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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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57. The First 90 Days with Calendly CMO, Jessica Gilmartin
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Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode.
We discuss:
- How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives.
- How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally.
- How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team.
- The overall marketing team design at Calendly and how Jessica’s prior experience in creating a product-led growth business positioned her to lead the team as CMO.
- Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies.
- The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured.
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format.
- Adam Grant - Give and Take
- Patrick Lencioni - Overcoming the Five Dysfunctions of a Team
- Brene Browne's work on Vulnerability
Contact Jessica
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