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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Hosted by Essendon AFL player David Zaharakis and entrepreneur Daniel Smith the Pros and the Cons Podcast is a conversational audio experience with a focus on sports, entertainment and current events. Featuring interviews with a wide variety of guests the podcast delves into interesting and engaging topics from a unique perspective. Produced by Head On Media www.headonmedia.com
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In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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George Kruis was an English professional rugby union player. He played lock for Saracens and represented England and the British & Irish Lions. More recently, he co-founded the company FourFive. In today's episode we talk rugby, the culture of Saracens, Eddie Jones, leaving rugby while in his prime, FourFive challenges, his future plans & getting h…
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In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…
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In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation …
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In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instincti…
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In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Thr…
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Richard Shotton has written two books about behavioural science and also began his career in marketing twenty-one years ago before setting up his own company, Astroten. In this episode we talk about Gen Z, ethics around marketing, the effects numbers have on us & much much more.Richard's Website - https://www.richardshotton.com/Rallen's Rant Spotif…
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Gary Taubes is an American journalist, writer, and low-carbohydrate / high-fat diet advocate. In this episode we talk about Science, what diets work, why diabetes treatment needs to be looked at & much more.Gary's Website - https://garytaubes.com/Rallen's Rant Spotify Podcasts Link : open.spotify.com/show/3gcUGQrJzDdCxYKnWfbSjGRallen's Rant YouTube…
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In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship b…
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Graham Linehan is an Irish comedy writer. He created or co-created the sitcoms Father Ted, Black Books and The IT Crowd. In this episode we talk about his childhood, writing Father Ted, why it still is a success today, transgender issues, the future of comedy & much more.Graham's Twitter - https://twitter.com/GlinnerRallen's Rant Spotify Podcasts L…
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Rob Damiani is the lead singer of Don Broco. In this episode he talks about listening to 'Thriller' at a young age, playing music with his mates, meeting Fred Durst in a toilet & his problems with modern music.Don Broco Website - https://www.donbroco.com/Rob's Instagram - https://www.instagram.com/robdamiani/Rallen's Rant Spotify Podcasts Link : ht…
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In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Busines…
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Jackson Galaxy is an American cat behaviorist, YouTuber, and was the host of the television show My Cat from Hell. In this episode, Jackson talks about how he became an expert, why Cats aren't the same as dogs, dealing with losing a pet and much much more.Jackson's Website - https://www.jacksongalaxy.com/Rallen's Rant Spotify Podcasts Link : open.s…
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In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and…
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In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in co…
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Valerie Fridland is Professor at University of Nevada. She also wrote a book titled 'Like, Literally, Dude: Arguing for the Good in Bad English' which was published in 2023. In this episode we talk about language, why we say 'um' and 'eh' a lot, if culture effects our language, how nerves effect our speech & much more. Valerie's Book - https://www.…
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In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examp…
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Ben Taylor is a professional golfer playing on the PGA Tour. In today's episode we talk about how he became pro, the lonely side of golf, how he reviews his performance, tips for social players & much more.Ben's Instagram Page - https://www.instagram.com/bennytaylor92/?hl=enRallen's Rant Spotify Podcasts Link : open.spotify.com/show/3gcUGQrJzDdCxYK…
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"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion…
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Jonathan Higgs is an English singer, filmmaker and director. He is best known as the frontman of the art rock band Everything Everything. In this episode we talk about collecting skeletons, creative processes, mental health, performing at Glastonbury & why it's so hard to make it in music.Jonathan's Twitter Page - https://twitter.com/JonathanJHiggs…
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Zach Bitter is an American ultra-marathon runner. He held world records for the 100-mile run and the 12-hour run. In today's episode we talk about breaking world records, his diet, prepping for marathons & why the Tiger King was great.Zach's Website - https://zachbitter.com/Rallen's Rant Spotify Podcasts Link : open.spotify.com/show/3gcUGQrJzDdCxYK…
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On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the …
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On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap …
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In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well…
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Russell Foster is a British professor of circadian neuroscience, the Director of the Nuffield Laboratory of Ophthalmology and he also published a book titled Life Time: The New Science of the Body Clock, and How It Can Revolutionize Your Sleep and Health. In today's episode we talk about the importance of sleep, what dreams actually mean, why some …
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In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, p…
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In this episode we review the 6 Nations and discuss a variety of things such as Ireland's Grand Slam, what England can do to improve, our Lions XV, our RWC winners and much more.Charlie's Twitter Page : twitter.com/CharlieFelix?ref_sr…erp%7Ctwgr%5EauthorRallen's Rant YouTube Page :https://www.youtube.com/@Richieallen2/featuredRallen's Rant Spotify …
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Bill Oakley is a television writer and producer, known for his work on the animated comedy series The Simpsons. In today's episode we talk about how he became a writer, working on The Simpsons, the DNA of what made The Simpsons so effective, the show's downfall, eating fast food and much more.Bill's Instagram Page - https://www.instagram.com/thatbi…
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Robert Malone is an American physician and biochemist. His early work focused on mRNA technology, pharmaceuticals, and drug repurposing research. In this episode we talked about his interest in science, governments, his worries for the vaccine & much more.Robert's Twitter Page - https://mobile.twitter.com/RWMaloneMDRobert's Email Alerts - https://r…
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Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and th…
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Shaun Murphy is an English professional snooker player who won the 2005 World Championship. In today's episode Shaun tells us how he first picked up a snooker cue, winning the World Championships, dealing with negative thoughts, match fixing scandals & jumping out of planes.Shaun's Twitter Page - https://mobile.twitter.com/magician147Rallen's Rant …
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Damian Browne is a former professional rugby union player turned extreme adventurer. Damian recently got back from a row across the Atlantic from New York to Galway. In this episode he talks about his rugby career, dealing with retirement, being comfortable on his own, his fear of death and why changing bed sheets is a pain.Damian's Instagram Page …
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