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Dawn of a New Era is a business and marketing podcast with a difference for people who want to start, scale and grow their own business. Dawn McGruer shares tips to improve marketing, motivation and mindset as well as her own real-life challenges and experiences as an entrepreneur. She started her first business 20 years ago at the age of 21, became a best-selling author, speaker and strategist in the world of digital marketing and mortgage free at 33. Guests include some of the world’s most ...
 
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show series
 
Santiago Aparicio, Ontop: Transforming the future of work, Ep 158 The future of work is going to be remote and decentralized, according to Santiago Aparicio, Co-Founder and CEO of Ontop, a payroll software startup that allows companies to legally hire and pay anyone in the world. Santiago is a serial entrepreneur and sales passionate who believes i…
 
This week, we are going to focus on how to create the perfect posting strategy. We have to actually look at what we're trying to achieve with our social media, because if you have ever felt a little bit burnt out, a little bit exhausted and just generally fatigued about social media, then maybe the reason is the way that you are posting and the way…
 
Maricel Saenz, Compound Foods: Coffee without Coffee Beans, Ep 157 People continue to experience how global warming can have devastating effects on the world. Crop yields have already started to decline from rising temperatures, changes in rainfall patterns and extreme weather events. Climate change is threatening the future of many foods, and that…
 
Juanma Gironella, Guros: Reshaping The Latin American Insurance Industry, Ep 156 The traditional insurance experience in Latin America is an inefficient, non tech process. Most people don’t want to buy it but know they have to. At the same time, customer expectations of instant digital transactions sustained seamlessly across digital channels are i…
 
In this week's episode, we're going to be talking about one of my favorite things today, which is all about strategy. And in particular, we're going to be covering three common marketing mistakes to avoid. Here are the highlights: (02:01) Lead generation (05:14) ​As they sign up, you have the opportunity to sell (07:08) Upselling (09:56) Generate l…
 
In this episode, we're going to be exploring how you grow your business. In this podcast, Dawn of a New Era, we are always exploring different businesses, different marketing topics, all about starting, growing and scaling your business. Now year on year we assume that we are in a growth stage of our business, but it's not always true. We are going…
 
Caterine Castillo, Neivor: Streamlining real estate administration in Latin America, Ep 153 In Latin America, a building manager typically has to handle thousands of apartment units and tenants. This means simultaneously dealing with building maintenance, reconciling payments, and meeting tenant and landlord requests. Currently, this is done manual…
 
Gonzalo Blanco, Quansa: Building the future of financial health in Latin America, Ep 152 For years, Gonzalo Blanco and Mafalda Barros have seen how the misaligned incentives in Latin American financial products push the average person to make bad financial decisions. Due to this lack of guidance, people improvise and spend money without realizing t…
 
In this episode, we're going to be talking about success. Something that many entrepreneurs and business owners really struggle to identify. And in particular, we're going to cover nine ways to tell when your business is truly successful. When I first started my business I was full of creativity and ideas, but also I had no clue what I was doing. I…
 
In this episode we're joined by Claire Winter, a content and copy coach and host of the Cracking Content Podcast, which has been named one of the top 20 marketing podcasts in the UK. She is also part of my new PowerCircle program - find out more about this at dawnmgruer.com This week we are talking all about online marketing, social media and impro…
 
This special episode marks one of the most important moments in my career, as the PowerCirlce program officially launches, and you can sign up via website now. So in this episode I'm going to cover some useful tips around how you can increase your wealth and success, and why joining the PowerCircle can help you achieve what you want for your busine…
 
In this episode I'm joined by Sandro Forte in a special live-streamed edition. Success is all relative, it's about what it means to you, so we can't tell you what success looks like, but in this episode we give you six practical steps you can action to achieve your own success. Listen to the episode and make sure you listen and subscribe to Sandro'…
 
Greatest Hits Episode: Marta Forero, Driving Economic Growth in Latin America via Corporate Education with UBits, Ep 149 ​​For this week’s episode of Crossing Borders, we’re revisiting one of our greatest hits episodes featuring UBits’ Marta Forero. As the only Latin American woman in her Y Combinator cohort, Marta Forero is helping break the mold …
 
In this episode we are celebrating the launch of The Power Circle - a brand new program combining my 20 years of experience in business by helping you succeed! Running a successful business isn't luck; it takes hard work, focus and, importantly, you need to keep yourself happy, healthy and motivated. So in this episode we will be sharing 4 tips to …
 
Mental health is absolutely paramount to a healthy, happy life both at work and home, so in this episode I'm going to give you 12 was to achieve better mental health. Your entire wellbeing revolves around mindset and it's time we start recognising that mental health matters, and act on that. These 12 tips will help you get into a better routine and…
 
Maribel Dominguez, Círculo de Belleza: Building a vertical marketplace to supply the professional beauty industry, Ep 150 After graduating from university in the US in 2009 at the height of the financial crisis, Maribel Dominguez decided to move back to her native Mexico until the economy got better. While she was home, Maribel and her dad came up …
 
Greatest Hits Episode: Matías Rivera, Building Businesses and Replanting Patagonian Trees, Ep 149 ​​For this week’s episode of Crossing Borders, we’re revisiting one of our greatest hits episodes featuring Fanatiz’ Matías Rivera. What do Start-Up Chile, the Copa Libertadores, and Latin America’s largest crowdfunding campaign have in common? The ans…
 
In this episode I'm going to share three of my biggest secrets which many people will not consider if they know me as an entrepreneur. When we look at people who have been in the online space for a huge length of time, they have been really visible and really present, and then we start to make assumptions. I have been in the online space for a long…
 
In this episode of Dawn of a New Era, we're going to look at the biggest challenges facing your business right now. Many people talk about leads, revenue and all of the commercial metrics to measure how sustainable and profitable your business is, but let's dig a bit deeper. So we are looking at the root cause of those things. Business it's all abo…
 
Benjamin Labra, Houm: Streamlining the Real Estate industry in Latin America, Ep 148 Latin America’s real estate market is opaque, broken and bureaucratic. The home buying process in the region can take up to a year, and even just renting an apartment requires having another property as collateral in some countries. There are many pain points in th…
 
In this episode, I run through three ways you can massively improve your social media game. Get rid of the time-wasters and stop chasing those vanity metrics - start using your social channels smarter and you will see the results in more leads and more clients. I will run through how you can cut down your social media use and increase results with …
 
In this episode I'm going to cover my top 10 best ever investments. The reason for this is that I get asked lots of times, where do I spend my money? And I mean both money in the business, money I take out of the business, what I'm doing with it and where I believe we should be spending money in the coming year. Here are the highlights: {5:14} Inve…
 
​​Nico Barawid, Casai: Providing Consistently High-Quality Hospitality in Mexico, Ep 147 In Mexico, the hospitality industry is the third-highest contributor to GDP. Therefore, when COVID-19 initially shut tourists out of the country and forced many hotels to close down, the Mexican economy was hit relatively hard. By the second half of 2020, trave…
 
Greatest Hits Episode: Daniel Bilbao, Fighting Fraud in Latin America, Ep 146 For this week’s episode of Crossing Borders, we’re revisiting one of our greatest hits episodes featuring Truora’s Daniel Bilbao. Originally from Cali, Colombia, Daniel studied in the US and started a company in Silicon Valley before realizing he wanted to use his experie…
 
In this episode I'm going to talk about how to build a sell out launch. This is something we hear in the online marketing world a lot, even people doing huge million pound launches. But I think looking at the bigger picture can be overwhelming, so when you're to market you service or your business, regardless of what stage you're at, we need to foc…
 
Greatest Hits Episode: Federico Vega, Transforming Transport Logistics in Latin America, Ep 145 For this week’s episode of Crossing Borders we’re revisiting one of our greatest hits episodes featuring Cargo X’s Federico Vega. Anytime you have an item that you need to send from here to there you enter the world of transport logistics. It may seem as…
 
In this episode, Dawn looks at the four ways you can get the fun back into your business, from focussing on the work that makes you passionate about your business to creating opportunities for downtime. For more information on POWERCIRCLE™ visit www.dawnmcgruer.com/work-with-dawn/ Here are the highlights: {0;56} Forgotten to focus on the important …
 
In this episode, Dawn speaks to Lou Hamilton about the importance of brand storytelling and why it's so important for your brand and business. Lou Hamilton is an artist and founder of SIlk Studios, a podcast guest booking agency. You can find out more by visiting www.silk-studios.co.uk or discover her artwork at https://louhamiltonart.com/ Here are…
 
In this episode, Dawn looks at how you can set yourself up for financial stability in the future and live the life you want, NOT the one you think you want. From smart saving to budgets, making a number of small changes to how you manage your finances can have a valuable, meaningful impact, raise your quality of life, and make you happier. Here are…
 
Pedro Moura, Flourish: Building the tech infrastructure to help people make better financial decisions, Ep 144 Pedro Moura moved from Natal, Brazil to the US at a young age, overcoming many challenges while always trying to build a better future for himself, his family and his region. His perseverance and grit guided him to create a company that he…
 
In this episode, we're going to address something that many people don't want to talk about. And what is this? It's how to rise from failure. I have had many failures in my life, in all aspects, from things I've done in my business and my personal life. But what can you learn from this? It's can be difficult to deal with the emotions that surround …
 
In this episode we're going to be focus on the most asked question that I get day in, day out, which is how do I market my business? And we're going to cover 10 ways to market your business on a shoestring. These are things I use with my clients and myself. And when we talk about marketing on a shoestring, it's not because we're a small business or…
 
In this episode we're going to talk about five ways to convert your connections into clients. This is a biggie, because when you're looking at how far you've come as a business, and you're looking at where you're spending time and what are the tasks day-to-day that are driving revenue for you, then you have to understand how social media is in your…
 
On today's episode we're going to be talking about all aspects of marketing, motivation, and mindset. So regardless where you are in your journey of owning a business or running a side business, or a side hustle, it doesn't matter. It's all about entrepreneurial journeys and the pitfalls and challenges. In particular in this podcast, we're going to…
 
Alexander Torrenegra, Torre: Reinventing job-matching and recruitment services, Ep 143 Alexander Torrenegra believes that most talent is going to waste because it’s not being exposed to the right opportunities. That’s why he founded Torre, a platform that streamlines the application, recruitment, and selection process for remote work. This new prof…
 
On this episode we're going to be talking about all things entrepreneurial with a very special guest. Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps entrepreneurs start and scale their own businesses. She’s also the host of the celebrated podcast, Into the Wild. Here…
 
Pete Flint, NFX: Tapping into world-class startups in Latin America, Ep 142 During the summer of ‘95, when Netscape went public, Pete Flint decided he wanted to get involved in Internet startups as the next step in his career. He went on to form part of the founding team of lastminute.com in the UK– an online travel site that was later acquired for…
 
Today we're going to talk about mindset, a very important core structure that really will help in every aspect of your life and performance, especially in business and in times that we feel a little bit unbalanced. This episode is entitled How To Regain Control When Things Feel Out Of Balance. And this is something that we have probably all experie…
 
In this episode, I'm going to share my top 10 business and marketing books to read right now. These are all books that I've got on the go and I'm reading currently. Some of them are by authors that I've met and interviewed for the podcast, and who have shared some of the most inspiring stories. As we delve into the books, I'm going to share not jus…
 
Bismarck Lepe, Wizeline: Building world class startups from Mexico and Silicon Valley , Ep 141 Bismarck Lepe was part of the first batch of entrepreneurs to leave Google, ready to take the world by storm. And that he did. His first startup was Ooyala, an online video platform company that he built from zero to a $400M exit. Today, a seasoned entrep…
 
How do you excel online? By doing one of the most important things in business today. Building a powerful online community. This is all about building a community to get positives using social media in a vibrant way that's going to make you stand out and sell your brand and business. Today I'm sharing 6 powerful steps to help you with this. Here ar…
 
David Poritz, Credijusto: Helping SMEs grow in Latin America, Ep 140 According to David Poritz, over six million SMEs in Mexico have historically lacked access to credit. That’s one of the reasons why in 2015, David decided to build Credijusto, a tech-enabled lender for SMEs in Mexico. David has always been a strong advocate for human rights, found…
 
My guest today is Joel Primus who is the founder and creative visionary behind Naked Underwear. He helped to raise over 17 million to establish the retail distribution to some pretty major places such as Bloomingdale's, Hudson's Bay and Nordstrom. He also founded Cosas United, a travel clothing company, which launched one of the most successful Kic…
 
Maria Fujihara, Sinai Technologies: Helping corporations mitigate climate change through decarbonization software, Ep 139 Maria Fujihara firmly believes in the power of the private sector to be a key piece in combating climate change. After a successful career in Brazil’s Green Building Council, Maria decided that if she was to work in that space a…
 
My guest today is Jordan Babineaux who lives in Seattle with his wife and three children. He has had a very interesting journey and I know you'll be really interested to know about Jordan's transition from NFL player to entrepreneur. Here are the highlights from this episode: {1:41} Jordan's biggest focus for 2021 {5:50} How Jordan re-defined succe…
 
In this episode, we're talking to Jürgen Ingels who is a venture capitalist and entrepreneur. His new book, 'Start, Grow, Sell' is all about 50 practical ways that entrepreneurs can maximise their businesses and take it to the next level. Here are the highlights from this episode: {1:22} How Jürgen became an entrepreneur {3:51} How Jürgen wrote his…
 
Agustin Feuerhake, Fintual: Redefining what it means to invest in Latin America, Ep 138 For retail investors in Latin America, the options to invest are limited. This space is often dominated by traditional banks that charge very high fees and involve processes that are quite complex for non-experts. As co-founder and CMO of robo advisor Fintual, A…
 
Today, we have fellow northerner, Simone Roche MBE. Simone founded Northern Power Women, and also Northern Power Futures. We share a joint passion for giving people a voice, and shaking up the presence online, and making sure that we have inclusion and diversity across all platforms. More and more people now are ready to step up and want to have a …
 
In this episode, I'm talking with my good friend Shaa Wasmund, Entrepreneur and Best Selling Author. Shaa was named one of the UK Top 20 Most Influential Entrepreneurs. We recorded this interview just as Shaa had been commissioned to write the 10th Anniversary Edition of her book, Stop Talking, Start Doing. Here are the highlights from this episode…
 
In this episode of the podcast, we're speaking with Patrick Flesner Capital Investor with 15 years of experience in private equity. He has just launched his new book Fast Scaling. Here are the highlights from this episode: {3:52} Patrick's journey to being a successful business owner and author {8:28} Patrick's progression into studying Law {9:51} …
 
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