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FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley

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Manage episode 345581200 series 3043288
Content provided by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consult and Shay Kostabi: Fitness Professional Training Experts | International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consult and Shay Kostabi: Fitness Professional Training Experts | International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you?

Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses.

But this interview is different in that she’s not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.

We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.

We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.

LINKS:

https://foreverfriday.co/

https://fitnesscareermastery.com/wellnessliving

  continue reading

209 episodes

Artwork
iconShare
 
Manage episode 345581200 series 3043288
Content provided by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consult and Shay Kostabi: Fitness Professional Training Experts | International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consult and Shay Kostabi: Fitness Professional Training Experts | International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you?

Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses.

But this interview is different in that she’s not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.

We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.

We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.

LINKS:

https://foreverfriday.co/

https://fitnesscareermastery.com/wellnessliving

  continue reading

209 episodes

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