✓ What is Branding? ✓ What does Branding do for you? ✓ When is the right time to do a logo refresh? ✓ Things that help a company thrive in a downturn ✓ Brand ✓ Reputation ✓ Specialty

✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? ✓ Go ‘benefit driven’ rather than ‘feature drive…

✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management systems for SALES? ✓ How should construction companies be using their business management systems for FINANCIALS? ✓ How should construction companies be using their business management sys…

✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clickfunnels ✓ Why some businesses get confused about Hubspot and Salesforce ✓ When it’s useful to use hubspot / salesforce ✓ Why it bothers me so bad that these software companies convince people to waste…

✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text etiquette? ✓ How do people get better at qualifying leads? ✓ How does Verse.io help companies keep up and close the gap?

✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current design - but pop out ✓ Skip the phone number or make it obviously optional ✓ Social proof - where, who, what ✓ Explain what happens next - make a promise ✓ Don’t be pick…

✓ What are some of the biggest problems you’ve seen with owners trying to motivate people. ✓ How do dig up and solve problems without having a complete breakdown? ✓ What are the things you see the most effective construction owners to snag ideal team players? ✓ How can keep your best people from leaving? ✓ What are some dynamics that lead to the mo…

✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-headings ✓ Add “People also ask?” Type words to subheadings ✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’ ✓ Add text from other things somethi…

✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset. ✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages a…

✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently ✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including lan…

✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup ✓ Add in synonyms and bold the keyword phrase ✓ Ask the question with and h2 or and h3, and answer it undern…

✓GMB checklist ✓At least 5 reviews and respond to every single one ✓Information consistency ✓Make sure everything is visible ✓Schema to feature events in serps ✓Make your site mobile friendly ✓Geographic anchor text ✓City Landing pages

I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like! ✓ Suggested Searches in drop down when searching on Google ✓ People Also Ask Boxes on Google ✓ Quora - search the topic ✓ Answer The Public - https://answerthepublic.com ✓ SEMRush ✓ Ahrefs.com and pop in a com…

Matt Diggity - Indepth articles + remarking Brian Dean - Push on your current email list Britney Miller- Repurpose top content Larry Kim - chatbots Will Reynolds - It’s all about good work Tim Soulo - Educational content / youtube John Lincoln - Content + paid promotion Matthew Woodward - Competitions / Giveaways Full Post: https://hookagency.com/g…

Eric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video. ✓ How to use video in sales ✓ How to use video in employee onboarding ✓ How long should a brand video be? ✓ How long should your content marketing be?

Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in h…

✓Making sense of PPC & how to avoid common pitfalls ✓ Making sense of budgets and what to expect in terms of results ✓ Pros & cons of doing it yourself vs. outsourcing Facebook PPC ✓ How to capitalize on PPC leads ✓ Lighting fast responses (speed) ✓ Outgoing demeanor (friendly, helpful) ✓ Mastering the follow-up (frequency, communication channels) …

Nick Leroy of ICF Next Shares his top 5 keys for SEO in 2020. ✓ Google My Business listings (local SEO) ✓ Proper keyword research. Localized and extremely targeted keywords. ✓ On page optimization - titles, descriptions, headers, content optimization etc. ✓ Mobile friendly (Google's mobile first indexing) ✓ Site speed - faster is better, for both u…

✓ What does an SEO company do? ✓ What is technical SEO? ✓ What is on-page SEO? ✓ What is content writing, and why is it important to SEO? ✓ What are backlinks and why are they important? ✓ What does "montitoring analytics" and why is it important? ✓ When do you need an SEO Company? Get a free SEO audit: https://hookagency.com/seo/…

✓Put the right people, with the right tools, on the right projects, for the right clients. ✓Right People- Build a team that has the knowledge and expertise to deliver ✓Make sure they know what’s expected of them ✓Right Tools- The systems and tools to perform their job ✓The support they need ✓Right Projects- Not every job is right for you - do proje…

✓ What are some of your best tips for getting comfortable on camera? ✓ How do you help people get comfortable on camera? ✓ How does video make events more impactful? ✓ How does video help event attendees get more out of the event? ✓ What is an event recap? ✓ What are your suggestions for pre / post event videos?…

✓ 2,450 Words is the best blog length - just based on pure data ✓ Links matter more than content length ✓ Keywords in subheadings matter ✓ Making sure you have a target for your blogs. ✓ Make it FEEL shorter with bullet points, images at the beginning, and scannable headlines ✓ We go through the diagram of an ideal blog posts.…

✓Why is green / sustainable building taking off - where are we at in the cycle/ timeline? ✓Don't be a one trick pony - focus on more than just sustainability ✓ How should you use this in your website design and copy? ✓ Are people searching for this on Google? ✓ What are some orgs / badges you can be part of and get? ✓ What's the future of marketing…

✓ Make your website "prototypical so people know where stuff is" ✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads. ✓ Trust Factors and Call-to-actions are crucial ✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more. ✓ L…

✓ Use video + then get the video transcribed/written out for you. ✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday ✓ Turn your team into a content machine, particularly in slow times ✓Steal keywords from your competitor's and look at bigger markets for clues ✓ Hire an agency that does all of the work for you.…

✓ Tapping into your best referral sources ✓ NextDoor app is ripe with free leads - People are asking for referrals ✓ Facebook groups for your city or area, set up with another business owner and refer each other every time ✓ Write ‘high intent’ blog posts. Write about kitchens, baths, and pair it with your area ✓ Set up your systems. ✓ Make them ha…

✓ Why "If you build it they will come" is wrong ✓ The winning formula to a $-making website ✓ 5 things for an effective website ✓ Trust Factors ✓ A strong call-to-action ✓ Making the ideal customer the hero with emotionally compelling headlines and images ✓ Emphasis on Search Engine Optimization ✓ Really clear differentiating features / unique valu…

**Sorry for a bit of tapping on the table/mic this episode!** ✓ What is 'pre-sale' and how to give your sales people the best shot. ✓ How to get more reviews for roofers. ✓ 3 common objections and how to address them. ✓ 3 closing strategies. ✓ A little about working with Hook Agency for Professional Visibility…

✓ Get into a rhythm of posting your projects regularly ✓ Invest in quality photography/video/drones - particularly for big projects ✓ Do behind the scenes on your Instagram Stories ✓ Use Video on LinkedIn if you have any B2B work. ✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take? ✓ Be consistent, and…

✓ Pounding pavement is great, but the ideal is long-term marketing systems ✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Facebook Ads vs. Google Services ✓ 5 Roofing sales tips to support your sales people ✓ Convey a professional image from the get-go ✓ Focus on educating—not closing ✓Focus on THEM - not on you. ✓ Focus on what…

✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand. ✓ A couple SEO Audit tools: - Screaming Frog - Ahrefs - SEOptimer ✓ H1’s and H2’s ✓ 301’s ✓ Page Speed - Gzip compression - Caching - Image Sizes - CDN ✓ Meta Titles & Descriptions ✓ Thin and Duplicate Content ✓ SSL…

✓ Houzz is for premium things, 20% can do it … talk through that post ✓ HomeAdvisor is for new people can do fine, but they scam alot of people… alot of people are angry - Ways to get the most out of it - Take it off the app, - Own the customer - Take leads seriously, follow up quickly - Turn it off when you’re away - Take a month or two short tria…

✓ Be more selective - find projects that are profitable, enjoyable, and scalable. ✓ Being selective helps drive long-term employee satisfaction so they’re not working on stuff they hate ✓ Implement methods for filtering like a Questionnaire about the top 8 things that are important to your company ✓ Marketing is more than just getting leads, build …

✓ Use gratefulness as a superpower ✓ When a key employee left, it pushed us to level up our culture. ✓ Filtering & educating clients has been a painful issue, but a current constraint can be the way to open the door. ✓ See "Constraints as opportunties" ✓ Use speedbumps in the road to make you more resilent ✓ Antifragility is different than being re…

✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective. ✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence. ✓Trust yourself since competitors may have already wasted time on something you're copying.…

✔ People want to fall in love with your process ✔ Create a proven system ✔ More people will refer you because of consistency ✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community. ✔ Getting your partner on board is important ✔ Workaholism = compulsive. Shokunin = enjoying your passi…

✓ A unrelenting focus on your ideal customer - and making them the hero ✓ A super easy to navigate mobile menu, compelling mobile layout ✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off

✔ Learn why not doing change orders will lose you money ✔ Learn better communication will make your clients happier ✔ Get better referrals ✔ How documentation is crucial ✔ Talking to your team

✔ Why focusing on onboarding is crucial. ✔ How to filter prospects more quickly. ✔ The difference between a quick rough quote/ budget analysis and a detailed estimate. ✔ How to be more selective with the jobs you choose. ✔ Getting better at job-costing and getting good bids from subcontractors.

✔ SEO helps you build a long-term marketing 'flywheel' ✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. ✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads. ✔ Spend time getting good Google reviews, which helps with organic search r…

✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that. For more + 4 places to find …

✔ Come up with what you’re doing currently ✔ Make separate accounts in your bank. ✔ Pay yourself what you’d have to pay someone else to do all that you do. ✔ Move it closer to healthy percentages each quarter ✔ Make it easy by naming your accounts correctly. Check out a cartoon summary, and a review here: https://hookagency.com/profitfirst Buy the …

Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.

Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019. Have you gotten your 2019 Digital marketing budget set in stone yet? Do you know when and how to outsource the stuff that matters? Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you r…

Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital ad manager, and political junkie – why there’s been record election digital ad spend this year – and why / how to avoid waste in your digital ad budget.

Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.…

Mark Teskey of Teskey Mediaworks joins me to talk about his experience as a drone pilot and marketer – where is the sweet spot for using drones in marketing. We talk about tools, basics to getting started, and how to tell a story that gets results with drone footage.

I chat with Jesse Meehan who runs back of house admin for several small (construction) business as part of Headwaters Resources – check out our conversation about where to look for employees and how to attract the right ones.

Josh Swisher of Northface Construction shares his wide array of lead generation techniques, and his #1 secret for closing as many leads a possible.

This one's for the small businesses out there dealing with administrative and organizational hiccups! Particularly the construction companies – but I think these principles apply across the board for the most part. I talk with Jesse Meehan of Headwaters Contractor Resources about “How to Stay Organized in Your Construction Company Admin (and Market…