Best Shmuel Septimus Podcasts (2024)

1
The DOs and DON'Ts of Nursing Home Marketing 51:04

11M ago51:04

51:04

Timestamps (00:00:02) Introduction (00:01:01) Healthcare Risk Management Experience (00:02:18) Fair Housing Act Explanation (00:08:15) Prohibition of Disability Discrimination (00:15:57) Understanding Essential Requirements (00:23:15) Rules Around Common Accommodations (00:29:42) Risks & Fair Housing Marketing (00:34:55) Legalities for Assisted Liv…

1
Staffing; The Biggest Pain Point for Nursing Homes 55:37

1+ y ago55:37

55:37

Sara Well spent 12 years as a critical care trauma nurse on the acute side. She watched again and again as her facility’s money was put into much less pressing issues than staffing and saw how it impacted not just care and quality outcomes but overall revenue. She saw how archaic many of the systems in place for staffing were, and with her tech bac…

1
Innovative Solutions to the Staffing Shortage in Healthcare 43:57

1+ y ago43:57

43:57

After returning from military service, Eric Alvarez got his start in academia before moving to healthcare and delving into startups. It was this time working with students that led him to the idea of Grapefruit Health. By the year 2026 healthcare will be short by 3.2 million healthcare workers. Eric states that many of the current solutions for thi…

1
Retain Your Nursing Home Staff 32:34

1+ y ago32:34

32:34

Erica has had 30 years of experience as a nursing home administrator and specializes in regulatory compliance. Her nonprofit senior living campus is so excellent at staffing retention that they have managed successfully to never bring in outside agencies. In today's senior care facilities, where administrators constantly struggle to keep staff from…

1
Home Care VS Nursing Home 35:04

2y ago35:04

35:04

Sam Gopinathan only got started in his field after the 2008 recession when he was forced to leave his job as a mechanical engineer. But Sam didn’t get into his current field by chance. After a life-changing experience of helping to provide relief to a community devastated by a natural disaster, he learned that establishing a connection is a fundame…

1
Start Your Own Healthcare Business 38:34

2y ago38:34

38:34

Lindsay Mclaughlin is an expert multitasker! Managing to juggle running a successful full-time venture, teaching others to do the same, and being a working mom, she wears many hats. Her high-poweredness can be seen in the fact that she recorded this episode with us only a few days after the birth of her new baby! Despite going into nursing school, …

1
Authentic Selling in Healthcare 43:51

2y ago43:51

43:51

Nebras Hayek’s incredible career in marketing throughout multiple industries is the result of her high-powered mindset and can-do attitude. Though she has worked in a number of interesting places, Nebras got into healthcare marketing partly through the connections she made while hosting events for various healthcare related groups. In addition to h…

1
Take Full Ownership of Your Recruitment 47:50

2y ago47:50

47:50

Having served as assistant administrator at a small facility with extensive experience in the senior care industry, Avi Richman understands the extreme challenges facilities face these days in staffing There is a constant fight over employees and many states cap admissions when a facility is only operating at very low levels of staff. Many faciliti…

1
Hire and Retain the Best CNAs 42:55

2y ago42:55

42:55

During her research into health disparities at John Hopkins, Athena witnessed the difficulties that aspiring healthcare workers who were underprivileged and financially insecure had in starting their career. Single parents who were already working paycheck to paycheck could not afford to put themself through a CNA training program. There is also th…

1
Dementia Education; Why 45:15

2+ y ago45:15

45:15

As a clinical psychologist with over twelve years of experience in the senior living space, Dr. Jennifer Stelter has a lot of experience with dementia. Dr. Jennifer is critical of the idea that pharmacological methods are the only way to address mental health conditions and she strives to provide knowledge of non-pharmacological tools and coping sk…

1
Is Long Term Care Broken? 44:25

2+ y ago44:25

44:25

Having worked on the front lines with hundreds of nursing homes to develop effective infection control strategies, Dr. Buffy got a firsthand look at the way in which these facilities were targeted during the height of the pandemic. She was moved by the stories she heard and problems she observed, to write her best selling novel Broken which highlig…

1
5 Strategies You Can Implement Today to Boost Your Recruitment Success Rate 24:25

2+ y ago24:25

24:25

It's time for a mindset shift. Recruitment needs to be as important as census and marketing. You can even use some of the same resources and people to promote your recruitment activities. Go out to your local supermarket and stop anyone with scrubs and offer them an interview. Find out where else they're hanging out and develop a presence there on …

1
Understanding Our Nursing Home Residents 30:34

2+ y ago30:34

30:34

Jennifer has been a practicing physiotherapist for 14 years, and shares about her experiences and what she has learned in this space, as a podcaster, author, and speaker. She served as her dad’s caregiver for many years while he was housebound and through this experience can empathize and understand the struggles of residents and their families. Mo…

1
You Said What? 35:28

2+ y ago35:28

35:28

After the loss of his grandparent, who received terrible treatment in rehab after surgery, Ryan resolved to address some of the issues in post-acute care by buying a software company already active in that space and using his expertise to build it up. VoiceFriend addresses the problem of inefficient communication faced in facilities where the many …

1
Let's Talk Legal 34:32

2+ y ago34:32

34:32

Jana has represented many healthcare clients and serves as the outside general counsel for a large healthcare entity. The False Claims Act was created to address fraud being perpetrated against the government. To free up government time and resources, private individuals referred to as relators were permitted to bring those suits. Relators have to …

1
Nursing Home Communication 36:33

3y ago36:33

36:33

Fast and efficient communication is vital in senior care, and may often be the difference between life or death. Even disregarding such dire medical circumstances, a typical facility must constantly interface with numerous parties including residents, their families, employees, and external vendors at all times. Needless to say, without adequate me…

1
Taking Nursing Home Design to a Whole New Level 1:01:44

3y ago1:01:44

1:01:44

As an occupational therapist with an MBA who has, at one point, been responsible for 120 facilities at one time, Jean is an expert in both the care and business sides of senior care. With his groundbreaking new designs and programs conceived to influence the lives, thought processes and social engagement of residents, he has become recognized as an…

1
Smart Hiring for Nursing Homes 16:58

3y ago16:58

16:58

Adam Lewis is the CEO of Apploi, a hiring software company centered around healthcare. With a background in HR, he has spent lots of time working with healthcare companies to identify and remove roadblocks in their job application processes. Two of the largest problems often encountered in healthcare recruiting are: how to attract more candidates i…

1
Buying Your First Nursing Home 26:21

3y ago26:21

26:21

Jeffrey is the founder and CEO of Cambridge Realty Capital, a real estate company centered around the nursing and senior care market that has made over 500 transactions in that space. From his own experience, he states that those looking to make their first nursing home real estate deal and become an operator often possess experience in the industr…

1
CNAs Care About Company Culture 38:20

3y ago38:20

38:20

Quanisah Bernard is a talented and experienced CNA and, with more than fourteen years of the profession under her belt, has a deep knowledge of the ins and outs of CNA culture. After graduating from high-school in 2006 she started working at a nursing home in the dietary department. Soon after, she took a month-long CNA class which kicked off her j…

1
CNAs: Make Them Want To Stay 39:48

3y ago39:48

39:48

Together with running her own CNA education program and separate home-care company, Aishling has a lot of experience with the types of people who become CNAs and the career paths they hope to lead. The difficulty of the tasks that the average CNA faces everyday cannot be minimized and many take on this job without even realizing how grueling it rea…

1
Employee Liabilities 39:32

3+ y ago39:32

39:32

As a long-term care employment litigator, Richard has represented nursing homes and senior care facilities across the country. Litigations can come in a plethora of different forms, yet they all share the same effect of draining resources and time as well as disrupting workflow. Richard states that in order to decrease the likelihood of litigations…

1
Flooring; The Biggest Difference 33:52

3+ y ago33:52

33:52

Originally in construction, Motty shifted his focus completely to flooring after realizing the room for innovation, and how little was known about the trade even by flooring professionals. Many operators don’t even realize that their floors do not meet the requirements of statewide health regulations. Motty explains that under the requirements of O…

1
Don't Leave Money On The Table 46:43

3+ y ago46:43

46:43

With his company Comprehensive A/R Solutions, Israel has seen all the ways that inattention to a billing team can wreak havoc on a facility. In a difficult industry, nursing home operators must maximize every penny they receive. Despite this necessity, facilities typically have a lot of bad debt left on the table, often totaling to hundreds of doll…

1
Make Your Staff WANT To Stay! 34:41

3+ y ago34:41

34:41

Izzy has explored these discoveries with his company GBC Facility Services, which provides full janitorial services for healthcare and other facilities. With mass burnout and not much money, nursing home staff are rapidly leaving their professions for better paying, less stressful opportunities. In order to keep staff, senior care employers need to…

1
Are We Treating Our Seniors Worse Than Horses? 31:58

3+ y ago31:58

31:58

Nancy’s podcast Glowing Older examines the intersection of wellness and senior care. With 25 years in the hospitality, health, and wellness industries, she has deep knowledge of the mental and physical benefits wellness can provide. Wellness not only signifies keeping people healthy but also providing them with a good standard of living. While seni…

1
Combating Staff Turnover & Burnout In Nursing Homes 42:43

3+ y ago42:43

42:43

Before becoming a serial entrepreneur, Pritma served as a registered nurse for 18 years. This first-hand experience allows her to understand what nurses want and need from employers. As a nurse, Pritma would sometimes work double shifts that added up to 20 hours a day because of shortages. In this time of COVID-19, facilities are often understaffed…

1
Memory: It's All In Your Head 37:28

3+ y ago37:28

37:28

As a geriatric social worker and memory coach who's been in the field for twenty years, Rena, knows a lot about memory and particularly how it declines. She provides a distinction between normal memory loss and abnormal memory loss which impedes daily functioning and is associated with conditions such as dementia and Alzheimer's. While genetics are…

1
Should Nursing Homes Be On TikTok? 42:38

3+ y ago42:38

42:38

Despite starting off as a nurse and clinical liaison, Steve’s side gig of marketing and content creation soon grew into a full-service agency, Craft Media, of which he remains president. Though senior care facilities serve an older clientele, they are really marketing to younger relatives, decision-makers and placement workers in hospitals, and pot…

1
Dietitians: More Than Just Food 55:14

3+ y ago55:14

55:14

As the founder of MNT Associates and an experienced long-term care dietitian, Esther Gutman hires, trains, and provides dietitians to long-term care facilities. Dietary is often disregarded as glorified catering when, in fact, it is one of the most prominent facets of a facility. It is the one area of service that every resident and every family me…

1
Can Nursing Homes Be Less Chaotic? 55:14

3+ y ago55:14

55:14

Tzvi Schwartz, certified EOS Implementer, explains that if a leader must motivate employees it means that they don’t have a clear vision, their employees don’t share their core values, or their employees aren’t in the right seat. The concept of a vision refers to who a company is and where exactly it is going every day. This doesn’t have to be a gr…

1
We Only Notice When IT Stops Working 36:12

3+ y ago36:12

36:12

Nathan Berger, Chief Technology Officer of DigaCore, explains that most outsiders to the trade, such as nursing home operators, are often confused about what “IT” actually does and doesn't do. IT covers the internet and computer infrastructures. Without the help of an IT company, nursing home technology systems will likely be designed poorly and op…

1
Content Marketing In Senior Care 37:11

3+ y ago37:11

37:11

Yitz Rubin, Director of Business Development at Renewal Rehab, is relatively new to the healthcare industry. Having been in sales for ten years he has done his fair share of outbound marketing. These traditional sales techniques such as cold calling and mail and email blasts work by the principal that if something is done persistently enough you wi…

1
Do You Love Your Work? 39:03

3+ y ago39:03

39:03

Shaina’s own professional journey inspired her desire to help others struggling to find their own career path. After graduating with a degree in education and working a few good jobs in her field, she realized that she needed to find something better suited for her. After years of research and training with a mentor, Shaina discovered career coachi…

1
Wasn't the Covid Vaccine Developed Too Quickly? Is it Really Safe? 36:16

3+ y ago36:16

36:16

Shmuel: What about the fact that this vaccine was developed so quickly? Shouldn't we be concerned that it was developed too quickly? Katherine: No. This is a different type of vaccine. It's an mRNA vaccine which can be developed efficiently in a much shorter time frame. Shmuel: When they started working on a vaccine, did they know it would take thi…

1
Sponsor the Show- The Growth of The Nursing Home Podcast - Solo Episode 13:51

3+ y ago13:51

13:51

Why did I start this podcast? It's actually pretty simple. I started the podcast to find the answers to basic questions that weren't showing up in the Google results. I was only finding flowery and jargon-filled content but nothing that spoke to me in a practical way telling me what to do. The Nursing Home Podcast was created to fill this void. I'v…

1
Social Media Marketing for Nursing Homes 37:49

4y ago37:49

37:49

So let's say it as it is. Social media marketing is not magic. You don't just press a few buttons, get some engagement and your business soars through the roof. It's not that simple. A good content strategy does give you a fantastic way to provide value and engage with your target audience. It will encourage them to take the next step you'd like th…

1
Real Time Fall Prevention 47:21

4y ago47:21

47:21

Caleb York is the Channel Development Manager for VirtueSense and joined the company as a result of witnessing the ineffectiveness of other fall-prevention technologies during his time working at the University of Michigan Health System. While other industries have successfully become more automated and as technologically advanced, healthcare conti…

1
The Best Healthcare Happens At Home 40:48

4y ago40:48

40:48

Remember the good old days with the town doctor came to your house when you weren't feeling right? Didn't think so. But there was a time when that was the norm. The advances of medicine have moved that experience to the doctors practice we're all his tools are available to him. Well what if you could get the best of both worlds? The top quality phy…

1
Advanced Planing and Detailed Conversations 51:47

4y ago51:47

51:47

As a certified Alzheimer's disease specialist and expert in contested files with a masters in social work, Stephanie has had significant experience in the types of situations that can occur when people haven’t prepared for getting old. These situations might include everything from self-serving relatives attempting to wheedle funds by invoking heal…

1
The COVID Vaccine Trial From A Participant's Perspective 19:19

4y ago19:19

19:19

Having worked in biotechnology and pharmaceutical manufacturing for the last decade, Andrew is no stranger to the type of studies that have been employed to test the recent surge of COVID-19 vaccines. After deciding to volunteer in one of these studies, Andrew filled out a survey expressing his interest and was contacted a few months later by a rep…

1
Should I Get the Covid Vaccine? 47:17

4y ago47:17

47:17

Learn more about Doctor G at AskDoctorG.comBy Shmuel Septimus, Doctor G

1
Phone Calls Help Alleviate Loneliness in Nursing Homes 33:35

4y ago33:35

33:35

Research shows that talking is crucial to brain development, mental health, and well-being. Talking has been shown to feed and enhance the working, short term memory, which is the first type to decline in Seniors. Improvement of the working memory will, in turn, feed the long-term memory and overall health. Phone buddies are trained, empathic, pass…

1
Fighting Loneliness With Laughter Yoga 33:16

4y ago33:16

33:16

Alok Mahadevia, who goes by Loki, discovered laughter yoga in 2012 after feeling extremely lonely upon moving to the United States from India. His subsequent experience led him to discover how beneficial this practice was for seniors, those coping with chronic problems or terminal illness, and anyone else simply feeling isolated. Founded in the lat…

1
What Is The Green House Model? 42:57

4y ago42:57

42:57

Susan Ryan, senior director of the Green House project, delves into the negative stigma that faces seniors. With 40+ years of experience in the senior care field, Ryan has witnessed first hand the problems of both nursing homes and home care. With decreased independence, institutional living environments, coupled with a culture of ageist beliefs, e…

1
Maximizing In-House Rehab Programs 38:46

4y ago38:46

38:46

Freda Mowad is the CEO of Quality Rehab Management, QRM, and as a speech and language pathologist who has worked in the rehab industry for 20+ years, has a lot of experience to bring to the table. Despite its importance, rehab predominantly stands apart from the rest of a nursing facility and often administrators don’t completely understand its com…

1
Investors Focusing on the Senior Care Space - LinkedIn Best Practices 44:40

4y ago44:40

44:40

LinkedIn isn’t just another social media platform. When done correctly, it can potentially provide a staggering number of views and engagement every week as well as a space equipped for all sorts of transactions. LinkedIn has great potential to help the senior care industry by amplifying innovations geared towards the 60+ market and connecting such…

1
Solving the Staffing Challenge in Nursing Homes 45:41

4y ago45:41

45:41

Tony Braswell is a veteran in this space and has been in the Nursing Home staffing industry for 29 years. Most of that time was spent on the excruciatingly slow task of calling up nurses one at a time trying to get them to come to work. This tedious process needed to be faster. Much faster. A brainwave hit Braswell one day when his son purchased ju…

1
Preventing Unnecessary Discharges Back to the Hospital 38:27

4y ago38:27

38:27

In today’s episode we meet Eric Harter, president of Rapid CPAP, who goes into detail on how to correct and prevent breathing and respiratory problems in short-term patients. It is a frustrating reality that many patients referred to Nursing Homes from hospitals will often suffer these issues in the very first days of adjustment. This may be the re…

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Shmuel Septimus Podcasts

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