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Fitness Career Mastery Podcast

Barry & Shay Kostabi: Fitness Professional Training Experts | International

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Welcome to THE podcast for group fitness instructors and business owners. Making a good living in the fitness industry shouldn’t be so difficult and frustrating when you’re just trying to get the right people to realize the greatness of what you offer, inspire them to come to your classes, and keep them coming back for more. Don’t let yourself burn out before you figure it out. It’s time to leave these stressful feelings behind. Press play now to learn what it takes to easily attract your dr ...
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Stories of motivation, discipline, failure & success from your favorite fitness instructors. A podcast about how to create an impactful & meaningful class, which amounts to 4% of a person's day. Made with sweat for Fit Pros by Fit Pros. Support the podcast by following on instagram:https://www.instagram.com/costello_maria_/https://www.instagram.com/creatingthe4pod/
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! He grew up in the Queen City and is a self proclaimed theater nerd but not the kind you might think. Nic…
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a creator, connector, educator, and guide. Shay Kostabi is the Co-Founder of Fitness Career Maste…
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! At the age of 17 he was on his own as a D1 Athlete at the University of Pittsburgh, when a back injury h…
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! He is a Virginia native from a military family who used to buy candy in bulk to resell for a profit. Bry…
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO MY DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps me so much when you do! She was born with bilateral congenital talipes equinovarus (commonly known as club feet) but now spends h…
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Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business and team dynamics. Learn from common mistakes and adopt best practices for effective feedback. From improving instructor performan…
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! In 2014 he began his Orange Theory Fitness career at the studio in Northport Long Island. Nick LoCicero …
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In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain i…
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FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ https://www.instagram.com/costello_maria_/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! He is a fiery Aries who loves numbers but also has found the joy of movement. Thanksgiving 2017 Patrick …
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Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants. Discover how to captivate and retain a broader audience by incorporating creat…
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In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing instructors to freestyle their classes is a misstep for boutique studio owners, and how implementing structured, templated programming can revolutioni…
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Get ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Shay, our seasoned experience designer, peels back the curtain on the number one challenge studio owners face - inconsistency in their classes. Discover the secret sauce of "Minimum Viable Certainty" (MVC) as Shay…
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Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success. Discover the 'why' behind this obstacle, unravel its mysteries, and gain acti…
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This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some jo…
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In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras" This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in …
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Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential. Discover how your marketing strategy is your blueprint for success, setting you apart from the competition…
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The FCM Podcast is BACK and better than before! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it. But now that we…
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The FCM Podcast is BACK and better than before! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it. But now that we…
  continue reading
 
FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! March 31 is the International Transgender Day of Visibility. This day is dedicated to celebrating the accomplishments of transgender and gender non…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! Born & Raised in Alaska she always knew owning her own business was her destiny. After college in Seattle, Lauren Perry decided to stay but the event planning future sh…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She went from the friday night velvet ropes scene in Los Angeles to SoulCycle Master Instructor. Madison Ciccone grew up in Rhode Island with big dreams of working in t…
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This episode is going to cause you to question a lot about our industry, and how you’re offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don’t think of that is causing a massive population of people to feel unwelcome and defeated by what you’re offering, rather than the way you hope …
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Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She’s passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conve…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a Colorado Native who started her career in business with an MBA in Sports and Entertainment Management. Christa Dellebovi worked for the Colorado Rapids Major L…
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If you’re a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because #1, there is no one else like you in the world, and you can immediately set yourself apart from competitors t…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! DR Born and Brooklyn raised, she has felt the rhythm her entire life. Maria Disla, a former Tech Start Up Senior Partner, found herself burned out and relocated to LA a…
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We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a master instructor who has over 11 years of Health & Fitness experience. Alex Sweeney, a NASM Certified Personal Trainer & Nutrition Coach, Road Runners Club Ru…
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The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you? Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how…
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Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share. If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episod…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a 16 year former soccer Pro Athlete AND a US Soccer Women’s National Team Member. Joanna Lohman is a Mindset Coach, co-author of the book Raising Tomorrow’s Cham…
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Being a good trainer is really about relationship building, but to built strong, meaningful, heartfelt, and impactful relationships (as we all should strive to!) it means we have to play a number of roles really well at the same time. We have to be a coach, an educator, a motivator, but also a DJ, an MC, and more! Aside from the difficulty of being…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She joined YogaSix from the beginning at their first location in Southern California. Kelly Clifton Turner’s journey as a yoga instructor for this powerhouse Xponential…
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This episode is a continuation of the conversation Shay had with Staci Alden in our previous episode. If you haven't listened to it, they really break down what it means to be a group fitness manager, and demystify this very important role at any fitness facility. This week Staci talks about going beyond the numbers and the six things to look for w…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! A California native, she has been a lover of movement her entire life and feels most at home in her body when dancing. After college Lanae Rhodes moved to NYC and her d…
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In this episode, we are diving into the role of the group fitness manager, which in almost 300 episodes is a topic that we haven’t really touched on before... and yet it was one of the most vital - albeit mysterious - roles of any club or studio. We know that if you are a studio owner, you may be performing this role yourself. OR if you’re looking …
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We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don’t do it. We also don’t believe that it’s due to a lack of motivation. We believe it’s because they don’t feel seen. The decision to purchase fitness classes is so different from the decision to purchase anything else. …
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This episode features a fitness business owner and long-time FCM podcast listener who reached out to us through our website, expressing gratitude for pod and asked if he could be a guest on our show. It’s not often that we get a request like this, and we had a couple of spots open on our recording schedule, so of course, we said “Why Not.” Shay too…
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Knowing how to price your services as a fitness professional is one of the most challenging things to do. Shay and I get it! We’ve been there! One of the reasons it's so hard is because each of us in this industry, and especially you, because you’re listening to this show- take what you do seriously and are so passionate about helping as many peopl…
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We believe that the future of fitness is experience. You’ve heard us AND our guests say it in many different ways on the show- that what’s most important is the emotional connection that you’re making with your clients. We’re both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and m…
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We believe that the future of fitness is experience. You’ve heard us AND our guests say it in many different ways on the show- that what’s most important is the emotional connection that you’re making with your clients. We’re both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and m…
  continue reading
 
Building a strong team is essential to running a profitable fitness business, but it’s also one of the hardest things to do, and that’s because often, we’re going about it in the completely wrong way. Luckily, the fix is not only easy, but also incredibly empowering, and once you get it locked down, you’ll find that every single action and decision…
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FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is the face of F45 Recovery and a coach at the Venice & Santa Monica CA F45 studios. As a former athlete who has had her fair share of muscle imbalances & injuries,…
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A trainer is not just a trainer. We’re so much more than someone who gets certified to move others through a series of exercises safely. Deep down, we know that we also have the potential to step into a role where we can have such a more significant impact. Because the truth is that fitness, especially a group fitness class, is one of the few thing…
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Our guest today shares some insane statistics. Women business owners make up 44% of small businesses in the US. But only bring in 4% of small business revenue. Only 12% of those women break 100k. Only 2% break 1 million. The way she sums up these statistics is this: women are facing entrepreneurial poverty of time, energy and money. They don’t have…
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Brace yourself for part two of this epic conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain im…
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Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain importa…
  continue reading
 
FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/ Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! All links mentioned in episode are below: USE CODE: 4PERCENT for 15% off a pair of Swoveralls https://swoveralls.com/ Follow Swoveralls and Kyle on instagram: https://w…
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The more we learn about the fitness industry, the more we realize how incredibly complex it is. The messages that the average consumer receives from the media, beauty culture, diet industry, fitness industry and even holistic wellness trends can be confusing and contradictory. Especially for women. Shrink yourself, but take up more space. Lift heav…
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We're so glad you're going to play this episode. This is a really powerful conversation that Barry had with a friend and colleague who runs the Fitness Business Asia Podcast, and what you’re going to hear in this chat are some really actionable takeaways on how to develop the culture of your business, which should be the #1 thing that you invest in…
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