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The Sociology of Everything Podcast

Eric Hsu & Louis Everuss (Lou & the Hsu)

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The Sociology of Everything podcast offers listeners a (sometimes) comedic and accessible look at the wonders of sociology. It is created and hosted by Eric Hsu and Louis Everuss (aka Lou and the Hsu), who presently teach and do research in sociology at the University of South Australia (UniSA). www.sociologypodcast.com
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Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Di ...
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In this episode, Eric Hsu and Louis Everuss discuss what it means to be 'authentic' in the context of tourism. By examining the work of Ning Wang, they consider how authenticity in tourism research can be conceptualised in a number of different ways. One of these ways leads Louis to recount a time Eric ruined a sightseeing excursion they once went …
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In this video, we will explore a key theorem in triangle geometry: when a line is drawn parallel to one side of a triangle, it divides the other two sides proportionally. I’ll walk you through the proof using a detailed diagram, demonstrating how to show that the segments created by the parallel line are in proportion. Perfect for students preparin…
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In this episode, Eric Hsu and Louis Everuss do their best to have a reflexive discussion about a highly influential sociological account of the contemporary modern world: Anthony Giddens's idea of reflexive modernization, as captured in his work, The Consequences of Modernity. Eric somehow manages to use his bad Trump impression to promote the fiel…
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Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…
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Dive into the fascinating world of chemistry with our latest video! In this comprehensive guide, we explore: 🔹 Elements & Compounds: Understand the building blocks of matter, from simple elements to complex compounds, and learn how they combine to form various substances. 🔹 Homogeneous Mixtures: Discover the properties of mixtures that are uniform …
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🔬 Welcome to our Chemistry Classroom! In this video, we’ll guide you through a clear and easy-to-follow walkthrough on calculating the mass of a compound. Whether you’re a student preparing for exams or just keen to understand chemistry better, this tutorial will help you master the essential skills of using molar mass and moles.…
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Welcome to our in-depth physics tutorial! In this video, we'll walk you through the essential concepts of energy, including Potential Energy, Kinetic Energy, and the Principle of Conservation of Energy. Whether you're a student preparing for exams or just curious about how energy works in the physical world, this walkthrough will help you understan…
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In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…
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Join me in this detailed walkthrough where we delve into trigonometric graph functions, exploring how to plot these curves accurately and understand the transformations that affect them. We'll start with the basics, covering sine, cosine, and tangent functions, and gradually progress to more complex transformations such as amplitude changes, phase …
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Welcome to our comprehensive 29-minute video tutorial where we meticulously walk through a previous question paper, This lesson is about Mathematical Literacy on Rectangle cylindrical shapes. This session is designed to help students grasp the concepts of length, width, and volume calculations for cylinders with ease.In this video, we will:Break do…
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Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…
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Welcome to my channel! In this video, I'll walk you through a challenging problem from a past Mathematics Senior Certificates exam paper. We'll dive into question 1, discussing the theory behind the problem and providing a step-by-step solution. Whether you're preparing for an exam or simply love diving deep into math problems, this video is design…
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In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…
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Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …
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In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…
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In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…
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In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …
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In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…
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This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…
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In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…
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Dive into the grey area of using generative AI tools in coursework. Listen to how students use artificial intelligence software to help with accessibility, time management, and improving their writing, all while emphasising ethics over efficiency. Remember, you can’t generate authenticity!For more info & tips covered in this episode, follow the lin…
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In this episode, Academic Integrity Officers Tamra Ulpen and Bec Medhurst dive deep into your most pressing questions about academic integrity. Get expert advice on:· Collaborating effectively in groups· Using AI at uni· Avoiding academic misconduct and staying informedThis is your chance to gain crucial insights that will ensure your academic succ…
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Dreading that upcoming group assignment? Tune in as we reveal candid student stories about the highs and lows of group work. Whether you're a seasoned team player or a reluctant participant, this episode is your go-to guide on how to turn every group assignment into a success story.For more info & tips covered in this episode, follow the link below…
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Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…
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Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…
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In this episode, Eric Hsu and Louis Everuss launch the third season of their podcast by unpacking one of Karl Marx's most resonant and influential ideas in the field of sociology, his theory of estranged/alienated labour. Eric somehow manages to call Marx an 'emo' in this episode, while Louis admits that his ideal work situation is to play video ga…
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Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…
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