On this episode of BUZZ, we explore how celebrating fun holidays at your practice can double as wonderful opportunities to create compelling content for your Dental Marketing. Engaging with local businesses such as pizzerias yields the potential of heightened awareness and visibility in your local community. Show Produced by Dentainment https://den…

On this episode of BUZZ, we examine the seismic shift brought about by Artificial Intelligence in Dental Marketing. From groundbreaking advancements from OpenAI to innovative content creation platforms, Artificial Intelligence is heralding unprecedented opportunities to promote your Practice to prospective patients. Show Produced by Dentainment htt…

On this episode of BUZZ, we are joined by special guest Dr. John Cranham, and together we review Dr. Cranham's approach to clinical coaching. As opposed to a more generalized instructional format, this remote, on-demand consultation is focused and targeted, addressing specific needs and concerns in order to increase the quality of patient outcomes.…

On this episode of BUZZ, we explore what makes word of mouth the most potent form of marketing and how homegrown word of mouth Dental Marketing initiatives can engender explosive results with truly impressive ROI. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dent…

On this episode of BUZZ, we review the strategic importance of producing video content at your Dental Practice and optimizing it properly for YouTube. These insights and recommendations will greatly influence your SEO rankings, as video content possesses unmatched potential compared to other forms of media. Show Produced by Dentainment https://dent…

On this episode of BUZZ, we explore innovative ways to add personality to the team member portait photos on your Dental Practice Website. Displaying fun, creative and memorable portrait photos as opposed to run of the mill headshots is a potent visual differentiator and distinguishes your Practice from the crowd. Show Produced by Dentainment https:…

On this episode of BUZZ, we provide tips for optimizing existing YouTube videos, explore the type of video content yielding the highest ROI, review Sleep Apnea Marketing Strategy for your Practice, and more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Com…

On this episode of BUZZ, we are joined by special guest Nicole Greenman of DSM Solutions. Incorporating Sleep Apnea Treatment into your service offerings is an incredible way to recession proof your Practice and in this episode Nicole offers practical steps for working with Sleep Physicians to increase that patient flow. Show Produced by Dentainmen…

On this episode of BUZZ, we detail content and copy that you should refrain from placing on your website, the ways in which video content turbo boosts your SEO, a month of celebrating a quintessential American art form, and much more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing…

On this episode of BUZZ, our spotlight is on intentional and strategic marketing elements that comprise a contemporary, powerful branded website. With Conversion Rate Optimization as the guiding motivation for key design decisions, a fast, streamlined website with a distinct and captivating brand identity can lead the way for new patient flow at yo…

On this episode of BUZZ, we review strategic scheduling for posting on your social media platforms, integrating sophisticated hospitality techniques to enhance retention and new patient flow, optimizing the use of existing photo and video content for maximum marketing impact, and more. Show Produced by Dentainment https://dentainment.com/ Dentainme…

On this episode of BUZZ, we revisit the Marketing power of video that is created with intention and focus but not necessarily premier production quality. Filming a video with your mobile phone that delivers a clear and authentic message can yield results that are equally if not more profound than productions orchestrated with a dedicated crew and s…

On this episode of BUZZ, we explore the potential marketing opportunities presented by the exterior of your practice; consider the significance of setting precise marketing objectives, monitoring advancements, and commemorating achievements; examine why allocating time towards personally developing your website may not be the most optimal approach,…

On this episode of BUZZ, we suggest innovative approaches to strategically repurpose existing video content for Dental Marketing initiatives at your Practice. While consistently acquiring fresh video and photography remains crucial for enriching your content library, we shed light on leveraging existing content to seamlessly fill gaps on your websi…

On this episode of BUZZ, we explore the strategic content opportunities present at Dental Conferences, offering insightful methods to effectively showcase your Practice. Your unwavering dedication to clinical excellence and continuing education is never more apparent to existing and potential patients as it is when surrounded by leaders in the fiel…

On this episode of BUZZ, we delve into the transformative impact of Online Scheduling on the process of scheduling patient appointments while exploring innovative solutions to address the persistent issue of patient no-shows. Additionally, we assess the efficacy of word-of-mouth referrals, review strategies for safeguarding your digital intellectua…

On this episode of BUZZ, we delve into the significance of fostering support for your practice among your patients, reaping substantial benefits through positive word-of-mouth; we draw insights from Loop Earplugs for marketing inspiration; and scrutinize the latest trends and advancements in Dental Marketing that have the potential to enhance your …

On this episode of BUZZ, we present 24 marketing concepts to elevate your Dental Marketing. Implementing even just a portion of this comprehensive set of ideas will significantly improve your Dental Practice's reach, engagement and new patient flow. Dental Marketing Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Crea…

On this episode of BUZZ, we investigate potential areas of inspiration in your life and how you can incorporate them into your Dental Marketing. Identifying particular elements of brands or media that appeal to you can help you cultivate authentic branding that will speak to potential patients in a powerful and engaging way. Show Produced by Dentai…

On this episode of BUZZ, we are joined by special guest Dr. Brad Braman of Empowered Dentist. During our wide ranging conversation, we hone in on specific approaches to your Dental Practice that will enable more time to enjoy the world outiside of your offfice, as well as increased profitability, higher team morale and enhanced job satisfaction. To…

On this episode of BUZZ, we explore five elements that are consistently present on the finest Dental Websites. These particular elements cultivate a strong first impression, a stickier user experience, and a higher conversion rate, leading to increased new patient flow at your Practice. Show Produced by Dentainment https://dentainment.com/ Dentainm…

On this episode of BUZZ, we introduce several tips for raising your level of customer service to heights that are sure to deliver sensational good will and word of mouth. Turning the ordinary moments of a patient visit into exceptional memories becomes a transformative experience for your patients, your team members and your new patient flow. Denta…

On this episode of BUZZ, we present several example questions to use in your patient testimonial videos. This content provides incredible value for your Dental Marketing as it offers relevant social proof and transforms your existing patients into ambassadors for your Practice. Additionally, you are adding the transformational power and reach of vi…

On this episode of BUZZ, we detail three strategic approaches to setting your Dental Sleep Apnea Marketing campaign in motion. More and more Dental Practices are implementing Sleep Apnea Treatment solutions and incorporating these three Marketing tips into your campaign will significantly differentiate your Sleep Apnea Treatment offerings. To learn…

On this episode of BUZZ, we are joined by special guests Hillary Farmer and Jessica Paxton from Smith.AI. Together we explore the reasons why answering the phone at your Dental Practice is so crucial, why the way your team answers the phone can make such a difference, and how Smith.AI utilizes artificial intelligence to improve conversion rates of …

On this episode of BUZZ, we are joined by special guest Colin Carr, CEO of CARR Inc., as we focus on a tangible asset of your Dental Practice: Real Estate. We review tips and strategies for navigating the Real Estate market, acquiring office space, managing your investment, and how to optimize your sale or ownership into the future. To learn more a…

Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success. Dental Marketing Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing Best Dental …

On this episode of BUZZ, we share several different strategic tips to improve your Dental Practice Marketing. From finding the ideal place in your practice to film patient testimonials, to best practices for redesigning your website, to turning attendance at CE training into content creation, these essentials will help accelerate your Dental Market…

On this episode of BUZZ, we review eight metrics that are extremely helpful in analyzing traffic to your website. Analytics such as these Key Performance Indicators can help you gain insight into which components of your website are resonating with visitors, which aren't, and what you need to do to increase the conversion of website visitors into p…

On this episode of BUZZ, we explore how marketing inspiration can come from a variety of sources. Being open to marketing concepts originating from various sources and incorporating interests from outside of dentistry can help stimulate ideas and strategy that can have significant impact on Dental Marketing at your practice. Show Produced by Dentai…

On this episode of BUZZ, we share several ideas for Dental Marketing opportunities centered around Gum Care Month. Celebrating holidays as part of your Marketing strategy provides a great platform for content creation and connecting with existing and potential patients, and Gum Care Month represents a month long opportunity to educate your patient …

On this episode of BUZZ, we explore how cultivating ingenuity and embracing authenticity can enliven your Dental Marketing Strategy. Many of the iconic branding achievements we see on a daily basis were not the result of a large advertising budget, but instead, a spark of inspiration that led to genuine brand recognition. Utilizing this approach ca…

On this episode of BUZZ, we explore how branding your team with customized clothing can elevate the profile of your Dental Practice. Extending your brand to custom made uniforms can instill a sense of confidence and pride in your team members that is felt not only by the patients in your office, but in the community at large. Show Produced by Denta…

On this episode of BUZZ, we detail how the transformative power of video can impact your Dental Marketing strategy. We provide context, strategy and tips for creating the video content that will increase traffic to your website, user engagement on your social platforms, and new patient flow to your Dental Practice. Show Produced by Dentainment: htt…

On this episode of BUZZ, we explore how the process of storyboarding your video projects can lead to finished videos that have a much more profound impact on your Dental Marketing. Storyboarding provides a way to visualize your video prior to even powering up a camera and insures that you are spending time on a project that has the intention and cl…

On this episode of BUZZ, we review the concept of intentional and unintentional patient word of mouth marketing for your Dental Practice. Your Dental Marketing strategy integrates several channels of intentional marketing developed to generate scalable word of mouth, but the patient experience, dental excellence and personalization that the patient…

On this episode of BUZZ, we provide detailed steps to obtaining powerful patient testimonials for your Dental Practice Marketing. Patient testimonials represent signifcant social proof for the clinical excellence and patient experience at your Practice, and the ten tips provided in this episode will help guide you in creating this dynamic marketing…

On this episode of BUZZ, special guest Dr. Tom Orent details how to dramatically and rapidly increase your net profit at your Dental Practice. Dr. Tom Orent is the bestselling author of the book Transform Your Dental Practice from Coalmine to Goldmine Before It's Too Late: Essential Gems for Success, and the founder of the Freedom Summit, a Dental …

On this episode of BUZZ, we focus on marketing Dental Membership plans at your Practice using video. Video is the preferred form of multimedia content for this purpose because it can help you showcase your services, educate your patients, and build trust and rapport to a greater degree than any other form of media. We detail five separate video mar…

On this episode of BUZZ, we are joined by Dr. Tom Orent. Dr. Orent is the bestselling author of the book Transform Your Dental Practice from Coalmine to Goldmine Before It's Too Late: Essential Gems for Success, and the founder of the Freedom Summit, a Dental Practice Transformation Coaching Program, designed to help dentists “escape from PPO hell”…

In today's Buzz episode, we welcome special guest Ken Kaufman. We discuss a variety of topics such as financial secrets to grow practices, how to remove friction with your marketing, and insights from leading organizations around the Dental Industry. Ken Kaufman is a veteran President and CFO of venture capital and private-equity-backed dental comp…

On this episode of BUZZ, we introduce a solution for those last minute patient scheduling holes at your Dental Practice. Integrating a Digital Waitlist into your Dental Practice provides a way to fill those gaps caused by cancellations by connecting with patients who would rather come in sooner than later. Having a Digital Waitlist not only provide…

On this episode of BUZZ, we welcome special guest Eli Salls, Partner Development Manager at Kleer. Together, we review the features of Kleer's cloud based membership platform, the powerful effect it has on your Dental Marketing capability, integration with existing office software platforms, how it positively impacts your Dental Practice valuation …

On this episode of BUZZ, we present eight strategic tips to supplement Sedation Dentistry Marketing at your Dental Practice. Educating patients about the process and highlighting the benefits of Sedation Dentistry is key to marketing this service, and these eight ideas not only provide actionable initiatives, but also what to avoid in order to opti…

On this episode of BUZZ, we present 23 recommendations to increase new patient flow for your Dental Practice. These tips run the gamut, from the high tech side of incorporating AI into your Dental Marketing, to the practical side of hosting in-office events at your Practice. In addition, many of these tips do not involve a higher spend, but instead…

On this episode of BUZZ, we introduce ways to optimize your Smile Gallery on your Dental Website. A Smile Gallery is a powerful approach to showcasing your clinical excellence, and these tips will ensure maximum impact and make your Smile Gallery shine. To learn more about Nexa's 24/7 Answering Service for Dentists, please visit: https://try.nexa.c…

On this episode of BUZZ, we review the importance of Trust Signals and the power that they provide for your Dental Marketing objectives. Being part of prestigious dental organizations highly resonates with existing and potential patients, and in this episode we detail tips for showcasing these professional affiliations on your website. To learn mor…

On this episode of BUZZ, we explore three elements of your local SEO presence that have a definitive impact on visits to your Dental Website. We provide actionable tips to supplement your strategy for SEO dominance in your local community, leading to higher rankings, greater reach, and improved conversion. Show Produced by Dentainment https://denta…

On this episode of BUZZ, we introduce the concept of the Invisalign Day at your Dental Practice and outline several initiatives on how to begin marketing for these in-office events. Marketing these events effectively can lead to much higher attendance, engagement and potential Invisalign case acceptance. Show Produced by Dentainment https://dentain…

On this episode of BUZZ, we examine the impact that the User Experience (UX) has on your Website and overall branding. Providing your Dental Website with a clean, well organized and easy to navigate interface, with the relevant content, greatly improves the ability for a visitor to find the information that they need as well as improving your organ…