show episodes
 
Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Di ...
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Teams are the new unit of currency in business. Harnessing the wisdom and brilliance of teams is not easy. It can be messy, confusing, non linear and complicated. Learn from your peers and thought leaders about what it takes. Listen to their stories, pains, and pride when it works. This show is about the magic of mining work and relations for high performance, satisfaction and fulfilment on teams
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show series
 
Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…
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In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…
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Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …
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In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…
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In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…
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In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …
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Introduction: David Rothauser, MA, MS, PCC, PsyA is an executive coach, coach supervisor, educator and psychoanalyst who has worked in leadership & human development for over 20 years. David brings together expertise in these areas to offer a unique forum for growth and development. David trained in executive coaching at Columbia University, psycho…
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In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…
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This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…
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In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…
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Introduction: Janet Harvey, MCC is a coach, author, educator, and speaker who invites people to “be the cause of the life that most matters to you” In 2020 she wrote the Book Invite Change and in 2024 has written the book From Tension to Transformation which is the subject of this conversation today. Janet is also CEO of InviteChange which is descr…
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Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…
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Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…
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Introduction: Dr Laura McHale (PsyD, CPsychol) is a consulting leadership psychologist, executive coach and writer specialising in Leader Development, Team Psychology, Communication and Organisational Culture, Laura is the author of the acclaimed book: Neuroscience for Organisational Communication: A Guide for Communicators and Leaders. Podcast epi…
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Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…
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Introduction: Iris Clermont is an Executive Coach, author, and professional mathematician. She holds certifications from Team Coaching International, & Conversational Intelligence and is a Professional Certified Coach from the International Coaching Federation. Her mission is to motivate teams to work effectively while having fun and gaining energy…
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Introduction: Oscar Trimboli is an award-winning Author, host of the Apple award-winning podcast Deep Listening and a sought-after Keynote Speaker. · Oscar’s third book, How to listen-discover the hidden key to better communication is the most comprehensive book about listening in the work place. Along with the Deep Listening Ambassador Community, …
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Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…
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Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…
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Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …
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Introduction: Brendan Lenihan is a professional non-executive director, a management consultant, a chartered accountant, and an accredited mediator. Previously he was a Partner with Andersen (with whom he worked in Dublin and New York) Through his consultancy, Navigo Consulting, he provides strategic, financial and governance advice to clients in I…
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With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …
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Introduction: Costas Andriopoulos is Professor of Innovation and Entrepreneurship at Bayes Business School (City University of London) He is founder of Bayes X, the Cnentre for Innovation and Disruption. He is also the Director of Avyssos Advisors Ltd. an Innovation management consultancy. Costas was born in Athens, Greece. He was educated in Greec…
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Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…
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with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…
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Introduction: Author, Thought leader and Entrepreneur in the world of performance, learning and coaching Myles Downey is a thought-leader and entrepreneur in the world of performance, learning and coaching. He was the founder of The School of Coaching, for many years a much- respected provider of coach training and executive coaching in the UK and …
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With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…
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Introduction: Alan McFarlane is a Scotsman now living in Barcelona. A native of Paisley, near Glasgow, he studied law in Edinburgh before becoming a commercial litigation partner of a Top-10 Scottish law firm. His interest in business development took him in 1991 to Barcelona where he gained his bi-lingual MBA from IESE Business School before embar…
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Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean…
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Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation t…
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Introduction: Tracy Bertran, Michele White, Traci Manalini and Larissa Thurlow are all executive coaches, team coaches, individual and group supervisors offering diverse and extensive experience in the fields of learning and adult development. Podcast episode Summary: This podcast discusses the often-misunderstood topic of Supervision, how it serve…
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Introduction: Agnieszka Wolinska-Skuza is CEO of MasConsulting. She is an experienced strategic consultant with a background in top management consulting in Corporations. Agnieszka from the Warsaw School of Economics & gained her PhD in Economics from the University of Westminster in London, Trinity College London. Agnieszka is the author of the bo…
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Introduction: Anneloes Raes is Professor in the Department of Managing People in Organisations and holder of the PUIG Chair of Global Leadership Development as IESE. She holds a PhD in Organisational Behaviour from Maastricht University and an MA in Psychology at the Radboud University Nijmegen in the Netherlands. Anneloes’s research has been publi…
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Introduction: Bernard Desmidt is an accomplished Coach, Facilitator, Speaker and Author. His first book is called; Inside Out Leadership: How to master the 4 Principles of Effective Leadership and become the Leader that others will follow. His second book is called: Team Better Together. Bernard was born in South Africa and he lived there until he …
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Introduction Marva Sadler is the COO of Coaching.Com and has a reputation for her extensive expertise in strategy creation, leadership development and executive coaching. She is an experienced business executive and consultant with over 25 years leading strategic and operational growth programs for small to mid-sized organizations Marva has also se…
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Introduction Aidan James Higgins is the CEO of ADEO Consulting. He is a Leadership Consultant, Emotional intelligence & Teamwork specialist and is passionate about getting people to be at their best. He is the author of the book Lead From You, which launched at the end of 2021 and is now in 7 countries. Podcast Episode Summary This episode speaks t…
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Introduction Gary A. DePaul is an accomplished speaker, with over 100 talks, workshops, and seminars. He is an author, and his books include Nine practices of 21st Leadership, What the heck is Leadership and why should I care & several books on HR and Talent Development. Gary is a performance consultant using analysis, instructional design, knowled…
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Introduction: Bernard Desmidt is an accomplished Coach, Facilitator, Speaker and Author. His first book is called; Inside Out Leadership: How to master the 4 Principles of Effective Leadership and become the Leader that others will follow. His second book is called: Team Better Together and is the subject of the Podcast. Bernard was born in South A…
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With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations a…
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Introduction: Reiner Lomb is the founder of BoomerangCoach, an executive coaching firm specialising in leadership and career development, innovation & transformational change. Before becoming a coach, Reiner had a 30+ year career in technology, started and developed software businesses and led leadership development. Reiner is the author of the boo…
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Introduction: Michelle Brody PhD, is an executive coach & clinical psychologist. She brings 25 years of experience in both corporate and family settings to the challenging problem of interactional conflict. Michelle’s speciality as a coach is to guide teams that have complicated dynamics to help them reach greater levels of collaboration, improve c…
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Introduction: Anna Pinkerton is a trauma specialist, therapeutic Coach and founder of My Kinda Life Methodology. She is a leading expert in stress awareness, chronic stress and trauma. She is a clinician, with 28 years’ experience working with Leaders, athletes, organisations and people in the public eye. Anna is an author of two books; The first i…
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Introduction: Paul Glover is a C-suite Performance Coach with 20 years’ experience as a Federal Court Tral Lawyer. Paul is a passionate story teller who believes in the power of narrative to influence and educate in business, personal life and even in court rooms. He is now a recovering Federal Trial Lawyer having spent 7 years in a United States p…
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Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s…
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Introduction: Josh MacKenzie, believes in personal growth, equal opportunity and business as a force for good. He is the founder of Development Beyond Learning (DBL)-an award winning organisation using behavioural science to future proof businesses and careers. Josh also spends time to support the growing 100% Human at Work Initiative; a collective…
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With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whi…
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Introduction: Kathryn McEwen is the Global Lead at Working with Resilience. She is CEO and Founder of Resilience at Work (R@W) Toolkit and Team APP. The App is the world’s first team resilience App using tech, scient , real time data and powerful questions to help teams better together in pressure, complexity and uncertainty. Kathryn’s background i…
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Introduction: Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development for Siegel & Gale. Siegel and Gale is a brand, strategy, design and experience firm headquartered in NYC. Siegel and Gale believe in the power of simplicity and essentially believe Simple is Smart. Podcast Episode Summary This episode explores the P…
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Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career…
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Introduction: Tunde Erdos holds a PhD in Business and Organisational Management, A Masters in Executive Coaching, A Masters in Translation & Simultaneous Interpreting and a Bachelor’s degree in Law. She is an author of 3 books, a prolific speaker at conferences and has published articles in peer reviewed scientific journals and professional coachin…
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