Content Marketing In Senior Care

The Nursing Home Podcast

Yitz Rubin, Director of Business Development at Renewal Rehab, is relatively new to the healthcare industry. Having been in sales for ten years he has done his fair share of outbound marketing.

These traditional sales techniques such as cold calling and mail and email blasts work by the principal that if something is done persistently enough you will begin to see results.

This method differs wildly from content marketing which involves creating valuable content that will establish a relationship with a desired audience and retain their attention on its own.

Chicago’s healthcare market is unique from many others in its practices of relationship building and maintaining which are built upon a foundation of mutual trust.

This means that the ancillary companies in the field often don’t hire any sales or marketing departments.

While this dynamic is extremely beneficial and has allowed such companies to breach the hundred million range, it only extends as far as the Chicago area.

It is Yitz’s hope with his Spotlight series to reach beyond this geographical barrier and break into the billion range.

LEARN MORE ABOUT YITZ, THE SNF SPOTLIGHT SERIES, AND RENEWAL REHAB!

• RenewalRehab.com
• SNFspotlight.com
• LinkedIn
• Call Yitz: 312-838-0077

RELATED EPISODES

• Ep. 62: Social Media Marketing for Nursing Homes
• Ep. 52: Investors Focusing On The Senior Care Space - LinkedIn Best Practices
• Ep. 45: Make the Phone Ring With Google Ads