer insights... and so much more!Don't miss out on …
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Rae Shawn and Chencia C. Higgins sit down for a frank conversation about what Chencia wants and likes to see in books, and how Black women should be treated. Periodt. The pair also discuss some of the issues surrounding how Black women are sometimes portrayed and how that can be different, if an author so chooses. Visiting Chencia’s backlist also p…
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S4E15 - Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh
49:14
49:14
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How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.2 - Prioritize education and…
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Ep 08 : Catastrophic Apocalyptic Event
1:09:31
1:09:31
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Send us a Text Message. It is easy to dismiss conspiracy theories as unhinged beliefs held by a small number of paranoid idiots, but that seriously underestimates them, so therefore our unhinged trio set out to explore some of them. Meet Charlie, Ellouise and Lucy - A trio of millennials all at different stages of their lives. Charlie - Co-parent t…
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[33:37] Discover insights on resilience & adaptability from the renowned keynote speaker for Toastmasters’ 100th anniversary convention in Anaheim, August 2024!
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S4E14 - AI and the Experimentation Lifecycle featuring Joey Herzberg
32:19
32:19
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In this episode, we have Joey Herzberg who shares his thoughts on how AI fits in the experimentation life cycle, the utility of keeping easily referenced records of test results, and the importance of experimentation strategy with regard to sample ratios.
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S4E13 - Use automation to build optimal flow states with Shawn David
52:01
52:01
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Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work…
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Rae Shawn and Rien Gray sit down to have a fun, yet serious conversation about writing the stories we want to see. Rien touches on wanting to continue normalizing stories showcasing trans characters, bisexual women, lesbians, butch and nonbinary characters and everything that encompasses the word sapphic. Rae and Rien also talk about food in Chicag…
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Send us a Text Message. It's Ellouise's birthday episode, and you can expect the usual unhinged shinanigans, The podcast contains strong language. Meet Charlie, Ellouise and Lucy - A trio of millennials all at different stages of their lives. Charlie - Co-parent to a 6 year old. Ellouise - Newly wed, panto superstar. Lucy - "First time home owner" …
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S4E12 - Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik
27:17
27:17
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Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses- Her favourite underrated user research methods- Tips for creating a CRO strategy that succeeds in the long-term... And much more.Cont…
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Rae Shawn and Karmen Lee sit down to have both a quirky and very casual but blunt conversation about writing queerness and diversity. Karmen touches on culture, being from the South, community and writing from experience with love. The pair also are full of jokes and unhinged laughter. Intro/outro music: Weeknds - DayFox (pixabay)…
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Strong Masculine/Feminine | Adrian Bolosin
55:54
55:54
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The Strong Masculine/Feminine | Adrian Bolosin In this episode we welcome a high-level performance coach, Adrian to the show to share his wisdom from how he's been successful in 24 years of marriage with fathering three daughters. In the show you'll find his powerful perspective on life and how he sees the masculine and feminine traits and how they…
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Send us a Text Message. In this episode we have Ellie John sitting for Lucy in a last-minute rescue. The episode title is reflective of how off-piste the conversation went. The podcast contains strong language. Meet Charlie, Ellouise and Lucy - A trio of millennials all at different stages of their lives. Charlie - Co-parent to a 6 year old. Elloui…
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S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
31:01
31:01
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Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the…
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[25:01] New Zealand Author, Business Coach & Toastmaster shares how leading successful teams needs the same 12 conditions as healthy plants in order to thrive.
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S4E10 - Don't A/B Test?! featuring Solomon Kahn
35:11
35:11
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CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahnSolomon's email: solomon.kahn@gm…
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Rae Shawn and A.H. Cunningham sit down to have both a fun and serious conversation about writing in the Black space. They touch on culture, community, kink, and more. They also joke and poke at one another and squeeze in a few book recs both can't wait for. Note: They do briefly speak about her mother and Dementia 35:50-39:02. Intro/outro music: We…
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Fearless and Far | Mike Corey - Emmy Award Winning Adventure Host Join us on the Iconic Man podcast as we delve into the transformative journey of Mike Corey, an Emmy award-winning adventure travel TV host, who shares profound insights on overcoming challenges and embracing personal evolution. Mike shares how to be creative with an evolutionary min…
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Adversity To Resilience | Nick Santonastasso
47:27
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Adversity To Resilience | Nick Santonastasso Together we unravel the remarkable journey of Nick Santonastasso, a beacon of resilience and inner strength. Nick is living proof that our only limitation is our mindset and our conditioning. If you're looking for key insights on how to move from external validation to self-confidence and finding wholene…
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Ep 05 : Thirty, Flirty and Banned from Tinder with Ellie John
1:10:16
1:10:16
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Send us a Text Message. Meet Charlie, Ellouise and Lucy - A trio of millennials all at different stages of their lives. Charlie - Co-parent to a 6 year old. Ellouise - Newly wed, panto superstar. Lucy - "First time home owner" living in her mums back garden. This trio all share one common characteristic, they were all born in 1994. Join Charlie, El…
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S4E9 - Experiment Nation's 2024 CRO Salary Report and how to paid what you're worth with Tracy Laranjo
33:39
33:39
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It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-…
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Rae's Corner w/ guest host Meka James
1:58:42
1:58:42
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It’s a Rae’s Corner takeover with Meka James guest hosting and putting Rae Shawn in the hot seat. Rae and Meka talk about all the things. In true Meka fashion, we never know what is going to come up next. Rae writes contemporary romance and romantic suspense and plans to dabble in a few other genres, so the pair discuss the inner workings of Rae’s …
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[28:47] Discover the essence of authenticity in public speaking with Liz Danziger. Learn to balance vulnerability and preparation for impactful presentations
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S4E8 - Always start by testing your best variation with Zach Lebovics
33:09
33:09
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Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal…
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Ep 04 : Wouldn’t It Be Funny If… with Georgia O'Keefe
1:09:49
1:09:49
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Send us a Text Message. Join your favourite trio once again as they celebrate Charlie turning 30!! With a very special guest Charlie’s best friend Georgia, all the way from London, we learn more about the thousand lives Charlie has lived. Prepare to be absolutely stunned by some of the stories Charlie and Georgia recall from their youth, creative d…
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S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
36:54
36:54
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Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.Chapters-----00:00 Unlocking Business Growth with Data00:24 Introducing E…
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[28:56] An interesting chat with a man embarking on a personal journey to improve his social skills, strengthen his mindset & build an incredible network
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Rae Shawn is in conversation with author Tati Richardson about life after debut, adding indie writing to the mix and why it’s important to show love beyond the norm. Tati will avidly remind you that she writes for xennials, so get ready for a ride because it’s not just about these youngins in these streets. The pair also discuss difficult topics in…
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S4E6 - The truth about app development and optimization with Juliana Jackson
52:23
52:23
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Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.
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Send us a Text Message. The fabulous trio are back, alongside Producer Priddle, with a look into mental health and how it has shaped them as they enter their 30s. An uncensored, true reflection on how mental health has changed and it’s public perception through the years. Trigger warning; this podcast episode discusses subjects such as self harm an…
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S4E5 -The power of CRO mentorship with Tracy Laranjo
25:42
25:42
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Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship?How do you find one?When are you ready to be a mentor and how do you get that word out?Would Tracy be a mentor for our listeners?GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f…
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Ellie and Jared tackle the most common myths and misconceptions about marriage with humor and honesty. From challenging the notion that couples must do everything together, to discussing the impacts of having children on a relationship, and the hard work required to sustain a happy marriage, they share personal insights and stories from their 14-ye…
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S4E4 - Product Management vs. CRO with Bryce York
43:15
43:15
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🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview:The similarities and differences between CRO and product management.The importance of overlapping skills and work in both areas, especially in smaller companies.Bryce’s backg…
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Rae Shawn is in conversation with author Jessica Terry about how she crafts a story, where her ideas come from, and some of her habits. If you are hungry, I suggest grabbing a snack because Rae and Jessica do have a chat about food that'll make you hungry. The pair also discuss giving characters a piece of themselves and building from that to trans…
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[29:52] Monthly ad hoc on-line group & invited guests toast Toastmasters then reads articles from Toastmaster Magazine aloud then has in-depth discussion them
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Send us a Text Message. Your favourite 1994 spawn return for another unhinged look into their lives as they turn 30. Join Lucy, Ellouise and Charlie as they talk all things body image; from growing up with one leg, deciding to loose weight and having a selfie stick for an arm. Podcast contains strong language, if you're offended then you need to gr…
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S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
46:32
46:32
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Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bo…
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S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin
28:40
28:40
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🚀 Exciting Insights from Simon Girardin about learning from failure!🚀📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates:1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects.2️⃣ Lear…
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Rae Shawn is in conversation with Lisa Kessler about her venture into nonfiction publishing, the transition from traditional publishing to indie, and much more. The pair also discuss giving yourself grace as you try new things and not letting your internal demons run your actions. Intro music: Weeknds - DayFox (pixabay)…
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She Said YES! (The Power of a Kick-Ass Partner)
31:24
31:24
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In this special episode of The Better Life Better Business Podcast, host Shawn Ellis engages in a heartfelt discussion with his partner and now-fiancée, Megan. The conversation revolves around the significance of connection and community in their lives, particularly within the framework of 'Five Cs to Adapt & Thrive.' Shawn discusses his journey to…
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[29:52] Olya Amelia burned out rebuilding her life from scratch, turning it into a career as a health & performance coach. She shares her story & lots of advice
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